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Research Ethics and Public Trust, Preconditions for Continued Growth of Internet Mediated Research Public Confidence in Internet Mediate Research

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Abstract

In this paper we argue for the position that responsible safeguards for privacy and ethical treatment of human data are of vital importance to retain the public confidence and trust that is necessary for the development and future success of internet mediated research (IMR). We support our position based on the high level of popular and media attention that is currently directed at IMR, which in combination with the relative uncertainties that still exist around the ethics of various IMR methods, raises the risk that IMR might succumb to a public backlash of similar proportions to the controversy that hit genetically modified (GM) crops in Europe. Based on the lessons that came out of the GM crops controversy we discuss the ethics requirements and challenges that must be met in order to retain the public trust in IMR. We end our argument by briefly reviewing a couple of examples of " privacy protecting architectures " that are being developed for IMR.
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... Researchers are increasingly able to access information in contexts where individuals may be unaware that personal information even exists in retrievable form, or that when linked with other forms of personal data, it may be possible to identify who they are. Similarly, harvesting sensitive information from public-private environments such as social media may raise ethical issues, especially for research involving vulnerable populations who may have limited understanding of the implications of disclosing personal information on these platforms (Andalibi et al. 2016;Beddows 2008;Calear and Christensen 2010;Gustafson and Woodworth 2014;Koene et al. 2015;Lunnay et al. 2014;McKee 2013;Whitehead 2007). ...
... The potential for identification of individual human subjects associated with genomic information has led to developments which will ensure secure data sharing environments controlled by access committees are established as research is reviewed (Barsh et al. 2015;Kaye 2012). A variety of privacy protecting data structures are being developed by internet-based researchers as a way of anonymising data before researchers are able to access it (Koene et al. 2015). One of a number of approaches to resolving ethical issues associated with data sharing is the establishment of a Code of Conduct for genomic and health related research "to enable effective and responsible sharing of genomic and clinical data and to catalyze data sharing projects that drive and demonstrate the value of data sharing" (Knoppers 2014, p. 1e). ...
... Issues of data governance are critical for ensuring that research that involves collecting or accessing digital data, is publically trusted. The safeguards established in data governance systems need to fully respect and protect individual privacy (Koene et al. 2015). Academic institutions, industry, and government have yet to fully develop integrated endto-end systems for data governance and custodianship of digital data, including institutional information protection systems and ways of managing accountability (Fisher and Fortmann 2010;Rosenbaum 2010). ...
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... Over time much has been learnt through trial and error. As a consequence, platforms such as Twitter and Facebook have changed their terms of service with much tighter control over external research [76,77]. However, this review does not suggest that users feel this is the best way forward. ...
... Rooted within the concepts of risk to users are the issues of privacy and traceability or anonymity of the poster [34,38,39,41,48,[71][72][73]77,81,[87][88][89][90][91][92][93]. Whereas some respondents were happy for use of anonymous posts, others wanted to be cited (as is the case for published works). ...
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... We note at this stage that the collection of data from social media has raised questions of ethical concern among the research community. More specifically, some scholars are concerned about the confidentiality of information gathered from human subjects, as well as the public confidence and trust in researchers' work (e.g., Koene et al., 2015). While acknowledging the importance of these types of concerns, we are proponents of the work from, among others, Moreno and colleagues (2013), who defined a human subject as "a living individual about whom an investigator obtains data through interaction with the individual or identifiable private information" (p. ...
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... It is clear that public trust in IAS cannot simply be assumed [31][32][33]; to do so could risk the kind of public rejection of a new technology seen (in Europe) with genetically modified foods in the 1990s [34]. Proactive actions to build public trust are needed, including, for example, the creation of a 'machine intelligence commission' as argued by Mulgan [6]; such a commission would lead public debates, identify risks and make recommendations to Parliament, for new regulation or regulatory bodies, for instance, and recommend independent mechanisms for responsible disclosure. ...
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... [9]). As we have argued in our previous position paper [10], this apparent imbalance in research efforts, seemingly focused on a corporate agenda, is exactly the kind of narrative that led to the GMO crop controversy in the EU in the 1990s which dramatically impacted the funding and public support for the Biosciences. In order to avoid such a public backlash against Internet research it is necessary to show that the research community is not solely interested in furthering a corporate agenda, but rather is seriously engaged with identifying and improving the societal impact of Internet research and innovation. ...
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Online search engines, social media, news sites and retailers are all investing heavily in the development of ever more refined information filtering to optimally tune their services to the specific demands of their individual users and customers. In this position paper we examine the privacy consequences of user profile models that are used to achieve this information personalization, the lack of transparency concerning the filtering choices and the ways in which personalized services impact the user experience. Based on these considerations we argue that the Internet research community has a responsibility to increase its efforts to investigate the means and consequences of personalized information filtering.
... More specifically, some scholars are concerned about the confidentiality of information gathered from human subjects, as well as the public confidence and trust in researchers' work (e.g. Koene et al., 2015). While acknowledging the importance of these types of concerns, we are proponents of the work by, among others, Moreno, Goniu, Moreno, and Diekema (2013), who define a human subject as "a living individual about whom an investigator obtains data through interaction with the individual or identifiable private information" (p. ...
... [9]). As we have argued in our previous position paper [10], this apparent imbalance in research efforts, seemingly focused on a corporate agenda, is exactly the kind of narrative that led to the GMO crop controversy in the EU in the 1990s which dramatically impacted the funding and public support for the Biosciences. In order to avoid such a public backlash against Internet research it is necessary to show that the research community is not solely interested in furthering a corporate agenda, but rather is seriously engaged with identifying and improving the societal impact of Internet research and innovation. ...
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... To understand public literacy about the ocean, it is also important to identify where people acquire information about marine issues. Television and the Internet, for example, are popular used sources for information on environmental topics, but many citizens and scientists question the reliability of information provided in these media [25][26][27]. The Internet, for example, offers excellent resources for learning about ocean and coastal issues and impacts of specific human activities (e.g., Sea Grant and NOAA websites) e.g., [28][29][30]. ...
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... Leaving aside the obvious ethical concerns relating to the use of 'tracking cookies', tracking of user activity on the service site itself can also produce highly detailed personality profiles, especially when the service provider is a search engine or social media site that is heavily accessed by the user and provides a wide diversity of services. In essence, the process of creating a user profile for the service personalization involves exactly the kinds of privacy invasive data mining that we have previously argued to require strictly maintained informed consent procedures to maintain proper research ethics when employing such data mining for academic research [6,7]. It is therefore ethically highly problematic that the need to maintain an advantage over competing services frequently results in service providers choosing not to inform their users about the personalization methods that are being used. ...
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