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Creative Education, 2014, 5, **-**
Published Online August 2014 in SciRes. http://www.scirp.org/journal/ce
doi
How to cite this paper: Author 1, Author 2, & Author 3 (2014). Paper Title. Creative Education, 5, **-**.
http://dx.doi.org/10.4236/***.2014.*****
Exploring the Coordinated Management of
Meaning of Sex: The Social Construction of
Male College Student Logical Forces
Nathan M. Swords1, Mark P. Orbe1, Angela Cooke-Jackson2, Amber L. Johnson3
1Western Michigan University, Kalamazoo, Michigan, USA
2Emerson College, Boston, Massachusetts, USA
3Prairie View A & M University, Prairie View, Texas, USA
Email: Nathan.m.swords@wmich.edu, orbe@wmich.edu, Angela_Cooke_Jackson@emerson.edu,
aljohnson@PVAMU.edu
Received **** 2014
Copyright © 2014 by authors and Scientific Research Publishing Inc.
This work is licensed under the Creative Commons Attribution International License (CC BY).
http://creativecommons.org/licenses/by/4.0/
Abstract
This exploratory qualitative research study examined male college students’ narratives describ-
ing memorable sexual experiences, and how those encounters inform current sexual practices.
Drawing from a larger collaborative research project, this study explores the narratives of 130
men who were attending college at one of three diverse US campuses in 2012. Utilizing a coordi-
nateed management of meaning theoretical frame we examine how sexual experiences are in-
formed by logical forces of looped narratives that exhibit both charmed and strange loops. Find-
ings demonstrate how men’s management of meaning regarding their sexual experiences is in-
formed by larger expectations steeped in rigid masculine values, a major force in socially con-
structing sexuality.
Keywords
Men, Sex, Gender, Masculinity, Sexual Experiences, Social Construction
1. Understanding the Act of Sex
Significant research regarding sex, gender, and sexual experiences exists across disciplines. An existing theme
of existing research has been a focus on exploring first sexual experiences from a gendered perspective. Gener-
ally speaking research has found that men, more so than women, expect sexual intercourse earlier in the dating
process, and are also more likely to expect sex in the absence of emotional closeness (e.g., Cohen & Shotland,
N. M. Swords et al.
2
1996). While most women and men report falling in love at least once, men begin dating at earlier ages than
young women do (Carpenter, 2005). In a review of early studies, DeLamater (1987) found that males have a
more positive emotional reaction to first intercourse than females do, in part because men are ten times more
likely than women to have an orgasm during their first experience (see also Sprecher et al., 1995). In comparison
to women, men report feeling more pleasure and less guilt (Darling, Davidson & Passarello, 1992). As illus-
trated through these studies, the dominant theme of past research investigating gendered perspectives is different,
despite the fact that researchers are likely to find as many similarities between women and men’s experiences as
differences (Canary & Dindia, 1998; Sprecher et al., 1995).
More recent research has reinforced the differences between women’s and men’s sexual experiences through
studies that have focused on a variety of issues. For instance, Mongeau and colleges (Mongeau, Serewicz, Morr,
& Therrien, 2004; Moor & Mongeau, 2004) found that men and women have different goals during first dates,
with men having higher sexual expectations—especially when alcohol was consumed, something that is typical
in sexual situations (see also, Abbey, Zawacki, Buck, & Clinto, 2001). Sexual intercourse has been established
as a means to relieve stress for both women and men (Ein-Dor & Hirschberger, 2012), however, men’s aggres-
siveness is more dominant than women’s, something linked to rigid gender socialization (Mulac, Jansma, &
Linz, 2002) and alcohol consumption (Wilson, Calhoun, & McNair, 2002). Gender socialization regarding emo-
tional intimacy expectations also has been studied in terms of sexual experiences. This research has explored the
psychological meaning of sexual behavior (Peplau, Rubin, & Hill, 1977), and women and men’s emotional
support. Disclosing positive feelings for one’s partners after sexual activity is positively associated with rela-
tional satisfaction, trust, and psychological immediacy (Denes, 2012). Yet, research has demonstrated that these
forms of communication are primarily the behaviors that women, and not men, engage in (Burleson, Homstrom,
& Gilstrap, 2005). Yet, through an exploration of gendered communicative styles, Sidelinger, Frisby, and
McMullen (2009) found that both feminine women and androgynous men were likely to perform emotionally
supportive behaviors.
While a traditional belief is that heterosexual women are more likely to feel a lack of control involving virgin-
ity loss than young men, recent studies have suggested that an increasing number of adolescent men experience
similar emotions (Wight et al., 2000). Carpenter’s (2005) qualitative research project is especially relevant here.
Based on in-depth interviews with 61 US Americans from diverse backgrounds, she explored how perceptions
of virginity loss were informed by the preconceived values that they brought to the experiences. Specifically,
she discovered three metaphors that reflect different perspectives: virginity as a gift, virginity as a stigma, and
virginity loss as a rite of passage1. According to Carpenter, these metaphors inform larger frameworks through
which people understand virginity and influence their sexual practices. For instance, she found that “gifters”
were much more likely to practice safer sex compared to individuals who viewed their virginity as a stigma. In
terms of sex, most women and men describe their first sexual experiences as satisfying—and even enjoyable
(Carpenter, 2005).
