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Facebook and Twitter for Academic Libraries in the Twenty First Century



At present day in this twenty-first century we are living in virtual world and Library and informational science professional's need to use social networking sites for academic users. The main purpose of this paper is to examine the effectiveness of using online advertising on the social networking sites Facebook and Twitter in academic libraries and recognize essential trends that subsist. While it is understandably exciting to embrace new technology to reach students and staff members, it is very important to have an understanding of how to utilize the technology to properly connect to library users. Several articles found in library publications are written from a librarian's perspective, explaining the essence of Facebook and Twitter are describing different ways to promoting library advertising and services. Keywords: Academic Library, Social Networks, Facebook and Twitter
International Research: Journal of Library & Information Science | Vol.5 No.1, Mar. 2015
Facebook and Twitter for Academic Libraries in the Twenty First
Anand Y. Kenchakkanavar
Research Scholar
Department of Studies in Library and Information Science,
Karnatak University,
Dharwad, Karnataka, India
At present day in this twenty-first century we are living in virtual world and Library and
informational science professional’s need to use social networking sites for academic users.
The main purpose of this paper is to examine the effectiveness of using online advertising on
the social networking sites Facebook and Twitter in academic libraries and recognize
essential trends that subsist. While it is understandably exciting to embrace new technology to
reach students and staff members, it is very important to have an understanding of how to
utilize the technology to properly connect to library users. Several articles found in library
publications are written from a librarian’s perspective, explaining the essence of Facebook
and Twitter are describing different ways to promoting library advertising and services.
Keywords: Academic Library, Social Networks, Facebook and Twitter
1. Introduction:
New technology has produced new opportunities and challenges for libraries in
creation, promotion, dissemination and storage of information and many institution libraries
undergoing change in the face of technological proceed. Social networking sites have made a
new platform for individuals to communicate, sharing information and interact with a
worldwide audience for organizations, social networking sites presents new avenues for
communication and collaboration with their users. Several libraries are using social networks
to engage their users in the online environment. Social networks propose real-time channels
for information sharing and communication. Social networking sites are encouraging social
interaction through profile-based user accounts. Social networks are generally defined as
Web 2.0 (O’Reilly, 2005), meaning they mimic desktop applications. Popular social
networking sites include Facebook and Twitter. Every Social network website includes
‘About’ and ‘Help’ sections. These sections focus that every company should write about
their social features. This is a secure guard against overlooking a major feature of the
website. While this was a suitable preventative measure, the design of each social website
clearly emphasized its social features. Over the past half-decade, the online social networking
International Research: Journal of Library & Information Science | Vol.5 No.1, Mar. 2015
sites have continuously grown up exponentially. A social Networking application provides a
digital look of people’s individual relationships or links and presents regular address book
updates and viewable profiles. Social network all purposes should also aid in the
identification and exchange of probable ties into weak or strong ties by providing
‘introduction services’ and permitting users to display their knowledge, information,
experience and proficiency in a searchable layout (Boyd, 2006).
The experience of quick updates has been dubbed as microblogging. During the 2008
US Presidential Election, microblogging was recognized by Rhett Smith in politics by using
Twitter and Facebook status updates on election night (Smith, 2008). A number of people are
using social networking sites and it is an essential part of their everyday life (Anon, 2011).
Information Service providers have naturally sought to an increasing their products. A
widely-used definition is presented by Boyd and Ellison (2007), who characterise SNSs as
web-based services that allow individuals to:
a. Construct a public or semi-public profile within a bounded system;
b. Articulate a list of other users with whom they share a connection; and
c. View and traverse their list of connections and those made by others within the
The present study captures a broad outlook of Facebook and Twitter in academic
library. It is focusing on Facebook and Twitter through library services and the need for
attractive the quality of social networks based on library services in digital environment
programs. These are helpful in producing a positive environment for successful use of social
networks in library services. The Facebook and Twitter are used for learning in higher
education. There are several researches conducted on comprehensive digital environment.
This point of view on the whole social network spectrum that reaches from the traditional
printed textbook to Twitter requires a broad experimental approach to get an overall
understanding about how students travel the digital environment during their learning
activities. This particular outlook paired with detailed knowledge regarding current
developments in SNSs technology can lead to predictions. To the future changes in the digital
environment and consequences for libraries. Reddy (2004) presents that very important for
university libraries and librarians to design, develop, increase, implement, and deliver world
International Research: Journal of Library & Information Science | Vol.5 No.1, Mar. 2015
class web-based library services, resources, and instructions at the fingertips of library users
and devoting resources to strengthen support in the core areas of teaching and research.
