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Vol. 11, No 4, 2014: 301-320
D M* UDC005.21:334.72.021 005.334:334.72
original scientific paper
INTELLIGENCE ANALYSIS IN CORPORATE SECURITY
Located in the survey indicate that the protection of a corporation, its internal
and external interest from the perspective of quality data for intelligence analysis
and the need for kroporacije and corporate security. Furthermore, the results indi-
cate that the application is not only practical knowledge of intelligence analysis, but
also its scientific knowledge, provides epistemologically oriented critique of tradi-
tional techniques undertaken in corporate security in connection with the analysis
of the challenges, risks and threats. On the question of whether it can and should
be understood only as a form of corporate espionage, any aspect of such a new
concept in the theory and practice of corporate security, competitive intelligence
activities, as well as an activity or involves a range of different methods and tech-
niques meaningful and expedient activities to be implemented integrally and con-
tinuously within corporate security, given the multiple responses to the work. The
privatization of intelligence activities as an irreversible process that was decades
ago engulfed the western hemisphere, in the first decade of the third millennium
has been accepted in Europe, in the sense that corporations at national and mul-
tinational levels of system intelligence analysis used not only for your safety but
also for the competition, and nothing and less for growth companies and profits. It
has become a resource that helps control their managers in corporations to make
timely and appropriate decisions. Research has shown that intelligence analysis in
corporate security one factor that brings the diversity of the people and give corpo-
rations an advantage not only in time, but much more on the market and product.
Key words: intelligence analysis, corporate security, corporation
1. Introductory considerations
You might be wondering why this paper begins with a discussion of ‚our
world’. Simply, it is because we are able to see what needs to happen, to happen
or not happen (happen). In other words, we spend so much time dealing with
creative daily tasks of security, crisis, business policy, we do not see, what affects
our business environment. We do not accept the fact that what is happening in
* Dragan Manojlovic, PhD, Associate professor, Faculty of Law, Public Administration and
Security, Megatrend University, e-mail: dmanojlovic@megatrend.edu.rs
Dragan Manojlović
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302
the world of the future will have a generally negative effect on our ability to pro-
tect the corporation. So, it seems that we always react to events that took place,
instead of spending less time on planning for negative events that will affect our
ability to protect the corporation, today, tomorrow, in a week for a year or more.
If you talk to some of the security professionals, many will tell you that today’s
world has become very complicated. Many yearn for the simple days. Days when
safety meant-a friendly guard at the entrance of the company, which checks the
official identification, and if anyone tries to present a physical property which
performs a specific duty. Someone had the option of getting out of today’s busi-
ness world and seeking a slower pace, more isolated, perhaps it should be.
We wish for a simpler time, a slower pace, less problems in the world, does
not want to realize, actually it depends on one’s perspective. Build its, if you do
not like the security profession and if you need security profession is not inte-
resting, make room for those who prefer today’s challenges. We truly live in
exciting times, full of hopes, fears, challenges. The world is changing faster and
faster every year. Lately, the world has seen important changes.
Corporations are in business to create a profit. This paper is about the
protection of corporate assets that support the ability of corporations to make
profit. Although this work-oriented profit corporation, every corporation and
government is necessary to actively care, including non-profit corporations. A
non-profit corporation whose main goal is to help the poor can not spend funds
on the poor if account is constantly growing. Their costs may rise due to the con-
tinuous loss of corporate assets (money, equipment, supplies).
Supporting the term Lord Dizrealia Benjamin (Benjamin Disraeli)1, „the
most successful in life are usually the best-informed,” we would say that the cri-
minal intelligence analysis, understood in a narrow vocational-technical and
broader theoretical and scientific terms, a necessary element of corporate secu-
rity to anyone who wants to be most successful could be promptly notified.
Evolution in changing the management of corporate security begins in the
middle of the seventh decade of the twentieth century2, when it was noted that
the then traditional model of technical support3, not what you can not follow
the rapid explosion of development companies and their activities. Then, intelli-
gence analysis begins to experience the application not only in the investigation
of crime, but her knowledge is applied to the security of corporations and their
business-interests. As you can see this concept of application intelligence ele-
1 Disraeli Benjamin: 1st Earl of Beaconsfield, KG, PC, FRS, (21 December 1804 – 19 April
1881) was a British Prime Minister, parliamentarian, Conservative statesman and literary
figure. He served in government in four decades, twice as Prime Minister of Great Britain.
He played a central role in the creation of the modern Conservative Party after the Corn
Laws schism of 1846.
2 Paris Roland:”Still and Inscrutable Concept”, Security Dialogue 35, 2004, 370-372.
3 Baylis John: International Security in the Post-Cold War Era, in John Baylis and Steve
Smith (eds), The Globalization of World Politics, Oxford, Oxford University Press.1997, 45.
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Intelligence analysis in corporate security
303
ment in corporate security, there is a long history.4 First began to be applied in
large companies based in developed economies, but its application in the last
decade of the twentieth century and the first decade of the third millennium,
began to spread not only the physical and technical protection of a corporation,
but more on corporate security5, which is significantly broader aspect.
