Content uploaded by Alexandra Zbuchea
Author content
All content in this area was uploaded by Alexandra Zbuchea on Apr 23, 2015
Content may be subject to copyright.
Strategica. Management, Finance, and Ethics
STRATEGICA
International Academic Conference
– Second Edition –
Bucharest, Romania, October 2-3, 2014
Management, Finance, and Ethics
Edited by
Constantin Brãtianu
Alexandra Zbuchea
Florina Pînzaru
Elena-Mãdãlina Vãtãmãnescu
STRATEGICA
Management, Finance, and Ethics
This volume comprises the full proceedings of the second
edition of the Strategica International Conference, held in
Bucharest, Romania, on October 2-3, 2014. The conference
explores the organizational strategic thinking, planning and
action in the context of new governments’ policies and inter-
national institutions’ measures after-crisis, as well as con-
sidering the evolutions within businesses. The focus is set
on the relationships between management, finance and
ethics. As an overview, the conference papers are interdis-
ciplinary and aim at exploring the shifts in management, as
well as the relevance of ethics, values and standards at indi-
vidual, institutional and social levels in the world of finance
and business, considering both the macro-level and the
micro-level approaches.
Strategica International Conference is organized by the
College of Management from the National University of
Political Studies and Public Administration, in partnership
with the National Bank of Romania.
!"#$%&'()&%'&$*+,'(-./012334./56/457.337589733:'*$37
STRATEGICA
Management, Finance, and Ethics
CONFERENCE HONORARY CHAIRS
Remus Pricopie, Minister, Ministryof National Education, Bucharest, Romania
Alina Bârgăoanu,Rector, National University of Political Studies and Public Administration, Bucharest, Romania
CO-CHAIRS
Constantin Brătianu, Professor,Bucharest University of Economic Studies, Romania
Florina Pînzaru, Dean, College of Management, National University of Political Studies and Public Administration, Bucharest,
Romania
TRACK CHAIRS
Cristian Păun, Professor, Bucharest University of Economic Studies, Romania
Lucian Anghel, Lecturer, National University of Political Studies and Public Administration, Bucharest, Romania
Dragoș Radu, Lecturer, University College of London, UK
Martin Henson – Professor, University of Essex, UK
Mariana Nicolae, Professor,Bucharest University of Economic Studies, Romania
Laurențiu Dan Anghel, Professor, Bucharest University of Economic Studies, Romania
Luminița Nicolescu, Professor, Bucharest University of Economic Studies, Romania
Johan Cottyn, Professor, Vives University, Kortrijk, Belgium
Alexandra Zbuchea, Associate Professor, National University of Political Studies and Public Administration, Bucharest, Romania
SCIENTIFIC COMMITTEE
Dumitru Borțun,National University of Political Studies and Public Administration, Bucharest, Romania
Eric Brown, International Business School, Budapest, Hungary
Iulian Viorel Brașoveanu, BucharestUniversity of Economic Studies, Bucharest, Romania
Johan Cottyn, Vives University, Kortrijk, Belgium
Camelia Crișan,National University of Political Studies and Public Administration, Bucharest, Romania
Nicolae Dănilă, Bucharest University of Economic Studies, Romania
Daniel Glaser-Segula, Texas A&M University San Antonio, Texas, USA
Michael Higgins, University of Strathclyde, Glasgow, United Kingdom
Daniela Hîncu, Bucharest University of Economic Studies, Romania
Øyvind Ihlen, Department of Media and Communication, University of Oslo, Norway
Valentin Munteanu, West University of Timișoara, Romania
Agnes Nagy,Babeș-Bolyai University, Cluj, Romania
Luminița Nicolescu, Bucharest University of Economic Studies, Romania
Dimitrios Nikolaidis, City College International Faculty of Sheeld University, essaloniki, Greece
Cristian Păun, BucharestUniversity of Economic Studies, Bucharest, Romania
Dana Ingrid Popescu, Institut de la communication, Lyon 2 University, Lyon, France
James Rowell, University of Buckingham, Buckingham, United Kingdom
Lajos Szabo, University of Pannonia, Veszprem, Hungary
Eduardo Tome, Universidade Europeia, Laureatte Group,Lisbon, Portugal
ORGANIZING COMMITTEE
Alexandra Zbuchea, National University of Political Studies and Public Administration, Bucharest, Romania
Lucian Anghel, National University of Political Studies and Public Administration, Bucharest, Romania
Mihaela Dinu, National University of Political Studies and Public Administration, Bucharest, Romania
Laurențiu Treapăt, National University of Political Studies and Public Administration, Bucharest, Romania
Elena-Mădălina Vătămănescu, National University of Political Studies and Public Administration, Bucharest, Romania
Ioana Felicia Constantin, National University of Political Studies and Public Administration, Bucharest, Romania