2. Statement of the Problem
As the social networking phenomenon develops into more extensive in our
information world, its presence in the library landscape becomes challenging and stimulating.
Even though various studies have focused on Facebook and Twitters are impact on different
sectors in our society; only a few have so far focused on Facebook and Twitter’s use in
libraries. The present study efforts to add to the literature on library Facebook and twitter use,
addressing library Facebook pages and library Twitter pages and their content.
3. Literature review:
Social networking sites developed exponentially within the last few years in libraries.
Social networking sites are also offering different focuses, designs and features for their
users. These social networking sites need student and staff members to join their community
and experience their vision of the social web. Social networking sites like Facebook and
Twitter provide a various features to make possible socialization on the internet. Users share
private messages, photos, songs, videos and most other standard forms of expression. These
SNSs are the most visited sites on the internet (Alexa, 2008). Library services are more
extensively known as information services. Facebook Librarian appears to increase reuse of
the library service (Mack et al., 2007). Xiaobin and Jing (2009) argue that social networking
sites are supporting library and information service has emerged to create organizational
knowledge. Charnigo and Barnett-Ellis (2007) surveyed the Facebook for library services
after conducting survey of 126 librarians from organizations of higher education. In that
study the many librarians (90 percent) point out that they are aware of the existence of
Facebook, only half of the librarians knew that their institutions are registered in Facebook’s
Aharony (2010) presented the use of Twitter to recognize microblogging patterns. The
study indicated that both types of libraries recognized the power of Twitter as a useful
channel of communication and effort to produce a tweet at least once per day. He also noted
that public libraries use more informal language in their tweets and assess to academic
libraries, possibly to reach and attract different potential users. Krishnamurthy et al. (2008)
International Research: Journal of Library & Information Science | Vol.5 No.1, Mar. 2015
defined those different classes of Twitter users, their geographical growth patterns and
network size. There has been significant research on the collaborative characteristics of
microblog communication that enhances social presence and maintains connectedness in both
formal and informal communication.
4. The main purposes of Facebook and Twitter for academic libraries
There are several purposes of Facebook and Twitter in library services aimed at the research
and scientific community. Their main features include:
a) Facebook and Twitter are freely accessible to the users and having most useful ways
to promoting library services and activities.
b) Facebook and Twitter focuses on the users to use of resources and access to library
materials from everywhere in the world.
c) Facebook and Twitter offers live chatting and discussion queries in group pages, these
sites Increase education/ Knowledge opportunity.
d) Facebook and Twitter are substitute to printed information in libraries and users can
get new information easily.
e) Facebook and Twitter have many ways to encourage user group to present feedback
and to engage with others in online area.
f) Facebook and Twitter are not only helpful for existing library users, but attracts new
users to visit library and to use services.
5. Social Networking sites are changing Library Environment
Academic library and information centres are applying the new technologies and
trends to build their library services popular and user friendly. The present idea of a library as
substantial place where users can visit to get information is quickly changing to a social
cyberspace where users contact, communicate and contribute to existing information. The
potentials of the new technology offers the open access protocols which present the opening
for free access, free interaction, free communication and contribution to knowledge. Library
services through modern technology are making new instinctive tools, continuous change,
flexibility and evaluation while encouraging user posting, sharing, cooperation,
communication, and personalization. Sekyere (2009) defines that social networking sites hard
works are a successful and new technique of student outreach; others argue that social
networking by academic librarians is an effective use of librarian time and effort.
International Research: Journal of Library & Information Science | Vol.5 No.1, Mar. 2015
Social networks provide enhanced right to use information. It puts the library where
the users are. It enables users to share their knowledge and in turn, helps bring others into the
library. It helps simply to post future events or book exhibition. These types of postings
rapidly increase when users share the information with their friends through their social
networking sites channels. This opportunity helps to promoting library services and activities.
A social network has several ways to invite user group to present feedback and to engage
with others in online area. This research paper focuses on the changes in the library
environment through Facebook and Twitter.
6. Facebook in Academic Libraries:
Social networking community engaged for college and university students from 2004,
Facebook has surpassed all other social networking opportunities in attractiveness while
reaching out to a seemingly never ending user-base. And students, Teachers, and parents are
using Facebook. Libraries have contain certainly taken notice and deemed Facebook resource
worthy of attention. Library Facebook pages are used to exposes library events, news updates
and encouraging library services, information and resources.
