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Abstract

In recent years, blogging has become an exploding passion among Internet communities. By combining the grassroots blogging with the richness of expression available in video, videoblogs (vlogs for short) will be a powerful new media adjunct to our existing televised news sources. Vlogs have gained much attention worldwide, especially with Google's acquisition of YouTube. This article presents a comprehensive survey of videoblogging (vlogging for short) as a new technological trend. We first summarize the technological challenges for vlogging as four key issues that need to be answered. Along with their respective possibilities, we give a review of the currently available techniques and tools supporting vlogging, and envision emerging technological directions for future vlogging. Several multimedia technologies are introduced to empower vlogging technology with better scalability, interactivity, searchability, and accessability, and to potentially reduce the legal, economic, and moral risks of vlogging applications. We also make an in-depth investigation of various vlog mining topics from a research perspective and present several incentive applications such as user-targeted video advertising and collective intelligence gaming. We believe that vlogging and its applications will bring new opportunities and drives to the research in related fields.

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... The researcher's intervention, named project VLOGI, was inspired by video blogging (Vlog), the new blogging trend for digital natives in contemporary times (Gao et al., 2010). At present, Vlog has a lot to offer in an educational setting, like in the current situations because of the COVID-19 pandemic; Vlogs may consider as Support Instructional Materials (SIM) in blended learning modalities for instruction (Huang, 2021). ...
... The intervention, dubbed project VLOGI, was primarily inspired by vlogging. Vlogging has been so common worldwide that some people make a living out of it (Gao et al., 2010). That is why some of the learners were influenced and aspired to become YouTubers someday. ...
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This quantitative study ascertained the benefits of project VLOGI as an intervention to the eighth-grade students in resolving the usual unattained learning competencies in Probability and Statistics, especially in the last quarter of the school year. The researcher utilized the true-experimental research design using vlogs as an intervention to this study. There were two (2) randomly selected classes out of the six (6) heterogeneous classes in school as (1) the control group (prevailing method) and (2) the experimental group (project VLOGI) in teaching. Respondents underwent pre-test and post-test utilizing the quality assured 20-item multiple-choice type of questionnaires, reviewed and verified by an expert panel of evaluators. The researcher used descriptive and inferential analyses using the SPSS 2.0 tool to analyze and interpret the outcomes. The study's significant results showed that learners improved their academic performance in Probability and Statistics using these vlogs. Likewise, learners gained knowledge while working on their projects to create vlogs. Furthermore, by capturing learners' attention and engaging them in their learning through various social media platforms, project VLOGI was served as an alternative teaching method in any discipline. Hence, project VLOGI was strongly recommended for teachers as a replacement when they are out of class due to ancillary functions in school to foster unattained learning competencies before the school year ends.
... Video had a variety of uses in higher education, including delivering course content, improving lab functionality, fostering academic integrity, and promoting student success (Ahn & Bir, 2018;Jordan et al., 2015). Web-based videos were easily accessible through platforms such as YouTube and could contain multimedia elements, such as text and hyperlinks, which had been linked to improved learning (Gao et al., 2010). Video blogs, or vlogs, could facilitate reflective thinking among learners (Parkes & Kajder, 2010). ...
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The COVID-19 pandemic has led to the adoption of remote online learning in higher education institutions worldwide, including Palawan State University in the Philippines. This study aimed to assess the effectiveness of student-created and downloaded YouTube videos as tools for enhancing learning in a virtual biology classroom. A pretest-posttest control group design was used, with 46 first-year BS Environmental Science students randomly assigned to either the experimental or control group. The experimental group created their own videos on topics such as Plant Cell, Animal Cell, Mitosis, and Meiosis, while the control group watched downloaded YouTube videos. Both groups took a pretest and a posttest covering the same topics before and after the experiment. The study found that both student-created and downloaded YouTube videos were effective in improving academic performance. However, the use of student-created videos had a more positive impact on biology learning outcomes compared to downloaded YouTube videos. These findings suggest that educators should consider incorporating both student-created and downloaded videos into their teaching strategies to enhance student learning outcomes. The use of videos as a teaching tool can be a valuable approach to enhance learning outcomes and engagement in a virtual classroom, particularly when students create their own videos.
... Unlike the large amount of empirical research discussed above, few reviews have been conducted on vlogging in general and the use of vlogging as a pedagogical practice in particular. Gao et al. (2010) surveyed the current state of vlogging technology. They noted that compared to text or audio blogs, vlogs could be used in a more comprehensive range of applications, such as online education and learning, online gaming, product marketing, and news reporting. ...
