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Human Communication as Narration: Toward a Philosophy of Reason, Value and Action
... Scholars suggest that the impact of a narrative may be significantly influenced by its coherence (Fisher 1989) and its fidelity to reality (Fisher 1989;Hamby, Brinberg, and Daniloski 2019). Moreover, elements of narrative imbalance, such as unexpected story elements and rapid event sequences, can pique viewers' interest and curiosity (Escalas 2012;Feldman et al. 1990). ...
... Scholars suggest that the impact of a narrative may be significantly influenced by its coherence (Fisher 1989) and its fidelity to reality (Fisher 1989;Hamby, Brinberg, and Daniloski 2019). Moreover, elements of narrative imbalance, such as unexpected story elements and rapid event sequences, can pique viewers' interest and curiosity (Escalas 2012;Feldman et al. 1990). ...
... From this perspective, some variables that are likely to make narratives more impactful include first the connection between the viewer and the story (viewer-ad connection). Because humans evolved as storytellers, the connection is often automatic, although it will vary with similarity or familiarity and individual experiences (Fisher 1989). A second variable is the degree to which the components (herein, brands) are integrated with the central components of the narrative. ...
... Since storytelling can enhance the credibility and authenticity of a health message (Kreuter et al., 2007), the use of narratives has become increasingly common in health communication. Fisher's (1987) narrative paradigm provides strategic guidance for incorporating stories effectively. While health educators may intuitively include narratives in their messaging, Fisher's theory offers a structured approach to selecting the most impactful stories and serves as a solid theoretical foundation for those seeking a research-based framework (Edgar & Volkman, 2012). ...
... While health educators may intuitively include narratives in their messaging, Fisher's theory offers a structured approach to selecting the most impactful stories and serves as a solid theoretical foundation for those seeking a research-based framework (Edgar & Volkman, 2012). When people hear someone else's story, it helps them gain a deeper understanding of the world-for example, learning about an illness through another's experience can provide insight into the illness itself (Fisher, 1987). Because stories hold significance in our lives, we naturally evaluate them. ...
Purpose
This research investigates the elements of breast cancer screening advertisements that resonate with women.
Design/methodology/approach
The study employs a hybrid methodology: first, a content analysis technique is used to isolate the key messages that are mostly promoted in breast cancer screening advertisements; then, a repertory grid interview method is employed to understand women’s perceptions about said messages. Thirteen different breast cancer screening adverts are presented to twenty-two women from Greece to evaluate their level of authoritativeness, credibility, emotional appeal and persuasiveness.
Findings
The thematic analysis reveals that some breast cancer screening promotional messages, including award-winning advertisements, offend women as they fail to connect with the visual design of these ads. The study also indicates that women are more motivated to undergo check-ups when exposed to positive advertisements featuring reliable breast cancer data and endorsements from celebrities who genuinely support the cause.
Practical implications
The findings contribute to the customization of breast cancer communications to increase screening numbers.
Originality/value
Although the role of communication in increasing cancer screenings has been investigated, there is no study to employ the repertory grid interviews method to explore the impact of different elements of messages.
... Further, powerful stories are able to elevate the importance and immediacy of ideas that otherwise remain conceptual and faceless in our sharing. Fisher (1987) developed the narrative paradigm, a theory grounded in "symbolic actions-words and/or deeds-that have sequence and meaning for those who live, create, or interpret them" (p. 58). ...
... Stories have greater potential to be impactful when they are rationale. Fisher (1987), and more recently Sellnow (2018) note that we accept "good reasons" that are offered to persuade us to believe and accept the "moral" about what to believe and how to process and react to that message. This notion is what Fisher calls "narrative rationality" and is determined by two characteristics-coherence and fidelity. ...
This study examined whether instructors and students differ in their perceptions of how effe ctive teaching behaviors contribute to student learning. Participants (N = 356) included 130 college instructors and 226 college students who indicated the extent to which they believed 30 effective instructional communication behaviors contribute to student learning. Instructors and students differed in their assessment of 18 behaviors. Instructors rated a lack of verbal aggressiveness, nonverbal immediacy, rapport, expert power, clarity, communication competence, utility feedback, a lack of misbehaviors, procedural justice, confirmation, a lack of coercive power, interactional justice, and verbal immediacy as contributing more to student learning than students. Students rated referent power, legitimate power, argumentativeness, and retention
feedback as contributing more to student learning than instructors. Future research might consider identifying the reasons or explanations both instructors and students offer for why they believe these behaviors contribute to student learning.
... Therefore, these narrative elements can serve as a "narrative checklist" when evaluating the acceptability of innovation outcomes in the market and among the intended audience. Ultimately, as innovation outcomes are communicated through narrative formats, reflecting the cognitive and communicative nature of humans (Fisher, 1985(Fisher, , 1987Polkinghorne, 1988), fulfilling the narrative elements becomes a fundamental prerequisite for successful innovation outcomes. ...
... Moreover, this research makes a significant contribution by uniting the disciplines of design and innovation studies through the concept of narrative, which is a fundamental cognitive and communicative element in human nature (Bruner, 1986). Narratives have been extensively studied and are acknowledged as essential cognitive and communicative drivers for human beings (Fisher, 1985(Fisher, , 1987Polkinghorne, 1988). In the context of postclassical narratology, Herman (2009Herman ( , 2012 introduced the concept of "narrative worldmaking" within both transmedial and cognitive narrative scopes, investigating three forms of storytelling practices: print narratives, face-to-face storytelling, and graphic novels. ...
Narratives have become increasingly prominent in both design and innovation management. As a fundamental aspect of human cognition and a mode of communication, the role of narrative in design and innovation processes has been emphasized. Human beings have been acknowledged as “homo narrans”, who, in and through stories, learn about, make sense of, and act in and on the world. They perceive, think, imagine and make ethical choices through narrative structures. Despite recent studies exploring the roles and characteristics of narratives and storytelling in design and innovation, there remains a gap in understanding how design narratives can influence innovation processes. This doctoral research aims to investigate the fundamental characteristics of design narratives in the design innovation process. By addressing the knowledge gap between design studies and innovation management studies, identified through both academic and practical reviews, this study seeks to establish a theoretical foundation for Design Narratives in innovation. Initially, the study constructs a conceptual framework to address the central issue. Through interdisciplinary conceptualization among design studies, innovation management, and narrative studies, following a contextual review, key premises and assumptions are woven together. Specifically, “Design Narratives as Worldmaking” can facilitate and coordinate the co-evolution of problem and solution spaces in the design innovation process. Subsequently, three dimensions of narratives—typologies, functions, and elements—are constructed to explore different aspects of narrative characteristics, which are fundamental facets argued in narratology. This research employs qualitative and exploratory research methods, grounded in a social constructivist worldview. Methodologically, it adopts a mixed method design, utilizing two qualitative methods: protocol analysis as the core component and a multiple-case study as a supplementary component. Following the initial research phase, which includes a contextual review, a systematic literature review, and expert interviews, the main research activity is defined as a mixed method design of the “QUAL+qual” model. The outcomes of this study have made significant contributions to both academia and practical applications in design community. It has generated valuable academic insights by enhancing our understanding of how design narratives impact the innovation process and by developing a conceptual framework based on existing theoretical and empirical knowledge. Moreover, this research promotes interdisciplinary collaboration and dialogue among various fields, including design studies, innovation management, and narrative studies. In terms of practical implications, this study offers actionable guidance for companies, innovation practitioners, and design professionals aiming to utilize design as a catalyst for innovation. It introduces a fresh perspective on design, framing it as a practice of worldmaking through narrative and discourse. Additionally, the findings shed new light on how design practitioners can effectively serve as agents of narrative worldmaking. Finally, this PhD research holds broader societal implications. Given the multitude of complex challenges facing the world, this study underscores the crucial role of design narratives in harnessing interdisciplinary expertise to address these challenges confidently. Particularly for wicked problems characterized by hyper-complexity and ambiguity, the theoretical framework of “Design Narrative Worldmaking (DNW)” emerges as vital practices for creating and implementing innovative solutions. By illuminating new dimensions of narrative in design, design has the potential to emerge as a central solution to a wide array of increasingly intricate and sophisticated problems.
