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Food Waste Generation at Household Level: Results of a Survey among Employees of Two European Research Centers in Italy and Germany

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There is a broad consensus in literature that private households are significant contributors to the total amount of food waste in the EU. Thus, any strategy to meaningfully combat food wastage must put the end consumer in the center of prevention activities. This requires deeper insights into people's motivations to discard still edible food and knowledge about potential barriers to reduce wasting. This paper reports on results of an online survey among two European research centers in Italy (JRC/Ispra) and Germany (KIT/Karlsruhe). The focus of the survey was on households' behaviors (shopping, eating, and food preparation habits) and its influence on the generation of food waste. Furthermore, reasons for the disposal of food as well as measures and technologies most needed to prevent wastage were discussed. The results of the survey are analyzed, especially with regard to two questions: (1) Are there considerable differences between Ispra and Karlsruhe? (2) Are there considerable similarities or inconsistencies with the results of previous studies?
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Sustainability 2015, 7, 2695-2715; doi:10.3390/su7032695
sustainability
ISSN 2071-1050
www.mdpi.com/journal/sustainability
Article
Food Waste Generation at Household Level: Results of a Survey
among Employees of Two European Research Centers in Italy
and Germany
Juliane Jörissen *, Carmen Priefer and Klaus-Rainer Bräutigam
Institute for Technology Assessment and Systems Analysis (ITAS), Karlsruhe Institute of Technology
(KIT), Karlstraße 11, 76133 Karlsruhe, Germany; E-Mails: carmen.priefer@kit.edu (C.P.);
klaus-rainer.braeutigam@kit.edu (K.-R.B.)
These authors contributed equally to this work.
* Author to whom correspondence should be addressed; E-Mail: juliane.joerissen@kit.edu;
Tel.: +49-721-608-22994; Fax: +49-721-608-24806.
Academic Editors: Kirrilly Thompson, Drew Dawson and Anne Sharp
Received: 19 January 2015 / Accepted: 2 March 2015 / Published: 5 March 2015
Abstract: There is a broad consensus in literature that private households are significant
contributors to the total amount of food waste in the EU. Thus, any strategy to meaningfully
combat food wastage must put the end consumer in the center of prevention activities. This
requires deeper insights into people’s motivations to discard still edible food and knowledge
about potential barriers to reduce wasting. This paper reports on results of an online survey
among two European research centers in Italy (JRC/Ispra) and Germany (KIT/Karlsruhe).
The focus of the survey was on households’ behaviors (shopping, eating, and food preparation
habits) and its influence on the generation of food waste. Furthermore, reasons for the disposal
of food as well as measures and technologies most needed to prevent wastage were discussed.
The results of the survey are analyzed, especially with regard to two questions: (1) Are there
considerable differences between Ispra and Karlsruhe? (2) Are there considerable similarities or
inconsistencies with the results of previous studies?
Keywords: food waste; households; survey; consumer behavior
OPEN ACCESS
Sustainability 2015, 7 2696
1. Introduction
The reduction of food waste is seen as a key lever for achieving global food security, freeing up finite
resources for other uses, diminishing environmental risks, and avoiding financial losses [1–5]. The food
waste issue is currently high on the political agenda in Europe. In its roadmap for a resource efficient
Europe, the European Commission has set a target to halve the disposal of edible food by 2020 [6].
In the context of the forthcoming revision of the European Waste Framework Directive (2008/98/EC),
the Commission plans to commit the Member States to reduce their food waste by 30% before 2025 [7].
Quite a large number of studies on the scale, causes, and impacts of food waste generation in EU-27
have been carried out in recent years. National surveys are available for Great Britain, the Netherlands,
Denmark, Sweden, Finland and Norway, France, Italy, Portugal, Germany, Austria, and Switzerland.
National research activities as well as political initiatives mainly originate from Western, Central and
Northern Europe. Some Southern and most of the Eastern European countries are scarcely present in the
actual debate. Studies on food waste have been published by a variety of different institutions. These
include universities, research institutions, NGOs, industrial companies, national ministries, international,
and European organizations. However, the findings of different studies vary greatly, even if they are
dealing with the same subject, and can hardly be compared due to different assumptions regarding the
definition of the terms “food loss” and “food waste”, system boundaries, design and scope of investigation,
and methods used for data collection and analysis. Some studies cover all kinds of food waste; in others,
the non-edible parts of food items are excluded. Some studies measure food waste as a percentage of
consumed calories (e.g., [8]), others as a percentage of the weight of food purchased (e.g., [9]) or of the
weight of domestic waste (e.g., [10–12]). Still others measure the amount of food being wasted in
monetary values (e.g., [13]).
Although the assessment of global food losses along the supply chain is based on highly uncertain
data, there is no doubt that considerable quantities are at stake. The Food and Agriculture Organization
of the United Nations (FAO) estimates that roughly one third of the food produced for human nutrition
is lost or wasted globally, which amounts to approximately 1.3 billion tons per year [14]. Based on
Eurostat data from 2006, two different pan-European studies [15,16] have estimated the amount of food
waste across EU-27 to around 89 million tons per year, corresponding to 179 kg per capita.
All available studies consistently come to the conclusion that one of the largest savings potential in
Europe is at the household level. Using various national data sources, the BCFN study [16] specifies the
amount of food wasted in households per capita and year for different European countries as follows:
110 kg in Great Britain, 108 kg in Italy, 99 kg in France, 82 kg in Germany, and 72 kg in Sweden. These
figures illustrate that any effective strategy to combat food wastage needs to focus on the final consumer.
In order to get deeper insights into consumers wasting behaviors, a survey on food waste generation
in households was carried out in 2013, jointly by the European Commission’s Joint Research Center in
Ispra, the University of Bologna and the Karlsruhe Institute of Technology. The results of the survey
will be presented in this paper. They can help to understand the reasons for discarding edible food, to
identify the food groups that are wasted most and to highlight, as far as possible, any differences between
Italy and Germany. In addition, the results of the survey can support the identification of measures and
instruments to reduce food waste and to increase consumers’ awareness on that issue.
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2. Methodological Approaches to Quantify Food Waste at Household Level
There are significant differences in the disposal patterns of households, which can be identified
with various methodological approaches. The available studies use household surveys by means of
questionnaires or interviews [8,17–21], kitchen diaries [9,18,22–26], waste composition analyses [11,26–28]
and calculations based on statistical data on food supply [14,27,29] or on municipal waste [15,16,30].
