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POTENTIAL OF AFFILIATE MARKETING
The purpose of this paper is to critically examine, analyze and describe the concept of affiliate marketing activities. The article presents the theoretical and empirical research findings which would identify the factors of successful implementation of the concept, simultaneously identifying the reasons for constraining its usage. The main hypothesis is that present market offer of advertising space sellers doesn't reflect the expectations and requirements of sponsors (companies investing in e-promotion) in terms of the division of responsibility for the campaigns' performance.