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Differentiating Settings of Tourist-Animal Interactions: An Anthrozoological Perspective

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Despite the progression of animal welfare within the tourism literature and the industry itself, a significant change in public behaviour remains to be seen. Anthropocentric views of animals as objects are still widespread. This paper proposes a new approach to engaging the public in ethical behaviours by meeting visitors where they are in terms of their values and priorities. Drawing on Susan Wolf’s work, we propose a realistic line of attack to ethics that offers an opportunity for researchers and advocates to think more critically about the many ways that people might relate to morality, particularly regarding animals encountered in travel. We suggest that this approach may serve to better the lives of the animals by appealing to tourists’ nuanced ethical stances regarding animals.
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A review of research on animal ethics and tourism, based on a sample of 74 articles in ten tourism journals is presented. A range of ethics positions was identified including rights, ecofeminist, ecocentric, welfare, utilitarian, and instrumental. Some studies challenge the ontological bases, and therefore the moral considerability of animals used in tourism: speciesism, native/introduced, a wild-captive continuum and domestic animals. Other themes include the harm caused to animals, and an ‘animal gaze’ which commodifies animals as objects. The ethical positions of the tourism industry, regulatory groups and tourists were also identified. Overall, the articles challenge the use of animals for entertainment, and confirm the imperative for a developing body of research in the field of animal ethics.
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A conceptual framework for the classification of the totality of settings of tourists' engagement with animals/based of the degree to which they are “framed,” is proposed. Four types of settings are distinguished, ranging from those offering the experience of Otherness of wild animals, to those offering entertainment by humanized animals. This framework is applied to a study of settings of tourist-animal engagement in Thailand; each type of settings is exemplified by a detailed case study. The study shows that, though Thailand is represented as a country rich in wildlife, destruction of the animals' natural habitats in the process of development, and poaching in nominally protected settings, has reduced tourists' chances to engage with the Otherness of wild animals in “fully-natural,” and even “semi-natural,” settings, like national parks; contemporary mass tourists to Thailand engage primarily with captured wild animals in “semi-contrived” settings, like zoos, and especially with tamed, trained or humanized ones in “fully-contrived” settings, like establishments offering elephant shows.
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There are a wide variety of opportunities for people to interact with wildlife and the demand for these opportunities is growing rapidly. This range of opportunities can be viewed as a Spectrum of Tourist‐Wildlife Interaction Opportunities (SoTWIO). Within this spectrum are both situations where tourists view captive wildlife in facilities such as zoos and circuses and ones where tourists interact with wildlife in the wild, for example, in national parks or the marine environment. There are a wide range of management regimes and structures which are used to control the interaction between tourists and wildlife, and these regimes can be categorised as physical, regulatory, economic and educational. Currently, the management of interaction is dominated by physical and regulatory strategies, but considerable potential exists to increase the role of education‐based management strategies. The development of a conceptual model which clarifies the range of wildlife interaction opportunities and the management regimes used, and which specifies the outcomes desired, establishes a basis upon which the effectiveness of education can be tested.
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The feeding of wildlife has become a popular means by which tourists and tourism operators can facilitate close observation and interaction with wildlife in the wild. These practices are widespread and have a variety of impacts on the wildlife—and on the tourists. Deliberate and long-term provision of food to wildlife has been shown to alter natural behaviour patterns and population levels. It has also resulted in the dependency of animals on the human provided food and their habituation to human contact. Intra- and inter-species aggression has also occurred where wildlife, in their efforts to obtain food, have harmed one another and harmed tourists. There are also important health implications arising from artificial food sources where injury and disease have resulted. While the great majority of cases show negative impacts arising from supplemental feeding of wildlife, this is not always the case. Certainly there are psychological, social and economic benefits that are experienced on the human side of the interaction and, in a limited number of cases, the wildlife can be shown to have benefited as well. The issue of feeding wildlife for tourism is a controversial one with little consensus regarding how it should be managed. Approaches range from complete prohibition, to active promotion and management, to simply ignoring the practices. Little empirical research, inconsistent management and differing views of the role of animals in humans’ lives ensure that this issue will remain a contentious one worthy of further examination and consideration.
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The Value of Life is an exploration of the actual and perceived importance of biological diversity for human beings and society. Stephen R. Kellert identifies ten basic values, which he describes as biologically based, inherent human tendencies that are greatly influenced and moderated by culture, learning, and experience. Drawing on 20 years of original research, he considers: the universal basis for how humans value nature differences in those values by gender, age, ethnicity, occupation, and geographic location how environment-related activities affect values variation in values relating to different species how vlaues vary across cultures policy and management implications Throughout the book, Kellert argues that the preservation of biodiversity is fundamentally linked to human well-being in the largest sense as he illustrates the importance of biological diversity to the human sociocultural and psychological condition.
The Wild Animal in Late Modernity
Policy Implicatians if a National Stwiy rif American Attitudes and Behavioral Relations to Animals
  • S Kellert
KELLERT, S.R (1978). Policy Implicatians if a National Stwiy rif American Attitudes and Behavioral Relations to Animals. Washington, D.C. U.S. Department of the Interior, Fish and Wildlife Service.
Ed) Zoos and Tourism: Conservation, Education, Entertainment? Bristol
  • Pizam Shani
SHANI, A and PIZAM, A (2011). A Typology of Animal Displays in Captive Settings. In Frost, W. (Ed) Zoos and Tourism: Conservation, Education, Entertainment? Bristol, UK Channel View Publications: 33-46. Submitted: January 18, 2013 Accepted: January 25, 2013
Department of the Interior
  • S R Kellert