... The late-night culture of ''clubbing'' is very popular with the key target age group of 18-25 year olds, around 40% of whom are students who ''represent an important part of the customer base of the average club'' (Mintel, 2002). However, changes in the British drinks industry in the 1990s led to an increasing ''attempt to offer customer satisfaction by improving the quality of service (y) and a serious effort to create the sort of establishments which the public want to visit'' (Pratten, 2003a). Those changes attracted significant amounts of research, focusing on aspects like structural changes within the industry ( Knowles and Egan, 2002;Knowles and Howley, 2000;Lashley and Rowson, 2002;Pratten, 2003cPratten, , 2005aLovatt, 2002, 2005a;Scoffield, 2002, 2003), the role of public houses in society (Pratten, 2006a), legal issues with the hospitality industry (Pratten and Lovatt, 2005b), supply chain management ( Towers and Pratten, 2003), reasons for business failures (Pratten, 2004a), issues of gender in pub management (Pratten and Lovatt, 2003), training and recruitment practices in public houses (Mutch, 2001;Pratten, 2003c;Curtis, 2002, 2003), the role of public house manager (Mutch, 2000), marketing practices of public houses (Pratten, 2006b;Schmidt and Sapsford, 1995a, b), the role of bouncers in the late-night economy ( Hobbs et al., 2003), and the recent issues of smoking policies (Pratten, 2003b;McNabb and Hearns, 2005) and alcohol-related problems ( Boella et al., 2006;Pratten, 2006a;Pratten and Bailey, 2005;Pratten and Greig, 2005;Pratten and Lovatt, 2005a). ...