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This article presents a systematic review of the literature on the role of educational vlogging in enhancing learning and teaching outcomes. The researcher analyzed a total of 60 papers published from 2011 to 2021 using qualitative analysis with complementary quantitative analysis. The findings shed light on the vital role of vlogging in education over the last decade. This systematic review provides scholars and practitioners in the fields of education and educational technology with valuable information about how to improve learning and teaching through vlogging. The data was collected using the Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA) method. The findings indicated that students and teachers have a positive attitude toward vlogging. Vlogging in higher education is more extensive than in K-12. The main subject in which vlogging is used in K-12 was language, while the main subject in higher education (HE) was found to be reflective practices.
... This has led to an increase in vlogging, which is video blogging as well..Vlogs became popular after Google acquired Youtube. (Gao et al., 2010). This comes as good way of promoting your product and offers to be an alternative to television advertisements. ...
Article
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Social media has connected us all across globe and changed the way companies communicate with their customers. It is easy to reach out to the customers but at the same time there is intense competition online. Customers at the other end can conveniently share their opinions and feedback about their experience with the products and services and chances are people might be listening, as the adoption of social media channels is high. Falling back on just traditional marketing channels is not sufficient for the companies. Need is to connect with large number of customers across various stratas. Influencer marketing is an extension of companies marketing and has an edge over word-of-mouth marketing as the influencers engage their fan-base with the content they share. These influencers have ardent audiences and they can get their attention for your product and aid them in their decision making process. They act as companies brand ambassador but at the same time be customers advocate. This paper explains the concept of influencer marketing and their types. The paper explains how companies can market to the influencers and how influencers can further target customers.
... Su forma de comunicar se caracteriza por el uso de un lenguaje ameno, cercano y sencillo para cualquier internauta y lector. Algunas de sus fórmulas esenciales sitúan al movimiento muy próximo al vlogging (Gao, Tian, Huang y Yang, 2010), al hablar directamente a cámara dirigiéndose a la audiencia de forma directa y, a la vez, complementando sus contenidos en YouTube con otras plataformas y redes sociales como Twitter, TikTok, Instagram o Goodreads. Es por ello que, para entender este fenómeno y lo que conlleva su práctica, es importante conocer el concepto de narrativa transmedia, un tipo de relato en el que una historia se puede extender a múltiples plataformas donde se expande de forma complementaria, sin repetición de contenido (Jenkins, 2010). ...
Article
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Se presenta un estudio sobre las características de las producciones de los booktubers más relevantes en lengua hispana, centrado en los aspectos técnicos, los tipos de vídeos, así como los géneros y subgéneros literarios que abordan. Este análisis incluye un estudio del engagement de estas producciones (n=360) desde la estadística descriptiva e inferencial (estudio correlacional y de factores predictivos). En una segunda fase, se explora la percepción de los seguidores de este movimiento mediante la realización de un total de 34 entrevistas cualitativas estructuradas con el fin de conocer cuáles son los aspectos más valorados de este tipo de contenido y su influencia en el hábito lector. Estas producciones se centran en prescribir y analizar obras literarias, por ello los vídeos de tipo top, las recomendaciones y las reseñas son los contenidos más prominentes. Se observa un dominio absoluto de la novela frente a otros géneros como la poesía, el teatro o el ensayo. Los aspectos técnicos manifiestan una escasa capacidad predictiva del engagement de estas producciones. Los usuarios descubren este contenido de forma accidental y valoran la información sobre las obras por encima de la calidad y edición de los vídeos y del posicionamiento emocional del booktuber con respecto a los libros analizados. Asimismo, afirman haber reforzado su hábito lector desde que forman parte de la comunidad.
... Therefore, it should be investigated whether there are specific factors of conservation posts that contribute to lower overall engagement, such as mood, style, or information content of the videos. The length of a video can also negatively influence its appeal [54]. On Twitter, videos had no influence on overall engagement. ...
