The increase in U.S. demand for colored bell peppers (Capsicum annuum) has been satisfied with increased supplies from imports and increased domestic production. Greenhouse-grown peppers of red, orange, and yellow colors were imported during the period 1993-2002 at wholesale fruit market prices that were three to five times greater than field-grown fruits. With high market prices and a suitable environment for growing colored peppers under inexpensive greenhouse structures [<
3.7/ft 2)], up to 14 ha (34.6 acres) of greenhouses produced bell peppers in Florida in the year 2002. To estimate the profitability of a bell pepper greenhouse enterprise, a budget analysis was used to calculate the returns to capital and management. Production costs of greenhouse-grown peppers were estimated assuming the use of current technology applied in commercial greenhouse crops in Florida and in experimental crops at the University of Florida. Production assumptions included a crop of nonpruned plants grown in soilless media in a high-roof polyethylene-covered greenhouse [0.78 ha (1.927 acres)] located in north-central Florida. For a fruit yield of 13 kg·m -2 (2.7 lb/ft 2), the total cost of production was
3.82/ft 2), the estimated return was
1.66/ft 2), and the return over investment was 17.1%. A sensitivity analysis indicated that fruit yields should be greater than 7.8 kg·m -2 (1.60 lb/ft 2) in order to generate positive returns based on a season average wholesale fruit price of
2.40/lb). For this price, a range of possible fruit yields [5-17 kg·m -2 (1.0-3.5 lb/ft 2)] led to returns ranging from -
0.88 to 2.87/ft 2), respectively. The estimates indicate that production of greenhouse-grown peppers could represent a viable vegetable production alternative for Florida growers.