In the present environment, any study of the possible impact of social netwoks on
academic libraries must essentially focus on Facebook to be appropriate. Academic librarians
have been aware of Facebook for some time, although it seems that the early reaction to it
was indifferent. Facebook publicized that it now has 845 million monthly active users. As
well, it reported that over half of these users (425 million) using the social networks every
day (Facebook, 2012). Charnigo and Barnett-Ellis (2007) define that approach of academic
librarians towards Facebook, and created that most described as being indifferent and friendly
to the use of social networks within libraries and promote library services. Hendrix et al.
(2009) defined that the use of Facebook in academic health science libraries, concluding that
a small number of libraries use Facebook. Those libraries that do use Facebook do so mainly
for marketing the library: they deliver announcements to library users, post photos and
provide chat reference. These librarians have positive perceptions about their libraries’
presence on Facebook.
Academic libraries are trying with implanting library services contained by the
Facebook page itself for a true outreach program. Using Facebook applications, a few
International Research: Journal of Library & Information Science | Vol.5 No.1, Mar. 2015
academic libraries implanting the library catalogue to permit students to access the inside of
the library catalogue without visiting the library’s web site (Farkas, 2007). Facebook
encourages helpfulness by signifying existing social connections in a virtual space. Facebook
is an extension of cooperation in the public section individual profile information is
accessible by users has added as friends. Facebook encourages sociability by creating a
comfortable, private and familiar social environment.
Facebook’s establishment for a social network is the friend system. To view a user’s
profile, that user must grant you access. This access makes you a friend of the user. Current
alteration to the Facebook border is predominantly the big switch to pages and group pages
sharing the same appearance as individual profiles provide even greater functionality for
creating a presence as an institution. The library creates a ‘Facebook page’; it is a permanent,
customizable profile. Users can decide to become ‘fans’ of the library by representing users
can like; its page. After liking the page, fans and user will begin to receive updates posted by
the library to their News Feed, a core Facebook feature. This is essential to understand, as it
has been asserted that Facebook users rarely go out and seek information on Facebook, rather
they browse those items that come into their News Feed.
6.1 Advantages of Facebook in Academic Library:
Nowadays information can be shared on worldwide basis. Facebook includes many
advantages, we can stay in contact with our library relations or friend’s circle that lives for
away, users can easily find out new arrivals on library Facebook home page. Users are
capable to post everything from everywhere. If librarians post any library news or events on
library Facebook homepage message will distributed to all library users and anybody can see
that message. Ellison et al. (2007) recognized the advantages of Facebook for college
students. They use Facebook as a research background in order to decide whether offline
social capital can be created by online tools. The consequences of their study explained that
Facebook use among college-age respondents was significantly associated with events of
social capital.
The major advantage of Facebook is that millions of people are registered from all
over the world and Facebook provided feedback through ‘comment’ ‘like’ and ‘dislike’ key.
International Research: Journal of Library & Information Science | Vol.5 No.1, Mar. 2015
The Facebook has many advantages to students and staff and also it is really very useful in
library. Here are some most important advantages of Facebook as follows;
a) Facebook presented free service to users and now a day’s several libraries are adopted
facebook through library services and Facebook given paid services but it does not
compulsory on users they give freedom to users to choice services.
b) The Facebook site permitted us to sharing information with others, ask library users
feedback or opinion, ask question etc. Librarians can share library news, events,
photos and videos etc... Librarians can use Facebook as news and information source.
c) Facebook offer the chatting’ options with friend’s circle, and it presents an easy
chatting application with friends who are online. Many people particularly students
use Facebook chat for group discussions.
d) Present-day almost all internet users are using Facebook and using Facebook you can
discover your old friends and colleagues whom you have lost contact and connect
with them online again.
e) Facebook has good privacy setting it gives the option to customize according to your
wish. Facebook provided Fan page, group’s page, event page etc these all are getting
very popular day by day. If librarian uses these Fan pages & groups it focusing library
promotion activities.
f) Librarian can use Facebook as social bookmarking site so librarians can share their
blogs, most important articles to students and faculty members in fractions of second.
g) Facebook has given very well security to users account and provide extremely secure
service with very high level privacy policies. Facebook for all time try to keep privacy
setting as simple as possible so users can secure their account easily.
Facebook is a ‘one-stop shop’ because it provides specifically entertainment,
communication, and sharing of information with friends and users. It is a right place for
solving problems with friends or others through chat options, and sharing new ideas with
public, ask questions, comment on people’s status, add your status etc. So Facebook is ‘one-
stop shop of this kind on the internet.