The methods used can be roughly assigned to two groups: (1) collection, sorting and analysis by a third
party; or (2) measuring and reporting by the consumers themselves [25]. Both groups of approaches have
their advantages and disadvantages.
The implementation of household surveys is methodically simple, but can provide primarily qualitative
information, because quantitative estimates made from memory regarding the weight of food purchased
and discarded are very prone to error [12]. Experiences also teach that consumers substantially underestimate
their losses when self-reporting [26,31,32]. Face to face interviews involve the risk of influencing the
respondent by the presence, status and behavior of the interviewer. Responses could be influenced by
participants’ desire to present themselves in a positive light. Thus, a respondent may tend to give
“socially accepted answers” of which he believes that the interviewer is expecting them [17,23,33].
The keeping of kitchen diaries, in which the participants themselves assess their waste by sorting and
weighing the individual food items disposed of, can in principle provide more robust data. However, this
approach is time-consuming for the test persons and may lead, as a result of the conscious participation, to
changes in the handling of foodstuff by the household members [9,18]. This applies even more since the
topic of wasting food is associated with emotional and moral judgments [12]. Furthermore, household diaries
are a quite expensive method.As a consequence, studies applying this approach are often based on very
small sample sizes. The study of Gusia [22], for example, involved 39 German households in the district
of Ludwigsburg; in the study of Williams et al. [23], 61 Swedish households participated; Selzer [24]
investigated 30 households in Austria; and Langley et al. [25] studied 13 households in Great Britain.
Extrapolations based on small sample sizes may lead to less reliable results.
Waste composition analyses, which are carried out by a third party without the knowledge and active
participation of households, are considered to be a more objective and accurate method for determining
the amount and structure of food thrown away by consumers. The weakness of this approach is that there
is no internationally standardized collection method and no consistency of the definitions used [34].
Furthermore, unless the waste analysis is based on a daily collection, which is unlikely due to the expense
and the burden for the participants, it may not give detailed information about the original features of the
utilized products. Depending on the degree of decay, one can hardly distinguish whether already spoiled
or still edible products were discarded; whether residues are the remains of self-cooked meals or of
pre-manufactured products; and so on. Another limitation is that primarily food items that are left to
municipal waste collection are covered, while other disposal paths like backyard composting, discarding
via sewer and feeding to pets can hardly be traced. Finally, a waste analysis does not give any indication of
the reasons and motivations of households for the disposal of food, broken down to food groups [18,25].
The advantage of calculations based on statistical data on municipal waste or on food supply is, similar
to waste composition analyses, that they can be performed without the involvement of consumers.
However, they are subject to many uncertainties and limitations. The waste category WO9 “animal and
vegetal waste” under Eurostat, for instance, does not provide a special subsector with data on food waste.
Sustainability 2015, 7 2698
Waste data are submitted by the individual Member States, but there is no standardized methodology for
the collection and processing of these data [15]. Furthermore, Eurostat-data do not allow for a differentiation
by single food groups. In contrast to Eurostat, the food balance sheets of the FAO are differentiated according
to food groups. However, the sheets only give information on food production, imports and exports, but
do not take into account losses at the different stages of the food supply chain. Thus, calculations based
on these data have to make assumptions on specific loss percentages for the individual stages of the food
supply chain, which in turn must be taken from other studies [1]. Finally, statistical data do not enable
an analysis of the reasons for the disposal of food.
Pondering the strengths and weaknesses of the individual methods, empirically elaborated studies
usually apply a combination of different approaches. Van Westerhoven and Steenhuisen [11] combined
an online survey on waste behavior of 1000 Dutch households with waste composition analyses of
110 households in eleven representative municipalities in the Netherlands. Watanabe [27] combined
the results of a survey on food purchased and discarded in 3586 randomly selected households from
300 municipalities in Japan, with estimates based on statistical data on food supply and nutrition. The
most extensive and detailed studies are published by WRAP for the UK [9,26,35]. For the WRAP study,
“The Food We Waste” [26], 2715 doorstep interviews were carried out within nine local authorities in
England and two local authorities in Wales. Several weeks later the waste from 2138 of the interviewed
households was collected and analyzed. The combination of different methodological approaches within
the same examination space is useful as the results provided by one approach can be supported—or even
relativized—by the results provided by the others.
3. Structure of the Online Survey
The survey carried out in Ispra and Bologna on households’ behavior towards food wasting was the
first one of this type in Italy. In Germany, the results of similar surveys are available [17,32,36], which
are, however, in some points contradictory. The intention of the new survey was to collect more recent
information, including issues that have not also been covered by previous inquiries. Quantitative information
on the generation of food waste in Germany—as well as in Italy—are mainly taken from calculations
based on statistical data [16,29,30,37]. Against this backdrop it was a further concern of the survey to
reflect the data collected by the survey against the results of calculations.
The survey was based on a questionnaire jointly prepared by the European Commission’s Joint Research
Centre, the University of Bologna and the Karlsruhe Institute of Technology. The socio-demographic
composition of the sample was quite different at the three sites. While in Ispra and Karlsruhe the
questionnaire was distributed within two scientific institutions (JRC and KIT), the survey in Bologna
was opened to the general public. Thus, the socio-demographic characteristics of the respondents as well
as the sample size of Bologna are hardly comparable to the other two locations. In order to carry out a
meaningful and methodologically correct evaluation of the survey results, only the responses gathered
in Ispra and Karlsruhe are taken into consideration for the comparison presented here.
The focus of the survey was on household behavior (shopping, eating and food preparation habits)
and its influence on the generation of food waste. Furthermore, reasons and motivations for discarding
food items as well as measures and technologies for the prevention of food waste were discussed. The
study only covers “avoidable” food waste, which means products that are still fit for human consumption at
Sustainability 2015, 7 2699
the time of discarding or products that would have been edible if they had been eaten in time.
“Unavoidable” food waste, which is defined as products or ingredients that are not suited to human
consumption in accordance with today’s food standards (e.g., vegetable peelings, bones, egg shells), was
excluded. Drinks, other than milk and potable dairy products, were excluded as well. Respondents had
the choice between the original English version and an Italian or German translation of the questionnaire.