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Social networks expand the communication tools of nature conservation. Nonetheless, to date there is hardly any scientific literature on nature conservation communication in social networks. For this reason, this paper examines 600 Facebook and Twitter posts of three German nature conservation organizations: Federal Agency for the Conservation of Nature (Bundesamt für Naturschutz, BfN), Naturschutzbund Deutschland e. V. (NABU), and World Wide Fund for Nature (WWF) Germany. Using the Mann–Whitney U method and Spearman’s rank correlation analysis, it reveals how post design affects communication success and provides respective recommendations for German conservation organizations. Communication success was divided into four indicators: reactions, comments, shares, and overall engagement as a synthesis of the three. On Facebook, the use of hashtags, images, and many characters (up to 1500) leads to higher success, whereas emojis and videos can reduce it. On Twitter, links, images, and longer posts promote user interactions. Emojis have a positive influence on comments and overall engagement, but a negative influence on reactions and shares. In addition, hashtags reduce overall engagement on Twitter. These results are discussed with reference to similar studies from other political fields in order to provide recommendations for conservation organizations. A validation and expansion of the presented results is recommended due to the growing relevance of digital nature conservation communication.
... Its rise in popularity coincided with the widespread availability of key enabling technologies such as digital cameras, smartphones, video editing software, and high-speed internet connections, which allow the almost instantaneous recording, editing, uploading, and broadcasting of videos in internet streaming platforms. Since it was acquired by Google in 2006, YouTube has become the most popular online video streaming platform globally (Gao et al., 2010). YouTube has since enabled the proliferation of vloggers globally leading to more than 37 million YouTube channels as of November 2020, out of which only around 22,000 (or 0.06 percent) have more than 1 million subscribers each (Funk, 2020). ...
Article
This qualitative phenomenological study aims to understand and provide contextual explanation on the meaning behind the communicative action of YouTube vlogging as located in the essence of experience of the OG Filipino vlogger voice. The bracketing used is an in-depth interview, and the participant is Lincoln Velasquez, more popularly known as Cong TV, one of the top 10 individual vloggers in the Philippines (his channel having >7 million subscribers), and also one of the earliest to start in 2008, several years before vlogging became commercially lucrative in 2016. The analysis is conducted by coding, categorizing, and interpreting the interview transcript, from which 13 sub-themes emerge. By conceptually connecting the sub-themes, the grand theme of vlogging as access to possibilities is surfaced. Through an initial linkage to Sen’s capability approach, a further theoretical abstraction of the grand theme to vlogging as expansion of capabilities is tentatively proposed.
... The findings corroborates with findings by Gao et al. (2010) where it was discovered in their research students can practice speaking freely about things they like as the concept of vlog is to talk and share any content that the speaker want to share without any specific style or format. In addition, Rahmawati et al., (2018) shared the same point when they discovered students become more interested, confident and enjoyed speaking English using English vlog although they were not familiar with it at the beginning. ...
... Previous studies in adults have shown that the content in tailored videos about physical activity is more accepted and people spend more time on the intervention platform when videos are used in the intervention (Soetens et al., 2014;Vandelanotte et al., 2015). Vlogs are a specific form of short user-generated videos that are available online, for example on YouTube (Gao et al., 2010). Studies on dietary intake in children have shown that when participants were exposed to vlogs in which unhealthy snacks were portrayed, more unhealthy snacks were consumed compared to when participants were exposed to vlogs about non-food products (Coates et al., 2019). ...
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There is a need to stimulate physical activity among adolescents, but unfortunately, they are hard to reach with traditional mass media interventions. A promising alternative is to carry out social network interventions. In social network interventions, a small group of individuals (influence agents) is selected to promote health-related behaviors within their social network. This study investigates whether a social network intervention is more effective to promote physical activity, compared to a mass media intervention and no intervention. Adolescents (N = 446; Mage = 11.35, SDage = 1.34; 47% male) were randomly allocated by classroom (N = 26, in 11 schools) to one of three conditions: social network intervention, mass media intervention, or control condition. In the social network intervention, 15% of the participants (based on peer nominations) was approached to become an influence agent, who created vlogs about physical activity that were shown during the intervention. In the mass media intervention, participants were exposed to vlogs made by unfamiliar peers (i.e., vlogs of the social network intervention). The control condition did not receive vlogs about physical activity. All participants received a research smartphone to complete questionnaires and a wrist-worn accelerometer to measure physical activity. The trial was registered a priori in the Dutch Trial Registry (NTR6903). There were no differences in objectively measured physical activity between this social network intervention and the control condition in the short-term, but there was an unexpected increase in the control condition compared to the social network intervention in the long-term. No differences between the social network intervention and mass media intervention were observed. The current study does not provide evidence that this social network intervention is effective in increasing physical activity in adolescents. Exploratory analyses suggest that this social network intervention increased the perceived social norm toward physical activity and responses to the vlogs were more positive in the social network intervention than in the mass media intervention. These initial results warrant further research to investigate the role of the social norms and the added benefit of using influence agents for social network interventions. Clinical Trial Registration: https://www.trialregister.nl/, identifier NTR6903.
