This chapter discusses the significance of this book by bridging ongoing debates across digital media, visual communication, and cultural studies. It discusses the intersection of these fields, emphasising the need to consider sociocultural perspectives when integrating new technologies, such as drones, into society. This introduction is pivotal in setting the theoretical framework, aiding readers in tracing the development of the book’s arguments. By exploring key concepts of mobility (Sheller & Urry, Environment and Planning A: Economy and Space, 38(2), 207–226. 2006) and mediation (Kember, S., & Zylinska, J., Life after new media: Mediation as a vital process. MIT Press, 2012), the chapter explores how mobile technologies contribute to reshaping visual media’s creation and perception in the contemporary digital landscape. Building on Pink’s (Doing visual ethnography. SAGE Publications, 2021) assertion that the analysis of visual objects must be contextualised, the discussion extends to theories of vision (Berger, J, Ways of seeing: Based on the BBC television series with John Berger; a book made. British Broadcasting Corp, 1997; Crary, J., Techniques of the observer: On vision and modernity in the nineteenth century (Nachdr.). MIT Press, 1990; Sturken, M., & Cartwright, L., Practices of looking: An introduction to visual culture. Oxford University Press, 2001). It focuses on the practices of looking and seeing, particularly how drones modify visual experiences and embed these within sociocultural practices. Furthermore, the chapter draws on the extensive literature on visual communication to explore the intricate relationships between visuals, vision, and associated practices (Mirzoeff, An introduction to visual culture (2nd ed.). Routledge, 2009; Mitchell, W. J. T., Picture theory: Essays on verbal and visual representation. University of Chicago Press, 1994, Mitchell, W. J. T., What do pictures want? The lives and loves of images. University of Chicago Press, 2005). This comprehensive theoretical grounding helps readers navigate the complex interactions between technological advancements and cultural perceptions throughout the book.