Bearing in mind the rapid and radical changes in the perception of security
in corporations-which is not just technical, physical, there is a growing need for
systematic monitoring of the challenges6, risks7 and threats8 to the corporation
itself and beyond in its environment. The work which we investigate the appli-
cation of intelligence analysis in corporate security is a desire for a new way of
looking at the modern approach to corporate security. It is the fruit of research
for more than a decade in the field of intelligence analysis and its applications,
not only in the investigation sopljnjih (outside the country) and internal activi-
ties, but also in corporate security.
When fully applied, the global information network will be a vast network
of which will be made up of a lot of networks. This network will lead our factory-
wise, our financial transactions, organize our work, increase our productivity,
to teach us and our children, will provide assistance to doctors and hospitals,
to connect us with family and friends wherever you are in the world, at least to
us party and perform a host of other services that are not currently designed. In
other words, it is the heart of our personal and corporate non-physical world,
also supports a number of our processes in the physical world. If you look at
the current possibilities of intelligence analysis as a form that can provide more
information in the contemplative stage of its occurrence, then self-closing doors
and you are doomed to failure. Someone will use any means at their disposal,
including theft and endangering valuable corporate assets, to gain a competi-
tive advantage in the market, and many do so informally with the help of their
government. Someone once said „the more things change, the more will remain
unchanged.” This is certainly true in our current environment. Not much has
changed over the years, when it comes to the basic instincts of human beings,
what we want out of life, our desire for personal freedom, but in the business
world is, tremendously.
The structure of these investigations is being realized in several parts. First,
to explore the roots of origin of intelligence analysis in corporate security and
4 Williams Paul: Realism. Security Studies: An Introduction, New York, Routledge, 2008, 42.
5 William Paul: The Routledge Handbook of Security Studies. New York, Routledge,
Rousseau, D. L. (2010). Liberalism. M. D. Cavelty and V. Mauer. New York, Routledge,
Navari, C.: Liberalism. Security Studies: An Introduction. 2010, 31.
6 The challenge is a factor that can izove risk in itself carries it. It may be human, force
majeure, uncontrolled, etc. ....
7 The risk is a possible event which could cause a loss ....
8 The threat is a method of running the risk event that is dangerous ...
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its application. In the second part, the author explores the encounter of this sci-
entific discipline and corporate security. Furthermore, the direction research is
moving towards the area of partnerships and the current state of safety is applied
in the corporate world, and perspectives that are clearly visible in the foreign
literature, as well as its implementation in corporate security. At the end of the
paper we give definition of intelligence analysis in corporate security.
2. Safety-some theoretical aspects of the concept
The science of safety in the world, established a few decades ago, but
following the demands of reality, overcome the first initial approach, to talk
about it or teach in the military or police schools, but has become an unavoidable
topic of the first specialized institutes, and now the many colleges and univer-
sities.9 In thinking about the security of the corporate world that it still made ‚,
we will start from the traditional paradigm of security that is related to its early
history in a realistic concept of security in which the reference object of security
is the state. Hence the prevalence of this theorem peaked during the Cold War.
In this sense, stability rested and rested not the premise if the national security,
then the security of citizens will necessarily follow.10 Some of known authors
such as: Walter Lippmann, „considers security as a country’s ability to protect
its core values .”11 Another author, David Baldwin, said: „to implement security
sometimes requires the sacrifice of other values.”12 While Richard Ullman belie-
ves that „security vulnerability reduction.”13 Arnold Volfers theorist, argues that
„security is generally a normative concept”, stating further „in the same way
that people are different in reading and identifying hazards and threats, Vol-
fers argues that different people have different expectations of security.”14 He
further notes, „not only is there a difference between refraining from the threat,
different people have different levels of coping with threats due to its unique geo-
graphic, economic, environmental and political environments.” The renowned
scientist in the field of security, Barry Buzan says, „you do not see the concept
of security, even as the power of a peace, but something in between”.15 The same
9 Rothschild Emma: “What is Security.” Dædalus 124 (3), 1995, 53-98.
10 Schneier, Bruce, Fear, Beyond: Thinking Sensibly about Security in an Uncertain World,
Copernicus Books, 2006, 26-27.
11 Dumbrell John: U. S. Foreign Policy.Hamish Hamilton, London 1944, 31.
12 Baldwin David: “The concept of Security.” Review of International studies, 1997, 23: 26 (24).
13 Ullman H. Rishard: “Redefining Security.” International Security 8(1), 1983, 129-153, (142).
14 Wolfers Arnold: National Security as an Ambiguous Symbol. Political Science Quarterly
67(4), 1952, 481-502 (494).
15 Buzan Barry: Societal Security, the State and Internationalization, in Waever, O. Et. Al.:
Identity, Migration, and the New Security Agenda in Europe, Pinter, London 1993, 57.
