A preview of the PDF is not available
The Business Case for Corporate Social Responsibility
Corporate social responsibility (CSR) policies can be re-conceived strategically to confer competitive advantage as implied by the proponents of the ‘shared value’ notion. A qualitative research involved in-depth, semi structured interview questions that explored eco-certified accommodation establishments’ ethos for responsible behaviors. The findings have indicated that discretionary spending in socially and environmentally-sound initiatives have led to improved stakeholder relationships, effective human resources management, better market standing, operational efficiencies and cost savings, along with other benefits.