In a housing market, first time house buyers are important as they indirectly act as indicator to help regulating the housing policies and further promoting home ownership. The preferences of this group are taken into consideration as the basis for forecasting housing demand. Therefore, this group is considered as important and it is essential to identify their preferences. Purchasing a home is considered as the biggest financial decision in one's life and would affect the household's budget as the process involves a long time commitment starting from the very first down payment to the monthly payment in the future. Based on the literature reviews, several factors have been recognized which may influence their decision-making. Among the factors are house price, location, family transition, neighborhood and others. In this paper, the emphasis is placed on identifying the most important factors that influenced their decision. 1. Introduction Buying a house is the largest spending in most household budgets. That consumer expenditure importance to the economics of the country as it also importance to serve the psychological and social need. People who buy homes not only for a shelter but they are also seeking to express their values and aspirations. Study on housing choice has developed by understanding the housing preferences based on home buyers demographic factors such as age, household composition, income and current housing situation (e.g., Rossi, 1980). Such factors are initially will influences the buyers decision to buy a house. By understanding the consumer preferences and influenced factors can summarized the ideas of actual demand in the market. During 1980s, Malaysian faced a rapid development in property market especially in housing industry. Housing plays a major role in developing the country as it is treated as important sector in property industry. The property market has benefited from the social trend of independent living that has resulted in fewer occupants per household in Malaysia in the last two decades (Hamid, 1998). To the extent, fewer occupants per household means that demand for houses increased due to population started independent living or smaller families. In addition, the living trend also change as the children no longer stayed with their family, moving out live in different house, young adult married with few kids to ensure that they can cater all the need of their children.
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