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author goes on to explain that „reducing the contradictions between state and
societal security is a prerequisite for successful security policy”.16 „Thus, the key
to achieving, maintaining and improving safety at any level and any object secu-
rity were, consequently, in the hands of the state”.17
In addition to these approaches in theory be able to give an analytical
approach, pointing to security18 as a condition is the degree of resistance or
protection.19 This applies to any level of vulnerability, such as the face, place
of residence, community, nation or organization. Establishing or maintaining
the level of safety is aim, structure and process, called security. Furthermore,
for an important segment of our research is to understand one common terms
in the theory of security, known as a „security policy”, according to which one
approaches could be referred to as-definition of what it means to be secure in the
system, corporation or other entity. For corporations, it deals with constraints
on the behavior of its members, as well as the limitations imposed mechanisms
(meaning technical) as well as doors, locks, keys and the like.20 For systems, the
security policy is concerned with limitations of the tool and the flow between
them. Constraints on access to external systems including programs and access
to corporate (bodies) under certain conditions, the most common normative.21
3. Corporate-term safety and function of the theory
According to the current theory of corporate security security identifies
and effectively mitigates or manages, in the early (all stages) stage, all events that
could threaten the sustainability and the continued existence of the corpora-
tion. It is a corporate function that oversees, manages and closely coordinate all
functions of the company which deals with security, continuity and security.22
Globalization has changed the structure and dynamics of corporate life. Satu-
16 Buzan Barry: ibid, 59.
17 Collins Michael: Security in International Politics: Traditional Approaches. Contemporary
Security Studies. A. Collins. New York, Oxford University Press, 2007, 34.
18 The Oxford Handbook of International Relations. Oxford University Press, 2008,137.
19 Nayef Rodhan, et. al.: The Five Dimensions of Global Security: Proposal for a Multi-sum
Security Principle, LIT, 2007, 123.
20 Abramovitz Mimi: Unnatural Disasters. Worldwatch, Washington: Worldwatch Institute,
a brie and critical survey human-induced natural disasters, in Barnett, Jon.: The Meaning
of Environmental Security. Ecological Politics and Policy in the New Security Era (London
– New York: Zed). Key study on the development of the debate and the concept of environ-
mental security, 2001.
21 Beck Urlich: Risk Society. English translation of the book Risikogesellschaft published in
1986 in Germanby the noted contemporary German sociologist, London: Sage, 1999, 199.
22 Briggs Rachel, Edwards Charlie:The Business of Resilience Corporate security for the 21st
century, 2006, 14.
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ration of traditional markets is taking companies to more risky places-shift to a
new ‚place’23 in the business world, new business practices, such as offshore, the
challenges companies to manage remotely and new forms of accountability, such
as corporate governance and corporate social responsibility, perform additional
pressure on the company to suit the works, wherever they do business.
At the same time, security challenges and risks have become more com-
plex.24 Many of the threats25, such as terrorism, organized crime and security
information, are asymmetric and networked, which makes it difficult to control
the corporations / companies. We would say, there is a need for greater respect
for the interdependence between the company and the risk of the portfolio and
the way it operates. Certain types of behavior can enhance or undermine the
companies ‚license to operate’26, and in some cases it may generate risks that
would not otherwise exist. Consequently, koporativna security has a higher pro-
file in the corporate world today, but it was evident thirty or five years. needs of
the company for new views of the portfolio and the need for changing the mode
of governance challenges, risks and threats, it is necessary to work out and go
in the direction of that activity koprporativne security27 include shared respon-
sibility for such things as: the reputation, corporate governance, regulation and
corporate social responsibility.
For many years the dominant view in the security theory and professional
practice in corporate security was to look through the viewfinder of corporate
security. He is grounded in ‚defensive’28 approach, focusing on the physical and
technical protection of the corporation (sometimes from the outside, and some-
times inside and outside) with visual loss prevention, preemption, and participa-
tion in the activities of the company. Correct in theory suggests that security was
23 Gartzke Erik: ‘Economic Freedom and Peace’ in Economic Freedom of the World, Annual
Report, 2005, 29-44.
24 Smith Keith: Environmental Hazards. Assessing Risk and Reducing Disaster, 3rded.
London – New York: Routledge. Key study on environmental hazards and associated risks
and efforts to reduce Disasters, 2001, 56.
25 Simić R. Dragan: Nauka o bezbednosti, Službeni glasnik, Fakultet političkih nauka, 2002, 53.
26 Birkmann Jörn: “The Need for Rethinking the Concepts of Vulnerability and Risk from a
Holistic Perspective: A Necessary Review and Criticism for Effective Risk Management”,
in: Bankoff, Gerg; Frerks, Georg; Hilhorst, Dorothea (Eds.): Mapping Vulnerability.
Disasters, Development & People (London – Sterling, Va.:Earthscan). One of several chap-
ters focusing on a conceptual mapping of vulnerability and risks in hazards and disasters,
2004, 37, 51.
27 Buzan Barry: People, States & Fear. Colchester, ECPR, 2007.
28 Buzen Barry, et al.: Security: A new frame work for Analysis. Boulder, CO, (1998) Lynne
Rienner Publishers.; Doty, P., A. Carnesale, et al. (1976). “Foreword.” International
Security 1(1), 1998, 23.