It should be mentioned that the survey results of Karlsruhe and Ispra are by no means representative
for the entire population of the two countries concerned. One reason is that the survey was limited to an
academic environment at both locations. Due to the circle of addressees, lower income classes, households
with lower education level, young people (below 18 years) and the elderly (persons aged 60 years and
above) are not adequately represented in the sample. Another reason is that the questionnaire was sent
via Internet to different institutes of the JRC and the KIT and it was up to the recipients to open the link
or not. It can be assumed that mainly people with a distinct interest in environmental issues and sustainability
were willing to spend their time answering. A third aspect that should be taken into account is that the
share of Italians within the staff of the JRC is quite small, whereas the majority of employees are coming
from other EU-Member States. However, although the majority of the JRC employees are not native
Italians, they are living in Italy; this means that they are dependent on the local food supply and probably
influenced by the Mediterranean eating culture.
4. Results
The results of the survey are analyzed especially with regard to two questions: (1) Are there
significant differences between Ispra and Karlsruhe? (2) Are there significant deviations of our results
from the results of other available studies? In the following the main findings of the survey will
be introduced.
4.1. Socio-Demographic Characteristics of the Respondents
In Karlsruhe as well as in Ispra the number of persons who filled in the questionnaire was quite
similar, with 453 respondents in Karlsruhe (55.2% male, 43.7% female) and 404 respondents in Ispra
(44.6 male, 55.4 female). It should be noted that not all respondents answered every question so that the
populations are slightly different for each question.
The socio-demographic characteristics of the responding households show some differences between
the two sites. In Karlsruhe more than 40% of the participating persons are 18 to 30 years old, whereas
in Ispra the focus lies on the age groups 31 to 40 years (36%) and 41 to 50 years (29%). It should be
stressed that age and sex is attributed to the person who answered the questionnaire, whereas data about
shopping and consumption habits and especially about food waste generation are typical for the entire
household, which, in most cases, comprises various persons of different age and sex. In both countries
two person-households have the highest share (40% in Karlsruhe, 29% in Ispra). There are only slight
differences between Karlsruhe and Ispra in the share of households with three or four persons. Households
with five persons are quite rare (3% in Karlsruhe, 8% in Ispra). The number of households with six and
more persons is almost negligible in both locations.
Regarding the yearly income, households in Ispra earn more money on average. The share of the
highest income group (more than €60,000) is 30% in Ispra, while it is only 12% in Karlsruhe. The number
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of households in the income groups from less than €12,000 till €48,000 is higher in Karlsruhe (72% in
Karlsruhe, 52% in Ispra). In Ispra 97% of the respondents are employees of the European Commission
or a related organization, in Karlsruhe 84% are employees of the KIT, 11% are students. The level of
education is slightly higher in Ispra, where the group of persons with a doctoral degree is larger; only
two persons are students. In Karlsruhe, people with a master/diploma-degree are prevailing.
4.2. Often Discarded Food Groups and Reasons for Wasting
Figure 1 shows to which extent different food groups are disposed of sometimes or often (the number
of answers to these two options was summed up). In general, there are no large differences between
Karlsruhe and Ispra. In both locations the highest percentage (more than 40%) of foods that are thrown
away sometimes or often relates to fruit, vegetables, bread, and cheese. Relatively higher percentages in
Ispra concern legumes/seeds, eggs, milk and vegetables, relatively lower percentages mainly affect bread.
Figure 1. Food items, thrown away often or sometimes (percentage of respondents who
ticked the given items).
With respect to the reasons why food is wasted, there are again no large differences between Karlsruhe
and Ispra. Main reasons (For this question, multiple answers were possible) are “out of date”, “in fridge
too long”, “smelted/tasted bad”, and “mouldy” at both sites (see Figure 2). However, in Ispra “out of
date” was mentioned much more frequently (57% of respondents in Ispra compared to 32% in
Karlsruhe). In contrast, “mouldy” and “smelled/tasted bad” as reasons for discarding food items were
ticked much more often in Karlsruhe (78% and 48%, respectively) compared to Ispra (37% and 32%,
respectively). All other reasons were mentioned less frequently (less than 25%), which suggests that they
are of minor importance.
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Figure 2. Reasons that lead to food being wasted (percentage of respondents who ticked the
given reasons).
4.3. Interrelations between Household’s Characteristics and Food Wasting
The respondents were asked to estimate the amount of edible food they dispose of in their households
per week based on predefined categories, ranging from throwing away nothing up to more than 2 kg at
highest (The specified categories were: nothing, less than 250 g, 250–500, 500–1000, 1000–2000, and
more than 2000 g per household/week. For the quantitative calculation, the upper limit was always used.
The reason for this decision was that, following the results of many studies, consumers tend to underestimate
their own contributions). On the basis of this information, the average amount of food thrown away per
household and per person was calculated.
Thirty-seven percent of the respondents in Ispra (139 out of 372) and 28% in Karlsruhe (120 out of
422) stated that they do not throw away any edible food, whereas only one household with four persons
in Ispra conceded that they dispose of more than 2 kg.
The average value of food waste is 140 g per person/week in Karlsruhe and 127 g per person/week in
Ispra. A simple extrapolation of these figures to the entire population of the two countries involved
results in 597,000 tons of food waste per year for Germany and 408,000 tons per year for Italy. Compared
to the quantities estimated in the BIOIS study (Monier et al., 2010) of 7.7 million tons per year for
Germany and 2.7 million tons per year for Italy, the amounts of food waste calculated on the basis of
our survey are very small. These differences cannot be adequately explained by the fact that the figures
of BIOIS also contain the non-edible parts of food items, which were excluded from the survey. Other studies
based on kitchen diaries or waste composition analyses report higher waste rates as well. However, as
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can be seen from Table 1, the results vary greatly, sometimes like in the case of UK even for the
same country.
Table 1. Average amount of household food waste per capita per week in different
European countries.
Food Waste in g Country Source Reference
153 Austria Selzer (2010) [24]
442 Finland Koivupuro et al. (2012) [18]
548 Sweden Williams et al. (2012) [23]
904 the Netherlands van Westerhoven (2013) [38]
199 United Kingdom Langley et al. (2010) [25]
1346 United Kingdom Ventour (2008) [26]
1500 Germany Cofresco (2011) [32]
The factor “household size” has a huge impact on the amount of edible food disposed of per capita.
