Conference PaperPDF Available

Challenges & problems faced by rural customers in banks - a case study of Solan district in Himachal Pradesh

January 2015

Conference: 2nd International conference on innovation & sustainability, managing for change
At: Hindu Institute of Management, Panipat Haryana

Authors:

Kuldeep Chand Rojhe

Chitkara University

Chitkara University

Banks play a very important role in the economic development of the country and banking system can called as the backbone of the economy. Inspite of banks efforts towards financial inclusion, rural customers are not aware about the various services offered by banks and even they don’t have the technological knowledge of the banking system. This paper focuses on to observe the problems faced by rural customers. The objective of this paper is to determine what problems are faced by rural customer .This research paper is based on primary and secondary data. Sample of 100 respondents were studied in rural areas of Solan. This paper reveals that respondents don’t have knowledge of banking products & at times do not use services inspite of being aware. Study also reveals extent of adoption of technology & overall banking experience of rural customers toward banks. Paper discovers that banks need to properly guide its rural customers and can effective measures effective rural banking system.

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