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seen as the ‚sentinel at the door”.29 Shares of traditional corporate security could
be noted in physical stores ‚stop’ employees at the exit, entrance or during labor
interfering with them to do their job, rather than facilitating the business of the
corporation works more efficiently.
There are many reasons for the traditional view of corporate security com-
panies, why personnel for safety control draw or hiring managers from the secu-
rity police and the army.30 These are people with intensive training in the prac-
tice of security and protection, have practical experience, which are rarely availa-
ble elsewhere. At the other end of the A methodological and the other approach
to security theory is of the view that corporate security as a complex institute of
corporate security, there are several reasons for employment of staff, for greater
diversity within the corporate security features: a) increasing the security issues
that burden the corporation are of strategic importance; b) specific types of cor-
porations require a special approach to the management and leadership, which is
in contrast to traditional models of security which are abstracted from the police
or armed forces; c) the traditional security skills are associated with access where
security is seen as a „dis-Enabler” business31; d) corporate security functions nee-
ded are experts / officials who are willing to Developing a rule, innovation and
thinking outside the related professions, such as police and army. In theory, cor-
porate security suggests that traditionalists with ‚too much’ experience in tradi-
tional police and military security practices, can inhibit employees from making
innovative responses to security incidents. It is believed in the theory that they
need employees who are willing to push the boundaries, and constantly challen-
ging the way in which corporate security work, providing solutions that contri-
bute; e) all of the theory of corporate security feels a need for recognition of the
value of ‚human element’. According to scientists in the field of security, many
experts in corporate security are usually trained in resolving security incidents
and emergency situations in a way that does not take into account the human
dynamics in these situations, including the impact of emotions and perceptions
of fear on people’s behavior;32 f) outlook prevalent in security theory suggests
that emotional intelligence is critical to corporate of Security, not just the human
element of security as a routine management with an emphasis on knowledge
of technical security skills, stating that this is one of the watershed between the
modern understanding of corporate security and its diversity not only of scienti-
fic theory, but also essential and practical than traditional corporate security; g)
29 Brauch Hans Ginter et. al.: Security and Environment in the Mediterranean.
Conceptualising Security and Environmental Conflicts. Berlin-Heidelberg, Germany:
Springer, 2005, 1003-1089.
30 Owen Taylor: Challenges and opportunities for defining and measuring human security’,
Human Rights, Human Security and Disarmament, Disarmament Forum. 3, 2004, 15-24 (19).
31 Briggs Rachel, Edwards Charlie, 18.
32 Briggs Rachel, Edwards Charlie, 25.
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Corporate security is in addition to security and other no less important role or
function, to align with business corporations which delivers a range of security,
saying that this is a very significant difference to which it points when it comes
to corporate and corporate security. Another crucial difference that is visible
between corporate security and corporate lies in the fact that corporate security
managers must understand the business and how they contribute to these goals.
Here we from the point of view of this study indicated some elements that
might be called the basic elements of corporate security, such as: a) personal
safety; b) physical security; c) information security; d) corporate governance; e)
compliance and ethics; f) programs of crime prevention and detection of fraud; g)
deterrence; i) investigation; j) risk management; k) business continuity; l) planning;
m) management of environmental, health and safety, and many others ...
4. Intelligence analysis of corporate-development
Exploring the roots of occurrence of these events, our research goes back
to the early twentieth century, when the discipline was introduced in corporate
security, to be able to understand what is going on in corporations.33 There was
the basis of the analysis, a new phenomenon activities that were then in a new
corporation threatened activity, and the hitherto unknown way collecting the
profit and invest it later in order to gain even greater financial resources.34
Since then, this discipline is treated as a developed MAJOR RESEARCH ie.
methodological approach, which is in its infancy at the level of expert-knowledge
practices, and later scientific foundation.35 Therefore, intelligence analysis, with
its planned monitoring, scanning and using a number of methods36 for collec-
ting and analyzing information, imposed as a necessary instrument to function
not only of discovering and proving activities that threaten corporate activity,
but long before prevention and challenges, risks and threats.
A critical approach to redefining the concept of corporate security is extre-
mely important question of contemporary views on corporate security today and
its future. The changing nature of corporate security facilitates identification of
intelligence analysis, as well as determining the limits of her research subjects in
corporate security. That the issue of determining the precise subject of intelli-
gence analysis in corporate security, set up in our region only a decade ago, not
only methodologically but also epistemologically nor ontologically not be under-
33 Manojlović Dragan: Kriminalistička analitika, Fakultet bezbednosti-”Službeni glasnik
RS”, Beograd 2008, 6.
34 The theft of patents and others.
35 Manojlović Dragan: Kriminalistička operativa, BeoSing, Beograd 2010, 158.
36 Ibid
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Intelligence analysis in corporate security
309
stood. To corporate security gained and maintained its analytical accuracy (pre-
cision), it is essential that its structure is a component of intelligence analysis.