As demonstrated within this brief introduction, a significant body of literature on sex, gender, and sexual ex-
periences exists. The vast majority of this research positions women’s and men’s sexual experiences in contrast
to one another, with a particular focus on how experiences relate to relational expectations, emotional intimacy,
aggressiveness/coercion, alcohol consumption, and other factors (e.g., Palmer, McMahon, Rounsaville, & Ball,
2010). Yet, there is little contemporary scholarly research that focuses on how individuals make sense of their
sexual experiences in general, and memorable sexual experiences in particular. Sexuality is a social construction
(Berger & Luckmann, 1967) yet researchers have largely failed to study it as such. In an era marked by in-
creased sexual activity, high rates of sexually transmitted infections (STIs) in young adult populations, and bil-
lons of dollars of direct costs to treat them (Chesson, Blandford, Gift, Tao, & Irwin, 2004), explorations on this
topic can provide a unique vantage point for communication scholars and practitioners. As documented next,
existing literature on the coordinated management of meaning (CMM) provides a valuable conceptual frame-
work to explore how men socially construct meanings of their most memorable sexual experiences. Following
an examination on existing literature of CMM, we provide the methodology of the study, followed by an articu-
lation of our findings. We then close with discussion of our findings followed by concluding remarks.
1While her focus is on these three dominant metaphors, Carpenter (2005) also identi
fied a small number of individuals who also embrace
virginity as worship.
N. M. Swords et al.
3
2. CMM: Meaning and Action through Storytelling
Introduced in the mid-1970s (Pearce, 1976), the coordinated management of meaning (CMM) theory is
grounded in a basic premise: Communication is the process by which people “cocreate, maintain, and alter so-
cial order, personal relationships, and individual identities” (Cronen, Pearce, & Harris, 1982: p. 64). The theory
is conceptualized in broad terms, drawing from many communicative aspects as it explores how reality is con-
structed in social interaction (Littlejohn, 2009); not surprisingly it has been used in a variety of interpersonal and
intercultural contexts (e.g., Bruss et al., 2005; Pearce & Pearce, 2000). CMM theory contends that people coor-
dinate their lives by managing the ways in which messages have meaning for, and through, larger patterns of
meaning (Heath & Bryant, 2000). Pearce and Cronen (1980) describe communication as “a process in which
each person interprets and responds to the acts of another, monitors the sequence, and compares it to his or her
desires and expectations” (p. 68). Consequently, a coordinated management of meaning depends on particular
interaction rules, the content of messages, and the ways in which various kinds of interaction are structured
(Heath & Bryant, 2000).
According to CMM, people learn behaviors that are appropriate for specific contexts (Pearce, 1976). Specifi-
cally, early conceptualizations focused on the interpretative process through which individuals drew from six
levels of understanding to create particular meanings (Pearce & Cronen, 1980; Philipsen, 1995). These six levels
are: 1) content (the words used to communicate), 2) speech acts (how we perform the content), 3) contracts (a
system of formal and/or informal rules that guide two or more individuals’ communication), 4) episodes (com-
munication routines that consist of a describable sequence of speech acts), 5) identity or life scripts (individual’s
self-perception that shapes, and is shaped by, communication), and 6) cultural archetypes (understandings of
speech acts, contracts, episodes, and life scripts that are shared by a particular social group). Collectively, these
levels created a hierarchy of meaning whereby understandings at lower levels “were said to be embedded in, and
derive their meaning from” (Pearce, 2005: p. 41) Over the past decade, CMM scholars have acknowledged the
fluid and dynamic nature of these contexts; accordingly they have adopted models (e.g., LUUUTT model, Daisy
Model, SHEDD model) that emphasis the reflexive relationship among contextual levels of understanding
(Littlejohn, 2009; Pearce, 2005; Pearce & Pearce, 2001) that serve as the fundamental logic that people use to
frame, or define, experience (Heath & Bryant, 2000).
CMM is grounded in the premise that communicators engage in two different things in every interaction:
“They interpret, or ascribe meaning, and they act—two functions closely tied to one another: Meaning leads to
action, and action forms meaning” (italics in original) (Littlejohn, 2009: p. 2000). CMM scholars study how in-
dividuals coordinate their meanings and actions over time, often in larger contexts that contain conflicting mes-
sages that compete for greater salience (Bruss et al., 2005). According to the theory, this negotiation is best un-
derstood through the recognition of two different types of rules: those that are constitutive and regulative
(Pearce & Cronen, 1980). Constitutive rules are guidelines that reveal meaning, they help answer the fundamen-
tal question of “What does this mean?” Regulative rules, in contrast, are rules of action, they indicate what ac-
tions should be taken in any given communicative context. In short, people interpret messages and know what
actions constitute appropriate responses because they can follow rules that guide what they do and say (regula-
tive rules) in the context of how they interpret what transpires (constitutive rules) (Heath & Bryant, 2000).
