The Present Stage and Development Strategies for ‘One Book, One City' Campaign: A Case Study of ‘One Book One Busan' Project

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The purpose of this study is to understand the current status of `One Book, One City` community-wide reading campaign by analyzing the characteristics of the books selected during the past fifteen years. According to the lists of `One Book, One City` Reading Promotions Projects` available from the website of the Library of Congress, the Center for the Books, a total of 1,037 books were selected by 2,220 `One Book` programs. Major findings are as follows: First, 278 books (26.8%) and 759 books (73.2%) were selected by more than two `One Book` programs and one program, respectively; Second, three most popular books were To Kill a Mockingbird (chosen in 84 programs), Fahrenheit 451 (in 53 programs), and The Kite Runner (in 50 programs); Third, with the wide diffusion of `One Book` campaigns, the selection of unique books by individual `One Book` programs has increased, and the impact of the books selected by `Seattle Reads` and `One Book, One Chicago` has gradually decreased.
A public reading campaign is a sociocultural movement that can stimulate a sense of community. The 'One Book, One City' reading campaign, as a typical public reading campaign, was established as a new reading paradigm by sharing cultural experiences among community residents through discussions after reading 'one book,' thus evoking a sense of community. This study focuses on the 'One Book, SeongBuk' reading campaign in Seongbuk-Gu, Seoul, which was awarded the title of '2012 Year of Reading' program. In line with this, this study examines the theoretical background of the public reading campaign, looks into the background and contents of the 'One Book, SeongBuk' reading campaign in Seongbuk-Gu, and analyzes and pinpoints the factors that influence the campaign. By so doing, this study aims at enhancing our understanding of the public reading campaign.
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