Results in the field has enabled the identification of problems in corporati-
ons, nominated her to a much wider range of applications. At the beginning of
the eighties of the twentieth century intelligence analysis begins to be subject to
the higher education institutions, where are educated cadres not only for police,
but also the prosecution, the courts, but now corporations, banks, and many
other organs.
5. Encounter intelligence analysis and corporate security
When we want to explore the roots of meetings intelligence analysis and
corporate security, we notice that it happens when corporations feel the need to
recognize the changes that are taking place, in their environment. Identifying
these more sensitive than the human eye unrecognizable subtle indicators, which
send them to the various participants is needed for their own progress,37 and we
would progress before others, on the one hand, and on the other to protect aga-
inst possible leakage of ideas, which were used as „know hovw”.
Former understanding of corporate security threats in the visible factors
within the company in physical form, which also had an outside influence, beco-
ming blind to spot the point where it is intersected by not only visible but also
the invisible elements of the environment.38 Because of these invisible but essen-
tial factors for the corporation, the business world is facing a very different ope-
rating conditions in the market. What is the nature of changes that are not seen,
in what direction will they act and how they will affect the activity of the corpo-
ration? Precisely, if we look at the complex influences and challenges that come
spawned encounter between these disciplines.
Corporate security without permanent changes would not be able to meet
the needs of corporations and their jobs. When we talk about the application
of intelligence analysis in corporate security, we are talking about constants
modern understanding of corporate security.39 Another aspect that is very
important influence on meeting these disciplines is funademntalnost and dra-
matic changes that are occurring in corporate security. On the other hand, sees
the new environment in which corporations operate.40
37 Alessia D’Amato, Sybil Henderson, Sue Florence: Corporate Socia l Responsibil itya ndSusta inable
Busines, Center for Creative Leadership Greensboro, North Carolina 2009, 35.
38 Gerald L. Jons, et. al.: The Manager’sHandbookfor Corporate Security, Elsevier Science,
2003, 143.
39 Hitt. Michael, I reland Duane, Rober t Hoskisson Robert : Strategic Menagement (Competitiveness
and Globalization), South-Westwrn College Publishing, Cincinati, Ohio 2014, 11.
40 Hitt. Michael, Ireland Duane, Robert Hoskisson Robert, 18.
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6. The difference between corporate espionage and intelligence analysis
The common denominator that can be recognized in the literature, and
which is determined by the difference between corporate espionage41 and intelli-
gence analysis, is in the way of achieving the goal. While corporate espionage
serves mostly illegal means, as long intelligence analysis uses only ethically per-
missible means, methods and techniques, recognized and accepted in the sci-
ence and practice. Some differences can be observed, such as the time of emer-
gence. While corporate espionage in its initial form was created and was known
at the time of inception of production based on currency,42 intelligence analysis
occurs in modern times, as well as knowledge processing methodology used by
the company’s management, in order to prevent challenges, risks and threats to
the company and their jobs.
Another important feature that distinguishes corporate espionage, the
intelligence analysis is the double of regulation of the latter in relation to her
sister, as the theory called „invisible sister” or „Sister Darkness,”43 on the one
hand the laws of nation-states, on the other by lower legal documents, and in
many countries, and the code of ethical rules. As the sister of corporate espio-
nage are the rules by which realizes its activity.44
Furthermore, the theory can also be seen as some others, but also impor-
tant differences between the two disciplines. Not noticing these differences is
the result of ignorance of the subject and the problems of dealing with intelli-
gence analysis. Another very important reason is the lack of clear delineation
of the functions of corporate espionage45 and intelligence analysis in corporate
security. Many authors go through a methodological error, the binding function
of intelligence analysis for the activity of collecting information, it is certainly
a much more comprehensive collection of knowledge, which is just one of the
stages in the cycle of intelligence analysis. The literature indicates that the real
advantage of the intelligence analysis, in fact, is not based only on information
gathering, but the creative, insightful synthesis and analysis of collected infor-
mation, which translates into the data and the information and analytical infor-
mation. Furthermore, the crucial value of discipline in corporate security resul-
ting from the synthesis and analysis of information, develop information, and
then enrich the information.
41 Kolodziej Edward: Security and International Relations. Cambridge University Press,
Cambridge, 2005, 11.
42 Waltz Kenneth: Theory of International Politics. New York, Random House, 1979, 46.
43 Tadjbakhsh Shahrbanou, Chenoy Anuradha: Human Security: Concepts and Implications.
New York, Routledge, 2007, 128-129.
44 McDonald Matt: Constructivism. Security Studies: an Introduction. P. D. William. New
York, Routledge, 2008, 123.
45 Econimic espionage Act of 1996scip.org/libry/8(3)eea.pdf
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311
7. Rank intelligence analysis in corporate security and corporate
From previous research results in the theoretical field of intelligence disci-
plines, we can see that it is not only the operational and tactical, but much more
strategic importance46 for corporations and the role of corporate security.