As shown in Figure 3, households with one person waste the most per capita (about 243 g per
person/week in Karlsruhe and about 205 g per person/week in Ispra). The food waste rate per capita is
significantly lower for households with two and more persons in both locations. In Ispra, households
with more than four persons show a very low waste rate per capita. Within this group, which consisted
of 32 households, 11 stated that they don’t throw away any edible food and 10 stated that they throw
away less than 250 g per week.
Figure 3. Per capita amount of food thrown away (grams per person/week) in relation to
household size.
The amount of edible food thrown away in relation to age groups is shown in Figure 4. Again one
can observe similar wasting behaviors in both locations. Until the age of 40 years there is a slight increase
Sustainability 2015, 7 2703
in the amount of food thrown away. In the following age groups there is a slight decrease, whereas in
the category “more than 60 years” there is again a sharp increase. However, as the group of people over
60 includes only eight households in Karlsruhe and five households in Ispra, this finding is not
statistically significant.
Figure 4. Per capita amount of food thrown away (grams per person/week) in relation to
different age groups.
4.4. Interrelations between Shopping Behavior and Food Wasting
There are only small differences concerning shopping behaviors between Karlsruhe and Ispra. The
most frequented stores (Multiple answers were possible for this question) to shop for groceries are large
super markets (91% in Karlsruhe, 93% in Ispra). Forty-two percent of the respondents in Karlsruhe and
47% in Ispra reported that they exclusively shop in large supermarkets. Forty-nine percent of the
respondents in Karlsruhe and 35% in Ispra purchase food also in small shops; 25% in Karlsruhe and
21% in Ispra visit local markets in addition to other shopping facilities. Around 13% of all respondents
in Karlsruhe as well as in Ispra said that they supplementary produce their own food. Only a small number
of households at both locations shop for groceries online or use home delivery (less than 2% in Karlsruhe
compared to 7% in Ispra). As shown in Figure 5, the amount of food thrown away is highest when people
exclusively shop in large supermarkets, decreases when purchasing takes place in different shopping
facilities, in small shops and local markets, and is lowest when people also grow their own food.
In Karlsruhe as well as in Ispra, most households purchase groceries twice a week (51% in Karlsruhe
and 44% in Ispra). Figure 6 shows the specific amount of food thrown away (grams per person/week) in
relation to shopping frequency. In Karlsruhe there is a slight increase in food waste generation with
decreasing shopping frequency, whereas in Ispra the opposite can be observed.
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Figure 5. Per capita amount of food thrown away (grams per person/week) in relation to
different shopping facilities.
Figure 6. Per capita amount of food thrown away (grams per person/week) in relation to the
frequency of shopping.
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In Karlsruhe as well as in Ispra nearly, 70% of households use a shopping list. The amount of food
waste is higher when no shopping list is used: 162 g in Karlsruhe compared to 131 g with shopping list
and 157 g compared to 117 g in Ispra.
The answers to the question “Do you think you are drawn to special offers?” (e.g., “buy one get one
free”, “three for the price of two”, etc.) can be seen from Table 2. In Ispra, households are to a larger
extent attracted by special offers than in Karlsruhe.
Table 2. Share of households drawn to special offers.
Title Karlsruhe Ispra
Yes 18.9% 45.4%
Sometimes 55.4% 37.8%
No 25.7% 16.9%
Figure 7 indicates that the amount of food waste is slightly lower in households that tend to buy
discounted groceries than in households that are not interested in special offers.
Figure 7. Per capita amount of food thrown away (grams per person/week) in relation to the
interest in special offers.
4.5. Evaluation of Prevention Measures
The majority of respondents indicated that they already strive towards reducing food waste (70% in
Karlsruhe, 82% in Ispra). The most mentioned activities referred to organizational improvements, like
optimized planning of meals according to needs, tailored food purchases, consumption of perishable
food items in time, adequate storage and reuse of leftovers. Although there are many efforts to improve
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organizational processes at home, this field was still identified as a weak point by many respondents.
Mainly temporal constraints due to high workload resulting in a lack of time for family management
were often cited as reasons for the generation of food waste. Households with children specified that
food is wasted due to behaviors and preferences of kids and teenagers, which should be an important
target group for prevention activities. The need of an early childhood education on the issue of food
waste was frequently emphasized.
Regarding the question of what kind of measures would be necessary to further reduce food waste at
consumer level, smaller packaging sizes was selected the most, followed by portion sizes in restaurants
and canteens that meet one’s need. The issue of packaging sizes was underpinned by additional
comments, which stressed that the packaging sizes for some produce like carrots, tangerines, bananas;
dairy products like milk, cream, cheese; and eggs, but also baking ingredients, packaged sausages and meat
products as well as fresh pasta and pizza (the latter especially in Ispra) are too big and prices for smaller
units and not pre-packed foods are comparatively high.
The effectiveness of economic incentives, such as raising the value-added tax rates for the prevention
of food waste were estimated to be low, both in Karlsruhe and Ispra. In contrast to Karlsruhe, respondents
at Ispra also assumed that making monetary losses visible would have little impacts. This may be linked
to higher incomes at the JRC in Ispra. Waste fees that are charged according to the generated amount of
food waste were expected to be quite effective in Ispra, whereas not in Karlsruhe. This difference can
be explained by the fact that waste fees depending on quantity or volume are not yet widespread in Italy,
while they are common practice in Germany.
Information that would be needed to reduce food waste by households is primarily knowledge on the
freshness and durability of a product. With similar significance, advice is required about how to share or
donate food, how to store food correctly and recipes for how to use leftovers. Respondents in Karlsruhe as
well as in Ispra would like to receive further information with first priority via e-mail, whereas in
Germany a preference for postal delivery was apparent. Further ideas for the distribution of information
are related to the products themselves, supermarkets, and websites of local authorities. A considerable
share of respondents does not need or wish any further tips due to a prevailing information overload.
The survey also covered the question, to which extent technologies can help to reduce food waste.