Over the course of one’s live, rules of meaning and action work to create a logical force that reinforces what
is perceived as “logically right” in any given context (Littlejohn, 2009: p. 201). Yet, each individual lives si-
multaneously in many different social worlds, a reality that means that numerous forms of logic are available to
them over the course of their lives (Pearce, 2008). These potentially contradictory sets of regulative and consti-
tutive rules can result in coherence or mystery (Pearce, 2005). When meanings and actions are consistent and
reinforcing of one another, a charmed loop is said to exist (coherence). Alternatively, a strange loop is experi-
enced when meanings and actions are contradictory and inconsistent with a person’s logical force, something
that triggers a quest for new understanding (mystery) (Pearce, 2008). According to CMM, the narratives that an
individual shares create a particular social world that includes rules of meaning and action that guide communi-
cation with others (Pearce, 2008). Given this, CMM appears as a productive lens through which to explore
men’s memorable sexual experiences, especially in terms of how individuals negotiate competing messages oc-
curring at different levels of meaning (Bruss et al., 2005). Accordingly, we utilize it as an interpretive lens to
gain insight into the following research questions: RQ1: How is meaning situated in male college student’s nar-
rations of memorable sexual experiences? and RQ2: What logical forces exist as they create social worlds re-
garding sex, self, and society?
N. M. Swords et al.
4
3. Methods
The data analyzed within this manuscript were collected as a part of a large national study. From April-June,
2012 we conducted a research project focusing on college student sexual experiences and knowledge of sexually
transmitted infections. Within this section, we describe the participants, survey, and analytic process of the
study.
3.1. Participants and Procedures
Participants for this study were recruited from three different college campuses from across the US: 1) a small
private urban college located in the Northeast, 2) a large state land grant university located in the upper Midwest,
and 3) a mid-sized historically black university in the South. Initially, each of the faculty researchers provided
extra credit opportunities to students in their communication classes who volunteered to complete the 10-minute
survey on-line. In order to widen and diversify the participant pool, other students across campus beyond this
initial scope were also encouraged to participate. Through the process, 476 surveys were collected from the
three different campuses: 147 from the Northeast campus, 215 from the Midwest campus, and 114 from the
Southern campus. Of the 476 surveys, 130 were completed by men. This smaller data subset, similar in size to
other qualitative studies exploring sexual messages (Morgan & Zurbriggen, 2007), is the focus of our current
analysis.
In order to counter existing criticism on the ways that traditional researchers collect and analyze demographic
markers such as race, age, and gender (Houston, 2002), demographic information was collected from partici-
pants via an open-ended prompt that asked them to provide a self-description of their identity. The approach
mirrors the advice of Martin, Krizek, Nakayama and Bradford (1996) who assert that individuals should be
asked to provide their own labels, presumably ones that have meaning for them. Because of the lack of consis-
tency in these self-descriptions, reporting participant demographics with any confidence is difficult2.
Using an on-line survey, we asked participants a few binary questions (e.g., Have you ever had sex?) and
several Likert-style questions that asked about levels of knowledge and awareness of Human Papillomavirus
(HPV) and comfort in discussing sex with family members and romantic partners. We also included one open-
ended question that asked participants to provide “a brief but detailed story that describes something from your
past—a story, memory, experience, and/or message from another source—that has most impacted your
CURRENT SEXUAL PRACTICES”3. This prompt provided a rich source of detailed data concerning a variety
of details regarding narratives about memorable sexual messages. This self-report methodological strategy
(Lauckner et al., 2012) was consistent with our desire to have participants “narrate their own experiences within
these interactions as opposed to asking participants to respond to topics chosen by the researchers” (Morgan &
Zurbriggen, 2007: p. 519). Within this study, participant stories ranged from those that were 1 - 2 sentences long
to those that were several paragraphs.
3.2. Thematic Analytical Process
In our thematic analysis of narratives, we drew from the work of Owen (1984) and used three criteria (repetition,
recurrence, and forcefulness) to assist in the emergence of primary themes (see also Apker, Propp, & Ford,
2005). Specifically, the thematic analytic process included four steps. First, the 130 responses related to memo-
rable sexual experiences were extracted from the larger data set and organized into one Microsoft Excel sheet.
Second, we reviewed this data subset to locate frequent appearances of specific words and phrases (repetition)
across participant narratives. Third, we recorded how similar meanings were articulated through various articu-
lations (recurrence) from different participants. Fourth, we also took note of the power behind certain excerpts
that were emphasized through different codes (e.g., ALL CAPS), punctuation (!!!! or ???), or format (bold or
italics). The initial thematization process generated approximately 10 potential themes. At this juncture, we
re-engaged the data using these preliminary themes as conceptualized through a coordinated management of
meaning theoretical lens. Through this rigorous process, we were able to facilitate another level of analysis
2The open-ended self-descriptions that participants provided were coded in terms of different demographic variables. While each category
had a significant number of missing data, we do know the following
about the sample in terms of: age (29% under 20; 60% in their 20s; 10
unreported), gender (61% female; 26% male; 13% unreported); race/ethnicity (44% white, 26% black, 4% Hispanic, 4%, multiracia
l; 21%
unreported); and region (45% Midwest campus, 31% northeast campus, 24% southern campus).