... Web-based video is defined as video that is accessed online via the Internet and can be viewed on any web browser or downloaded [11] via video-sharing sites such as YouTube [12]. A vlog can be defined as a blog in which the postings are in video format. ...
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The purpose of this study was to investigate student-created video as an active learning approach in an online environment to inform instructional practices of student-created video in STEM. Data analyzed in this study included pre-service teachers N = 107, 1-minute videos and pre- and post surveys. The findings of this qualitative study indicated that student-created video was an active learning activity that contributed to an increase in students’ perceived STEM content knowledge, improved perceptions of self-efficacy, and evidence of student engagement inclusive of behavioral, affective, and cognitive domains. Themes derived from the participants’ perceptions included: perceived self-efficacy, novelty or usefulness of creating short video, time to design and create video, and content and technical knowledge. Student-created video as an active approach to learning can be included in STEM education to increase STEM knowledge and foster integrative twenty-first Century skills. Practical implications for educators when designing student-created video assignments include (a) following a video development model; (b) providing extra time for content acquisition and revisions; and (c) incorporating peer evaluations.
... Web-based video is defined as video that is accessed online via the Internet and can be viewed on any web browser or downloaded [11] via video-sharing sites such as YouTube [12]. A vlog can be defined as a blog in which the postings are in video format. ...
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In this case study, an active learning approach to exam preparation in engineering was investigated. The Learner Video Thumbnailing (LVT) strategy incorporated video blogs (vlogs) to reinforce course content. In this innovative method, students voluntarily choose one of two roles as either the role of a spectator (watching the vlogs) n=69 or the role of a vlogger (creating the vlogs) n=8 to earn extra credit on a formative exam. Data collected in this study included the vlogs, scores on the achievement questions, and a post-interview of the vloggers. Differences in video development by gender were identified. The use of the LVT approach promoted improved achievement and student engagement.
... Meanwhile YouTube is the largest and most heavily visited online video-sharing service (Alexa, 2019), the most popular genres on YouTube are vlogs (Werner, 2012). Vlogs used to be described in earlier definitions as online videos recorded by a person speaking to a camera in residential settings and addresses a public viewership, briefly and informally (Frobenius, 2011;Gao et al., 2010;Werner, 2012). However, Snelson (2015) notes that vlogs became more interesting and shifted from home-based setting to mobile setting in which vloggers discuss a wide variety of topics with the presence of more cameras in a wide array of settings and contexts. ...
Article
The purpose of this study is to examine the perceptions of EFL learners and teachers toward vlogs as a source of aural input for L2 listening practice inside and outside of classroom. A total of 389 EFL university students drawn from 29 listening/speaking classes and their teachers participated in this study. After four weeks of exploiting vlogs in the classroom, perceptions from students and teachers were collected through questionnaires, focus group-based discussion, and interviews. The findings of this study indicate that students found vlogs engaging, interesting, up-to-date while simultaneously being a source that will ensure learning. Teachers also had positive perceptions toward the use of vlogs in their classes to improve students’ listening skill and vocabulary learning, as well as other aspects of the L2.
... Videos, compared to other sources media such as written texts and photographs, are more complex to create because they require a certain skill of videography, cinematography, and photography. However, videos can show a lot more than pure text, pictures, or audio; hence, there are a lot more things that a vlog can cover compared to a typical textblog, photoblog, or audioblog (Gao et al. 2010) essential for destination branding and marketing. Putting sequences in shots require not just spatial understanding of a destination, but also a dose of creativity and passion. ...
Article
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This paper critically examines the potential and use of video blogs or vlogs shared on Facebook for creating a destination image. In particular, it makes an in-depth analysis of the travel vlogs about the Philippines created by popular non-Filipino travel vloggers—Lost LeBlanc, BecomingFilipino, Nas Daily, and Drew Binsky. The data were gathered through a qualitative content and narrative analysis of the user-generated videos posted on the travel vloggers’ Facebook accounts. Content and visual analysis of the videos as well as viewer responses support the argument that travel vloggers and their respective vlogs play a key role in creating an online destination image of a place. Stories and images in vlogs vividly create destination images necessary and fundamental for place marketing. Travel vlogs are representations of destination experiences, from which public and private tourism agencies can use in their promotional/marketing agenda.