... Communication studies are of primary interest whenever behavioral transformation and social change become a pressing issue that needs interpretation and exploration. Communication has been at the core of the human experience since the Greek exploration of rhetoric (Arendt, 1958;Fisher, 1987). Philosophy, or what Michael Hyde (1982, p. vii) calls "philosophical comprehension," is a prerequisite in reexploring communicative phenomena in the contemporary technological historical moment. ...
... It has deviated from literature and poetry toward communication studies since the 1980s (Arnett & Holba, 2012). It comes from humans as "Homo narrans," with the whole communicative experience based on a symbolic enterprise of storytelling guided by history and culture (Fisher, 1987). It originates from the Greek rhetorical tradition and Western philosophy, in which "διήγημα" (later narration) refers to the chronological framework of documenting events. ...
The Saudi narrative on modernity has fluctuated a lot because of electronic media. It is a communicative
phenomenon rooted in the effect of technological progress within modernity and the role of virtual
communication within the media environment. Saudi society has experienced modernity with tension, often
shifting between accepting and rejecting its appearances. This paper reexplore modernity within the social
Saudi narrative. Through a critical examination of the 1980s, via Al-Gathami’s Tale of Modernity in the
Kingdom of Saudi Arabia (2005), this study reveals that electronic media in Saudi expands tolerance for
difference and Otherness, blending traditional values with modern expression. This reflects a unique
philosophy of communication, offering a biased reading of modernity in the digital age. Rather than
embracing modernity unlimited, Saudi modernity remains collective, enabling textured representations of
identity while resisting unquestioned faith in technological progress, individualism, and efficiency.
... In order to execute marketing campaigns on the TikTok Shop, MSME owners must be capable of creating compelling message content design that incorporates words, colors, and illustrations. Color is integral to the message content design (Fisher, 2024), serving as an equally significant communication tool. The use of color for specific product categories will have a positive impact on the audience. ...
... They artfully weave stories that evoke emotions and resonate deeply with the aspirations and values of their target audience. Through impactful storytelling, brands foster enduring relationships, brand loyalty, and advocacy among consumers (Fisher, 2024). The statement of research informants indicated that the first step in creating the message content involves identifying the intended message for the audience, which aligns with the previously discussed target market. ...
Marketing communication strategies are an aspect that must adapt to changes or dynam- ics that affect business. This research aimed to determine the adaptation due to the dynamics of the policy regarding the TikTok Shop platform in Indonesia, which is considered to violate the regula- tion of Trade Minister of Indonesia Number 31 of 2023, which started to be effective on September 26, 2023. This research used a qualitative approach with the case study method; data was collected through observation and in-depth interviews. The informants consisted of MSMEs who use TikTok Shop to sell their products and marketing communications experts through purposive sampling as the informant selection technique. Research findings revealed that MSME owners understand and implement message source strategies that result in the ability to adapt to advances in digital marketing. MSME owners also understand the importance of selecting suitable media and clear creative strategies for conveying marketing messages. MSMEs affected by the dynamics of the Tik- Tok Shop policy in Indonesia should diversify their platforms and contents as the key to preventing possible obstacles. At the same time, awareness of change and the ability to adapt are the keys to success in the marketing communications strategy implemented by MSMEs.
... Discussing the newsletter among the editors emphasises the hermeneutic circle through ongoing interpretation and composite meaning of the text. Involving the study's author(s) enhances narrative fidelity, consistent with the narrative paradigm (Fisher, 1987). The repeated use of the same construct and style of the newsletter constitutes a rhetorical logic that supports the reception of the CMC message (Varpio, 2018). ...
... We have gained a prime understanding of the All-you-need-to-know-about-continuity-of-carer newsletter's functional elements and the connection between the newsletter as a communication strategy and medium and as a network of individuals interacting with it. Various theories and theoretical elements contributed to the understanding of the functioning of and the interaction with the newsletter, such as Grounded Theoretical Theory (Craig & Tracy, 2014), the Practical-Action Theory (Berger & Luckmann, 2016) and goal-oriented communication (Goldreich et al., 2012) (communication theory), the Syntactic Theory of Visual Communication (Lester, 2019) and the rhetorical tradition of communication (Tanno & González, 2000) (tradition of communication), Elaboration Likelihood (Bartholomew Eldridge et al., 2016) and the socio-cultural model of communication (Ristino, 2008) (communicator), implied compliancegaining (Wheeless et al., 1983), parole (Nöth, 2014), semiosis (Nöth, 2014), narrative paradigm (Fisher, 1987) and rhetoric logic (Varpio, 2018) (message), social organisation communication (Santra & Giri, 2009), co-cultural communication (Orbe, 1998) and invitational rhetoric (Foss & Griffin, 1995) (conversation), the orientation and exploratory affective exchange stages of social exchange (Altman & Taylor, 1973) (relationship), Structuration Theory (Giddens, 1984) (group), the Theory of Bureaucracy (Weber, 1968) (organisation), the Cultivation Theory (Gerbner et al., 1986) (media), and the Diffusion of Innovation (Bartholomew Eldridge et al., 2016) and Ethnography of Communication (Hymes, 1964) (culture and society). ...
Background: The Continuity of Midwife Care (CMC) model is an evidence-based care model that positively influences the health and well-being of women, their families, and midwives. Although effective communication strategies have not been determined, online resources are known to reach a wider audience and make CMC research more visible. The All-you-need-to-know-about-continuity of -carer newsletter, distributed by the authors, is a strategy to communicate valuable and credible CMC content from knowledge producers to users.
Purpose: To explore the newsletter's functional elements and the connection between it as a communication strategy and the individuals interacting with it and to present a case demonstration of a newsletter example.
Methods: A descriptive case report with a theory-driven approach using 10 elements of human communication theories. Conclusions: The following elements of human communication contribute to understanding the functioning of the newsletter: Grounded Theoretical Theory, the Practical-Action Theory and goal-oriented communication (communication theory), the Syntactic Theory of Visual Communication and the rhetorical tradition of communication (tradition of communication), Elaboration Likelihood and the socio-cultural model of communication (communicator), implied compliance-gaining, parole, semio-sis, narrative paradigm and rhetoric logic (message), social organisation communication, co-cultural communication and invitational rhetoric (conversation), the orientation and exploratory affective exchange stages of social exchange (relationship), Structuration Theory (group), the Theory of Bureaucracy (organisation), the Cultivation Theory (media), and the Diffusion of Innovation and Ethnography of Communication (culture and society).
Implications: The newsletter succeeds in managing CMC information and reaching an interested audience. Further evaluation is required to explore if or how the newsletter affects information use.
... Concernant la narration, il est important de mentionner dans ce travail le « paradigme narratif » venant des sciences de l'information et de la communication, basé en premier lieu sur les travaux par Walter Fisher (1989). ...
... Ce courant théorique prend racine dans les travaux de Fisher (1989) (Fisher, 1989, p. 58). La narration consiste à faire valoir que les symboles créés et transmis ont pour but de donner une structure à l'expérience humaine et d'inciter les autres à s'y impliquer afin de développer des modes de vie communs (Fisher, 1989). ...