3
A copy of the complete survey is available from the first author.
N. M. Swords et al.
5
whereby several key over-arching memorable experience-based themes could be identified.
4. Thematic Results
Our analysis revealed memorable narratives about sex that largely were limited to descriptions of speech acts
and episodes4. These memorable narratives cultivated from what the traditional interpretive approach would
place at the most basic levels of understanding, in which content descriptions were offered in a certain manner to
reflect a particular speech act, or a series of speech acts leading to an episode. Despite their brevity, at the core
of these narratives were various issues such as decision making, negative consequences associated with sex, and
positive outcomes of practicing safe sex. For instance, one 35-year-old heterosexual male from Michigan ex-
plained, “I developed critical thinking skills”, which placed decision-making and agency at the foundation of
this memorable narrative. One 19-year-old straight white male simply attributed “Watching porn, I guess”, to his
understanding of sex. Other participants described memorable sexual experiences where meaning was negoti-
ated at the speech act or episode level of understanding. These primarily centered on the negative consequences
of obtaining sexually transmitted infections or the result of pregnancy whereas others interpreted messages of
the positive results in being sexually active.
One Christian male offered a narrative centered on pregnancy: “Hearing that even with birth control can get a
girl pregn[a]nt! So me and my girlfriend now [wear] condoms every time we have sexual intercourse”. Similarly,
one 19-year-old white single male expressed the fear of pregnancy in his narrative, “My friends having kids at
the age of 16 scared the hell out of me”. Whereas narratives similar to these demonstrate speech acts centered on
unwanted pregnancies, others revealed obtaining sexually transmitted infections (STI’s) at the core of their nar-
ratives. “I really don’t know anyone that has gotten a STD or HIV but being a responsible person a condom is a
must to pro[t]ect from unplanned birth and STDs or HPVs”, described a 20-year-old heterosexual White Catho-
lic male from Michigan.
Other narratives unraveled a more optimistic understanding of sex, describing the positive consequences as-
sociated sex education and performing sex. One 19-year-old heterosexual white male from Massachusetts ex-
plained, “I just feel like education has made it an easy decision to have safe sex”, attributing positive outcomes
resulting from sexual education. Similarly one 21-year-old straight White male from Michigan stated, “In ele-
mentary school a presentation about teen pregnancies has always made me aware of safe sex”. For these indi-
viduals, certain speech acts or episodes created a positive understanding of sex and the outcomes of “safe sex”.
Other participants offered narrative that highlighted the pleasure associated with sex. “I remember the first time
I had sex. It was great. I ejaculated within two minutes”, described a 20-year-old Black male. These narratives
were primarily descriptive with little context.
The various memorable narratives above depicted meaning situated and limited to the speech act or the epi-
sode. Narratives expanded beyond the levels of speech act and episode depicted how levels of understanding can
shift and become more elaborate with larger frames of meaning-making. For example, an episode could be best
understood in the context of the relationship, or the self could be best understood in the context of the speech act.
Relationships between meaning and action rules constitute a reflexive relationship between various contextual
frames reflective of more elaborate structures.
4.1. Reflexive Relationships
Various narratives constitute a reflexive relationship between meaning and action. A loop metaphor emphasizes
the fluidity of contexts and depicts the analytical nature of meaning and action rules. In the traditional hierar-
chical version of CMM, “the act is understood in terms of the relationship, the relationship in terms of the epi-
sode, the episode in terms of the self, and the self in terms of the archetype” (Littlejohn, 2009: p. 200). Utilizing
the loop metaphor, however, demonstrates how communicators can shift amongst contexts within given differ-
ent situations. By providing CMM models that organize each level of understanding for selected narratives, this
section will preview how we have provided insight into the meaning making of a few select participant narra-
tives—each of which will demonstrate how meaning was situated in loops of CMM contextual frames.
The value of CMM’s loop model is clear in participant narratives that offer descriptions that reflect mean-
4The large number of narratives that reflected meaning-making at these basic levels
could largely be due to the survey question that was
broadly asked and did not require any specific length. Given the length of the survey and that the open-ended question about memorable e
x-
periences were one of the last items, it is not surprising that a majority of narratives were fairly brief (1 - 2 sentences).
N. M. Swords et al.
6
ing-making across contextual frames. This is evident in all of the memorable sexual narratives that we analyze
in this section, including the one featured below. For the participant below, a narrative where identity was un-
derstood in the context of the archetype was disclosed. As described by this 21-year-old heterosexual African
American male:
After growing up in a catholic grade school from kindergarten to seventh grade I transferred to a public
junior high school. After my first [day] I noticed right away the differences between a catholic and public
school. One image that changed my sexual life for the rest of my life before it even beg[a]n was seeing a
young girl around my age easily six months pregnant and I realized right away I did not want that to be
[associated with] me.
For this participant constitutive rules were associated at the archetype level in that the archetype established
meaning for how sexual values differ, within his example, from private school to public school (see Figure 1).
