SUSTAINABLE DEVELOPMENT IN MACEDONIAN ORGANISATIONS

Abstract

Purpose: The purpose of this paper is to examine the current situation in Macedonian
organisations and their awareness of sustainability and incorporating sustainable actions in
everyday activities and strategic planning.
Design/methodology/approach: Desk research will be conducted analysing the websites of
top organisations in Macedonia, focusing on sustainable development actions in their strategy
and everyday activities. Also, we will conduct an interview with top managers assessing the
awareness they have on sustainable development, measures taken so far, as well as their
future commitment.
Some of the questions that we have in this study are: Is there any awareness and activities
regarding sustainable development in Macedonian organisations?; What type of activities are
currently conducted or planned in the future?; Is there a correlation with corporate social
responsibility activities and their strategic plans?; Do they communicate their sustainable
activities externally and internally?; What are the obstacles preventing Macedonian
organisations to be more involved in sustainable development actions?.
Findings: The results from the study will help answer the questions concerning sustainable
development in Macedonian organisations and guiding and supporting managerial decisions
in creating sustainable organisations, as well as policy making.
Research limitations/implications: There is a literature gap in the area of sustainable
development in Macedonia and Macedonian organisations.
Practical implications: This study will increase the understanding and awareness about
sustainable development, as well as the influence it has on stakeholders. This study can help
in future policy making and further research in this area.
Originality/value: This research contributes to the field by offering support and new findings.
This study adds to the body of literature in what is considered relatively new and unexplored
area of study. The survey conducted among Macedonian organisations contributes a lot for
the knowledge about sustainable development in Macedonia.
Keywords: Sustainable Development, Strategy, Policy Making, Corporate Social
Responsibility, Organizations, Macedonia.