... اشت ، ی اق ا به ی ده (Cardon, Wincent, Singh, & Drnovsek, 2009) ارز ، ی اب ی ا ی ده (Girotra, Terwiesch, & Ulrich, 2010) ا توسعه ، ی ده (Promsiri, Sukavejworakit, & Virasa, 2018) Bjorklund, Bhatli, & Laakso, 2013;Davidsson, 2015;Dimov, 2007aDimov, , 2007bJennings et al., 2015;Kosa & Mohammed, 2017 ) ؛ 3 . تناساب با ایده ارزش ها ی فرد ( Anderson, Potočnik, & Zhou, 2014;Bennett & Chatterji, 2023;Bjorklund et al., 2013;Fayolle, Liñán, & Moriano, 2014;Hoyte, Noke, Mosey, & Marlow, 2019;Shepherd, Williams, & Patzelt, 2015;Yachin, 2019 ) و 4 . کنترل پذیربودن ا ی ده ( Dimov, 2007a( Dimov, , 2007bGemmell et al., 2012;Gundry, Ofstein, & Monllor, 2016;Hoyte et al., 2019;Klofsten, 2005;Kosa & Mohammed, 2017;Shepherd et al., 2015;Wood, McKelvie, & Haynie, 2014;Yachin, 2019 ( Bjorklund et al., 2013;Davidsson et al., 2021;Gemmell et al., 2012;Hoyte et al., 2019;Wood et al., 2014;Yachin, 2019 ( Bjorklund et al., 2013;Fayolle et al., 2014;Hoyte et al., 2019;Yachin, 2019 ( Jennings et al., 2015;Navis & Glynn, 2011 ( Fayolle et al., 2014 ) . ...