International Research: Journal of Library & Information Science | Vol.5 No.1, Mar. 2015
7. Twitter in Academic Libraries:
Twitter offers quick and efficient tools for information sharing; information
professionals should also think about implementation of Twitter in library. Twitter is social
networking site which provides users to make an individual account and leave short public
messages. Nowadays several libraries have already adopted and started experimenting with
Twitter profile as an outreach tool to share library information, library events, and resources
links with their users. Users can also commonly use Twitter as an exact platform to ask a
query about a library service, request, or technical problem, and practically expect a sequence
of answers in reply. Twitter entered the social networking world in 2006 and Twitter is the
one of the fastest developing social network in the world (Snyder, 2008). Information
dissemination is the primary goal of Twitter program run by the library. According to
Twitter’s home page ‘Twitter is a service for friends, family and co-workers to
communicate and stay connected through the exchange of quick, frequent answers to one
simple question: What are you doing?’ This highly efficient social web site focuses entirely
on quick updates. Twitter is a most popular and rapidly growing ‘microblogging’ service
where users can post quick and frequent short messages (up to 140 characters) called
‘tweets’, which may contain links to other online material such as photos and websites, to
their ‘followers’ who have subscribed to their Twitter account (Dickson & Holley, 2010).
Users subscribe to other user’s ‘tweet’ feeds to receive their updates. Other users or friends
are added either by email or by invite.
Twitter can check your web email accounts to see if any of your current contacts are
Twitter users. Before becoming friends with another Twitter user and subscribing to their
feed, you must receive their permission. From a privacy perspective, Twitter has variable
privacy options. In a current study of the use of Twitter among librarians a strong conclusion
was that librarians are more likely to take benefit of the tool for personal professional use and
their own training and development functions, than for direct library services delivery to end-
users (Loudon and Hall, 2010). These activities all contribute to librarians’ professional
development which, it would be expected, feeds into their daily work practice. However, less
prevalent are examples of instances where librarians and users work collaboratively with
these tools to develop service innovations together. Milstein (2009) presents the excellent
point that Twitter is developed for ‘‘exchanging information’’ and supports libraries to treat
Twitter as a conversation rather than a broadcast medium.’ Of all the options discussed so far,
International Research: Journal of Library & Information Science | Vol.5 No.1, Mar. 2015
the outlook of using Twitter for reference is actually by far the simplest. The primary
difficulty may be the potential learning curve of becoming familiar with the language of
Twitter, which is used in symbols (most prominently, ‘@ it indicates that you are directing a
tweet at another user and prompts it to show up in their ‘replies’ tab) and unique verbiage,
such as RT which indicates a ‘‘re-tweet’’ of a statement from another user.
Present day, Twitter is commonly using in all types of libraries for different purposes.
According to Del Bosque, Leif, and Skarl (2012) presents that Twitter use by 296 academic
libraries and in this study authors recognized seven content types in the libraries' Twitter
streams: campus events, community events, hours, library events, responses to reference
questions, links to outside sites, and resources. This beautiful research study presents the
implementation of a Twitter-based information service in a health sciences library. Stuart
(2010) defines in his study that Twitter is used in libraries for a many purposes. In his study
433 libraries are having Twitter accounts to identify how Twitter is being used in academic,
public, state, and national libraries. The author identified that 44 percent were using Twitter
account to ‘broadcast library news/ information’.
7.1 Advantages of Twitter in Academic Library:
Social Networks has made accomplishment for library fans and building library
outputs brands a far easier and straighter process. Twitter is a powerful tool that benefits of
many library users. If librarians use the Twitter it increases library functions and focuses to
attract the students and staff members. Twitter has free an account, making it easy to get
started tweeting to promote library work or sharing library news, events photos, ideas and
thoughts and other information. Tweeter intended to spread easily and tweets can be made a
user's favourite. Tweeter provides such as photos and videos automatically embedded in the
tweet, so users can see the content exclusive of leaving the site.
a) Twitter given posting a 140 character tweets, library would be transferring more
information than it can do everywhere else and this is cost less.
b) Library related news, photos and videos Post frequency requires careful alteration. If
librarian post occasionally, library users are less likely to see library related posts
compared to other feeds. So librarian should update everyday new information to the
International Research: Journal of Library & Information Science | Vol.5 No.1, Mar. 2015
c) Twitter subsists for Smartphone’s and tablets as well, it provides users to an opening
to library users across multiple platforms.
d) Twitter presents handy way to quickly address clients concerns. Librarian can answer
tweets from followers who ask about library related news and functions or a particular
issue. Twitter presents a useful way to alert clients to changes in policies, upcoming
events and other important notices.
e) Twitter is social assembly for the producing library functions and events advertising
in the virtual world. This is the main advantages and every library and librarians
should try to make use Twitter because if libraries are not using twitter advertising,
then librarians are missing a large support.
f) The library uses Twitter to express short messages regarding library resources and
other information for example new book alerts, books due date information, library
holidays and other services. Several students connected to the Twitter network
become followers. The library also follows helpful tweets from others.
g) There are many people on the virtual world and this is in fact one of the major
advantage of using Twitter for library.