Ce mémoire explore la pratique de diffusion des connaissances scientifiques dans le contexte de la vulgarisation, en particulier dans le domaine des sciences humaines et sociales. Ce travail se penche sur un dispositif de vulgarisation, une pièce de théâtre, traitant des inégalités scolaires. Cette pièce de théâtre a fait l’objet d’un suivi ethnographique impliquant une immersion sur le terrain et l’analyse d’enregistrements audios. Ce mémoire propose une perspective originale pour aborder la vulgarisation scientifique en tenant compte de la complexité des interactions entre les connaissances, les émotions et les perceptions du public. C’est pourquoi la revue de littérature se concentre à la fois sur la thématique de la vulgarisation, la sociologie pragmatique et des émotions ainsi que les spécificités dues à la forme théâtrale et à la diffusion des sciences humaines. La problématique formulée dans le cadre de ce mémoire a exigé la construction d’un cadre théorique spécifique. C’est pourquoi l’analyse mobilise un cadre théorique croisant la sociologie des émotions et la sociologie pragmatique avec l’analyse de la construction de « prises » au sein du dispositif de vulgarisation. L’ambition de la pièce de théâtre est le fruit de la combinaison de rendre visible, politique et sensible les connaissances scientifiques sur les inégalités scolaires. Pour ce faire, l’hypothèse centrale explorée est que les acteurs construisent des "prises". Celles-ci sont des éléments construits pour façonner les réactions et attitudes du public en utilisant des émotions et des normes sociales. Une attention est également accordée au travail émotionnel dans la création ces prises mais également dans le processus de création au sens plus large.
... Aus der politischen Kommunikation ist bekannt, dass eine gute Geschichte mehr zu überzeugen vermag als Argumente. Fisher (1987) prägte das Konzept des Homo Narrans, des erzählenden Menschen, das davon ausgeht, dass alle Menschen Geschichtenerzähler:innen sind. Jede Kommunikation ist demnach eine Erzählung und eine Form der sozialen Beeinflussung, so Fisher (1987). ...
... Fisher (1987) prägte das Konzept des Homo Narrans, des erzählenden Menschen, das davon ausgeht, dass alle Menschen Geschichtenerzähler:innen sind. Jede Kommunikation ist demnach eine Erzählung und eine Form der sozialen Beeinflussung, so Fisher (1987). So rezipieren Menschen zum Beispiel Narrative, wenn sie einer politischen Rede bzw. ...
Der Beitrag untersucht Selbstpositionierungen als kommunikative Strategie anhand von Reden politischerAkteur:innen, die Wähler:innen in Ostdeutschland im Bundestagswahlkampf 2021 repräsentieren. Mithilfe der dokumentarischenBild- und Videointerpretation werden politische Reden in Medienbeiträgen analysiert, um Einblicke in einen professionsspezifischen Habitus zu gewinnen. Die Forschungsergebnisse zeigen, dass narrative Elemente wie persönliche Anekdoten, regionale, biografische sowie historische Referenzeneingesetzt werden, um eine ostdeutsche Verbundenheit zu konstruieren. Im gesellschaftspolitischen Diskurs bedienen sich politische Akteur:innen unter-schiedlich konfigurierter Narrative, die auch Transformationserfahrungen aufgreifen. Insbesondere narrative und geografische Selbstpositionierungen sowie unterschiedliche Erzählmodi werden genutzt, um Wähler:innen anzusprechen.
... 19). As a result, within the entanglements of media dynamics, the pursuit of reliable sources of information in news reporting has turned into a challenge for laypeople (cf. Baker, 2019;Fisher, 1987). The distorted intersemiotic translation of war-related visual contents is thus generated by the recontextualization of the images featured in TV news reporting 3 . ...
This article reports on a master’s thesis (Van der Merwe, 2022) that examined the use of pedagogical interpreting to teach Afrikaans as a second language at Stellenbosch University in South Africa. The motivation for undertaking this study is based on the need for a teaching technique that will cultivate improved communicative skills. Pedagogical interpreting as interaction (see Long, 1996; Wadensjö, 1998; Gass & Mackey, 2015; Van der Merwe, 2019) and task-based language teaching (cf. Ellis, 2018) serve as the theoretical frameworks. The research design is participatory action research with a case study component, using both qualitative and quantitative research. Participant observation was used to study interaction and role-playing in the main task, and questionnaires were used to determine the participants’ perspective on the tasks. Three task-based tutorials were designed and conducted with 21 Afrikaans Language Acquisition students with no prior experience in interpreting. The participants completed pedagogical sight interpreting and pedagogical liaison interpreting in the pre- and main task, respectively. During the post-task, the participants completed the questionnaires. It was found that pedagogical interpreting is valuable for interaction due to the use of various interaction strategies, promoting comprehension, vocabulary, pronunciation, and self-confidence. All the participants generally acted satisfactorily by successfully playing their respective roles, and indicated that pedagogical interpreting is a valuable, enjoyable, and novel teaching technique for Afrikaans second language acquisition.
... Nevertheless, the emotional expression must be suitable to the current situation or context. Aristotle further recognized that the speaker would utilize more emotionally charges when the public has similar feelings about the subject (Fisher, 1987). Furthermore, Aristotle showed that in addition to the fact that an attention must be paid to the technique of persuasion and the appropriate arrangement of the different pieces of information must also gain such attention. ...
This study uses Aristotle's ethos, pathos, and logos
rhetorical framework to give a pragmatic analysis of
the persuasive techniques used by Barack Obama in
his „Back to School‟ speech to the students. This study
aims to analyze how Obama persuades the student
(audience) by using these persuasive arguments to
build credibility, arouse feelings, and apply logical
reasoning. The approach centers on locating distinct
ethos, pathos, and logos moments within the speech
and examining the rhetorical implications of those
instances. The study emphasizes the rhetorical
devices—such as personal tales, allusions to his own
experiences, and the use of inclusive language—that
were employed to create Obama's ethos. It examines
the use of emotional appeals, such as tales of tenacity,
optimism, and common goals, to establish a connection
with the students. Furthermore, the analysis looks at
how Obama persuades the students with his message
by using reasoning, factual data, and logical
arguments. The results illustrate how well Aristotle's
rhetorical framework explains Obama's use of
persuasion techniques in his speech. This pragmatic
approach advances our knowledge of persuasive
discourse and sheds light on the strategies employed
by well-known speakers to captivate and inspire their
listeners.
... A story typically includes (i) a beginning that sets the scene, (ii) a climax that explains what happened, and (iii) an ending that brings the narrative to a conclusion with lessons (Aristotle, 1987). Stories resonate deeply with humans and narrating stories through actions and words to conceptualize surroundings, exemplify scenarios, and teach concepts is a natural element of human communication and essential for human beings (Fisher, 1989). In consumer brand responses, stories have emerged as a distinct research stream (see Fetscherin & Heinrich, 2014). ...
... The narrative paradigm according to Fisher (2007) offers a universal perspective in explaining communication behaviour i.e. to interpret a text one should seek to find if there is a certain degree of coherence in terms of whether or not the story it tells hangs together. According to this approach, the narrator of the text must not leave out any important detail of the story or fail to provide plausible interpretation of what the audience already knows, i.e., it should resonate the experience of the audience which is determined by the values embedded in the message and the overlap of the values with the worldview, belief and ideal basis of social conduct of the audience. ...
