Dana L. Cloud is Assistant Professor of Speech Communication at the University of Texas in Austin, Texas.
1. This work was supported by a University of Texas Special Research Grant and a College of Communication Dean's Fellowship. Parts of this paper were presented at the Southern Labor Studies Conference in Williamsburg, Virginia, in September 1997 and at the National Communication Association Meeting in Chicago during November 1997. In order to conform to the Rhetoric & Public Affairs style sheet, the author has allowed the term "black" to appear in lower case lettering. However, in solidarity with an oppressed minority, the author registers her strong preference for Black to appear as a capitalized term, as it does throughout the corpus of her work as a dignifying gesture.
2. Audre Lorde, "The Transformation of Silence into Language and Action," in Sister Outsider (Freedom, Calif.: Crossing Press, 1984), 41.
3. Philip Wander, "The Third Persona: An Ideological Turn in Rhetorical Theory," Central States Speech Journal 35 (1984): 197-216.
4. Jeremy Brecher, Strike! 2d ed. (Boston: South End, 1997), 184-92.
5. For example, mine workers, auto workers, and rubber workers led a number of successful sit-down strikes that led to the historic recognition of CIO unions in those industries and pressured the New Deal to pass the Wagner Act explicitly granting workers the right to independent organization and collective bargaining. See Brecher, 193-235.
6. Kevin Sack, "Union Again Fails To Win Over Workers at Big Textile Plants," New York Times, August 15, 1997.
7. Martin Ritt, Norma Rae (Los Angeles, Calif.: Twentieth Century-Fox, 1979).
8. George Stoney, Judith Helfand, and Susanne Rostock, The Uprising of '34 (New York: First Run/Icarus Films, 1995).
9. E. O. Friday, interview by George Stoney, Judith Helfand, and Susanne Rostock, 1995. Atlanta: Southern Labor Archives, Box 17, folders 1-2 of Uprising of '34 Collection; Gardin Family, interview by George Stoney, Judith Helfand, and Susanne Rostock, 1995. Atlanta: Southern Labor Archives, Box 14, folder 9 of Uprising of '34 Collection; Louise Thornburg, interview by George Stoney, Judith Helfand, and Susanne Rostock, 1995. Atlanta: Southern Labor Archives, Box 25, folders 4, 5, 6 of Uprising of '34 Collection; Blanche Willis, interview by George Stoney, Judith Helfand, and Susanne Rostock, 1995. Atlanta: Southern Labor Archives, Box 14, folder 9 of Uprising of '34 Collection.
10. James Arnt Aune, "The Power of Hegemony and Marxist Cultural Theory," in Rhetoric and Community: Studies in Unity and Fragmentation, ed. J. Michael Hogan (Columbia: University of South Carolina, 1998), 62-74.
11. Philip Wander, "The Third Persona," 197-216.
12. Lester C. Olson, "On the Margins of Rhetoric: Audre Lorde Transforming Silence Into Language and Action," Quarterly Journal of Speech 83 (1997): 49-70; Robin Patric Clair, Organizing Silence: A World of Possibilities (Albany: SUNY Press, 1998).
13. Teresa Ebert, Ludic Feminism and After: Postmodernism, Desire, and Labor in Late Capitalism (Ann Arbor: University of Michigan Press, 1996).
14. Lindsey German, "Theories of the Family," in Materialist Feminism: A Reader in Class, Difference, and Women's Lives, ed. Rosemary Hennessy and Chrys Ingraham (New York: Routledge, 1997), 147-61.
15. The following authors have summarized the recent variations on materialism in communication studies: Dana L. Cloud, "Materiality of Discourse as Oxymoron," Western Journal of Communication 58 (1994): 141-63; Sharon Crowley, "Reflections on an Argument that Won't Go Away: Or, a Turn of the Ideological Screw," Quarterly Journal of Speech 78 (1992): 450-65; Ronald Walter Greene, "Another Materialism," Critical Studies in Mass Communication 15 (1998): 21-41; David J. Sholle, "Critical Studies: From the Theory of Ideology to Power/Knowledge," Critical Studies in Mass Communication 5 (1988): 16-41. One version of materialism, common among rhetoricians-including Michael McGee, "The Ideograph: A Link Between Rhetoric and Ideology," Quarterly Journal of Speech 66 (1980): 1-16; "Text, Context, and the Fragmentation of Contemporary Culture," Western Journal of Communication 54 (1990): 274-89; "A Materialist's Conception of Rhetoric," in Explorations in Rhetoric, ed. Raymie E. McKerrow (Glenview, Ill.: Scott, Foresman, 1982), 23-48, and Celeste Condit, "Clouding the Issues: The Ideal and the Material in Human Communication," Critical Studies in Mass Communication 14...