The architectural behaviour of the strawberry (Fragaria x ananassa) is determined by many factors, including abiotic, agronomic, nutritional and environmental factors or the presence of stress. Our analysis of plant architecture detects and records the fate of all the meristems and scores the developmental stages of flower organs. The application of different growing techniques may guide the enhancement of vegetative or reproductive growth. Plants from different cultivation systems were dissected to determine plant architecture (number of stolons, number and topology of inflorescences, developmental stage of reproductive organs) and evaluate crop potential and plant quality in relation to production systems. These studies show that it may be possible to design production practices that promote vegetative or reproductive growth.