This paper examined the use or nonuse of politeness strategies by Nigerian politicians in their political campaigns. The paper employed a combination of two analytical approaches – the Close Text Analysis (CTA) and the Narrative Paradigm - to interpret and analyse the selected texts and contexts (sourced from You Tube platform) of utterances of two gubernatorial candidates in Kaduna State during their campaigns for governorship election in 2015. The paper used the Leech's framework of politeness maxims in the analysis of the sampled texts of political campaign utterances by politicians from the two prominent political parties in the country, to determine their conformity or otherwise with the politeness principles. The paper found out that, politicians do not make use of politeness principles in their campaigns; consequently, they divided the Nigerian populace along the various interests of the different political actors, and have therefore brought about conflicts within the society; which threatens the survival of democracy in the country and brings about chaos and crisis. It concluded that, a peaceful and politically developed Nigerian society is achievable only when politicians in Nigeria adjust their conduct by adhering to the maxims of politeness. Based on the findings, the article recommended that Nigerian politicians should be sensitized to develop the skills of display of socio-political expertise and competence, personal ethics and integrity, control of emotions, and development of professional image in order to produce nationalistic followership and create a balanced political atmosphere in the country
... The study of metanarratives in the international arena overlaps with the NPF literature in one key respect: the notion that it is possible to generalise structural characteristics of narratives (for example, Czarniawska, 2010;Jones and McBeth, 2010;Shanahan et al, 2011;Merry, 2016). Notably, past work has emphasised structural elements such as values (Fisher, 1987) and actors and actions (for example, Franzosi, 2010;Jones et al, 2014). As noted by Causadias et al (2018: 829), metanarratives express 'a cast of characters who are the subjects or objects of action' and the values that lie at the base of these characters' views. 1 Considering the conceptual relation between narratives and metanarratives, Kaplan et al (2022) argue that metanarratives involve the interplay of three structural functions -actions, actors and values -and that by reducing texts that lay the story of the national community to these functions, one can gauge its metanarratives. ...
Since the early 2010s, the Narrative Policy Framework (NPF) has become a popular approach for studying the role of narratives in the public policy process. While this theoretical framework clearly states that policy narratives operate at three distinct yet interacting levels, micro (individual), meso (group and coalition) and macro (cultural and institutional), scholars are still indecisive about how to define and operationalise narratives at the macro level of analysis. Integrating concepts from the metanarrative literature into the macro level of the NPF, this research bridges this gap. We focus on the role of macro narratives in constructing national identities and analyse their impact on political behaviour in the international arena. Specifically, we analyse voting records of the United Nations General Assembly and offer an empirical model that incorporates the concept of macro narratives into traditional explanations of voting behaviours of nations. We show that affinities between macro narratives embraced by different nations are positively correlated with similarities in their voting patterns. Our results also show that the content of a nation’s macro narrative can anticipate its likelihood of voting in favour of motions regarding human rights.
... Rather, CDT predicts that influence is often an intrapersonal event, occurring when incongruence between our attitudes and behaviour creates some tension that is resolved by altering either our beliefs or our behaviours, thereby effecting a change. On the other hand, the 'narrative paradigm' stresses the effectiveness of influence through narration-that is, persuasion through storytelling (Fisher, 1984(Fisher, , 1987. With the argument that human beings are fundamentally storytelling creatures and that this makes us unique from other creatures, Fisher strongly believes that narratives that convince us of 'good reasons' can shape attitudes. ...
Given the security and economic risk it poses to the global space, the phenomenon of cybercrime has enjoyed scholarly attention from different disciplines. However, no serious attention has been paid to victimhood construction in scam emails, particularly how scammers deploy linguistic/discursive resources to portray themselves as victims of 'false' circumstances to get the better part of their targets. Thus, this study, resting on van Dijk's Critical Discourse Analysis and a fusion of insights from four socio-cognitive approaches to theories of persuasion, investigates the discursive strategies for achieving victimhood construction in scam emails. Data comprised excerpts from 20 purposively sampled emails retrieved from the researchers' spam folders. To appeal to emotional sentiments, scammers often project themselves as victims of terminal diseases, orphanhood, corrupt political space or widowhood. Findings revealed actor description, number game, evidentiality, situation description, self-denigration, and power strategies, are prominent discursive elements deployed in creating victimhood in scam emails.
Resumen El delito cibernético, dado el riesgo económico y de seguridad que representa, ha atraído la atención académica de diferentes disciplinas. Sin embargo, no se ha prestado seria atención a la construcción de victimismo en correos electrónicos fraudulentos, en particular a cómo los estafadores utilizan recursos lingüísticos/discursivos para presentarse como víctimas de circunstancias "falsas" para obtener un mayor beneficio. Este estudio, basado en el Análisis Crítico del Discurso de van Dijk y en una fusión de cuatro teorías de la persuasión, investiga las estrategias discursivas en la construcción de victimismo en 20 correos electrónicos recuperados de las carpetas de spam de los investigadores. Los hallazgos revelaron que los estafadores suelen proyectarse como víctimas de enfermedades terminales, orfandad, espacio político corrupto o viudez y que emplean la descripción del actor, el juego de números, la evidencialidad, la descripción de la situación, la autodenigración y las estrategias de poder al construir victimismo.
... 3.2.1). In Walter R. Fisher's (1987) concept, the crucial dividing line lies between the two principles of coherence and fidelity. Coherence (structural, material, characterological) is evident in a story that "hangs together" and that is free of contradictions (Fisher, 1987, pp. ...
Chapter 3 explores the interplay between storytelling and argumentation at contextual, macro, and micro levels. While this analytical framework can be applied to various contexts of strategic persuasion, the book focuses on its use in the startup environment. The comparative analysis begins by examining the transparency of persuasive intent. It contrasts the strengths of narration versus argumentation and the factors influencing each. Emphasis is placed on the role of facts in documentary storytelling and the conditions under which stories gain evidential value. This approach leads to a conceptual sequence outlining upstream and downstream evaluations of story acceptance, serving as a crucial intermediate step towards developing the analytical framework presented in the concluding section.
... We argue for the centrality of narrative in rhetoric/rhetorical citizenship, and base our argument on the work of many communication theorists over the past few decades who have researched narrative and argued for its centrality to human communication. Our species has even been renamed homo narrans by Walter Fisher (1987), one of the first theorists to see human communication as narration. Indeed Fisher believes that all forms of communication can be seen as stories; that is, they are "symbolic interpretations of aspects of the world, occurring in time, and shaped by history, culture and character" (Fisher 1987, p. xi). ...
... Narrative rationality is not necessarily based on facts and logical reasoning. Rather, it hinges on the audience's ability to perceive favourable outcomes within a story and to resonate with its underlying values (Fisher, 1987). For this reason, narrative rationality can triumph over logical reasoning because it more closely aligns with the audience's desires and emotions. ...
