ABSTRAK Varietas unggul memberikan kontribusi nyata terhadap peningkatan produksi padi. Sumbangan penggunaan varietas unggul terhadap peningkatan produksi padi nasional mencapai 56%, sementara interaksi antara air irigasi, varietas unggul, dan pemupukan terhadap laju kenaikan produksi padi memberikan kontribusi hingga 75%. Penggunaan varietas unggul juga berkontribusi terhadap penurunan penggunaan pestisida. Namun, penggunaan varietas unggul di tingkat petani masih rendah. Beberapa faktor yang menghambat pengembangan varietas unggul ialah anggapan bahwa keunggulan varietas baru tidak sebanding dengan varietas yang ada, industri benih belum berminat mengembangkan varietas unggul, dan terbatasnya benih sumber untuk perbanyakan benih secara komersial. Tingkat komersialisasi varietas unggul dipengaruhi oleh produktivitas, kesesuaian mutu produk dengan selera konsumen, ketahanan terhadap hama dan penyakit, serta harga jual. Untuk mendukung percepatan adopsi varietas unggul padi, perlu kebijakan dalam bentuk peraturan daerah peningkatan produksi padi, jaminan sumber permodalan, penyediaan input terutama benih sumber, jaminan pemasaran dan harga jual gabah, kemitraan yang harmonis antarpemangku kepentingan, penguatan yang menarik hubungan dengan sumber informasi teknologi dan pasar output, reformasi, reorientasi dan revitalisasi kelembagaan petani, penguatan kelembagaan penyuluhan, serta pendekatan kepada tokoh masyarakat. ABSTRACT Improved varieties contribute significantly to the national rice production. Productivity improvement of improved varieties may deliver about 56% to the growth rate of national rice production, while the interaction between irrigation water, high yielding varieties and fertilizer contribute up to 75%. Improved varieties also assist in lessening the usage of pesticides. However, the use of improved varieties at farmers is limited. Some factors that led to the delaying development of improved varieties are its advantages are not comparable with existing varieties, the seed industry is not interested in developing improved varieties, and limited supply of seed resource for commercial seed production. Commercialization of improved varieties will be influenced by its superiority in terms of productivity, quality conformity with consumer needs, resistance to pests and diseases, and selling price. Some efforts are inquired to support acceleration of the adoption of improved varieties of rice, namely a touch of local government in terms of policy on local regulations to increase rice production, assurance to capital resources, assurance to input supply especially seed resources, marketing and attractive selling price, harmonious partnership between stakeholders, boost relationships with technology resources and market networks, farmers institutional reorientation and revitalization, strengthening of agricultural extension, as well as approach with community leaders.