Present day we are living in virtual world. In the 21st century Library and information
science professional’s necessity to use of social networking sites and this new technology
offering outreach technical options for academic librarians. This study is a new platform for
reaching students and staff members. Social networking sites allowing users to access the
library’s resources without leaving. The main advantages of using social networking sites are
effectively utilize library services and promotions of libraries. If the library provides a
Facebook and Twitter through library services, it always helpful to the staff and students to
discussing problems, query, asking questions, library holidays, new book posters, new book
lists, reserving book facility due date extensions, instruction sessions or classes etc., in
several ways these social networks are very useful to the users.
The literature review explains that several authors have conducted many studies on
influence of social networking sites on library and information centre and their students / staff
members. Different types of academic libraries are discussed. Some articles studies school
libraries and university libraries in the centre of their interest and those all libraries are
International Research: Journal of Library & Information Science | Vol.5 No.1, Mar. 2015
influences Facebook and Twiiter through library services. According to the above mentioned
advantages of Facebook and Twitter, librarians should think Facebook and twitter are most
important social networking sites tools for new platform to communication with their users.
Library staff members should encourage interaction by posting library news, library new
book photos, announcing library functions or writing notes. The number of library fans, as
well as numbers of likes or followers to library pages; it shows that users following their
library activities on Facebook and Twitter. Finally, Academic librarians should consider
using Facebook and Twitter applications to focus and attract more users to the libraries.
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... Users do not have a definite idea of when to expect a response in these channels. Although asynchronous, the social networking channels allow live chatting publicly (Kenchakkanavar, 2015). ...
... Twitter (4.34%), YouTube (4.34%), Google plus (2.17%), and blog (2.17%) ensure to connect large number of audiences at a time. These channels allow promoting and articulating the activities of the libraries within like-minded people/ community/ group which increases their awareness and engagement Kenchakkanavar, 2015). The learners can comment or post any query in the public forum. ...
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... Digital social media represent important assets for academic libraries (Kenchakkanavar, 2015), in particular to promote them (O'Dell, 2010;Chu & Du, 2013) or facilitate collaboration between librarians (Graham, 2009). Other surveys as the one conducted by Chu, et al. (2010) study the use of social networks in academic libraries. ...
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For nearly a decade, social media have gradually taken a predominant place in various organizations. Their contributions and potential are now recognized worldwide. In turn, libraries have seized these media to promote their library holdings, maintain a link with their users, create online communities and involve users in their processes of innovation. The instantaneous and interactive nature of these media seems to favor exchanges between librarians and users and encourage the generation of new ideas. This is part of a reasoning of open and participatory innovation. We note a paradigm shift in the profession of librarians through the changes imposed by the digital. This evolution makes us consider the innovation of services in a horizontal and interactive way with and by users. The idea that innovation comes only from internal library is now abandoned. The purpose of this paper is to show how the presence of academic libraries on social media promotes the emergence of innovative services. Two surveys were conducted both involving librarians and 137 users of several French universities. Three primary results emerged from this analysis from the professionals’ and the users’ point of view. After a state of the art on innovation in libraries through social media and a presentation of the methodology, the authors present the main results. Social media favor the emergence of new services and convey the image of a library that is an open environment and encourages participative and open innovation. These results can be compared to similar work internationally.
... Ce manque a été souligné lors des entretiens avec les professionnels rencontrés, ce qui nous amène à élargir notre centre de recherche vers la littérature internationale. Les médias sociaux numériques représentent des atouts pour les bibliothèques universitaires (Kenchakkanavar 2015), notamment pour la promotion des services des BU (O'Dell, 2010) ou pour faciliter la collaboration entre les professionnels des bibliothèques (Graham, 2009). D'autres enquêtes telles que celle de Chu et al. (2010) se sont intéressées à l'étude des usages des réseaux sociaux numériques dans les bibliothèques universitaires. ...