The following technologies were included in the questionnaire (it was possible to choose more than one
technology): Extending shelf life of products, smart packaging (Packaging with color-changing indicators
that warn when food is spoiling/spoilt), smart fridges/cupboards (Fridges/cupboards that offer the possibility
of scanning products and inform about what is at home and when the best before dates expire), smart
shopping trolleys (Shopping trolleys that make grocery shopping more efficient by planning the way
through the supermarket according to a shopping list) and smart interactive tools (Online shopping
websites or smartphone applications that provide information on previous purchases, expiry dates, etc.).
At both locations, nearly 40% of the respondents refused to answer this question, arguing that such
technologies would not contribute to the reduction of food waste. Among those who answered the
question—282 persons in Karlsruhe (62%) and 270 persons in Ispra (67%)—the most preferred technologies
were smart packaging followed by smart fridges/cupboards and extending shelf life of products. Smart
shopping trolleys and smart interactive tools met with no great interest.
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5. Discussion
As mentioned above, the population of the survey presented here is not representative for the two
countries concerned. The main reason is that the survey was limited to an academic environment at both
locations. Moreover, the questionnaire was distributed via the Internet and the response to it was completely
voluntary. Due to the method used and the circle of addressees, lower income classes, households with
a lower educational level, young people (below 18 years) and the elderly (persons aged 60 years and
above) were not adequately represented in the sample. Thus, the results cannot be reliably extrapolated
to the entire population of Italy or Germany. Nevertheless, they provide some interesting insights into
households’ behaviors in comparison with the findings of other studies (for the main results see Box 1).
Box 1. Key findings of the survey on food waste generation at household level.
Results that are supported by literature:
Scale of food waste generation: Households in general tend to underestimate their food waste when asked to
provide information from memory.
Household size: Smaller households ordinarily produce less waste than larger households, but the amount of food
waste generated per person decreases with increasing household size. Single households are wasting the most on a
per capita basis.
Types of food: The largest contributors to food waste are easily perishable items like fresh fruit and vegetables,
followed by bakery products, dairy products and eggs.
Reasons: The most common reasons that lead to food wastage are: out of date; looked, smelled, tasted bad or
moldy; in fridge or cupboard too long.
Drivers: The most mentioned drivers for food waste are: too large packaging (mainly for small households), poor
quality of purchased groceries, cooking too much due to a lack of experience, likes and dislikes of children and lack
of time for family management as a result of work overload.
Source of groceries: The amount of food thrown away is highest when people exclusively shop in large
supermarkets, decreases when purchasing takes place in different shopping facilities and is lowest when people also
grow their own food.
Shopping organization: When using a shopping list, the amount of food thrown away per capita is lower.
Prevention measures: The most required prevention measures are organizational improvements like optimized
planning of meals, tailored food purchases, adequate storage and reuse of leftovers. Early childhood education on
the appropriate handling of food is also seen as an important lever.
Issues on which neither literature nor our survey provides a clear picture:
Age of consumers: Especially for the group aged over 65, many studies come to the conclusion that they waste
significantly less food than the rest of the population, others argue that retired households waste the most per capita.
The second observation seems to be confirmed by the results of our survey, however as these groups include only
13 households, this finding is not statistically significant.
Shopping frequency: Regarding the impact of shopping frequency on the amount of food waste, the study reveals
contradictory results: a slight increase in food waste with decreasing shopping frequency in Karlsruhe and the
opposite trend in Ispra. Plausible explanations can be found for both trends in the literature.
Attraction to special offers: The survey indicates that people who are more often drawn to special offers waste less
food on average than people who are not interested in special offers. This is explained by the fact that people
tending to buy discounted products have a higher regard for food because they cannot afford to waste money. This
finding is backed by several studies, but there is also some empirical evidence for the opposite result in literature:
Households which are attracted by special offers make more food waste because they are encouraged by retailers to
buy more than they actually need.
Sustainability 2015, 7 2708
5.1. Amount of Food Waste
The generation of food waste per capita per week specified in the survey is 127 g in Ispra and 140 g
in Karlsruhe, far below the level found in other studies. The available calculations, based on statistical data,
estimate the average amount of food waste for Germany at about 1500 g per capita per week [15,30,32] and
for Italy between 884 [15] and more than 2000 g per capita per week [16]. One reason for the low waste
rates in our survey might be that the predefined choices for food waste generation offered in the
questionnaire were scheduled too low. This may have misled respondents to specify their real waste rates
at the lowest limit. Another reason could be that households in general tend to underestimate their food
waste arising, when asked to provide information from memory. Ventour [26] reports that households
testifying in the interview that they throw away nothing actually generated 88 kg of avoidable food waste
a year. A third reason could be that the survey was restricted to an academic milieu. It is typical for the
questioned scientists that they frequently travel on business and eat out of home. The food waste generated
by the respondents out of home in hotels, restaurants, canteens, take away, coffee shops, etc. was not
subject of the survey. Moreover, it is likely that people who have completed the questionnaire were mostly
already sensitized to the issue of food wasting or are at least more aware of the problem than other people.
This assumption is backed up by the fact that more than 70% of the respondents in both locations stated
that they care very much about food waste and try to avoid it whenever possible. Also Williams et al. [23]
observed that those participants who have a high environmental consciousness waste less food.
5.2. Type of Foods Going to Waste and Reasons for Discarding
Concerning the food items wasted most the results of the survey are in line with the findings of
previous research. Most studies indicate that the largest contributors to food waste are easily perishable
items like fresh fruit and vegetables, followed by bakery, dairy products and eggs [8,9,25,26,30]. This
sequence of most discarded foods applies also for Karlsruhe and Ispra.
As can be seen from figure 1 there is only one striking difference between the German and the Italian
location: The percentage of legumes and seeds disposed of at Ispra is more than twice as high as in
Karlsruhe. The extent to which this difference relates to various dietary habits can certainly not be discerned
from these data alone. However, it is possible that there exists a connection between wasting and
consumption patterns. Although the staff members of the JRC in Ispra mostly come from other EU-Member
States, it is not unlikely that their eating habits are influenced by the local food supply and the Mediterranean
culinary culture. Large-scale studies in the late 1990s, based on FAO’s food balance sheets and information
from the European “Data Food Networking” (DAFNE), revealed that the major differences in dietary
patterns between Mediterranean and the Central/Northern countries identified in the 1960s have leveled
out [39–42]. Considerable disparities remain with regard to the consumption of legumes and seeds, which
are still characteristic for the Mediterranean diet and seem to be, together with olive oil, the only food
items that show a clear North/South gradient.
