... In other words, these theories predict that counter-stereotypic behaviors, broadly, are penalized. The predictions of these theories are supported by a wide body of evidence: for example, we see that women, but not men, are viewed more negatively when (Heilman & Chen, 2005) • Communal leadership (Hentschel et al., 2018) • Fatherhood (Morgenroth et al., 2021) • Communal task behaviors (Schlamp et al., 2021) • Small talk in negotiations (Shaughnessy et al., 2015) • Success in fashion writing (Bettencourt et al., 1997) • Demonstrating feminine personality traits (Kozlowski & Power, 2022) • Modesty • Seeking help (Rosette et al., 2015) • Displaying sadness (Raymondie & Steiner, 2022) • Talking about personal problems (Derlega & Chaikin, 1976) • Taking family leave (Rudman & Mescher, 2013) • Advocating for others and displaying diversity-valuing behaviors (Bosak et al., 2018;Hekman et al., 2017) • Working in female-dominated roles (Moss-Racusin & Johnson, 2016; Heilman & Wallen, 2010) For women • Competence, diligence, and independence (Ma et al., 2022) • Holding leadership positions (Rosette & Tost, 2010) • Demonstrating self-reliance (Schaumberg & Flynn, 2017) • Strong qualifications for male-typed jobs (Heilman et al., 1988) • Breadwinner role (Bear & Glick, 2016) • Success in sports writing (Bettencourt et al., 1997) • Rescuing others in an emergency (Taynor & Deaux, 1973) • Majoring in engineering (Crisp et al., 2009) • Agentic task behaviors (Schlamp et al., 2021) • Self-promotion and agentic language (Rudman, 1998;Rudman & Glick, 1999, 2001Phelan et al., 2008) • Seeking leadership roles (Toneva et al., 2020) • Dominance (Ma et al., 2022;Williams & Tiedens, 2016) • Autocratic leadership styles (Eagly et al., 1992) • Displaying anger (Raymondie & Steiner, 2022;Brescoll & Uhlmann, 2008) • Ambition (Bauer et al., 2022) • Risk-taking (Morgenroth et al., 2022) • Working in male-dominated roles and leadership positions (Heilman et al., 2004;Parks-Stamm et al., 2008;Heilman & Okimoto, 2007) • Demonstrating masculine personality traits (Kozlowski & Power, 2022;Burke et al., 2024) Note. These examples are sourced from theory articles and chapters discussing penalties and rewards for counter-stereotypic men and women, including Rudman and Phelan (2008), Rudman, Moss-Racusin, Glick, & Phelan (2012), Heilman (2001), Ma et al. (2022), and searches of Google Scholar and EBSCO for articles on this topic. ...