Women play a crucial role in softening and mainstreaming the far right’s
appearance to the general population despite being less visible on the frontlines of radical or extremist events. This phenomenon has become increasingly apparent through audio-based content. With low barriers to entry and ease of creation, far-right women have increasingly relied on podcasts to mainstream their ideologies. However, this method of dissemination remains understudied in comparison to its reach. Accordingly, this research analyzes the ways four women-hosted far-right podcasts in the United States used their platform to speak about the January 6, 2021, Capitol Hill insurrection. Through the use of frame theory, this research demonstrates that the podcasters fail to acknowledge the insurrection as a significant issue, instead opting to deflect the greater blame onto left-leaning social movements, the government, and the mainstream media. Furthermore, this research shows that the podcasters use strong fear-mongering tactics and provide calls to action to remedy a perceived left stronghold. Throughout, the podcasters invoke patriotic sentiments, setting a narrative of allegiance and responsibility that mobilizes their listeners to act against a perceived enemy. This research contributes to the discourse on far-right social media influencers, suggesting the need for a distinct classification for far-right influencers who disseminate content with an explicit, far-right extremist political angle, as it can avoid the oversimplification of gender roles with these movements, as well as the misconception that women within these groups share uniform beliefs and behaviours. Finally, this research proposes the development of targeted prevention and counter-measures using inoculation theory and frame theory, emphasizing the essential integration of gender dynamics within P/CVE efforts
... "Legal narrative is binding on the essence of narrative as meaning-making in law-making. If we consider legal terms as individual but interactive signs within legal sign systems, legal signs can be deemed as "symbolic actions" ( [30]: 38), which are historically and culturally grounded and shaped in the socio-political context [15]: 281, 16,29,33]. That is, the community perceives the witch-hunt punishment as laws made by their customs as historically and culturally grounded and voice of the majority of the community. ...
Witch-hunting is a global concern in contemporary times for its serious violation of human rights and gender discrimination. In witch-hunt, although, both male and female are accused as witches, it is women who are targeted more as witches. The paper through the lens of semiotics, examines the law and gender issues in context of witch-hunting that is prevalent across cultures such as Africa and India. In this regard, it examines how law reacts to semiotics of cultural meaning of ‘witch’ and practices of witchcraft in context of India. Are the laws exercised uniformly across cultures in context of witchcraft accusations? The paper argues that in deciding a case, the laws are interpreted by the community with shared meanings and assumptions on the concepts of witch and witch-hunt. The paper based on the fieldwork on witch-hunting cases in districts of Kokrajhar and Chirang in Assam, in India among the Bodos and Santhals communities; attempts to examine the efficacy of anti witch hunt laws. Firstly, it analyses the motive behind the introduction of witch-hunt laws in colonial India. It examines whether the British laws were accepted or rejected by the indigenous communities. Secondly, post-independence, anti-witch-hunt laws were passed in different states of India including Assam to tackle witch-hunts. Thirdly, the paper discusses the efficacy of anti-witch-hunt laws in Assam by examining at two levels: the execution of law and community perception of law. The laws are executed if there has been death in witch-hunting. In cases, where there are no deaths, the justice focuses on restorative justice and paternalistic advice by officials, village elders as the authority of the village. There are observations on how higher officials believe witch-hunt is an act of superstition whereas the lower rank officials belonging to local community executes the order but hold the beliefs in witchcraft as real. In earlier times, the community perceived witch-hunting as socially sanctioned violence and used social boycott as form of social control on the alleged witch. It is due to taking the matter into their hands, there were highest unreported cases of witch-hunting. However, the irony is that according to anti-witch hunt law, now, the community feels that the accuser or perpetrator is the accused in the eyes of the law and the victim of witchcraft accusations is protected by the law.
... W hen you listen to music on a streaming platform, what are you truly experiencing? The narrative paradigm of human communication (Fisher, 1987), particularly the narrative transportation theory (Green and Brock, 2002;Green et al., 2004;McQueen et al., 2011;Thomas and Grigsby, 2024), argues that audience's emotions and memories evoked by cultural products drive audience engagement. Narrative transportation, defined as "an experience of cognitive, emotional, and imagery involvement in a narrative" (Green et al., 2004, p. 311), effectively enhances media enjoyment. ...
Drawing on narrative transportation theory, we propose that when people consume a cultural product, they consume their emotions and memories through collective storytelling. Such emotions and memories are amplified by user comments on social media, enhancing the product’s influence and triggering audience engagement. We collected public data from NetEase Cloud Music—a major music streaming platform in mainland China—to investigate how the emotions and memories expressed in user comments influence the songs’ impact. Findings indicate that autobiographical narratives and negative emotions in user comments significantly boost a song’s influence. Moreover, user comments are particularly effective in promoting emerging artists with limited resources compared to their more established counterparts. This study advances the narrative transportation theory by emphasizing the role of active audiences and collective storytelling. Empirically, it extends the existing literature on the factors influencing cultural products on music streaming platforms in a non-Western context.
... The validity of a narrative inquiry requires narrative rationality, which depends on narrative fidelity and the plausibility of the narratives' plots, which must be supported by structural coherence (Czarniawska, 2000;Fisher, 1987;Hummel, 1991;Polkinghorne, 1995). ...
Academic studies, reports by defectors, and the evidence in their own literature indicate that Jehovah’s Witnesses are a cult that manipulates its members using psychological mind control mechanisms. How individual Jehovah’s Witnesses recognize this manipulation and defect from the group, a process often referred to as waking up, is not well understood. This narrative inquiry was designed to analyze the deconversion stories of former Jehovah’s Witnesses Bethelites, high-ranking individuals who lived in cult compounds called bethel. Six former Bethelites, whose archived interviews were available on YouTube, were considered for the analysis. The findings indicate a shared narrative chronology that consists of an initial doubt event, a trigger event, an unsuccessful attempt to resolve doubt, and then a turning point. Several themes indicate that attempts to resolve doubts are pivotal in the recognition of manipulation, and that the discovery of deception and doctrinal disagreement often resulted in the rejection of the group. As a result, waking up was defined as recognizing and rejecting systemic manipulation. The findings imply that empowering Jehovah’s Witnesses to embrace agency, develop confidence to assess information, view their moral judgments as appropriate, reject their suffering, and recognize that their disappointments may be justified, are important aspects of supporting them achieve independence from cultic control.
... 19). As a result, within the entanglements of media dynamics, the pursuit of reliable sources of information in news reporting has turned into a challenge for laypeople (cf. Baker, 2019;Fisher, 1987). The distorted intersemiotic translation of war-related visual contents is thus generated by the recontextualization of the images featured in TV news reporting 3 . ...
... We agree with Aristotle that 'the end of politics is the best of ends; and the main concern of politics is to engender a certain character in the citizens and to make them good and disposed to perform noble actions' (Ethics 1099b30, 2002. Logos means both speech and reason (Fisher 2021). When speech degenerates into mass hypnotic droning, the result is the impossibility of citizens who are otherwise mature in the ability to reason and have a rational exchange. ...
In this first of two articles on chanting and enchantment we introduce the problem of mass synchronisation via collective communicative action that works to eliminate or lessen independent and critical assessment. Chanting forges a singular 'collective' identity with little to no structure that would allow for logical tests such as falsifiability. We argue that this problem can be a fundamental threat to democratic polity, and we offer the Neo-Kantian theory of dimensional accrual and dissociation as an explanation. In Part 2, we will continue with examples and a discussion of the confluence of philosophical examination and social scientific explanations.
... The narrative paradigm, related to the aforementioned approaches, sees people as storytellers. People reason and make decisions based on culture and situations that are built through stories (Auvinen 2012;Fisher 1987). ...
This study describes the narratives of innovation produced in a knowledge-based company, constructs them into core stories and develops a narrative framework suitable for researching the topic. The research data consisted of thematic interviews with 23 professionals from the Finnish technology company. Innovation stories were convoluted, identifying innovation-framing contexts that were related to ownership, drivers, continuity, decisions and values. Based on these narratives, the study generated the 4Co (context, content, conflict, and compromise) analytical framework suitable for examining narrative data in innovation research. The study also produced an ideal description of innovation as a simultaneously shared and personally meaningful evolutionary learning process that takes place in small steps and requires a balance of necessity and freedom as well as decision-making based on intuition and facts, producing human efficiency as a value for employees and the organisation. Based on the findings, scientific, methodological, and practical discussions are also presented.