The undoubted coupling is observed not only in the final phase of the
intelligence analysis phase of „dissemination”, but in the stage of tasks set by the
corporation, corporate security. The connection is even more apparent in the
strategic47 implementation of the results of the analysis of knowledge as to the
operations of the corporation. Then see all the usefulness and appropriateness of
these intelligence components as elements in the structure of corporate security,
the knowledge that now have their IQ, as products of their labor analysis and
transformation of analytical information in production now IQ Corporation in
its operations and security of its operations and its themselves.
Of the product’s intelligence analysis in corporate security has been set, which
in itself means that it can be turned into action then implemented. Of course, the
one before the action can and usually cause-specific outcomes of the decision of
the corporation that continues to lead to action. Thus, from the foregoing, that the
goal of every corporation, to her corporate security is enabled, why not say crea-
ted, its activities unique and valuable position which may enable her wide range of
market activities in the area of its operations, but also in relation to its competitors.
Figure 1: Shows the role of intelligence analysis in corporate security as an external
structure that provides services to corporations
From exposure to understand that corporations want to achieve different
from them. Corporations do not exist in an abstract, undefined space, but in
an environment that exists around them. See what direction the environment is
46 From the literature we can inform the strategy comes from the Greek word “strategos” and
translates or means-general or as some translations-generals. Thus, in its initial meaning
it is indicating-skill of warfare, with a purpose to certain rules.
47 Porter E. Michael: What is Strategy, Harvard Business Review, 1996, 71.
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precisely this desire for variety in it. Adaptability company as a common deno-
minator means in theory, operations associated with the environment in which
it exercises its activity. This relationship to determine a way to get to the posi-
tion and diversity in it, and that the information collected on the basis of their
application process to have „products,” which provides that a corporation is the
diversity and valorize their success.
It was necessary from the point of view of research in the work to give the
specified know that we now determine the location intelligence analysis in cor-
porate security as exterior elements of security corporation or the corporation
itself-ie, when the external, and when the internal.
From the analysis of previously stated views and considerations, we conclude
that the creation-establishment of Intelligence Analysis, was to be established in
a company that provides security services to external customers (natural persons
or corporations), or at the very corporation whose original activity (a function of
the market) is not providing security services, is not an easy process, but it is of
great importance to the acquisition of knowledge that the corporation are diffe-
rent in the people and their safety.
According to the theory of security, the establishment of intelligence analysis
in corporate security is conditional on the one hand, the algorithms business
intelligence analysis, on the other hand, the algorithm business corporations,
whose structure is established. From the results shown recognize two approaches.
The first approach suggests that intelligence analysis establishes the corporation
so that it is directly tied to the top of the corporation. Another approach suggests
that its units should be established in every part of the corporation that performs
a particular segment of work or a job.
As can be understood from the approach set forth in the first component of
intelligence analysis is established at the strategic level of the corporation, and
the second at the level of certain jobs or tactical (operational). Both the approach
is common, it is tied to the top of the career management pillars Corporation or
its segments. A third approach might be called mixed, indicating that in addi-
tion to the strategic level of building intelligence analysis, to enable communica-
tion with the lower organizational forms to corporations.
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Intelligence analysis in corporate security
313
Figure 2: Shows the position of the intelligence analysis of the corporation
as an integral part
When a component of intelligence analysis establishes the companies that
deliver services from a range of corporate security jobs, we can talk about „inter-
nal intelligence service” and the „external intelligence service” aspect of the cor-
porations that service users and corporate security product.
The forms in which to organize the structure of intelligence analysis is con-
ditioned as we have presented a section algorithm corporate security. The most
common forms are: Office urgent intelligence research; Office for flash intelli-
gence research; Office Intelligence fundamental research. When investigating the
levels of the structure according to the survey, the structure are established as
follows: Office of the strategic team and office tactical team, problem-office team.
8. Perspectives of intelligence analysis in corporate security
Today’s market in a global environment must understand the trends, inci-
dents, changes in the world and their impact on the corporation. Today more
than ever, the changes on the other side of the world can cause a crisis in the
whole corporation. Perspectives intelligence analysis in corporate security, we
began with the testimony of former CIA director William Colby48, who is in his
presentation of the seventies of the twentieth century, expressed the view that
communities thinking of mankind lives in the expansion of corporate security
and intelligence activities in it. His views have been followed by many authors in
Western theory in the field of security.
This would work for the specified number of elements that suggest the need
for expansion and development of these activities outside of the security services
48 Colby William: My life in the CIA, Honorable Men, 1978.
Dragan Manojlović
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314
and the police. All countries after World War II were the first to develop security
systems and intelligence work at the state level, and at the same time there has
been a rapid development of private corporations that need to protect their com-
pany, not only physically but also in other ways intelligence. Rapidly developing
new technologies whose use is possible in gathering information, and companies
want to protect them from uninvited. Leads to rapid development of intelligence
work in the private sector; a start-up corporation in order to control security and
safety of the increasing number of companies in the market. Intelligence activi-
ties in the corporate security becomes a resource for the realization of benefits
and profits of its competitors.49
Furthermore, the technique of state espionage for the purposes of the cor-
poration either in the public or private property, used in the past, becomes ina-
dequate and outdated. The traditional model of economic espionage in the Cold
War there is less applicable to the issue of corporate security requirements and
corporations to protect their interests. On the other hand, what the corporations
for their security and business needs, intelligence analysis in corporate security,
applying his method covers the needs for knowledge: the corporations, the cor-
porations, the business of the corporation, their development, flaws, strengths
and intentions, more than ninety-five percent over legitimate sources.50 All this,
based on reasonable investigation that we conducted in this paper.