Petru-Daniel Militaru, National University of Political Studies and Public Administration, Bucharest, Romania
REVIEWERS
Andreia-Gabriela Andrei, „Alexandru Ioan Cuza” University, Iași, Romania
Eric Brown, International Business School, Budapest, Hungary
Cătălina-Cristiana Cicei, National University of Political Studies and Public Administration, Bucharest, Romania
Johan Cottyn, Vives University, Kortrijk, Belgium
Camelia Crișan,National University of Political Studies and Public Administration, Bucharest, Romania
Diana-Luiza Dumitriu, National University of Political Studies and Public Administration, Bucharest, Romania
Øyvind Ihlen, Department of Media and Communication, University of Oslo, Norway
Ramona Leon, „Alexandru Ioan Cuza” University, Iași, Romania
Dimitrios Nikolaidis, City College International Faculty of Sheeld University, essaloniki, Greece
Cristian Păun, BucharestUniversity of Economic Studies, Bucharest, Romania
Andreea Răceanu, National University of Political Studies and Public Administration, Bucharest, Romania
Sergiu Stan, National University of Political Studies and Public Administration, Bucharest, Romania
Eduardo Tome, Universidade Europeia, Laureatte Group,Lisbon, Portugal
Laurențiu Treapăt, National University of Political Studies and Public Administration, Bucharest, Romania
Elena-Mădălina Vătămănescu, National University of Political Studies and Public Administration, Bucharest, Romania
Alexandra Zbuchea, National University of Political Studies and Public Administration, Bucharest, Romania
STRATEGICA
International Academic Conference
- Second Edition –
Bucharest, Romania, October 2-3, 2014
Edited by
Constantin Brătianu
Alexandra Zbuchea
Florina Pînzaru
Elena–Mădălina Vătămănescu
Management, Finance, and Ethics
Wording, contents and translation quality of the paper are entirely in the charge of
authors. e ideas expressed in this volume are those of the authors and do not necessary
reect those of the editors.
Articles or extracts from this book may be reprinted on condition that the names of the
authors and the title of the book are clearly stated.
National University of Political Studies and Public Administration
College of Management
30A Expoziției Blvd., Bucharest, Romania
E-mail: edu@facultateademanagement.ro
www.facultateademanagement.ro
www.strategica-conference.ro
Tritonic Publishing House
Bucharest, Romania
www.tritonic.ro
DTP: Mihaela Murgoci
ISSN: 2392-702X
ISBN: 978-606-8571-52-2
Contents
Foreword / 11
ECONOMICS AND BUSINESS
Arsim GJINOVCI
Diculties facing the organization, promotion of HR and how to encourage or to
motivate investments in organizations / 15
Eduart LIKA
e role of remittances in the Albanian economy / 31
Steliana MORARU
e impact of using mobile technology for the development of the Non-prot Sector
in Romania / 51
Erdet KËLLIÇI
Increase organization overall performance through mobile technology. Albania case
study / 75
Agata BALIÑSKA
Factors determining the development of peripheral areas / 93
Dumitru IACOB, Ștefan STĂNCIUGELU
Socioenergy, co-existence and co-evolution: key factors of a Romanian national
development strategy / 109
Denisa MAMILLO
e eect of organizational culture and uncertainty on supply chain collaboration.
e case of Albanian beer producers / 123
Cristian PĂUN
e role of European Union Funds in economic development / 143
Andrei-Alexandru MOROȘAN, Cristian-Valentin HAPENCIUC,
Iulian CONDRATOV
e eects of structural funds absorption on the business environment in the North-
Eastern Region of Romania / 165
Bajram FEJZULLAHU
e management of the privatization process in the republic of Kosovo - “sui generis”
process / 181
8
FINANCE AND BANKING
George BAKATSELOS, Anastasios KARAMANOS
Abnormal stock market returns to announcements of M&A banking deals in Greece
1996-2013 / 199
Laurențiu-Mihai TREAPĂT, Ileana VELICU, Lucian Claudiu ANGHEL
e role of the banking loans in the management of the local development / 219
Yurii PASICHNYK
Transformation of banking resources / 241
Anda GHEORGHIU
Country risk dynamics of Romania in the post-EU accession period / 261
Doina PALADE, Florentin TANASĂ
Foreign equity ownership, corporate governance and nancial performance / 281
Loredana IVAN
Gender dierences in investing and savings behavior: the nesting eect / 295
Nicoleta SAVU
Government accounts: below the line nancing in Romania / 311
Alexandra VIȚELAR, Alina-Daniela MIHALCEA, Rodica-Maria SĂVULESCU
Is the European social and economic model still sustainable? A pragmatic approach
from Romanian students on the future of the Eurozone / 331
MANAGEMENT AND LEADERSHIP
Carmen NOVAC, Alexandra MIHALCEA
e relationship between leadership, organizational culture and managerial culture
through LEAN strategy in a multinational company / 349
Daniel POPESCU