Transferring from a private school to a public school provided a different culture with different expectations and
norms regarding sex. This led to regulative rules that explicitly work to avoid pregnancy while still in school.
This narrative is unique in that it does not involve a personal sexual experience, but reflects on an observation of
the consequences of someone else’s sexual experience.
Several narratives associated within the level of episodes portrayed reflexive relationships among various lev-
els of CMM. While issues of male identity and masculinity were implicit in earlier analyzed narratives, the issue
was more explicit in other narratives. This was illustrated by one 21-year-old heterosexual man not in a rela-
tionship, who described one episode that was associated with identity or life script:
Yes, I have had sexual encounter before. I will tell the first time I had sex was my freshmen year in high
school. I was kind of nervous because I knew it was soon for me to lose my virginity one night after a party
I had went to. My girlfriend was a senior in high school obviously with way more experience than me. I
went over her cousins place, we kicked it in the living room for a hot second then started kissing. Soon af-
ter we took it to the next room. I came prepared that night with like 10 condoms! I have older brothers and
they always taught me to always keep condoms with me. As we were kissing she took her pants off and
told me to sit down because she was going to get on top of me. Knowing the big ego I had and for my first
experience with this whole ordeal, I told her to lay down and I would start everything off. I took my pants
off already aroused, put my condom on slightly nervous and started to have sex. That night I felt good
about myself lol.
For this participant, constitutive rules were informed by deeper contextual frames but enacted at the episode
level in that the episode established meaning for how he should behave (see Figure 2). The participant described
how he was not ready for sex, but came prepared to a party with 10 condoms. The episode taking place at his
cousin’s house after the party created rules of meaning associated with when performing the act of sex should
take place. This episode led to regulative rules influenced by his “ego” which coincides with the life script of
being a traditional, masculine man. When kissing and told to sit down because she was going to get on top of
Figure 1. CMM Model [Catholic and public school sexual
differences].
Figure 2. CMM Model [Male ego and first time having sex].
Archetype: Masculine understanding of “taking charge” during a sexual act
Life Script: Identity as a traditional masculine male
Contract: Older girlfriend with more sexual experience
Episode: First sexual experience
Speech Act: Taking more control during first sexual experience
Archetype: Teenage pregnancy/fatherhood is not valued
Life Script: Don’t have a child at a young age
Speech Act: Seeing young girl, similar in age, pregnant
N. M. Swords et al.
7
him, this male participant described how he told her to lay down as he would “start everything off”, describing
how his “big ego” influenced his actions during his first experience.
Other narratives demonstrated masculinity as essential to understanding sex. For instance, one twenty-some-
thing straight Caucasian Christian male explained:
I’m a male in my twenties. Growing up I was always interested in pornography and would watch it on pre-
miere TV whenever it was on. It introduced me to different things involving sex such as the act and the
typical procedure involved with a sexual situation. Once I became sexually active I would refer back to
what I had seen growing up and try to get my partners comfortable with what I wanted to do or try. I al-
ways wanted to please my partners by giving oral sex and turning them on. Then I would usually go into
intercourse. One time I experienced sex with a girl that orgasmed so much that she squirted. I had heard of
this before and seen it in porn but had never experienced it personally. I must say, it was very excit[ing]
and turned me on greatly! Knowing that I had given my partner such an intense orgasm was such a turn on.
From that point on I always strived to give my partners the same experience, not just for their satisfaction
but, for mine as well.
This narrative reveals understanding of this interaction was reached through five hierarchical levels of mean-
ing, with rules of meaning and rules of action situated in different levels of understanding, creating a loop of
meaning making (see Figure 3).
For this participant constitutive rules were associated at the archetype level in that a cultural artifact—por-
nography—established meaning for how he should behave. Once sexually active, the participant would refer
back to pornography to get new ideas to try with his partner. This lead to regulative rules of control influenced
by his masculinity, part of his identity or life script. Pleasing his partners in the way depicted in pornography is
described as this participant’s sexual objective, and the ability to control his partners’ bodily functions served as
the ultimate sexual experience for this male participant.
4.2. Logical Forces of Looped Narratives
Within this final analysis section we demonstrate the ways in which the participants created cognitive connec-
tions between rules of meaning and rules of action, a concept known as a logical force. At the heart of this con-
cept is the idea that individuals create different rules of meaning and action depending on the context of the
situation that feel “logically correct”. Given that every individual lives within various social spheres, many dif-
ferent “logics” of meaning and action are available. At times individuals can be in limbo over competing rules of
meaning and rules of actions.
Logical forces. For the participants of this study, different themes were found at the foundation of their narra-
tives that formed logical forces used to make sense of memorable sexual experiences. These themes include STI
protection and pregnancy avoidance, responsibility, and relationship status.
Several participants offered narratives that centered on STI protection and pregnancy avoidance. Some of-
fered how observations of others were used to form logical forces about STI prevention and pregnancy avoid-
ance. This was the case with one 22-year-old white male from Michigan who stated, “I’ve heard of kids who had
unsafe sex and got STDs also pregnant. So [I] always wear a condom! I don’t remember the people’s names”.