9. Products intelligence analysis of the importance of corporate security
Let’s start this part of our study with one of the directions which indicates
that the analysis of intelligence products valued over corporate income security
as a supplier and corporations as a recipient of services. So, in this way of thin-
king we see investment approach (return of investment).
Another approach that is observed contributes to corporate security by
analyzing the effectiveness of the intelligence services delivered. Third, we would
say a key contribution to the corporate security, that is, on the basis of product
intelligence analysis conducted, regulated, controlled, managed process produ-
ces corporate security as a whole or individual phases.
The ultimate goal of intelligence analysis and its fundamental role in Cor-
porate Security implementation and maintenance advantages compared to the
same company profiles and suppliers of same products. Thus, the essence of the
product of intelligence analysis is not only in a particular method, technique
49 Iri.lu.se/pdf/2003-10-pdf u časopisu "Lund Universuty Journal", 1975...
50 Many officers of criminal intelligence service analysis are either crossed or retirement
become members of the corporation for security or just working in the corporate security
business. It’s almost unimaginable quality analysis of the challenges, risks and threats, not
only at the operational and strategic levels, but without these frames.
Vol. 11, No 4, 2014: 301-320
Intelligence analysis in corporate security
315
and tool for precisely the proper selection and application of specific methods,
techniques and tools in the corporate security corporation To ensure diversity in
the same. That’s according to the results of research conducted in this paper, the
combination and organization of appropriate intellectual resources and working
methodology of intelligence analysis in IQ corporate security product.
10. Concluding Remarks
Although the initial intent of the researchers conducting research and wri-
ting of this article on the topic of intelligence analysis in corporate security, have
been clearly defined and it seemed easy to accomplish, the subject of research
during the write operation proved very multifaceted and complex. Research has
shown that intelligence analysis implement in corporate security, not a technical
issue, but a matter of efficiency and capacity to deliver knowledge and tasks that
are required to corporations.
From the results of the study indicate that the belief that plead to corporate
security that can survive in the market without a clear structure of intelligence
analysis in their midst without its elaborate methods and techniques, is detri-
mental to the future of corporate security. That would be a boat that wants to sail
without navigational equipment.
Competitiveness corporate security market is a key comprehensive variable,
which is the resultant set of its activities inside and outside, and is expressed
as a product. It is a measure of the result of the success of the corporation that
supplied products. Keeping these facts in mind, a key consideration in the study,
it can be concluded that the competitiveness of corporate security depends on its
IQ, which is measurable and the possibility of quantifying very visible.
Considerations in the work of the place and role of intelligence analysis in
corporate security, they had to draw attention to the relevance of the intelligence
components as not bypass factor which provides products which corporations
may be different in the same.
Proving the impact of intelligence analysis on the efficiency and competiti-
veness of corporate security, expressed as the possibility of understanding and
defining information interfaces IQ that delivers intelligence analysis and its use
by the corporate security.
The results suggest that the structure of intelligence analysis without corpo-
rate security can not reach and to answer the question: How smart? The answer
to this question is the crown can not be imagined without the products of intelli-
gence analysis. Only those corporations in corporate security services are delive-
red and used the methodology of the intelligence analysis know at all times what
the IQ of their products.