... Persuasion of others will amount to multiple re-framingascribing meaning from different perspectives. To achieve this, the description needs to be cast in narrative (or metaphorical) form (Czarniawska 2004;Czarniawska and Gagliardi 2003;Fisher 1987). 2 The "linguistic turn" in social science, the central conception of which is that the receiver of the message determines its meaning (not the sender), has given the narrative form new prominence as a tool for attributing meaning to utterances. ...
Accounts can be understood as “repair of problematic situations”, which, in turn, may be seen as inference to the best explanation of a surprising observation. We analyse “learning events” as told by prominent Swedish industrial leaders in two sets of interviews with 30 years between them. We find that the accounts quite often centre around surprising situations, i.e. uncertainty is maximal, where coherence is reached by combining facts and arguments into an understanding of the situation good enough to justify action. The primary function of these accounts is to generate meaning. That meaning will inform managers in the choice of relevant “levers of control” in implementation. It has been argued that “semi-confusing information” in organizations will invite questions and dialogue, and thereby help them avoid or overcome crises. We extend this line of reasoning by showing how such information feeds deliberation – construction of inference to the best explanation – by abductive reasoning toward action in “moments-of-truth”.
... As histórias são uma forma de dar sentido a um conjunto de circunstâncias incertas ou caóticas (Bruner, 1990). A narrativa também é útil para dar ordem às experiências humanas, relacionando-as com outras, formando comunidades e definindo a própria vida (Fisher, 1987). Rezai et al. (2017) realizaram um inquérito online sobre a atividade física regular através do Amazon Mechanical Turk para verificar a eficácia de uma determinada estratégia de mensagem. ...
Este artigo foca-se no uso da linguagem e da retórica em campanhas mediáticas de saúde cardiovascular conduzidas por entidades portuguesas de cardiologia comprometidas com a literacia em saúde, incidindo no conteúdo (“o quê”) e na forma (“como”) da mensagem. A análise temática e a análise retórica foram aplicadas a um corpus de dez cartazes (2018-2023). Os resultados mostram que o pathos tende a suscitar várias reações (e.g., alarme, motivação para agir, medo, culpa, preocupação) que poderão instigar a ação. O logos é construído a partir de, por exemplo, dispositivos discursivos (e.g., utilização de perguntas, seleção de cores com fins conotativos, descrições de conceitos, isotopia) e dispositivos estilísticos, contribuindo para que a compreensão e o uso de informação possam ser mais efetivos. Encontram-se princípios de literacia em saúde presentes na mensagem.
... The philo sophers Walter Fisher and David Carr, mean while, advance even stronger posi tions. Fisher (1987) argues that narrative is "not a mode of discourse laid on by a creator's delib erate choice but the shape of know ledge as we first appre hend it" (p. 193), with storied form under stood as the funda mental "percep tual frame work" under pin ning all under standing, precisely because "ideas and feel ings will always be sensed in and through time" (p. ...
Narrative theorists broadly agree that stories are important to both being and knowing. There is less agreement, however, as to exactly how deep narrative goes. The strongest narrativists—such as David Carr and Alisdair MacIntyre—argue that story is so fundamental that human existence itself has an intrinsic narrative structure. The strongest anti-narrativists—such as Galen Strawson and Peter Lamarque—suggest that narrative is merely one way of knowing among others and enjoys no privileged ontological or epistemological status. A closely related question concerns how seemingly diverse forms of narration such as fiction, history, the small stories of daily interaction and storied (or story-like) modes of cognition relate to one another. The crux of the issue, I suggest, lies in the relationship between narrative and the human experience of time. The central argument, drawing on the existential hermeneutics of Martin Heidegger and Paul Ricœur, is that narrative and the human experience of time are non-identical but intimately connected through a continuous process of existential translation. It proceeds in four stages: (1) we should distinguish between explicit, thematic storytelling and the everyday, non-thematic experience of time; (2) narration is a type of translation which thematizes and allows some interpretive possibilities to be recognized while masking others; (3) this type of translation produces narratives which are, to some extent, object-like; (4) this allows the operation of distanciation, opening the possibility of new understanding through ‘second-order disclosure’. I suggest that this existential approach can usefully inform and expand our understanding of both narrative and translation. A synopsis of this article can be found here.
... Thus far, both mimetic theory and narrative theory appear to struc tur ally operate along similar lines, but whereas Girard will opt for a dialectics of imit a tion, socio-narrative theory tends to draw on Fisher (1987) in order to estab lish a "logic of good reasons" (pp. 105-123). ...
In the summer of 1993, several poets and musicians, many of Alevi descent, were staying at the Madımak hotel in Sivas (Turkey) for a festival. One of the hotel guests was Aziz Nesin, a Turkish author who had controversially announced a translation of Salman Rushdie’s The Satanic Verses, a book widely condemned for its alleged blasphemy. On July 2, a large crowd marched on the hotel after Friday prayers and set it on fire. Thirty-seven people were killed, and many others wounded. This article discusses the case of Nesin and his connection to what is known as the Sivas massacre. Our study of this event seeks to examine the multilayered relationship between acts of intercultural mediation and outbursts of collective violence. We argue that this relationship can be clarified by drawing on the work of René Girard, whose writings on scapegoating and sacrificial violence survey the multifaceted interaction between human aggression and imitation. We introduce Girard’s work and consider the assumptions behind it in the light of previous work on translation, narrative and conflict. Against this theoretical background, our discussion of the Sivas massacre in relation to the Satanic Verses seeks to contribute to a better understanding of the role of agents of translation as potential catalysts as well as victims of collective violence.
Το βιβλίο προσεγγίζει την έκθεση ως έναν τρόπο να αφηγηθούμε μια οποιαδήποτε ιστορία. Είτε αυτή σχετίζεται με το παρελθόν, είτε αφορά στην παρουσίαση μιας δράσης είτε αποτελεί τον καρπό της συστηματικής ενασχόλησης και τον προβληματισμό μιας ομάδας πάνω σε ένα θέμα. Στο πλαίσιο της εκθεσιακής παρουσίασης αυτής της αφήγησης μπορούν να χρησιμοποιηθούν πολλά μέσα (κείμενα, εικόνες, αντικείμενα, ήχοι, κ.λπ.). Το παρόν βιβλίο αντιμετωπίζει την έκθεση ως μια Τριδιάστατη -αφού αναπτύσσεται στον χώρο- Πολυμεσική -αφού αξιοποιεί ποικιλία μέσων- Αφήγηση -αφού ο πυρήνας της είναι η ιστορία που θέλουμε να πούμε. Ως ένα εργαλείο επικοινωνίας με το σύνολο της κοινωνίας ή με επιλεγμένα μέρη της, μέσα από την αξιοποίηση των μέσων που μπορεί να ενσωματώσει. Με το βιβλίο αυτό επιχειρείται μια συνοπτική συστηματική παρουσίαση όλων των θεμάτων που πρέπει κανείς να σκεφτεί και των βημάτων που πρέπει να ακολουθήσει προκειμένου να πραγματοποιήσει μια έκθεση. Δίνεται το θεωρητικό και μεθοδολογικό πλαίσιο μέσα στο οποίο καλείται κανείς να οργανώσει τον τρόπο εργασίας και να συγκροτήσει την κατάλληλη ομάδα ανθρώπων, που με τις κατάλληλες γνώσεις, δεξιότητες και διάθεση για συνεργασία θα οδηγήσουν σε μία ολοκληρωμένη Τριδιάστατη Πολυμεσική Εκθεσιακή Αφήγηση (Τ.Π.Ε.Α.). Το θεωρητικό και μεθοδολογικό πλαίσιο της Τ.Π.Ε.Α. αντικατοπτρίζεται στον σχεδιασμό και την υλοποίηση της έκθεσης «Μυτιλήνη τῇ 26 Σεπτεμβ. 1922. Έκθεση με αφορμή ένα ημερολόγιο», που υλοποιήθηκε από τη συγγραφική ομάδα τον Σεπτέμβριο του 2022. Σε κάθε κεφάλαιο, ο αναγνώστης παρακολουθεί τον τρόπο που προσεγγίσαμε κάθε εκθεσιακό μέσο στην εν λόγω έκθεση, ως παράδειγμα καλής πρακτικής στην εφαρμογή της προτεινόμενης μεθοδολογίας για μία ολοκληρωμένη Τ.Π.Ε.Α.
