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The coming years are likely to manifest increased pressure to administer surveys to early adolescents. Yet, because their cognitive capacities are still developing, these youth pose particular challenges for self-administered questionnaires. Thus, the biased response patterns often found in poorly constructed survey measures may be particularly acute among early adolescents. This article identifies seven common, non-obvious, consequential “survey sins.” After describing each one, strategies for addressing each problem are presented. Through these low-cost strategies, scholars can reduce the error in their measures and improve the validity of the inferences that they make.
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Introduction Evaluating Data Quality Number of Scale Points Labeling Scale Points No-Opinion Filters Epilogue
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