... The newsfeed of social networks is full of popular people -opinion leaders -those who were unknown to the public just a short time ago. Every year there are more and more research works dedicated to the problems of video blogging as an advertising and PRtool [6][7][8]. Just a few years ago, it was impossible to hear of YouTube bloggers from TV screens; now famous video bloggers are frequent visitors to the most popular channels. It is connected with the fact that TV is starting to lose its audience, especially the youngsters. ...
Article
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Today, video blogging became the trend of modern Internet-communication that attracts the younger audiences due to its openness and availability compared to traditional mass media. Many companies engage bloggers in the process of commercial product promotion, less often they take part in social project management. Practice shows that involvement of YouTube bloggers in the process of social projects' creation and promotion is one of the most effective ways to influence the target audience. On the other hand, social communication with bloggers as opinion leaders – involved has not been researched; there are no publications on this issue. This fact stipulates the necessity to research and describe the usage of bloggers’ reputation capital in the process of social communications aimed at fighting modern social issues.
... One particular phenomenon that has boomed within recent years in popular media culture is video blogging, otherwise known as 'vlogging.' A vlog is primarily a blog in video form and can be posted on any video-sharing website, where others can view, subscribe and comment on them (Gao et al, 2010). Vlogs can vary in settings and contexts; however, they often appear to be recorded in a residential setting, such as a bedroom (Snelson, 2015). ...
Article
Vlogging has become extremely popular in recent years. Studies have shown how exposure to idealised imagery within traditional media can lead to body image concerns, but there has been little evaluation of the specific impact of vlogging on people's health and body image. Jade Parnell describes the popular phenomenon, its influence and why more research into this media form is needed
... Los booktubers (book + youtubers) son personas, en su mayoría jóvenes, que comparten videos en YouTube sobre su afición lectora. La mayoría de estos videos tienen la forma de vlog (Gao, Tian, Huang, y Yang, 2010): hablan directamente a la cámara, a menudo en su habitación o en un espacio cerrado, se refieren directamente a su audiencia, que responder de forma diferida a través de comentarios, correo electrónico u otras redes sociales, como Twitter, Faceboook, Instagram o Goodreads. , 1998; Chartier, 1993; Darnton, 2003; Eisenstein, 1994; Martin, 1992El concepto de cultura participativa está emparentada con otras formas de caracterizar la interacción y las formas de creación propias de la web 2.0, como " networked public sphere " o " peer production " (Benkler, 2006), comunidades virtuales o smart mobs (Rheingold, 1994Rheingold, , 2007), auto-comunicación de masas (Castells, 2009), " produsage " (Bruns, 2008) o inteligencia colectiva (Lévy, 1997compañías, ni tecnologías, ni redes sociales, sino " plataformas " , concepto intrínsecamente relacionado con la retórica de la participación: una organización que sostiene a la gente, que nivela el terreno, estructura desde abajo, etc. " Participation is no longer simply an opening up, an expansion, a liberation, it is now a principle of improvement, an instrument of change, a creative force. ...
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Este proyecto de investigación es el Trabajo Final del Máster en Comunicación Social de la Universitat Pompeu Fabra y el punto de partida de para una investigación doctoral en la misma universidad. El objetivo central de este trabajo es comprender el sentido de las prácticas comunicativas y la cultura de los video-vlogueros literarios en YouTube (booktubers), en el marco de la disputa entre culturas participativas (Jenkins) y de explotación comercial de la conectividad (van Dijck). La investigación plantea la realización de una etnografía digital, a través de técnicas como la observación participante y las entrevistas a profundidad, complementada con análisis de contenido etnográfico y de framing de los contenidos, así como análisis de redes y estadística descriptiva. ------------- This research paper is the final work of the Master in Social Communication at the Pompeu Fabra University and it aims to be the foundation for a future PhD Dissertation at the same university. The main objective of this research project is to understand the communication practices and cultures of the literary vloggers in YouTube (booktubers) in Spanish. In the context of the disputes between participatory cultures (Jenkins) and the commercial exploitation of connectivity (van Dijck), this research project proposes a digital ethnography with participant observation and in-depth interviews, supplemented with other research methods like ethnographic content analysis, frame analysis, network analysis and descriptive statistics.