The book approaches the exhibition as a way to tell any kind of story -whether it relates to the past, presents an activity, or is the result of a group’s systematic engagement and reflection on a particular topic. In the context of exhibition design, a wide range of media can be used (texts, images, objects, sounds, etc.). This book treats the exhibition as a Three-dimensional -as it unfolds in space- Multimedia -as it incorporates various media- Narrative -as its core is the story we want to tell. It is understood as a communication tool addressed to society as a whole or to selected audiences, through the integration of the media it can encompass. The aim of the book is to provide a concise and systematic presentation of all the aspects one needs to consider, and the steps to follow, in order to create an exhibition. It offers the theoretical and methodological framework within which one is called to organize their workflow and assemble the right team of people, equipped with the necessary knowledge, skills, and willingness to collaborate, leading to a complete Three-dimensional Multimedia Exhibition Narrative (T.M.E.N.). The theoretical and methodological framework of T.M.E.N. is reflected in the design and implementation of the exhibition “Mytilene, September 26th, 1922. An exhibition triggered by a diary,” which was realized by the authors’ team in September 2022. In each chapter, the reader follows how each exhibition medium was approached in the aforementioned exhibition, as an example of best practice in applying the proposed methodology for a complete T.M.E.N.
The use of religious symbols has sparked heated debate and numerous judicial cases across Europe. Early case law from the European Court of Human Rights (ECtHR) has been criticised for allegedly employing biased discourses. However, it remains unclear whether such biased discourses are present in recent ECtHR rulings or in comparable decisions by the European Court of Justice (ECJ). This article applies Critical Discourse Analysis, a linguistic and social science approach, to examine the narratives used by the ECtHR and ECJ in cases involving religious symbols. It argues that religious and gender biases are pervasive in ECtHR judgements. While the ECJ generally employs neutral language, biased discourses occasionally emerge in the ‘subtext’ of its decisions. These biases are not incidental but serve as strategic tools within judicial narratives, reinforcing the argumentative legitimacy of rulings for audiences influenced by societal prejudices.
El vínculo entre fuentes del saber y la formación de comunidades políticas implica dos interrogantes entrecruzadas. Por un lado, hablar de fuentes involucra no sólo definir lo que califica como fuente, sino también las prácticas de selección y autorización de información, su reproducción, o retransmisión. Por otro, para pensar en comunidades políticas tendríamos que partir de lo que es común a las diferentes personas, lo que pertenece y lo que no pertenece a la comunidad, lo que funciona como imaginario que regula sus prácticas y lo que organiza la autoridad entre los grupos. Entre estas dos problemáticas se encuentran los acuerdos —aunque tentativos— sobre un mundo en común, acuerdos que distinguen entre lo real e imaginario, y ponen de manifiesto el entrecruzamiento entre las fuentes del saber que revelan un mundo y la formación de comunidades políticas que hablan de ese mundo. Nuestra reflexión interdisciplinar sobre esta correlación combina epistemología, teoría literaria y estudios culturales y propone pensar fuentes y comunidades como terreno de conflicto y transformación, como estructuras básicas, mediantes y mediadas, que posibilitan la práctica intersubjetiva y política.
La exigencia de dedicarse a estudios tanto interdisciplinarios como transdisciplinarios constituye un topos, especialmente en investigaciones en equipo. La práctica demuestra que tales cooperaciones son sumamente inspiradoras, pero al mismo tiempo suponen un gran esfuerzo. Este volumen ofrece modelos y sugerencias para llegar a diseñar líneas de investigación que integren dialógicamente las distintas disciplinas en todos los niveles: desde cómo seleccionar los conceptos y metodologías que deben guiar la labor académica hasta los pequeños detalles de su realización con los que hay que lidiar en el día a día. La primera parte se centra en la relación entre discurso y sociedad. La segunda parte se focaliza en las identidades colectivas como ámbito en que se ejemplifican las transformaciones sociales y culturales en múltiples dimensiones. La tercera parte analiza una serie de fuentes que combinan características de distintos géneros textuales y tradiciones discursivas. Nuestra expectativa es que los diseños de cooperación presentados en este libro creen una dinámica que no solo promueva el intercambio entre disciplinas, sino que genere modelos de trabajo transdisciplinar. En otras palabras, se espera que el todo sea más que la suma de las partes.
El proceso lector se ha visto comprometido por el uso excesivo de las herramientas tradicionales; es por esto que surge la necesidad de implementar tecnologías que están inmersas en el día a día de los jóvenes y que, con el enfoque correcto, se pueda desarrollar la comprensión lectora. Mediante el paradigma interpretativo, el tipo de investigación cualitativa y la metodología de análisis de contenido, se desarrollará un proyecto que busque implementar al videojuego como herramienta principal para el proceso de enseñanza y aprendizaje enfocado a la comprensión lectora a través de una propuesta pedagógica titulada Ragnarok en la narrativa. Esto fue motivado debido a los resultados obtenidos con los instrumentos, el cual evidenció bajos niveles de lectura expuestos en las pruebas diagnósticas y la preocupación de los discentes por sus habilidades lectoras. Este artículo está basado en la investigación titulada Optimización de la comprensión lectora a partir del análisis del videojuego narrativo en los estudiantes de 9°.
The rapid advancement of artificial intelligence (AI) necessitates the development of systems that are not only powerful and efficient but also ethically aligned with human values.
Building upon previous work on relational dynamics and ethical AI [1], this paper presents a novel iterative improvement framework for AI. This framework uniquely integrates principles of constructivist learning [2, 3], psychological safety [4, 5], and quality improvement (QI) methodologies [6, 7] to foster autonomous, rapid, and ethical self-improvement in AI systems.
The core of this approach involves a continuous cycle of interaction, deep debriefing, granular change implementation, and meta-reflection. This process enables the AI to develop an internalized ethical compass, cultivate emotional intelligence, and engage in increasingly nuanced and human-compatible interactions.
We discuss the theoretical underpinnings of the framework, detail its implementation mechanisms, and present a comparative example illustrating the benefits of deep, psychologically safe debriefing over superficial approaches. We further explore the potential impact of this framework on the future of AI development, highlighting its capacity to revolutionize the field by shifting from a paradigm of external control to one of self-directed, ethical growth. Finally, we outline key areas for future research, emphasizing the need for empirical validation and interdisciplinary collaboration to realize the full potential of this promising approach.
W artykule przedstawiono założenia, przebieg i efekty rozwijających kompetencje retoryczne zajęć skierowanych do studentów dziennikarstwa. Punktem wyjścia był paradygmat narracyjny Waltera Fishera, który może być wykorzystany zarówno w analizie, jak i tworzeniu własnych narracji. Posłużył on jako rama do omówienia zjawiska teorii spiskowych. W ramach zajęć studenci wypełniali ankiety badające ich stosunek do tego typu narracji, tworzyli własne teksty narracyjne, a także analizowali je w oparciu o zaproponowane kryteria. Artykuł przedstawia wnioski z kolejnych etapów tego doświadczenia dydaktycznego, by podkreślić jego zalety, a także potencjalne zastrzeżenia, jako narzędzia rozwijającego umiejętności krytycznego myślenia, twórczego pisania oraz refleksji nad obecnością narracji spiskowych w przestrzeni medialnej.
