Increases in computing power and advances in mathematical optimization theory have combined to produce a new generation of algorithms that can invert geophysical data to recover 1-D, 2-D, or 3-D images of the earth’s physical properties. These images may indicate mineralization directly or delineate the associated structures. In both cases they are valuable aids to mineral exploration, and they provide information that previously had to be distilled from data maps alone. In this short article, we illustrate both the practicability of inverting geophysical data and the important, even decisive, information that it provides. Applications are in time‐domain electromagnetics, DC resistivity and induced polarization, gravity, and magnetics.