Dragan Manojlović
Megatrend revija ~ Megatrend Review
316
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Dr Dragan Manojlović, vanredni profesor
Fakultet za pravo, javnu upravu i bezbednost,
Megatrend univerzitet, Beograd
OBVEŠTAJNA ANALIZA U KORPORATIVNOJ
BEZBEDNOSTI
S a ž e t a k
Studija polazi od shvatanja da, s jedne strane, postoji obaveštajna analiza u korporativnoj
bezbednosti u svetu, ali da se, s druge strane, ona na prostoru Republike Srbije, javlja uglavnom
u državnim organima. U svrhu dokazivnja teze da je obaveštajna analiza nezaobilazna kom-
ponenta korporativne bezbednosti, u radu se analiziraju odnosi držvanog i privatnog korpo-
rativnog aspekta obaveštajne analize, od sredine sedamdesetih godina prošlog veka do novijih
vremena u bezbednosnoj teoriji i literaturi. Rad autora ovog teksta, kao doprinos opštoj teoriji
bezbednosti, ukazuje na to, da obaveštajna analiza nema samo one vidove koji su bili poznati
u teoriji bezbednosti, kao civilna, vojna, spoljna, unutrašnja, ofanzivna, defanzivna već ona u
novijem vremenu ima mnogo širu primenu u civilnoj korporativnoj bezbednosti, u nekoliko
vidova, kao što su: korporativna obaveštajna analiza u statičkom smislu (obaveštajno analitičko
dokumentovanje), korporativna obaveštajna analiza u dinamičkom smislu (obaveštajna ana-
litička obrada) i korporativna obaveštajna analiza u funkcionalnom smislu (obaveštajno ana-
litičko skeniranje okruženja, tržišta, stvaranje bezbednosnih analitičkih prozivoda (analitičkih
studija i dr,). U savremenoj teoriji i literaturi u načelu se ne poriče korporativnoj bezbednosti
karakter zasebne bezbednosne oblasti (ne poriče se njeno pravo na naučnu disciplinu unutar
nauke o bezbednosti) te se samim tim i obaveštajna analiza smatra delom privatne korporativne
bezbednosti. Niko u naučnoj misli u oblasti teorije bezbednosti ne stoji više na stanovištu, da
između obaveštajne analize u strukturama državnih organa i obaveštajne analize u korpora-
tivnoj bezbednosti ne postoji suštinska veza. Sve do početka osme decenije prošlog veka u teo-
riji bezbednosti su se mogla sresti (pronaći) razmišljanja čiji se zajednički denominator može
odrediti tako što ćemo reći, ako je i postojala veza, da ona nije bila suštinska, ta veza, u stvari,
bila je slučajna, štaviše „neprirodna”. Samatralo se ne samo u običnom životu već i u nauci
bezbednosti da su to dve potpuno različite stvari, međutim neki njihovi aspekti se podudaraju:
obe imaju za osnovni princip činjenicu, da su po pravilu bolji oni koji pobedjuju pre borbe. Pred
sam kraj dvadesetog veka dolazi do zaokreta u bezbednosnoj teoriji i dotadašnja unisonost u
napred iznetim pogledima menja, pa se navodi da je obaveštajna analiza nužna komponenta
korporativne bezbednosti. Tada počinje organicija seminara a kasnije i specijalističkih studija
koje organizuju fakulteti. Školuju se kadrovi za obaveštajnu analizu u korporativnoj bezbedno-
sti širokog spektra od obaveštajne analize u bankama, preko korporacija do nevladinih orga-
nizacija ili drugih tela međunarodnih organizacija u svetu. Da je osnovna podela obaveštajne
analize na onu unutardržavnu (organa čiji je osnivač država) i onu unutar korporacija (pri-
Dragan Manojlović
Megatrend revija ~ Megatrend Review
320
vatnu) davno napuštena svedoče kretanja koja se dešavaju ne samo u teoriji bezbednosti, već i u
stručnoj praksi mnogih zemalja, a ponajpre Evropske unije. Dakle, bez obzira na pravnu supre-
matiju države ona oblast obaveštajne analize u korporativnoj bezbednosti u novijem vremenu
u svojim aktima, ne uređuje više jednostrano. Nalazi u istraživanju ukazuju da zaštita korpo-
racija, njenih unutrašnjih i spoljnjih interesa sa kvalitetnim podacima je perspektiva za obave-
štajnu analizu i nužnost za kroporacije i korporativnu bezbednost. Nadalje, rezultati upućuju,
da primena ne samo praktičnih znanja obaveštajne analize, već i njenog naučnog znanja, pruža
epistemološki orijentisanu kritiku tradicionalnih tehnika koje se preduzimaju u korporativnoj
bezbednosti u vezi sa analizom izazova, rizika i pretnji. Na pitanje, da li se ona može i treba
razumeti samo kao oblik korporacijske špijunaže, bilo kog aspekta, kao novi koncept u teoriji
i praksi korporativne bezbednosti, kao konkurentska obaveštajna aktivnost, kao jedna aktiv-
nost ili uključuje čitav spektar različitih metoda i tehnika svrsishodnih i celishodnih aktivnosti
koje se primenjuju integralno i u kontinuitetu unutar korporativne bezbednosti, dato je više
odgovora u radu. Privatizacija obaveštajnih delatnosti kao nepovratni proces koji je pre neko-
liko decenija zahvatio zapadnu hemisferu, u prvoj deceniji trećeg milenijuma prihvaćena je i u
Evropi, u smislu da korporacije na nacionalnom i multinacionalnom nivou sistemski koriste
obaveštajnu analizu ne samo radi sopstvene bezbednosti već i zbog konkurencije, a ništa manje
i radi rasta kompanija i profita. Videti ono što drugi ne vide upravo je briljantnost obaveštajne
analize, a znati ono što drugi ne znaju u svakodnevnom životu i obaveštajnoj delatnosti naziva
se genijalnost. Ona je postala resurs koji pomaže upravljačkom menađžmentu u korporacijama
da donosi pravovremene i adekvatne odluke. Istraživanje je pokazalo da je obaveštajna analiza
u korporativnoj bezbednosti onaj faktor koji donosi različitost u istom i daje korporacijama
prednost ne samo u vremenu, već mnogo više na tržištu i u proizvodu.
Ključne reči: obaveštajna analiza, korporativna bezbednost, korporacija