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Türkiye'de zihinsel yetersizlik alanında yapılan çalışmalar, bu bireylerin eğitim, rehabilitasyon ve topluma entegrasyonu konularına odaklanmaktadır. Bu çalışmalar genellikle nitel, nicel ve karma yöntemlerle yürütülmektedir. Araştırmalarda genellikle deneysel tasarımlar, anketler, görüşmeler ve gözlem gibi veri toplama yöntemleri kullanılmaktadır. Örneğin, zihinsel yetersizliği olan bireylerin bilişsel ve sosyal becerilerini geliştirmek amacıyla uygulanan eğitim programlarının etkililiği üzerine yapılan çalışmalar yaygındır. Bunun yanı sıra, bu bireylerin topluma uyum süreçlerini destekleyen rehabilitasyon programlarının etkililiği de sıkça araştırılmaktadır. Sonuçlar, uygun eğitim ve rehabilitasyon müdahalelerinin, zihinsel yetersizliği olan bireylerin beceri düzeylerini artırmada ve topluma uyumlarını kolaylaştırmada önemli katkılar sağladığını göstermektedir. Ayrıca, ailelerin ve öğretmenlerin bu süreçteki rolünün kritik olduğu vurgulanmaktadır. Tartışma Türkiye'de zihinsel yetersizlik alanında yapılan çalışmaların, bu bireylerin yaşam kalitesini artırmak amacıyla daha kapsamlı ve sürdürülebilir programların geliştirilmesi gerektiğini ortaya koyduğu belirtilmektedir. Ayrıca, toplumsal farkındalığın artırılması ve yetersizliği olan bireylere yönelik olumsuz tutumların değiştirilmesi gerektiği de vurgulanmaktadır. Bu bağlamda, gelecekteki araştırmaların daha kapsayıcı politikaların geliştirilmesine katkıda bulunabileceği ifade edilmektedir.
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This study investigated the effectiveness of using Youtube to practice grammar. As Youtube vlogging has become the most current internet phenomena and one of the most sought career choices by today’s young generation, it is one of the most suitable platforms, both to learn and to practice the target language. In this study, 10 first-year university students from an intact-required class participated. The learners were given a task to make a video of them cooking, where they put the targeted grammatical items into use, and then upload it onto Youtube. Videos taken from the learners’ Youtube channels were collected, and qualitative method was utilized to see what strategies the learners employed to bridge the gap between the intended meaning and the lack of grammatical or word knowledge. The findings showed that the learners employed substitution, nonverbal language, and switching to L1 form pattern to overcome the language barrier they encountered during the communicative task. The result of this study shows that Youtube can be used as a meaningful and effective platform to practice grammatical structure, as the learners utilize their skills and strategies for an authentic language use.
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Technology-enhanced language learning, or TELL, has played a major role in boosting EFL learners’ speaking skills in recent years. The use of online technological methods such as vlogging and uploading videos to popular social networks such as YouTube, in particular, has been recommended as a tool to hone students' conversation skills in addition to providing ubiquitous role-play practice. This study, therefore, aims to examine the effectiveness of multiple-party YouTube vlogging with the effectiveness of role-play when it comes to improving EFL learners’ conversation skills. Seventy-six Thai undergraduates taking an English conversation course were engaged in five role-play and five vlogging lessons before and after the midterm for the purpose of improving their English-speaking skills. The students were additionally assessed by the pre-, post- roleplay and vlogging teaching interviews for their speaking performance. A comparative analysis was conducted on the score sets derived from the three distinct interviews, and the scores obtained from participants' weekly role-play assignments were compared with those from their weekly vlogging. The results showed a significant improvement in the students’ confidence and content expression despite some challenges of the vlogging method. Further research can explore the alternative use of vlogging in other areas of English language skill improvement.
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This study examines Chinese journalists’ use of video blogs (vlog) for news reporting during the COVID-19 pandemic. Situated within the “visual turn” of storytelling in the digital era, the vlog has risen in popularity as an audiovisual format on social media and video-sharing platforms, attracting followers’ attention through its attributes of apparent authenticity and intimacy. Journalists have also been riding the wave by employing the amateur-style vlog for professional purposes. Based on a case study of 224 journalists’ vlogs about the Wuhan lockdown, we found that the j-vlog, as a hybrid form of professional-amateur reporting, affords an alternative space for journalists to perform journalistic transparency through self-disclosure of their life and work routines, increasing intimacy and engagement with audiences. This study contributes to current research in innovative practices of digital journalism and expands existing debates on journalistic transparency by delineating its nuances in different digital news formats and national contexts.
