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Abstract

In this paper we compare the social network structure of people talking about Crohn's disease, Cystic Fibrosis, and Type 1 diabetes on Facebook and Twitter. We find that the Crohn's community's contributors are most emotional on Facebook and Twitter and most negative on Twitter, while the T1D community's communication network structure is most cohesive.
PROCEEDINGS COINs15
COMPARING ONLINE COMMUNITY STRUCTURE OF PATIENTS OF CHRONIC
DISEASES
Hanuma Teja Maddali, Peter A. Gloor, Peter A. Margolis
MIT CCI, Cincinnati Children’s Medical Center
Cambridge USA, Cincinnati USA
hmaddali@mit.edu, pgloor@mit.edu, Peter.Margolis@cchmc.org
ABSTRACT
In this paper we compare the social network structure
of people talking about Crohn’s disease, Cystic
Fibrosis, and Type 1 diabetes on Facebook and
Twitter. We find that the Crohn’s community’s
contributors are most emotional on Facebook and
Twitter and most negative on Twitter, while the T1D
community’s communication network structure is
most cohesive.
INTRODUCTION
Social media has become a major means of
communication for patients of chronic diseases; to
stay in touch with each other, find support and learn
about novel treatments to better cope with their
illness. In particular, Facebook has become a major
channel for community activation and peer group
support. In earlier work we found that while patients
of Crohn’s disease actively participated on Facebook
discussions by posting comments, they were
surprisingly unconnected by not “friending” each
other on Facebook (Gloor et al. 2010). In this project
we build on this earlier work by extending the focus
comparing Facebook pages on different chronic
illnesses, and also looking at how patients and other
stakeholders talk about the same chronic diseases on
Twitter.
In this first analysis we focus on Facebook groups
and Tweets about “Crohn’s”, “T1D” and “Cystic
Fibrosis”. The Condor 3.1 toolkit was used for
network and content analysis.
ANALYZING FACEBOOK PAGES
Facebook pages are an excellent source of
ethnographic information since they are public and
accessible through an API. Because they are usually
the official pages of organizations, they are more
likely to be moderated compared to Facebook groups,
thus also containing less spam. We found 517
Facebook pages about cystic fibrosis, 275 groups
about type 1 diabetes, and 587 groups about Crohn’s
disease.
Table 1 lists the key statistics of the top 4 Facebook
pages for each of the three chronic diseases. Crohns
is the most active, as it has gathered close to 10,000
messages in just seven months.
Chronic
Disease Facebook Page Name Number of Likes Actors Message
s
Data time
range
Cystic
Fibrosis
Cystic Fibrosis Foundation 188194
4302 5669
Sep 23, 2011
to
Nov 28, 2014
Cystic Fibrosis Trust 64527
CysticFibrosis.com 17567
Cystic Fibrosis Canada 9080
Type 1
Diabetes
Type 1 Diabetes 37643
3906 9217
Jan 18, 2010
to
Nov 28, 2014
Cure Type 1 Diabetes 8636
I hate Diabetes (type 1) 6422
Type 1 Diabetes Awareness 4960
Crohns
Crohn’s and Colitis UK 90989
6143 9836
May 1, 2014
to
Nov 28, 2014
CCFA - Crohn's & Colitis Foundation of
America 89481
Crohn's & Colitis Awareness 30265
Living with Crohn's Disease: Healthline 17451
Table 1: Statistics of top 4 Facebook pages for
each of Crohn’s, T1D and cystic fibrosis
It appears that the official patient organizations of
Cystic Fibrosis and Crohn’s are doing a better job
activating patients on Facebook compared to T1D, as
they are collecting between 90,000 and 190,000 likes,
while the T1D top pages are “unofficial” pages with
much lower numbers of likes.
Figure 1: Combined network structure of three
patient communities of top 4 FB pages
Figure 1 shows the network created by the “walls” of
the Facebook pages, with a link between two actors if
one responded to a wall post of another actor. The
central node for each of the clusters in figure 1 is the
Facebook page. The connecting nodes between the
pages are people posting on more than one Facebook
page. As figure 1 shows, there are people posting
about more than one disease, for instance both about
Crohn’s and Cystic Fibrosis. Figure 2 lists the key
statistics.