Others described education as the main factor contributing to their logical forces about STI prevention and
pregnancy avoidance. As described by one 21-year-old white male from Michigan, his logical force about preg-
nancy was cultivated during a school assembly, stating that, “In elementary school a presentation about teen
pregnancies has always made me aware of safe sex”.
Figure 3. CMM Model [Giving partners intense orgasms is the ultimate
satisfaction].
Archetype: Masculine norms associated with sex as depicted in pornography
Life Script: Identity as a masculine male
Episode: Sexual interaction with partner
Contract: My sexual satisfaction is tied to my partners’ sexual satisfaction
Speech Act: Female having “squirting” orgasm
N. M. Swords et al.
8
Other participants described personal experiences involved with STIs and pregnancy that formed logical
forces. One 20-year-old white male provided a narrative about a previous experience with a condom breaking
during sex and how that has impacted his sexual practices, disclosing, “During sexual intercourse when younger
the condom broke. I realized how serious the repercussions could be and made sure to be extra careful. Now I
am extremely cautious and my partner is now also taking birth control”.
Logical forces centering on the theme of STI prevention and pregnancy avoidance such as above represent a
coherent logical force in that the rules of meaning about unsafe sex leading to obtaining STI’s and pregnancy
prompted consistent rules of action to practice safe sex. A second clear theme that organically developed in our
analysis centered on responsibility.
Several participants provided narratives that placed a large importance on responsibility. This second theme
differs from the first theme in that these participants provided understandings about sex evolving around being a
responsible person, whereas those contributing to the previous theme were specifically concerned with preg-
nancy and STIs. For example, one 20-year-old male described the teachings he has received from his family
about not having sex until marriage:
I come from a Christian family and I have been taught since young to not have sex until marriage. I’ve been
taught that sex leaves a lasting impression on both parties and having sex with multiple partners can destroy
one spiritually. I decided to not have sex till marriage because I respect my parent’s teachings.
Similarly, another 20-year-old male from Texas attributes his understanding of sex to the sex education that
he received from his current partner, saying, “I’ve learned a lot from my current partner who is very passionate
about sex education. It has influenced me to be more responsible and encouraged me to help friends be more re-
sponsible”.
Narratives such as these focused on the importance of being a responsible person and prompted logical forces
between rules of meaning and rules of action. More specifically, these narratives represent contextual forces—
ways a communicator feels they must act in a given situation (Littlejohn, 2009). Rules of meaning about being
sexually responsible through teachings and experiences are consistent with rules of action to practice sexual re-
sponsibility.
4.3. Charmed and Strange Loops
The loop metaphor provides insight in how understanding can cultivate from the various levels of understanding
of CMM. The reflexive relationship between constitutive rules and regulative rules emphasize the systematic
nature of shifting contexts. Taking this concept one step further demonstrates the two different types of loops
that form to create understanding. As described earlier, a charmed loop is present when meanings and actions a
parallel to one another and (re)produce one another. In contrast, a strange loop is present when meanings and
actions seemingly contradict one another. In this section, we will provide examples of charmed loops and
strange loops to gain a better understanding of how various loop(ed) narratives had either consistent and (re)pro-
ductive rules of meaning and action or inconsistent and contradictory rules of meaning and action.
Charmed loops. Several participants provided accounts of memorable sexual experiences that demonstrated
charmed loops. Themes emerging from charmed loop narratives included various forms of responsibility, pleas-
ure, and masculine values. As one 20-year-old heterosexual male from Houston, TX offered, “I’ve learned a lot
from my current partner who is very passionate about sex education. It has influenced me to be more responsible
and encouraged me to help friends be more responsible”. For this narrative, constitutive rules associated in the
contract of learning about sex education through his partner has in turn led to regulative rules associated in his
life script of identity level of practicing safe sex and helping friends be more responsible with sex.
Other narratives provided more in-depth descriptions that led to the formation of charmed loops. For example,
a 20-year-old homosexual white male from Connecticut disclosed how his fear of getting AIDS has led to rules
of meaning and rules of action to prevent obtaining AIDS:
Ever since I came out it has been ingrained in my head to be careful about getting AIDS. Because of this, I
didn’t have my first sexual encounter until I was 17 years old. (Two years after I came out). I also didn’t
have anal sex until I was 19, because I was so fearful of contracting AIDS. To this day I still remain ex-
tremely fearful of AIDS and do not take anal sex lightly.
N. M. Swords et al.
9
For this participant, constitutive rules were interpreted within the speech act of coming out. In addition, being
told to take caution regarding AIDS become part of his life script as a young gay man. The messages within
these contextual frames led to several regulative rules: wait to have his first sexual encounter, remain extremely
fearful of AIDS, and not take anal sex lightly. These rules of action can be best understood in the participant’s
life script or identity level of understanding. A charmed loop exists between rules of meaning, as a young gay
man and rules of action in that he waited to have sex and remains quite cautious when engaging in sex as a way
to prevent obtaining AIDS.