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As a video-sharing site, YouTube has evolved into a new platform for audio-visual content creation. This condition enables not only celebrities and corporations (television media) to create content and become YouTubers but also the general public to do so. This article seeks to describe how YouTubers' vlog contents are stylized in Indonesia. As the defining elements, form, and style are transformed into data to identify the resulting stylistics. This descriptive qualitative research uses a subjective approach. The interpretation analysis was conducted based on the results to verbally illustrate the form and style elements of the vlog contents of the ten most subscribed Indonesian Youtuber channels in 2020. The findings indicate that the forms and styles of Indonesian YouTubers' vlog contents result in authentic, dynamic, spontaneous, and distinctive stylistics. These stylistics can finally create a sense of intimacy and engage the audience in the delivered content.
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Many previous studies have explained the relationship between flow experience and consumer behavior in the context of human-computer interaction. However, studies have inconsistently evaluated the flow experience in terms of its relevant dimensions. Autotelic experience, curiosity, intrinsic interest, sense of control, focused attention, and time distortion are dimensions of online flow experience that have been inconsistently evaluated across different studies. Unlike previous studies, this current study characterizes flow experience with these six dimensions. This study aims to put forth a conceptual model suggestion on the flow experiences of consumers in their online information search processes. It is thought that the conceptual model will contribute to future consumer studies in explaining the effect of flow situations that occur in consumers' computer interactions on their behavior.
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The continuous use intention in users is vital to the development strategy of video sharing platforms, and it creates intensive competition among providers. At present, academic research on video sharing platform users focuses on analysis of social behavior in the videos from the perspectives of the online community, media communications, social network fatigue, and motivations to use the video sharing platform, or looks at video classification based on user-generated text data. However, from the perspectives of belongingness and intentions to continue using the danmaku video sharing platform, there is a lack of quantitative analysis. Therefore, this paper intends to enrich this part of the research based on the stimulus organism response (SOR) theory, adding perceived interactivity and belongingness to constitute structural equation modeling (SEM). This study investigates the mediating effect of belongingness and the influence from five dimensions of perceived interactivity on satisfaction and belonging, and goes even further to continuance intentions in the context of the danmaku video sharing platform. The results indicate that belongingness mediates the impact on continuance intention from control, playfulness, and responsiveness. Satisfaction relates positively to belongingness in danmaku video sharing platform users, which further significantly impacts their continuance intentions.
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The purpose of the paper is to study the use of video resources and video application technologies in teaching foreign languages to technical university students. Regional studies and cross-cultural communication of native speakers in video, as well as the socially significant pedagogical content of educational video materials, are most popular among teachers, whereas professionally oriented video is underestimated. The following directions of pedagogical research into the methodology of using video in foreign language studies were revealed and analysed: (1) comparison of the results of learning lexical material in groups of students listening to the same content in the “audio only” and “audio + video” modes with a clear advantage of the second group; (2) the analysis of video modes without subtitles and with bimodal captions revealing a significant advantage of the second mode; (3) review of four examples of existing technologies for classroom mode contrasting them with the proposed flipped classroom technology of independent student work with video resources using VideoAnt and MindMeister programs. In conclusion, an assumption is made about the advantage of using video materials in students’ independent work. Keeping in mind technical university objectives, the most promising video research direction is technology development for enhancing the efficiency of professionally-oriented documentary video.
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With the rapid development of the Internet and smart phone technology, a large number of short videos are shared through social platforms. Therefore, video content analysis is a very important and popular work in machine learning and artificial intelligence currently. However, it is very difficult to analyze all aspects of video content originally produced by large-scale users. How to screen out bad and illegal content from short videos published by a large number of users, select high-quality videos to share with other users, and improve the quality of video on the distribution platform of the entire user is a top priority. Based on this background, this paper focuses on optimizing video auditing to provide basic features for algorithm judgment, supporting original content and increasing the distribution of new content, and strengthening manual intervention combining algorithm recommendation with manual recommendation. Four major aspects of the artificial training algorithm model discuss the optimization effect of artificial intelligence on the algorithm in order to provide some guidance for the sustainable and healthy development of mobile short video.
