In recent years, there have been a number of different crises such as the dotcom crisis at the end of the 1990s, the global financial crisis of 2007-2009, the pandemic economic crisis and the global economic recession of 2020, the increase in commodity prices and the rise in inflation from 2021, the outbreak of war in Ukraine, the energy and food crisis that occurred in 2022 in many countries. In addition to this, a climate crisis is increasingly developing, which is primarily generated by the still high level of civilisation's greenhouse gas emissions and the increasingly rapid process of global warming. Some of these crises were caused by objective, external factors, independent of the economic policies pursued. On the other hand, however, economic and other crises are also caused by erroneous fiscal and budgetary policies pursued by the government and errors in monetary policies pursued by central banks. According to the long-term forecasting models of climatologists, geophysicists, ecologists, etc., the climate crisis already underway will intensify in the coming decades. As a result, the levels of various risks may increase and the conditions for doing business and managing an economic entity may become even more difficult in the future. As the scale and frequency of various crises increase, more and more economic actors and public institutions are taking various anti-crisis measures, creating and improving risk management systems, early warning systems and contingency plans, carrying out restorative and developmental restructuring processes, creating innovative solutions in order to flexibly adapt to the changing environment. As the climate crisis is likely to develop for many years to come, the importance of pursuing sustainable development goals and urgently carrying out a green transformation of the economy is growing. In the context of the issues outlined above, the importance of efficient organisational management, information management and crisis management is growing. The improvement of the processes of business entity, information and crisis management has been realised in recent years thanks to the implementation into information systems of new ICT information technologies and technologies typical of the current fourth technological revolution, Industry 4.0. Besides, within the improvement of computerised information systems, new Internet media are increasingly used as both a source of data and information and as a medium for the development of Internet channels of marketing communication conducted with customers and potential consumers. The article identifies the role of the spokesperson who communicates information to the media regarding the crisis situation in the business entity. Recommendations are given for the reliable and professional transmission of information concerning the business entity to the media.
Keywords: Information management, information systems, crisis management, crisis, economic crisis, financial crisis, climate crisis, new media, information security, Industry 4.0, marketing communication, making information public