Project management for implementing Japanese methodology-KAIZEN at ASSA
ABLOY Romania / 371
Cristina LEOVARIDIS, Gabriela POPESCU
Organizational innovation - a path to improve the working conditions in the
knowledge economy / 387
Ramona LEON
Emotional intelligence – the unseen face of the sustainable knowledge based
organization / 407
Cristina MOUTA, Raquel MENESES
e inuence of TMT in promoting trust within organizational networks / 431
9
Lajos SZABÓ, Anikó CSEPREGI
Strategy development of public organizations / 451
Kathleen WELSH VOGES
Developing relevant MBA curriculum: A case study of business community
perspective / 471
Ligia PETAN
e impact of transformational leadership on team performance and satisfaction: the
mediating role of trust / 497
Dan STĂNESCU, Mădălina IORGA
Are through-timers striving more for results than in-timers? Time perspective,
achievement motivation and self-regulation: an empirical study / 519
Elena-Mădălina VĂTĂMĂNESCU, Vlad-Andrei ALEXANDRU, Elena-
Alexandra GORGOS
e Five Cs Model of Business Internationalization (CMBI) – a preliminary
theoretical insight into today’s business internationalization challenges / 537
Dan NICU
e political strategic decision-making: towards an inferential model / 559
MARKETING
Dumitru BORȚUN
e need for a managerial and governmental strategy. Public Relations as an
expression of strategic communication / 571
Ioana MANUSSOS, Dimitrios NIKOLAIDIS
e inuence of Public Relations in nation branding: the case of Bucharest / 579
Andreia-Gabriela ANDREI, Adriana ZAIȚ
Branding insights: an interdisciplinary journey from perception to action / 593
Valeriu FRUNZARU, Elena Monica POPA
Materialistic values, shopping, and life satisfaction / 605
Diana-Luiza DUMITRIU
Sport actors’ walk of fame: the Trojan horse of celebrity / 623
Marina OCHKOVSKAYA
Perception and consumption of global luxury brands in Russia and Romania:
comparative cross-cultural aspect / 651
Rareș MOCANU
Marketing professionals: a managerial perspective / 669
10
Ioana-Felicia CONSTANTIN, Vlad RÂMNICEANU
Online marketing for women. An analysis of online purchasing behavior of young
women in Romania / 679
Cornelia MAXIM, Cristian VIDU
Modern marketing: Valenti & Performance / 699
Janard K. YADAV, Omkumar KRISHNAN
Experiential marketing of tourism: an exploratory model/ 723
Alexandra Ștefania ȘTIRBU
Product placement in Romanian music videos / 737
BUSINESS ETHICS AND CSR
Andreea MITAN
Do Romanian youngsters envision a CSR-oriented world? A research regarding
digital natives values / 763
Andreea -Denisa TUDOR
Social Customer Relationship Management (Social CRM): sustainable relationship
cultivation strategies into the social web of consumers / 781
Alin SPERIUSI-VLAD
e limitation of the freedom of commerce by intellectual property moral rights / 813
Camelia CRIȘAN, Alexandra ZBUCHEA, Steliana MORARU
Big Data - the Beauty or the Beast / 829
Mihaela DUMITRAȘCU, Radu LOGHIN
Research in the eld of goodwill and corporate governance accounting: a synthesis
bibliography in the 2011-2014 academic literature / 851
Robert SABOTICI
Nation state, market and corporations in the context of globalization / 871
Diana-Maria CISMARU
Premises and recommendations for communication strategies on environmental
policies in Romania / 891
Ardita TODRI, Francesco SCALERA
inking strategically-thinking green: Albanian economy case / 913
Maria MEDINA-VICENT
Business ethics and gender equality: the basis for a new leadership model / 931
Strategica. Management, Finance, and Ethics
STRATEGICA
International Academic Conference
– Second Edition –
Bucharest, Romania, October 2-3, 2014
Management, Finance, and Ethics
Edited by
Constantin Brãtianu
Alexandra Zbuchea
Florina Pînzaru
Elena-Mãdãlina Vãtãmãnescu
STRATEGICA
Management, Finance, and Ethics
This volume comprises the full proceedings of the second
edition of the Strategica International Conference, held in
Bucharest, Romania, on October 2-3, 2014. The conference
explores the organizational strategic thinking, planning and
action in the context of new governments’ policies and inter-
national institutions’ measures after-crisis, as well as con-
sidering the evolutions within businesses. The focus is set
on the relationships between management, finance and
ethics. As an overview, the conference papers are interdis-
ciplinary and aim at exploring the shifts in management, as
well as the relevance of ethics, values and standards at indi-
vidual, institutional and social levels in the world of finance
and business, considering both the macro-level and the
micro-level approaches.
Strategica International Conference is organized by the
College of Management from the National University of
Political Studies and Public Administration, in partnership
with the National Bank of Romania.
!"#$%&'()&%'&$*+,'(-./012334./56/457.337589733:'*$37