Figure 2: Key network metrics of 3 disease groups on
Facebook
The T1D Facebook pages are the most centralized
and have the highest density. This suggests that a few
people might dominate the discussion, also acting as
bridges between the different T1D groups this is
also visible in the graph in figure 1. The largest
Crohn’s and Cystic Fibrosis groups are operated by
official patient organizations, which might lead to
wider and less centralized communication with
people sticking to communicating on the same page.
T1D has the most negative sentiment on Facebook,
while Crohn’s is the most emotional, and Cystic
Fibrosis posts are using the most complex language.
ANALYZING TWITTER
Figure 3 illustrates the retweet network for the week
Nov. 23 to Nov. 30, 2014. Each node in the network
is a person, a connecting line means that one actor
mentioned another one in a tweet, or retweeted a
tweet by the other actor. As figure 3 shows, most
tweets are made into the void, i.e. they do not trigger
any reaction. Each of the three disease twitterers has
a connected component, which is most dense for
T1D, similar to the Facebook pages. There is also
some people acting as connectors between the
different disease groups, tweeting about two different
diseases. The most central tweeters are a mix of
individual patient activists, healthcare vendors, and
patient organizations.
As figure 4 illustrates, Crohn’s patients have the most
negative sentiment, and the highest emotionality on
Twitter. Crohn’s tweeters are the most responsive
(lowest ART), and also have the most similar
tweeting contribution pattern (lowest variance in
contribution index AWVCI) (Gloor et al. 2014).
T1D$
Cys(c$Fibrosis$
Crohn’s$
Figure 3: Twitter Network about 3 chronic diseases
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*+,-./,"
012324.5678"
*+,-./,"
9,431,47"
:8;3:"<=-2;6;"
>$?"
:-2@4;"
0" 0.2" 0.4" 0.6" 0.8" 1" 1.2" 1.4" 1.6" 1.8"
Average"Group"ART"[h]"
AWVCI"
Average"Group"Nudges"un@l"
responses"[h]"
Groupd"Nudges"Variance"un@l"
responses"[h]"
cys@c"fibrosis"
T1D"
crohns"
Figure 4: Key network metrics of 3 disease groups on
Twitter
CONCLUSIONS
In this early study we have shown that stakeholder’s
in Crohn’s, which as a disease might appear “out of
the blue” in the life of a patient are more emotional
and negative than patients of Cystic Fibrosis, who
have the disease since birth and are focused on
creating and maintaining a long-term survival
ecosystem.
REFERENCES
Gloor, P. Grippa, F. Borgert, A. Colletti, R. Dellal, G.
Margolis, P. Seid, M. (2011) Towards Growing a
COIN in a Medical Research Community. , Procedia
- Social and Behavioral Sciences, 26, Proceedings
COINs 2010, Savannah GA, Oct 7-9, 2010
Gloor, P. A., Almozlino, A., Inbar, O., Lo, W., &
Provost, S. (2014). Measuring Team Creativity
Through Longitudinal Social Signals. arXiv preprint
arXiv:1407.0440.
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Towards Growing a COIN in a
  • P Margolis
  • M Seid
Margolis, P. Seid, M. (2011) Towards Growing a COIN in a Medical Research Community., Procedia -Social and Behavioral Sciences, 26, Proceedings COINs 2010, Savannah GA, Oct 7-9, 2010
Towards Growing a COIN in a
  • P Gloor
  • F Grippa
  • A Borgert
  • R Colletti
  • G Dellal
  • P Margolis
  • M Seid
Gloor, P. Grippa, F. Borgert, A. Colletti, R. Dellal, G. Margolis, P. Seid, M. (2011) Towards Growing a COIN in a Medical Research Community., Procedia -Social and Behavioral Sciences, 26, Proceedings COINs 2010, Savannah GA, Oct 7-9, 2010
  • P A Gloor
  • A Almozlino
  • O Inbar
  • W Lo
  • S Provost
Gloor, P. A., Almozlino, A., Inbar, O., Lo, W., & Provost, S. (2014). Measuring Team Creativity Through Longitudinal Social Signals. arXiv preprint arXiv:1407.0440.