Strange loops. In contrast to charmed loops that show consistency between rules of meaning and rules of ac-
tion, strange loops demonstrate the contradiction and inconsistencies that can exist within meaning-making
processes. Although still demonstrating a loop in that they emphasize the fluidity of contexts and depict the
analytical nature of meaning and action, these differ from charmed loops in that rules of meaning and rules of
action do not align. For example, as one Baptist 21-year-old racially mixed black male described an experience
involving a “promiscuous” woman and how it “turned him off”:
I had an experience with a girl I was introduced to about 4 years ago. She was very attractive but I was told
that she was promiscuous so I went along with it. We were watching a movie at her house and I noticed
how often she was itching her private areas. I totally was turned-off but I still got some oral from her. Ever
since that experience I became really cautious about who I have sex with, I have to at least have known you
for a while before jumping into bed with someone.
Within this experience, the narrative provides rules of meaning and rules of action that seemingly contradict.
The constitutive rules established involved being a promiscuous woman itching her private areas; something that
was a sexual turnoff. Given this meaning-making, a charmed loop would suppose that regulative rules would fa-
cilitate avoidance in terms of any sexual contact. Yet, this male participant explains that he still “got some oral
[sex] from her”. The rules of action cultivated from the experience involved sexual caution and knowing some-
one for a while before jumping into bed with them. The inconsistency between constitutive and regulative rules
reflects a strange loop; however, it also leaves open the possibility that the participant’s regulative rules involve
a perception that oral sex is safer than sexual intercourse.
Whereas the previous narrative centered on caution and knowing someone before engaging in sexual inter-
course, others were grounded with a need to meet some sort of masculine expectation. For example, a 22-year-
old African American male from Texas described a conversation between him and his father about sex which
led to him having sex as a way to avoid feeling like “an outcast”:
I remember having sex at the age of 17 not because [I] wanted [too] but because of a conversation [I] had
with my dad about w[h]ether or not [I] was active or not[.] [A]fter the disscussion [I] went and had sex be-
cause [I] didn’t want to feel like an outcast but mostly [I] did it because [I] wanted to [I] was extremely
nervous.
As with the previous narrative, this narrative depicts a strange loop between the rules of meaning at the con-
tract level and the rules of action at the speech act level, in that they seemingly contradict. Constitutive rules
about being sexual active were understood at the contract level between the man and his father. What it meant to
be sexually active or not was negotiated between the man and his father. It appears that what the participant took
away from the conversation with his father is that engaging in sex reflects a norm in masculine culture. After the
discussion, regulative rules about having sex to not feel like an outcast were then understood. Although he did
not have any desires to become sexually active at 17 years old, this participant had sex at age 17 as a way to be
accepted into some masculine norms regarding sex and sexual activity.
5. Discussion
Our study was designed to explore how male college students socially constructed memorable sexual experi-
ences generally, and how the meanings associated with these experiences influence current sexual practices. Our
data was comprised of self-generated narratives, those in which male participants described memorable sexual
experiences. Through a coordinated management of meaning theoretical framework, we explored how meaning
was constructed in both unidimensional (i.e., via speech acts and episodes) and multidimensional (i.e., reflexive
relationships, charmed/strange loops) contextual frames. Utilizing CMM’s loop model, we found how men’s
memorable sexual experiences were implicitly and explicitly informed through larger frames of cultural mascu-
N. M. Swords et al.
10
linity (i.e., through archetypes and life scripts). In addition our thematic analysis of participant narratives reveals
logical forces of both charmed and strange loops. Within this context, three themes emerged: Protection against
STIs and unwanted pregnancy, responsibility, and relationship status. While we acknowledge the polyvocality
of participant narratives (Lyotard, 1984), our findings provide valuable insight into the complexity of how men
socially construct meaning around sexual experiences.
A significant outcome of our study lies within the ways it demonstrates the ways that masculine archetypes
influence and inform the social construction of male sexual experiences. Through several CMM loop analyses,
narratives illustrated how their decisions about sex, as well as their role during sexual encounters, reflect nego-
tiations of larger values regarding masculinity. We focused on one memorable experience narrative, however,
future studies might find greater insight through analyses of multiple narratives describing memorable experi-
ences. As such, future research can add considerable depth to the existing literature by examining how current
behaviors are informed by clusters of memorable narratives that are oftentimes complementary and oppositional.
In addition to CMM, scholars interested in this line of research might draw from the concept of sensemaking as
articulated by Weick (1995). Grounded in both individual and social activities, sensemaking “involves turning
circumstances into a situation that is comprehended explicitly in words and that serves as a springboard into ac-
tion” (Weick, Sutcliffe, & Obstfeld, 2005: p. 409). Sensemaking occurs within a larger societal frame, and in-
corporating gender role theories—like those established by Eagly (1987) and Bem (1981)—would prove in-
valuable to understanding how individuals negotiate societal expectations and personal preferences (McCabe et
al., 2010). Specific research projects that explore how individuals make sense of multiple, sometimes competing,
memorable experiences about sex appear as potentially insightful and heuristically rich. Future research is
needed to further explore the salient factors, in addition to sex and gender, that inform memorable experiences
regarding sexual intimacy5.
