... The characterization of racist appeals as fundamentally negative, implicit, subtle, and stereotype--referencing in nature (Caliendo & McIlwain, 2006;Huber & Lapinski, 2006;Hutchings, Valentino, Philpot, & White, 2004;Reeves, 1997;Slocum, 2001;Valentino, Hutchings, & White, 2002;Valentino, Traugot & Hutchings, 2002) had much to do with the prevailing sense that a dominant culture rendered such stereotype--based appeals as norm--violating. As such, attempts to subtly appeal to negative stereotypes for political gain in this way were seen as violations of democratic norms of political behavior (Jamieson, 1992;Kinder & Sanders, 1996). Many of these studies demonstrated that beyond violating democratic principles, implicit race-based cues actually influenced potential voters (Clawson, 2002;Domke, 2001;Gilens, 1996;Hurwitz & Peffley, 2005;Peffley & Hurwitz, 2002;White, 2007). ...