Several studies investigated the reasons for the generation of food waste [9,17–19,21,26,33] and have
come to quite similar results. Looking at the findings of our survey with respect to previous research,
the most common reasons that lead to food wastage are:
Sustainability 2015, 7 2709
Out of date
Looked, smelled, tasted bad/moldy
In fridge/cupboard too long
Wrong planning of meals, not need-based shopping, wrong packaging size
Insufficient cooking skills, incorrect storage
Served too much, leftovers, did not like ingredients.
Comparing the answers to this question (see Figure 2), one interesting difference can be observed
between both locations: The most commonly cited reason to discard food in Ispra was “out of date” (57%),
whereas the most cited reason in Karlsruhe was “mouldy” (78%) followed by “smelled/tasted bad”
(48%). This indicates that respondents in Ispra seem to rely more on producers’ instructions, whereas
respondents in Karlsruhe seem to trust more in their sensory perception. A possible explanation for this
difference might be that the awareness campaign launched in 2012 by the German Federal Ministry of
Food, Agriculture and Consumer Protection is already showing effects. This campaign, which was
widely reported in newspapers, websites and television debates, pursued among others the goal to inform
consumers on the true meaning of food labeling and the difference between the “best before” and the
“use by” date.
Within the questionnaire, there was no differentiation made between “reasons” and “drivers” of food
wasting. The immediate reason to discard a food item may be that it is out of date or moldy, but the
factors that trigger food to become out of date or moldy are, e.g., buying too much, inadequate storage,
not eating the food that need to be eaten first or dissatisfaction with the taste of food [21]. The analysis
of the answers to the open questions in the survey reveals that the most mentioned drivers for food waste
were in our case: too large packaging mainly for small households, poor quality of purchased groceries,
cooking too much due to a lack of experience, likes and dislikes of children and lack of time for family
management as a result of work overload.
5.3. Socio-Demographical Factors
Most of the available studies have shown a strong correlation between the amount of food waste
and household size. The absolute amount of food waste strongly depends on the number of persons per
household, so that smaller households ordinarily produce less waste than larger households, but the amount
of food waste generated per person decreases with increasing household size. Single households are
wasting the most on a per capita basis [18,24,26,43]. This finding of previous research is supported by
the results of our survey. As can be seen from Figure 3 people in four-person households generate less than
half the amount of food waste per capita compared to single-households. This observation can be understood
considering that there are some factors that make efficient supplying of smaller households more
challenging: food is often only available (or cheaper) in big packages, recipes usually cater to groups
rather than to individuals and more variability in food consumption has a greater impact in smaller
households (similar [43]).
Regarding the correlation between food waste generation and age, there is no consensus in the
relevant literature. Many studies come to the conclusion that the over 65s waste significantly less food
than the rest of the population [18,19,21,24,43,44]. To explain this phenomenon, it is argued that people over
65 are influenced by rather different experiences. This includes austerity and food shortage during the
Sustainability 2015, 7 2710
Second World War as well as an education on the careful handling of food based on the fact that the
share of household income spent on groceries was much higher in those times than today. In contrast to
the popular opinion, Ventour [26] reports that the majority of singles, who waste the most on a per capita
basis, is at retirement age. The observation of Ventour seems to be confirmed by the results of our survey
(see Figure 4). However, as the group of people over 60 includes only eight households in Karlsruhe and
five households in Ispra, this finding is not statistically significant. Nevertheless, there are good
arguments, which support Ventour’s observation: Retired households are usually small households of
which we know that they waste the most per capita. The immediate post-war generation that was educated
to a high respect for food and has experienced austerity and food rationing is slowly dying out. Many
elderly today are already socialized differently and have experienced prosperity and abundance; so one
can assume that their appreciation for food is rather low. It is also likely that they continue to retain the
same attitudes and behaviors to food that they had all their lives in the age of retirement (similar [45]).
5.4. Shopping Habits
In accordance with previous studies, the survey endorses the finding that households’ shopping
practices have a huge impact on the level of food wasting. The most frequented stores for purchasing
groceries in Ispra as well as in Karlsruhe are large supermarkets. As shown in Figure 5, the amount of
food thrown away is highest when people exclusively shop in large supermarkets, decreases when
purchasing takes place in different shopping facilities, and is lowest when people also grow their own
food. An explanation for this result could be that people who spent a lot of time shopping in small shops
or local markets attribute a higher value to foods than people who prefer the quick and convenient large
supermarkets. This applies even more for people who cultivate their own food and have experienced the
restrictions, imponderables and seasonal limits of agricultural production.
Next to the type of shopping facility chosen, the shopping frequency also affects the amount of
food waste. Here the survey shows contrary trends: in Karlsruhe there is a slight increase in food waste
with decreasing shopping frequency, whereas in Ispra the opposite can be observed. The result for
Karlsruhe—less food waste in households that purchase groceries more often—ties in with the findings
of Williams et al. [23] and Glanz [19]. One explanation given is that more frequent shopping allows for
a better matching with the daily needs. The purchase of large quantities for the whole week in contrast,
would increase the probability of spoilage, especially of perishable products, such as vegetables, bread and
milk. Another rather psychological foundation is provided by Graham-Rowe et al. [33]. The authors
found that the habit of some people to buy foodstuff, in bulk or even in excess of their needs, is linked
to the desire to minimize inconveniences and to avoid untimely trips to the shops. Stocking up on food is
seen as a means of reducing future stress and freeing up time for other responsibilities or personal pursuits.
To this end, the disposal of unused food is tolerated.
However, there is also empirical evidence supporting the opposite trend: more food waste in households
that purchase groceries more often. According to Lyndhurst et al. [21], any gains made by a better
day-to-day management of food as a result of more frequent shopping might be outweighed by the risk
of “spontaneous buying”. Graham-Rowe et al. [33] suggest that the wish to be a “good provider” (good
partner, good parent, good host) in terms of providing always fresh products and/or an ample choice of
foods may trigger repeatedly over-purchasing and thus, increase the amount of food going to waste.