Le propos de cet article est d’étudier d’une part, en quoi la présence des bibliothèques universitaires sur les réseaux sociaux numériques favorise le lien social entre les usagers, entre les bibliothécaires et entre les usagers et les bibliothécaires. D’autre part, comment les questions essentielles liées au lien social telles que les échanges, les collaborations, le divertissement et le sentiment d’appartenance à une communauté sont réactualisées par les réseaux sociaux numériques. Une enquête a été menée à la fois auprès des professionnels des bibliothèques et auprès de 137 usagers répartis dans plusieurs universités françaises. Quatre principaux résultats ressortent de cette analyse du point de vue des professionnels et autant du point de vue des usagers. Les auteurs mobilisent le cadre théorique proposé par Serge Paugam pour discuter des résultats. Selon les professionnels, le lien social se créé grâce à une politique éditoriale pensée et des stratégies de médiation. Cet usage des RSN au sein des BU entraîne une collaboration entre professionnels et la nécessité de se former à de nouvelles compétences de communication en ligne. Selon les usagers, les BU créent du lien social en ligne grâce à (1) une fonction d’attraction, (2) en créant une communauté d’usagers de la BU en ligne, par (3) une fonction informative et (4) d’accompagnement.
... Academic library and information centers are applying new technologies and trends to make their library services popular and user friendly (Kenchakkanavar, 2015). Social networking should be used in academic libraries looking to reach out to their students 483 Library promotion methods (Dickson and Holley, 2010). ...
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Purpose Twitter is the most popular instant messaging platform today. Thanks to the consistency factor typical of it, it offers every company or business the best opportunity to promote their products or services. Likewise, it offers an unprecedented opportunity to public utility or benefit organizations like libraries to promote their services and build a powerful digital information exchange community. However, because of its immense number of users and chaotic nature, the steps toward making the best of it must be precise and systematized, or else the information professional will end up squandering resources to no avail. The purpose of this paper is the optimization of the distribution of the libraries’ resources regarding the promotion methods on Twitter. Design/methodology/approach Such a model is initially built by recording and analyzing the potential offered by the social network platform in question. Third-party tools that help handle Twitter are also analyzed. The factors’ total is then modeled by using the iThink editor. This editor is able to receive data from the decision-maker with respect to the specific attributes of each product and given conditions and produce specific outcomes by use of the model. Findings This research paper, includes a decision-making tool (model) that combines a theoretical view of library information science (LIS) and marketing science with a practical tool, simulating the process and producing certain outcomes using specific resources. The model presents him with the outcome that is bound to be produced with regard to the given circumstances and the amount of resources invested, encouraging, or not, certain courses of action. Practical implications The decision-maker can accurately anticipate an outcome so as to respectively customize his data and moves. Originality/value Proper use of the tools available, alongside anticipation chances offered by dynamic simulation models, enables the model decision-maker use it according to any given context, hence maximizing library business profits.
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Günümüzde bireyler YouTube platformunda hesap açarak gelir elde edebilmekte veya yalnızca yüklenen videoları izleyebilmektedir. Kullanıcılar izlediği videolar aracılığıyla, kanalın sahibine gelir elde etme fırsatı sunarken yorumlarıyla da hem kanal sahibini hem de diğer kullanıcıları etkileyebilmektedirler. Diğer sosyal medya platformlarında olduğu gibi YouTube’da da belirli bir kitleye ulaşan kişiler influencer olmaktadır. Influencerlar kişileri etkileme gücüne sahip bireylerdir. Bir YouTube influencer olan Murat Soner, kanalında dizi/film incelemeleri yapmaktadır. Araştırmanın amacı, Murat Soner’in videolarına gelen yorumların yönünü tespit etmektir. Buradan yola çıkarak, yorumların izleyici kanaatlerini belirlemede rolü olup olmayacağı öngörülecektir. Bunun için Murat Soner YouTube kanalının en popüler beş videosu alınmış ve her videodan 5000 yorum içerik analizi yöntemiyle analiz edilmiştir. Sonuç olarak, genel anlamda videolara nötr yorumların geldiği bunu sırasıyla pozitif ve negatif yorumların takip ettiği görülmüştür. Ayrıca yorumların, Murat Soner’in videodaki dizi ile ilgili genel tutumu ile örtüştüğü sonucuna varılmıştır. Sonuç olarak yorumların, genel olarak izleyicilerin söz konusu dizi/film ile ilgili kanaatlerini belirlemede rolü bulunmaktadır fakat bu durum videodan videoya değişmektedir.
