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Abstract

When actors meddle in ontology The French geographic indications - the « Appellations d’Origine Contrôlée » - go again through a crisis. Since a long time, the « terroir » which they protect are polemical; it is suspected to be nothing but an imaginary construction. But this time, the vintners themselves denounce the permissiveness of its regulations: for them, terroir are something real, but its regulation has to be reinforced. This article analyses the different conceptions of terroir by « objective » sciences, vintners defending a renewal of terroir and the public administration. The authorities require that a public certification rest upon criteria defining the presence of terroir. Since objective sciences do not seem to be able to stabilize any list of such defining criteria, objective sciences are inclined to conclude to the illusory nature of terroir, a « pure » subjective or social construction. Yet producers – as well as their clients – do not experience trouble in evaluating the wines terroir quality. It even supports commercial qualitative differentiation strategies. Should we agree with the scientists and denounce the vintners and drinkers mistake? By analyzing how proof of terroir is implemented the article show that part of the controversy rests upon the ontology of the notion of terroir. For the administration terroir must be a “thing” which presence can be guaranteed by objective tests provided by science. For vintners it is a constantly produced and reproduced expression, impossible to definitively stabilize a priori and nevertheless evaluated ex post. In both cases the guarantee of the presence of terroir does not rest upon the same implementation of proof. The “thing” shaped objects are autonomous and predetermined. They can be observed from “outside” without enduring perturbations of their nature. On the contrary, “product”-shaped objects cannot be analysed independently from their elaboration process. They are the result of an a priori uncertain quest and do not fit into predefined criteria. The article follows in trying to make this difference and some of its consequences more precise: does it only resort to a philosophical hypothesis on the world nature? Are the two ontologies mutually exclusive? Do they require methodological precautions?

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Nous utilisons le paradigme d'espace public pour développer un point de vue l'historique sur les questions de vulgarisation et de communication scientifique, pour en cerner les enjeux, puis d'ouvrir des pistes d'évolution possible aux musées et autres lieux de communication scientifique et technique.
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Many French wines, and now other kinds of agricultural products, manifest the process of “patrimonialization” as a counterforce to the homogenizing trends in the globalization of world food systems. The appellation contrôlée (AOC) concept, which dates from 1935, is the oldest expression of that patrimonial process. In it, the characteristics of a place—the terroir—are used to gloss its legally protected, territorial definition on which hinge claims to a place-based product authenticity and, by extension, quality. AOC implementation, now with almost seven decades of experience in France, serves as the model to understand how the application of terroir to place has focused on land-use practice, wine definition, vinicultural tradition, and landscape preservation. A complementary process at work is product salience that establishes its individuality in an interactive expectation between producer and consumer. Fieldwork in the commune of Cassis (Department of Bouches-du-Rhône) in the South of France sorted the set of historical, environmental, and economic conditions to reveal the actual functioning of these two processes at a local level. Appellation Cassis contrôlée, the third oldest and one of the smallest AOC in French viniculture, comprises 180 ha of vineyards and fourteen wine growers. In this case, establishment of product authenticity has been a continuous process. Wine types have evolved in spite of the absence of real innovation; political territory has been used to define terroir; the discourse of quality depends heavily on the historic past; vineyards have acquired a community value beyond any productivity; and producers have defined and defended their territory to boost its prestige to themselves and their consumers. The key entity in the appellation is the lower winegrowers syndicate. Presumptive statements, promotional rhetoric, consumer desire, and the politics of local decision making have shaped this wine region far beyond its environmental associations.
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Terroir, the concept of an essential link between location of production and a specific quality attribute, is emerging as a contentious issue in trade negotiations and disputes. This issue is manifest through disputes and disagreements about appropriate protection of ‘geographical indications’ (GIs). This paper explores the differences in approach taken by the EU and the US towards GI protection, and illustrates the nature of the legal and economic arguments. The transatlantic dispute is spreading to other countries through the inclusion of GI protection in regional and bilateral trade pacts. It also has implications for the eventual conclusion of the WTO Doha Round negotiations, as the terroir issue arises in both the agricultural and the Trade-Related Intellectual Property (TRIPS) agendas, once again pitting the US and EU as protagonists. But there are signs of change in these positions as the GI system in the EU comes under review and producers in the US reconsider the possible advantages of location-based identifiers. These issues are important in a number of food sectors, and are likely to be persistent. They deserve more attention from practising applied economists than they have yet received.
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This essay considers the current importance of labels of origin for agro-food products as part of a biopolitics of food that relinks the local and global through an emphasis on place. The particular example of the French system of AOC labeling (appellation d’origin côntrolée) is explored in both directions, linking to the local through the concept of terroir, and linking to the global as intellectual property defined by the GATT and regulated by the WTO as a “geographical indication.” Embeddedness perspectives and conventions theory are suggested as fruitful avenues for understanding why labels of origin present a challenge to conventional agriculture. These theoretical perspectives also shed light on how origin labeled products administered by the state impact rural development through the processes of negotiation they engender. The French AOC request process is outlined and aspects of it analyzed in more detail to demonstrate how it opens market forms of justification to larger arenas of social scrutiny.
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481 p. Il serait moins difficile de situer Popper et son oeuvre s'il était possible, sans le trahir, de le rattacher à une école, à un courant de pensée établi... En outre, et malgré l'étendue de son influence, je ne pense pas que l'on puisse parler d'une école popperienne. Son œuvre ne constitue pas un système au sens habituel... Popper philosophe ne s'intéresse que fort peu en somme à la philosophie en tant que telle. En revanche, dès son extrême jeunesse, sa réflexion s'attache à tous les grands courants de pensée qui, au lendemain de la première guerre, parcourent l'Europe bouleversée. Formé aux disciplines mathématiques et physiques, le jeune Popper s'interroge d'abord sur la théorie de la relativité... Dans le marxisme et la psychanalyse il voit de grandes entreprises de la pensée jetant un regard nouveau et parfois pénétrant sur la société, sur l'histoire, sur l'homme. Mais il sent bien aussi... que le statut de ces puissantes idéologies... est profondément différent de celui de la Relativité... Le marxisme et la psychanalyse sont hors de la science précisément en ce que, et parce que, par nature, par la structure même de leurs théories, ils sont irréfutables. La théorie d'Einstein au contraire est réfutable, vulnérable à l'expérience; ... elle n'a pas été et ne-pouvait être prouvée. Le critère de démarcation (ou de falsifiabilité) a été à l'origine, il est demeuré au centre de l'épistémologie de Popper... C'est ce qui fait de ce livre, à mes yeux, l'un des rares ouvrages d'épistémologie où un homme de science puisse reconnaître, sinon parfois découvrir, le mouvement même de sa pensée, l'histoire vraie rarement écrite, du progrès auquel il a pu personnellement contribuer. De sa critique, minutieuse, rigoureuse autant que destructrice, émerge sa propre éthique politique, étroitement associée à son épistémologie de la conjecture, de la réfutation, de l'erreur corrigée. Pour Popper, la philosophie de l'action, comme celle de la connaissance, n'est pas un délire mais une sagesse. Sagesse fondée sur un acte de foi dans le pouvoir de la rationalité éprouvée et de la «mesure», comme aurait dit Camus; acte de foi délibéré et lucide en l'homme, pour qui il a cette admirable formule: «l'homme peut savoir, donc il peut être libre».