Wireless networks traffic has experienced a considerable growth in recent years. Likewise, it is to be expected that billions of objects will be connected to the Internet in years to come, many of them wirelessly. Such increase in a number of wireless connections and the inevitability of wireless communications in proximity of users highlight the healthcare concern on electromagnetic field (EMF) exposure. Thus, the intelligent monitoring systems, such as the Serbian Electromagnetic Field Monitoring Network-SEMONT-have been required to be developed and utilized for continuous and real-time EMF monitoring, as well as for the assessment of the potential in situ daily exposure of population. This paper presents the results of the SEMONT initial campaign of continuous monitoring of the high-frequency electric field strength over the campus of the University of Novi Sad, as an open area environment. Several locations, most frequently visited by the student population in their everyday activities, have been monitored during the rush hour in order to determine the fluctuation of daily exposure on this, usually considered, highly sensitive area. The results of monitoring suggest that potential exposure is far below the allowable limit, regarding reference levels prescribed by the Serbian legislation for the general population.