Sustainability 2015, 7 2711
As reported in different studies [19,21,32,33], consumers see the responsibility for the generation
of food waste rather with supermarkets and retailers than with the individual household. Marketing
strategies like “Buy One, Get One Free” (BOGOF) or the offer of discounted products would encourage
consumers to buy more than they actually need and, thus, promote the wasting of food. However, this
hypothesis is not undisputed. A study of Koivupuro et al. [18] in Finland provides evidence that the
amount of food waste is larger in households where BOGOF and discounted products are not often bought.
The authors assume that people tending to buy discounted groceries have a higher regard for food because
they cannot afford to waste money on food. Similarly, Williams et al. [23] observed that households that
consider prices to be an important factor, waste less food than households that state that prices do not
play a crucial role. The findings of Koivupuro and Williams are supported by the results of our survey.
People who are more often drawn to special offers waste less food on average than people who are not
interested in special offers (see Figure 7).
In Karlsruhe as well as in Ispra, 70% of the households surveyed use a shopping list. When using a
shopping list, the amount of food thrown away per capita is lower by about 20% in Karlsruhe and 25%
in Ispra. This result is also consistent with the findings of previous studies [21,24,32]. Quested et al. [43]
found that there is a strong positive correlation between making a shopping list and other “planning
behaviours”, like planning meals in advance and checking food stocks prior to shopping. According to
Quested et al., these “planning behaviours” also correlate positively with other behaviors that can contribute
to reduce food waste, like using the freezer to extend shelf life of food and reusing of leftovers.
All in all, there are—apart from few exceptions—no major differences in the answers between Italy
and Germany. This result strongly suggests that the attitudes towards the handling of and the regard for
food are more influenced by social class and educational level than by nationality.
6. Conclusions
The available studies show that there are great discrepancies between the amount of food waste
calculated on the basis of statistical data on food supply or municipal waste and the amount of food
waste measured in household surveys. The results of statistical estimates are in general a factor of three
to ten higher than the results of household surveys. This observation indicates that great efforts are
required to improve the methods for statistical data collection and processing and to harmonize the
definition of the term “food waste”. Concerning the data provided by Eurostat, the standardization of
data recording in Europe is one focus of the ongoing European FUSIONS project [46].
Regarding the collection of data by household surveys there are at least two barriers that are difficult
to remove. All approaches that require an active participation of consumers, irrespective of whether
people are asked to give an interview, to fill a questionnaire or to keep a kitchen diary, have the
disadvantage that responses may be influenced by the participants’ desire to present themselves in a
positive light. A further weakness is that the test persons must give their consent. It is likely that the
willingness to participate in such research will be found rather in academic or university milieus than in
educationally and socially disadvantaged groups. Furthermore, online surveys, which are a cheap and
very common survey method, do not reach people without the appropriate technical equipment and the
relevant skills to use it. For these reasons lower income classes, households with lower education level,
Sustainability 2015, 7 2712
and the elderly (persons aged 65 years and above) are not adequately represented in many studies.
Further considerations are much needed how to overcome these barriers.
Acknowledgments
The authors would like to acknowledge Sandra Caldeira from the European Commission’s Joint
Research Centre (DG-JRC), Institute for Health and Consumer Protection and Silvia Gaiani from the
University of Bologna, Department of Agricultural Economics and Engineering for their initiative to launch
the survey and their essential contribution to its design and realization.
We acknowledge support by Deutsche Forschungsgemeinschaft and Open Access Publishing Fund
of Karlsruhe Institute of Technology.
Author Contributions
All authors participated in the design of the survey, its realization and the analysis of the results,
in the literature review and in the writing of the manuscript. All authors read and approved the
final manuscript.
Conflicts of Interest
The authors declare no conflict of interest.
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One of the global problems of our time is food waste that is most significant at the household level. There is a lack of research that focus on the food-wasting behavior of the main breadwinner groups in society, generations Y and X. To fill this gap, the purpose of this study is to analyse the factors that influence the food-wasting behavior of these groups. From data of a representative sample of 1,665 respondents by using structural equation modeling it is shown that the intention of reducing food waste is positively influenced by attitudes, health-, price and environmental consciousness, planning routines and ecological motives. The results show that influences from the immediate environment and the media are not effective, therefore programs dealing with the future of the Earth, children and sustainability, which strengthen environmental and ecological awareness and planning routines in generations X and Y are recommended.
... Innovation lay in the use of photographs of real foods, with real durability indications (where appropriate) and asking respondents to respond to the same, fixed scenarios such that responses were attached to a more concrete decision (Ellinson and Lusk, 2018). Previous studies have not directly tested the importance of product characteristics, including food type, packaging and durability labelling (Davenport et al., 2019), and generic food waste self-reports are prone to underreporting (Jorissen et al., 2015). The adopted approach goes some way to addressing these concerns. ...
... The ability to plan purchases based on what is missing at home [63] allows avoiding excessive amounts of food [64]. Jörissen et al. [65] and Smith and Landry [66] observed that households that shop more often usually waste less food. The vast majority of respondents in our study bought bread every day or every other day on average. ...
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Bread is one of the most popular products consumed almost daily and, simultaneously, the most frequently wasted product in large quantities. The factors determining this phenomenon in a household must first be known in order to develop and implement effective programmes to combat consumers throwing away bread. Minimizing bread waste contributes to achieving the UN’s Sustainable Development Goal 12 of “halting food waste by 2030”. The aim of the study was to examine the influence of selected sociodemographic, economic and behavioural characteristics of consumers on the methods of managing stale bread. The study was conducted on a nationwide, random, and representative group of 1115 adult respondents. Over 15% of respondents admitted throwing stale bread into the waste container. Statistical analysis showed that the highest percentage of younger people, residents of large cities, and working people declared throwing unused bread into the waste container. More than 1/3 of respondents declared that they process stale bread into breadcrumbs. A higher percentage of the oldest people, residents of rural areas, and families with more than four adults declared that they manage bread this way. There was no significant relationship between the frequency of bread purchase and all methods of managing stale bread (except for feeding animals). The place of purchase influenced four methods of handling stale bread.
... However, consumers should regard food date labels as a supplementary guidance for assessing freshness rather than as a reason to discard food outright, as food can still be safely consumed even after expiration [30]. Discarding expired but still edible food will result in food waste [31][32][33]. In fact, food packaging also hinders the reduction in food waste [17]. ...
