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Samadhi spa and wellness retreat: An Australian case study

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... Wellness and spa tourism is becoming increasingly popular with destination marketers offering a range of products including therapeutic landscapes (Wakefield and McMullan, 2005;Zhou et al., 2017). These retreats often have state-ofthe-art environmental settings and are well equipped with staff ranging from nutritionists, sports physiologists, and naturopaths whose combined expertise assist in co-creating healing and wellness experiences with customers (Ramkissoon, 2014). Meeting individuals' expectations and perceptions give a feeling of satisfaction and happiness which are orthogonal to quality of life Majeed et al., 2020a,b). ...
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Evidence of declining well-being and increasing rates of depression and other mental illnesses has been linked with modern humans’ separation from nature. Landscapes become therapeutic when physical and built environments, social conditions, and human perceptions combine. Highlighting the contextual factors underpinning this separation from nature, this chapter outlines three Australian case studies to illustrate the links between therapeutic landscapes, restorative environments, place attachment, and well-being. Case study 1, a quantitative study of 452 park users near Melbourne, Victoria, focuses on place attachment and explored the links between pro-environmental behaviour and psychological well-being. Case study 2, a small pilot mixed-methods study in a rural area of Victoria, explores the restorative potential of hands-on nature-based activities for people suffering depression, anxiety, and social isolation. Case study 3, a qualitative study of users’ experiences of accessing hospital gardens in Melbourne, highlights improved emotional states and social connections.
... Wellness and spa tourism is becoming increasingly popular with destination marketers offering a range of products including therapeutic landscapes (Wakefield and McMullan, 2005;Zhou et al., 2017). These retreats often have state-ofthe-art environmental settings and are well equipped with staff ranging from nutritionists, sports physiologists, and naturopaths whose combined expertise assist in co-creating healing and wellness experiences with customers (Ramkissoon, 2014). Meeting individuals' expectations and perceptions give a feeling of satisfaction and happiness which are orthogonal to quality of life Majeed et al., 2020a,b). ...
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Therapeutic landscapes encapsulate healing and recovery notions in natural and built environmental settings. Tourists’ perceptions determine their decision making of health and wellness tourism consumption. Researchers struggle with the conceptualization of the term ‘therapeutic landscapes’ across disciplines. Drawing on extant literature searched in nine databases, this scoping review identifies different dimensions of therapeutic landscapes. Out of identified 178 literature sources, 124 met the inclusion criteria of identified keywords. We review the contribution and the potential of environmental psychology in understanding tourist behavior to promote health and wellness tourism destinations in a post COVID-19 context. We develop and propose conceptual framework comprising: (1) perceived goodness of therapeutic landscapes, (2) health and wellness consumption, (3) COVID-19 pandemic perceived health and wellness risk, (4) place attachment (5) re-visitation. We propose measurement scales, discuss implications and major issues in the immediate and post the COVID-19 pandemic to inform future research.
... When customer relationship management strategies are applied in the right way, it can decrease the pressure that continuously loom over companies to recruit new customers (Rahimi et al., 2015). Clearly, hotel companies that are good at converting customer data into knowledge which is then used to build a personalized relationship with customers (Ramkissoon, 2014), are likely to create loyalty and reap higher profits in the long run. ...
... When customer relationship management strategies are applied in the right way, it can decrease the pressure that continuously loom over companies to recruit new customers (Rahimi et al., 2015). Clearly, hotel companies that are good at converting customer data into knowledge which is then used to build a personalised relationship with customers (Ramkissoon, 2014), are likely to create loyalty and reap higher profits in the long run. ...
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In recent years, the concept of customer relationship management (CRM) has undergone a major change from being a strategy that focused solely on establishing financial bonds with customers to one that promotes both transactional and interactional relationships with customers. This has given rise to a new form of CRM which is known as social customer relationship management (SCRM) or CRM 2.0. Hence, this study develops and proposes a conceptual model to address relationships between customer relationship management, social media technologies, customer engagement, positive word of mouth and brand loyalty. This paper brings significant contributions to hospitality CRM literature and marketing communication theory. It serves as a reference for hospitality practitioners who can derive insights on the potential economic advantage such as brand loyalty and consumer behaviour benefit in the form positive word of mouth; which can result from the effective implementation of a SCRM strategy.
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