The present research paper observes the awareness of social networking sites (SNSs) among the students of Vijaya Teachers College (VTC). The purpose of this paper is to evaluate the awareness of students in the context of SNSs for their academic work. To conduct the study researcher used the survey method, used questionnaire for data collection as data collection tool. Findings of the study said most of the students are aware about social networking sites and they used it on daily basis. The aim of this paper is to discover the implication and use of the most important social networking tools in libraries. Librarians and Library staff should use and create various forms of social networks in library for their services and it influence and help to the users for library collection, new books arrivals, library rules regulations and updated library information etc,. Students are cavernous users of social networking sites, this efforts present libraries outreach possibilities to users who do not use the physical library. Social networking sites can be successful process of users outreach in libraries, if libraries to obtain and think about to respect users’ privacy and to make available equal exposure for all sections. The most popularity of the social networking sites can modify quickly library environment and libraries should consider using social networking sites as an outreach effort but take care to avoid the potential negative concerns.
In this study, Alagappa University is used to analyze social media applications among many information technology students. One hundred sixty-three questionnaires were collected from computer science, computer application, library and information science, and computational logistics department students. ANOVA test, chi-square, and independent t-test were used to test hypotheses. ANOVA t-test analysis showed that the frequency of using social media relationship with the department at the rate of f= 5.192, statistical significant level P=0.002. This study reveals that students are using social media sites such as Whatsapp, YouTube, Facebook, Instagram, etc. Information technology students often use social media for their educational activities.
In this study, Alagappa University is used to analyze social media applications among many information technology students. One hundred sixty-three questionnaires were collected from computer science, computer application, library and information science, and computational logistics department students. ANOVA test, chi-square, and independent t-test were used to test hypotheses. ANOVA t-test analysis showed that the frequency of using social media relationship with the department at the rate of f= 5.192, statistical significant level P=0.002. This study reveals that students are using social media sites such as Whatsapp, YouTube, Facebook, Instagram, etc. Information technology students often use social media for their educational activities.
Twitter is used by different library types to communicate and engage with their community. This case study focuses on content choices in tweets and the level of engagement generated, in the context of two different types of library. The current study attempts to examine the contents of Library Twitter account of two libraries (academic and public) with the aim of evaluating in a comparative mode, their themes and levels of user engagement. This research used a mixed method research approach. For quantitative approach, this study analyzed 100 Tweets from each library, i.e. RMIT University Library and State Library of Victoria. Also, the study analyzed a number of tweets and levels of engagement by recording numbers of likes, replies and retweets. The qualitative aspect analyzed each Tweet to determine engagement level and type of content shared by each library. The results demonstrate that the public and academic libraries publish different types of content. The varied nature, audience and mandate of each library appear to influence the focus of their tweets. Also, the results show that the level of engagement is a factor of the numbers of tweets in any theme. The limitation of this study is the data set contained only 100 tweets for each library. Moreover, the number of users and registered library accounts had probably increased since the study was conducted.
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While the burgeoning trend in online social networks has gained much attention from the media, few studies in library science have yet to address the topic in depth. This article reports on a survey of 126 academic librarians concerning their perspectives toward, an online network for students. Findings suggest that librarians are overwhelmingly aware of the "Facebook phenomenon." Those who are most enthusiastic about the potential of online social networking suggested ideas for using Facebook to promote library services and events. Few individuals reported problems or distractions as a result of patrons accessing Facebook in the library. When problems have arisen, strict regulation of access to the site seems unfavorable. While some librarians were excited about the possibilities of Facebook, the majority surveyed appeared to consider Facebook outside the purview of professional librarianship.
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Purpose This paper aims to present an overview of how libraries are using Twitter in an academic setting. Design/methodology/approach This study analyzed the current state of 296 Twitter accounts from a random sample of academic libraries. A total of 19 different criteria were explored, with an emphasis on the following three categories: layout and design, content and number of tweets, and account followers. Findings Only 34 per cent of libraries in the study had a Twitter account and characteristics varied widely among libraries, however it is evident that it is possible to successfully communicate with patrons via Twitter. Research limitations/implications A primary limitation for this study is the frequency with which Twitter can change. Practical implications This paper provides a snapshot of how libraries are currently using Twitter, which can be of assistance to libraries seeking to implement a Twitter presence. Originality/value The paper presents an overview of trends in academic library Twitter accounts, which could be useful to librarians who are considering launching a Twitter account for their library.
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Purpose The goal of this paper is to examine the use of the major social networking tools in academic libraries in the USA. As college students are heavy users of social networking, such efforts provide academic libraries with outreach possibilities to students who do not use the physical library. The paper also seeks to examine the concerns about their use both from students and within the academic library. Design/methodology/approach The paper summarizes findings from articles published since 2006 found in the Library Literature and Information Full Text database. The first author also examined librarian blogs and library accounts in various social networking sites. Findings Social networking can be an effective method of student outreach in academic libraries if libraries take care to respect student privacy and to provide equal coverage for all subject areas. Research limitations/implications Most information about social networking is anecdotal with very little statistical analysis of its effectiveness. The popularity of the various social networking sites can change quickly. Practical implications Academic libraries should consider using social networking as an outreach effort but take care to avoid the potential negative consequences. Originality/value This paper provides a snapshot on the use of social networking in academic libraries through a thorough review of the available literature and an examination of the libraries' presence on the most popular social networking sites. It also provides help for academic libraries wishing to implement social networking.