Our study also lays the foundation for future research that reflects both theoretical, methodological, and prac-
tical value. A major contribution of our exploratory study of male sexual experiences to existing literature is the
productive ways in which we investigated the narratives of memorable experiences given the powerful ways in
which they serve as a template for understanding human life (Browning, 2009). We have used CMM to focus on
how men make meaning of their own sexual experiences, in the context of complimentary and competing con-
texts of understanding (Bruss et al., 2005). However, CMM is quick to point out that “communicators must
manage their own meanings and actions, while responding to the meanings and actions of others” (Littlejohn,
2009: p. 200). Our study focuses on men’s narratives of memorable sexual experiences, and provides valuable
insight into the perspectives that are part of their social worlds (Pearce & Pearce, 2001). While important in this
regard, the research is limiting in that it does not incorporate relational contexts through which meaning is given
to sexual experiences. Future research might consider collecting narratives from relational partners to explore
how the negotiation of meaning exists within social constructions that include self, other, and relationship. This
approach is consistent with a social construction approach given that people jointly construct their understand-
ings of the world (Berger & Luckmann, 1967).
Using a CMM loop model (Pearce, 2005) provided an opportunity to focus in on the functions that narratives
play in the creation of meaning and action. In this conceptualization, CMM acknowledges how the stories that
are told construct a world of meanings and actions; yet it also recognizes how narratives can never tell the entire
story at any given time (Littlejohn, 2009). Utilizing CMM as a practical theory (Pearce & Pearce, 2000), then,
can involve “an attempt to change the mode of storytelling to one that has more opportunities for good things to
happen” (Pearce, 2005: p. 48). We believe, as Littlejohn (2009) does, that “patterns of communication can be
changed and expanded and coordination achieved by telling and different stories” (p. 203). In the context of
men’s memorable sexual narratives, we wonder what might this look like—especially if practitioners could cre-
ate contexts where men make meaning of their sexual experiences with others who are negotiating masculine
values in ways that resist traditional conceptualizations (Anderson, 2010; Burleson, Holmstrom, & Gilstrap,
2005). What stories might they tell in an emotionally supportive environment? How might the nature and mean-
ings of these stories shift, and in turn alter their social constructions of sex, gender, and sexuality?
In regards to methodology, our study highlights the productive ways in which on-line surveys can engage a
large, diverse participant pool and collect anonymous, confidential data on a sensitive (if not taboo) topic such
5Within this particular analysis, we have focused exclusively on sex and gender within male narratives. However, in other analyses, we uti
l-
ize the large data set to engage the intersectionality of sexual memorable experiences based on gender, race, sexual orientation,
spirituality,
and regional location.
N. M. Swords et al.
11
as sex. While much of the data was frank, honest, and uncompromising, collecting via an open-ended survey
question also was limiting in that we did not have any opportunities to directly engage with participants, some-
thing that hindered our ability to ask follow-up clarifying questions6. Future research on sexual memorable ex-
periences, like that which we’ve outlined in this discussion section, would be wise to facilitate data collection
strategies that allow for extended exchanges that can provide greater depth and contextualization. Conducting
such research on-line (e.g., via personal or group chats) exists as a distinct possibility (see, for example, Grab-
ner-Kanter & Kaluscha, 2003). Engaging participants through communicative channels that foster trust and con-
fidentiality is crucial to maximizing the depth and richness of data.
6. Conclusion
We conclude with some brief comments regarding the practical implications of this line of research. CMM is “a
valuable resource for understanding, describing, and facilitating the development of new forms of communica-
tion called for by the challenges of contemporary society” (Pearce, 2005: p. 36). As a theory with practical ap-
plications, CMM analyses demonstrate how narratives can represent a crucial tool to assist in understanding how
individuals make sense of their sexual experiences. This understanding—of both self and others’ experiences—
is a salient factor in creating a healthy attitude toward human sexuality, something advocated by the World
Health Organization:
Sexual health is a state of physical, emotional, mental and social well-being related to sexuality; it is not
merely the absence of disease, dysfunction or infirmity. Sexual health requires a positive and respectful ap-
proach to sexuality and sexual relationships, as well as the possibility of having pleasurable and safe sexual
experiences, free of coercion, discrimination and violence (World Health Organizations, 2002, as cited in
Carpenter, 2005: p. 194).
Promoting a healthy attitude toward human sexuality must be a core objective within any contemporary sex
education efforts. While some sex education curriculum has proven success in delaying teen sex, a recent study
reported that outdated curriculum—including antiquated stereotypical thinking in terms of gender—are hinder-
ing their ultimate success (Wong, 2012). This shortcoming is reflective of younger generations negotiation, or
blatant rejection, of traditional masculine and feminine roles.
Within this research endeavor we sought out the narrations of college males to better understand how mean-
ings of sex are socially constructed. Using coordinated management of meaning (CMM) as a theoretical lens we
discovered multiple themes centered on rigid masculine values that participants referenced to construct mean-
ings of sex and gender. Understanding how individuals in the 21st century make meaning of their own sexuality
must acknowledge shifting attitudes regarding gender identity and expression. Without this type of recognition,
efforts to promote a healthy attitude toward sex will continue to fall short.
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