Outcomes-based education has been recommended as a method of assessment for continuous improvement by educational institutions and accreditation associations, including AACSB. While many recognize that OBE may have the greatest impact at the course level, faculty have been given few examples of implementing OBE in their courses. The purpose of this article is to illustrate implementation of OBE
... [Show full abstract] at the course level using a practitioner-oriented measurement instrument. The SOCO (Sales Orientation/Customer Orientation) scale is administered in a Professional Selling class. Rationale is given as to the scale selection, method of analysis, and using the results for course improvement initiatives.