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Speaking skill is one of the important things in language teaching where the students are expected to communicate orally in their daily lives. However, making the students concretely involved in speaking activities becomes the hardest part for the teachers. This has been identified by Brown and Yule (1983:25) that the most difficult aspects of language learning for the teacher is making the students to use the language orally in their daily communication. Through Vlog (video-based learning) found as a media, which explored students creativity and enhanced their speaking skill, this study observed 30 students speaking achievement in and after making the vlog. Qualitative research was employed to analyse data, which concerned with the students speaking skill. The result of the study affirmed that vlog was proven greatly facilitated students speaking skill. It was also found that the students were not only had good progress in speaking but they also gained another discipline of knowledge; IT and the most impression was they had amazing learning experiences.
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This study aims to explore the use of vlog in learning Mahārah kalām. The formulation of the problem in this study is: how to use Vlogs in learning Mahārah kalām and What is the perception of students regarding the use of Vlogs on learning Mahārah kalām. This study uses descriptive qualitative research methods with trianguliation techniques namely observation, interviews, and documentation. The results revealed the use of Vlog /Vlogging in Mahārah kalām learning using the following steps: (1) Determination of the theme by lecturers supporting the course, (2) Preparation of ideas as material for making scripts/scenarios, (3) Site selection, (4) Evaluation of results, (5) and publication of Vlog video results on social media accounts. received a very positive response from students of the IAIN Palangka Raya Language Education Study Program. 28 out of 30 students gave positive responses regarding the use of Vlogs in the learning of Mahārah kalām. This positive response is based on several reasons: its use is easy, flexible, practical, and economical. Students are also required to be more creative in making vlogging videos so as to produce a good video. but the use of Vlog is also not free from negative responses such as cheating by students who seem to hide the text/script behind the camera so that the video presented is not entirely pure from the results of Mahārah kalām.
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This article investigates the effect of video loggers (vloggers) popularity on consumer credibility perception and purchase intention. It employs a two (high versus low vlogger popularity) by two (search versus experience product types) between-subject experimental design to uncover the signalling effect of vlogger popularity. While vlogger popularity influences the consumers’ credibility perception and purchase intention for all products, a high popularity vlogger is likely to be more effective in influencing the online consumers for experience products. We confirm the usefulness of the popularity construct in explaining purchase behavior in social media settings. In doing so, we provide an empirical evidence concerning the specific conditions under which credibility is more (or less) effective in influencing behavior. This study is the first to examine vlogger popularity effects in social media. Our findings provide important insights to both academics and practitioners.
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Imagineering is a portmanteau combining the words imagination and engineering. The term, imagineering, was coined during the early 1940s. Since the new Millennium, imagineering has grown to the scale of a mass paradigm, because of the increasing scope and availability of automated engineering. Automated engineering is enabled by sophisticated software and artificial intelligence (AI) across the virtual-social-physical convergence (VSP) of consumer devices, desktop machines, and Web platforms. The combining of human imagination with automated engineering is enabling millions of vloggers, self-publishers and makers to imagineer at high speed and low cost. This mass imagineering can range from early education to digital afterlife. It involves makerspaces, fab labs, hackerspaces, as well as use of disparate devices, machines, and platforms “in the wild”. In this paper, three principal contributions to the literature are provided. First, mass imagineering is described from early education to digital afterlife. Second, analysis of structure and agency in mass imagineering is provided. This reveals that individual agency varies in different settings for mass imagineering, but is always more than in mass production and mass customization settings. Third, division of labour analysis of mass imagineering is provided. This reveals that mass imagineering extends labour outside of paid employment, such as in the home, towards greater self-expression and increased entrepreneurship. This is possible because of increasing automated engineering across VSP enabled by devices, machines, and platforms.
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This Chapter introduces several saliency-based applications in the fields of computer vision and multimedia analysis. We aim to demonstrate that by simulating the saliency mechanism in human vision system, computer can process visual information as human vision system does and the processing results can better meet human perception.
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The paper provides empirical evidence supporting the assumption that content plays a critical role in determining the virality, i.e., the influence, of social media information. The analysis focuses on multimedia content on Twitter and explores the idea that links to multimedia information increase the virality of posts. In particular, we put forward the following three main hypotheses: (1) posts with a link to multimedia content (photo or video) are more retweeted than posts without a link; (2) posts linking a photo are more retweeted than posts linking a video, and (3) posts linking a video raise more sentiment than posts linking a photo. Hypotheses are tested on a sample of roughly two million tweets posted in July 2011 including comments on Berlin, London, Madrid, and Milan relevant from a tourism perspective. Findings support our hypotheses and indicate that multimedia content plays an important role in determining not only the volumes of retweeting, but also the dynamics of the virality of posts measured as speed of retweeting.
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