During the past several years policy analysis has emerged from the social sciences as a major focus of research activity. That heritage has positive consequences, as in the powerful methodology it has Word to the study of discrete policy problems, but there are negative consequences as well. One specific problem is the support it gives to an epistemology which eschews analysis of the kind of normative Word which is central to policy making. We first briefly explore the pervasiveness of such discourse Word policy formulation, implementation and evaluation; then outline some notions useful in understanding the nature and conduct of that normative discourse, including its resolution; next, examples are provided showing how the notions we offer can be usefully applied in policy analysis; and, finally, we Word to some potential objections to our formulation.