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Household food waste contributes to 60% of the total global food waste. Based on an online questionnaire survey on household food waste in China, this paper explores the association between food safety preference and household food waste. This demonstrates that (1) the excessive concern about food safety significantly increased the proportion of household food waste, the weight of food wasted, and the food waste ratio. The robustness tests supported this finding. (2) heterogeneity analysis showed that the impact of the safety preference on the likelihood of household food waste varied by the gender of respondents, household size, and urban–rural type. The effect of safety preference on the weight of food wasted in the household varied by the gender and education level, household size, income level, urban–rural type, and located region. Thus, the study provides evidence for reducing household food waste in Chinese households through the popularization of food safety knowledge, which has certain implications for reducing food waste and achieving sustainable food consumption in other developing countries.
... In this study, the family size shows a positive correlation with the participants' attitude toward reducing food waste (r = 0.130, p > 0.05) indicating that larger family sizes are associated with a greater attitude toward reducing food waste. This finding was in accordance with previous studies showing that the amount of food waste generated per capita decreases with increasing (Jrissen et al., 2015;Schanes et al., 2018). Although, the majority of participants in this study preferred not to declare their income, participants earning between 5000 and 6999 SAR demonstrated the highest mean amount of daily food waste (Mean = 2.5208, SD = 1.42). ...
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Background Food waste is a global concern that needs special attention and urgent actions to reduce the amount of wasted food. This study aims to investigate the trend of food waste in Al Ahsa. Methods This is a cross-sectional study designed to analyze the factors associated with the generation of wasted food within Al Ahsa community. Results The results showed that out of 257 participants, 82.9% were of Saudi nationality, 83.3% were females, 69.6% below 34 years and the family sizes mean was around 6. The majority of study participants were unemployed (62.3%), the employed ones were in healthcare field (56.4%). No significant gender differences was found in terms of other food waste-related variables. No significant association was found with age and occupation. Non-Saudi participants significantly report a lower frequency of wasting food and a higher rate of attitudes toward food waste sorting with p = 0.02 and p = 0.02, respectively. Working participants showed significant differences in terms of attitudes toward food waste sorting (p = 0.002), attitudes toward reducing food waste (p = 0.042), and the amount of food wasted per day (p = 0.010) when compared to those who are not working. Doctorate level of education exhibited significant (p = 0.002) attitudes toward food waste sorting and those who are in the commerce field of education had higher mean scores (M = 2.81, SD = 0.84) to reduce food waste. The cause of food waste was related to expiry date (61.1%). The common cause of wasting food when eating out or ordering online, was related to participants’ preference for trying a variety of dishes (40.1%). The participants adherent to home-cooked food during pandemic (mean 3.85, SD 1.40). Males reported a slightly higher impact of COVID-19 on their dietary habits when compared to females (p = 0.04). The majority of participants agreed that sharing food with neighbors decreases food waste (Mean = 3.96, SD = 1.32). Moreover, they do not throw food due to religious and cultural beliefs (Mean = 3.36, SD = 1.60). Conclusion Creating educational campaigns, promoting sustainable waste management and integrating technology to reduce food waste are recommended to achieve Saudi vision 2030.
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Food Waste has become a significant issue for the 21st century, as it has harmful social, economic, and environmental implications that affect all living beings. Currently, more than half of the total food waste comes from developed countries in the consumption stage, mainly generated by consumers' attitudes and behaviours towards food. In developing countries, the waste is generated in the first stages of the food supply chain due to the lack of technology and infrastructure. This paper aims to develop an in-depth analysis of the phenomenon of food waste seen through the eyes of the sample of Romanian consumers by identifying the principal drivers of residential food waste and the current strategies to impact consumer behaviour, in-home and by the authorities. The results show that the respondents are aware of the food waste phenomenon, and they are concerned about wasting money and about the people that do not have access to healthy food. Besides the existing national policy for diminishing food waste, consumers still reported the need for Government involvement through policies and laws, as these measures are considered as being very impactful in reducing food waste at the consumption stage and that generated from the retail sector.
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SUMMARY AND RECOMMENDATIONS The issue of global food losses and waste has recently received much attention and has been given high visibility. According to FAO, almost one-third of food produced for human consumption – approximately 1.3 billion tonnes per year – is either lost or wasted globally: their reduction is now presented as essential to improve food security and to reduce the environmental footprint of food systems. In this context, the Committee on World Food Security (CFS), in its Thirty-ninth Session (October 2012) requested the High Level Panel of Experts on Food Security and Nutrition (HLPE) to undertake a study on “Food losses and waste in the context of sustainable food systems” to be presented to the CFS Plenary in 2014. The very extent of food losses and waste invites to consider them not as an accident but as an integral part of food systems. Food losses and waste are consequences of the way food systems function, technically, culturally and economically. This report analyses food losses and waste in a triple perspective: a systemic perspective, a sustainability perspective, including the environmental, social and economic dimensions of sustainability, and a food security and nutrition perspective, looking at how food losses and waste relate to the various dimensions of food security and nutrition.
Technical Report
This study aims to clarify the methods used and the assumptions made in the FAO world food projections foreseeing a 70% production increase between 2005/07 and 2050, and at discussing the implications of this figure. We find that FAO projections are based on solid analysis and an enormous amount of expert knowledge and country specific data, but assumptions and underlying methodology are poorly documented. Furthermore, the strong focus on increasing production compared to other options to improve the world food balance, especially in the communication of the analysis to the public, is unbalanced: Next to productivity increases, the reduction of political support to biofuel production, the reduction of post-harvest losses and a less meat biased diet in industrialized countries should be explored. Political support for first generation biofuels should be ended. This could be easily implemented and would have direct and significant effects on the world food balance. A literature review suggests that there is significant scope and need to reduce postharvest losses in developing as well as in developed countries. Current level of postharvest losses are estimated at 20-50%, with supply chain losses dominating in developing countries and food waste at retail and household level dominating in industrialized countries. Lowering meat demand in industrialized countries would have positive effects on human health and environmental goods. Furthermore, it would result in lower climate gas emissions and ease the introduction of higher animal welfare standards. Finally, it would improve the world food balance and result in substantially lower meat prices but only slightly reduced cereal prices. Last not least, it is important to note that the global availability of food is not the most relevant limitation in the reduction of undernourishment, but rather it is the persistence of poverty which causes undernourishment in a world which could feed 9 billion.