Strategic Planning in Libraries is absolutely necessary in view of the present day rapid advances in technology. Most libraries are in the area of education and research, in a college or University supporting both teaching and research. Strategic planning should be a cooperative effort with inputs from administration, the computer center personnel, faculty, students and the library staff. Role of librarian is increasingly important during the strategic planning, as educator and leader within the process, whether the process happens within the library or in the Institution. The strategic plan developed should offer a pattern that integrates major goals, policies and actions of the institution into a cohesive whole. It should help allocate resources, capitalize on relative strengths and mitigate against weaknesses etc. This paper details well defined strategic plans for the library to set a clear direction, allow looking at the strengths and weaknesses with the environment, and devoting resources to strengthen support in the core areas of teaching and research.
This article evaluates microblogging in general, and Twitter in particular, as a professional tool in library and information services provision. It draws on the findings of a study completed in 2010 based on survey and interview responses from over 300 librarian participants.
Web 2.0 has brought about several new applications that have enabled arbitrary subsets of users to communicate with each other on a social basis. Such communication increasingly happens not just on Facebook and MySpace but on several smaller network applications such as Twitter and Dodgeball. We present a detailed characterization of Twitter, an application that allows users to send short messages. We gathered three datasets (covering nearly 100,000 users) including constrained crawls of the Twitter network using two different methodologies, and a sampled collection from the publicly available timeline. We identify distinct classes of Twitter users and their behaviors, geographic growth patterns and current size of the network, and compare crawl results obtained under rate limiting constraints.
Twitter is a fast-growing, free messaging service for people, which lets people send and receive short messages through the web or SMS using a mobile phone. Twitter users initially shared just personal updates, and have become common for people and organizations to twitter about professional ideas and information. Twitter posts can link to interesting news stories about literacy or about libraries on their own website and blog for more in-depth information. Twitter gives special libraries a new opportunity to share information with people outside the institution who are interested in their topics. Most Twittering libraries don't include an employee name, and its major focus is on conversation. Libraries on Twitter should encourage followers to interact with the library, ask questions, and share links.
Microblogging is a relatively new phenomenon in online social networking that has become increasingly prevalent in the last few years. This study explores the use of Twitter in public and academic libraries to understand microblogging patterns. Analysis of the tweets was conducted in two phases: (1) statistical descriptive analysis and (2) content analysis. The research findings show there are some differences between public and academic libraries, including the number of tweets, linguistic differences, and content. However, it seems that using Twitter in libraries enables both kinds of libraries to broadcast and share information about their activities, opinions, status, and professional interests. The research findings are relevant for librarians and information scientists who wish to better understand and explore the phenomenon of library tweets.
Purpose The purpose of this paper is to put forward a completely new academic library service mode called “Innovation community” in light of current information environment, social background and user demands. “Innovation community” is a mode especially suitable for academic libraries, aimed at supporting the cultivation of innovation ability, encouraging user participation, joint construction, interaction and communication, designing different theme communities and organizing supporting services and activities so that both libraries and users can become entities of independent innovation. At the same time, this paper seeks to elaborate on the development of ideas on constructing this new mode of “Innovation community” by taking the IC ² mode and its auxiliary innovation support plan put forward by Shanghai Jiaotong University Library as a practice case. Design/methodology/approach The paper adopts the research methodology that combines situation analysis and theoretical explanation, model exhibition and case study. Findings It is found that “Innovation community” is a kind of library service mode especially suitable for learning and research groups with a demand for innovation. Under an e‐science and e‐education environment, libraries construct an environment and platform for promoting communication and cooperation and supporting interdisciplinary study and research innovation, and more effectively promoting knowledge discovery, research innovation and exploitation of tacit knowledge through individualized design and service of theme communities. Research limitations/implications IC ² @SJTUL, the practice case of “Innovation community”, has only constructed an environment at present, and the first term of this plan has not been completed. Therefore, evaluation of the actual operation effect cannot be made until later, and its actual effect has to be tested after a period of operation. Originality/value From a new perspective, this paper elaborates on the intention, elements and primary characteristics of “Innovation community” and studies a typical practice case.