Mapping the Australian political blogosphere

Source: OAI


Network crawling and visualisation tools and other datamining systems are now advanced enough to provide
significant new impulses to the study of cultural activity on the Web. A growing range of studies focus on
communicative processes in the blogosphere – including for example Adamic & Glance’s 2005 map of political
allegiances during the 2004 U.S. presidential election and Kelly & Etling’s 2008 study of blogging practices in
There remain a number of significant shortcomings in the application of such tools and methodologies to the
study of blogging; these relate both to how the content of blogs is analysed, and to how the network maps
resulting from such studies are understood. Our project highlights and addresses such shortcomings.

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    ABSTRACT: This paper undertakes an overview of two developments in online media that coincided with the 'year-long campaign' that was the 2007 Australian Federal election. It discusses the relatively successful use of the Internet and social media in the 'Kevin07' Australian Labor Party campaign, and contrasts this to the Liberal-National Party's faltering use of You Tube for policy announcements. It also notes the struggle for authority in interpreting polling data between the mainstream media and various online commentators, and the 'July 12 incident' at The Australian, where it engaged in strong denunciation of alleged biases and prejudices among bloggers and on political Web sites. It concludes with consideration of some wider implication for political communication and the politics-media relationship, and whether we are seeing trends towards dispersal and diversification characterising the 'third age' of political communication.
    Full-text · Article · Feb 2008 · Media International Australia incorporating Culture and Policy