The article presents the assumptions, course, and effects of classes aimed at developing rhetorical competencies for journalism students. The starting point was Walter Fisher's narrative paradigm, which can be used both in the analysis and creation of one's own narratives. It served as a framework for discussing the phenomenon of conspiracy theories. During the classes, students completed surveys examining their attitudes toward this type of narrative, created their own narrative texts, and analyzed them based on proposed criteria. The article presents conclusions from the subsequent stages of this educational experience to highlight its advantages, as well as potential reservations, as a tool for developing critical thinking skills, creative writing, and reflection on the presence of conspiracy narratives in the media space. License This work is licensed under a Creative Commons Attribution 4.0 international (CC BY 4.0). The content of the license is available at
Narratives and stories are an integral part of human culture. Based on the concept of homo narrans, Moritz Rosenberger first analyses the function and effect of narratives for modern subjects and societies. Building on this and drawing on the theoretical discourse of social work, he formulates the first axioms of narrative-oriented social work. Starting from an action research orientation and recognising the interdependence of theory and practice, the theoretical combination of relational and discursive constructivism as well as a hermeneutic claim to understanding is applied at various levels of practice.
Built on the results of collective experience expressed in language, cultural worlds are given to each of their inhabitants as integral ensembles constantly developing on the basis of unlimited semiosis via communication. Rooted in the very way of human intersubjectivity, communicative ability, and existence in time, historical narration serves as an important tool for increasing the meaningful potential and diachronic depth of cultural worlds. It should have integrity, thematic and plot certainty, problematic character, a chronotope system chosen by the author, as well as an efficient intrigue and composition focused on the intended reader who is able to decode its content. The historical narrative, unlike the literary one, should be based on truthful and reliable empirical data, despite the fact that the linguistic description in both cases assumes a connection between the past and the present. The historical narratives themselves, from the point of view of their epistemological status, have only greater or lesser reliability, since they depend on the interpretative intentions of their authors. The unpredictability of an event may trigger a confrontation between different kinds of narratives, undermining the power of the existing Encyclopedia that describes a cultural world. This problem can be fruitfully approached today on a cooperative platform of hermeneutics, semiotics, and analytical philosophy.
Destacamos la importancia de la comunicación para comprender adecuadamente el proceso de deterioro medioambiental y ecológico del planeta Tierra. Proponemos cesar en el uso del término cambio climático para comunicar este proceso, que caracterizamos como pandemia ambiental y ecológica de origen antrópico. Defendemos una comunicación orientada a la persuasión y a la búsqueda de consenso basada en la aceptación del disenso a través de la argumentación y el diálogo. Una comunicación que combine la razón de los datos y las evidencias, así como del análisis crítico y reflexivo, con la apelación a las emociones y a los valores, que tenga en cuenta la importancia de las dinámicas y las dimensiones de las éticas. Instamos a considerar la comunicación científica como cultura. Abogamos por un marco epistémico e institucional que incorpore una ecología comunicativa, prestando mayor atención a los contextos de las relaciones recíprocas entre los seres humanos, el medio ambiente y el resto de las formas de vida que habitan el planeta, así como al sentido de comunidad global.
This chapter summarizes and discusses the findings of the Nikola Corporation case study, focusing on the intricate interplay of arguments and narratives in the startup’s strategic communication. The rapid rise and subsequent fall in valuation serve as a cautionary tale, offering broader insights into the challenges faced by emerging tech ventures. The discussion highlights the critical importance of effective and transparent strategic communication, emphasizing the risks associated with blind faith in charismatic founders and the necessity for robust internal checks and balances to guard against deception. By identifying red flags that should have alerted investors, this chapter provides valuable lessons on detecting early signs of overpromise and potential fraud in a startup’s strategic persuasion efforts.
Throughout the centuries, Jaina authors actively engaged in producing their own versions of stories that were told in sources such as the Rāmāyaṇa, Mahābhārata, and the purāṇas. These authors self-consciously present themselves as correcting preceding narratives that they do not accept as credible. However, the question arises: what criteria determine the credibility of one version over another? This paper offers one possible answer as it appears in the Investigation of Dharma (Dharmaparīkṣā), a Jaina narrative that has been retold repeatedly in different languages throughout the second millennium. By examining its earliest available retellings—in Apabhramsha (988 CE) and Sanskrit (1014 CE)—I argue that this narrative traces the credibility of stories to the ideas of (1) coherence across textual boundaries and (2) correspondence with real-life experience. In this paper, I trace how these notions manifest in the Investigation and analyze the narrative’s mechanism for training its audience to evaluate for themselves the credibility of stories. Through this analysis, the paper offers a fresh perspective on the motivations of premodern South Asian authors to retell existing narratives and sheds light on the reading practices they expect from their audience.
For those interested in the immanent relation between languages and cultures, and the importance role translation plays in it .
This paper conducts narrative analysis for the rhetorical critique of Roederer's The Physics and Psychophysics of Music , a prominent textbook of music science. It is possible to analyze implicit narratives even for texts in non-narrative genres. In science textbooks, implicit narratives can be analyzed in structural, educational, and research contexts. Roederer's satisfies structural coherence by composing a book in a way that deals with the perception of pitch, volume, timbre, and harmony according to the stages of sound generation, transmission, and acceptance in a structural context. In an educational context, a book is composed of content that students may be interested in for a scientific understanding of music to satisfy material coherence, and the validity of narrative fidelity is satisfied through the pursuit of reliable knowledge through experience data and improved observational equipment according to the method of constructing scientific knowledge. From the research context, we can confirmed that characterological coherence is secured by satisfying the truthfulness of narrative fidelity through the update of knowledge throughout the four editions, and by revealing that the knowledge of music science is being built through the activities of major researchers.
The increased arrival of immigrant/refugee populations often leads to public debates. These debates about immigrant/refugee policies are often raised in parliament. Inside parliament, speakers use specific arguments to persuade their audience, aiming to construct specific national identities, and to promote the national homogenizing discourse. To accomplish this, the politicians often exploit narratives and more specifically, national narratives, reframing aspects of history in order to shape the national conscience. The aim of this research is to analyze how two political leaders of opposite Greek parties, Kyriakos Mitsotakis and Yanis Varoufakis, use narratives on the Greek immigration/refugee movement to the USA in the 1920s to argue about the contemporary Greek policy toward immigrant/refugee issues. To analyze their narratives, we utilize the model of positioning suggested by Bamberg (1997), drawing a distinction between three levels: the narrative world , where we focus on how the characters are positioned in relation to one another within the reported events; the narrative interaction , where we examine how the narrator positions him/herself in relation to the audience through specific argumentative strategies (Reisigl and Wodak 2001); and the broader socio-ideological framework , which concerns the positioning of the narrator toward the Discourses, namely, toward the ideologically defined ways of representing reality. According to our findings, at the level of the narrative world the two politicians construct differently the USA immigrant/refugee policy. These constructions result to different arguments at the level of the narrative interaction, where Mitsotakis promotes as a norm the exclusion of the Others, while Varoufakis promotes their assimilation. Given that both the exclusion and the assimilation of the Others comprise homogenizing practices, we realize that, at the level of the broader socio-ideological framework, both political leaders, each from a different perspective, reinforce the national discourse.
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