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A Study on SEO Monitoring System Based on Corporate Website Development
Abstract
Along with the fast growth of network information, using search engines to search information has developed into an important part of one's life everyday. In current years, there is a research focus on the search engine optimization technologies used to rapidly publish business information onto the search engines by which higher rankings can be reserved. The present paper analyzes the impact of receiving and recording of search engines and ranking rules to get understanding of the features of search engine algorithms frequently used and proposes the optimization strategy for the development of a website. This system provided good performance in monitoring the skills of SEO of website, and provided the consistent information support for ongoing optimization on search engine and making search engine marketing strategy. With the problems, the paper place ahead design Methods for website optimization, and summed up the optimization strategies for website design.
... Ergi et al. (2014) [27] found out in their research that the loading speed, the low bounce rate, and the total traffic of a website have a positive impact on the ranking of a website. Kumar et al. (2011) [28] study the characteristics of the algorithms that the search engines use and they suggest an optimization strategy for websites. The application of the strategy was proved effective and gave information for even better ways of website optimization. ...
... Ergi et al. (2014) [27] found out in their research that the loading speed, the low bounce rate, and the total traffic of a website have a positive impact on the ranking of a website. Kumar et al. (2011) [28] study the characteristics of the algorithms that the search engines use and they suggest an optimization strategy for websites. The application of the strategy was proved effective and gave information for even better ways of website optimization. ...
... In comparison with other studies on the topic [26,28,29], we observe that the factors that are crucial despite the changes in algorithms are the quantity and quality of the backlinks and, to a lesser extent, the bounce rate and the SSL certificate. The importance of the quantity is confirmed by our study, but we did not have the means to check whether the quality of backlinks is important too. ...
The World Wide Web has become an essential modern tool for people’s daily routine. The fact that it is a convenient means for communication and information search has made it extremely popular. This fact led companies to start using online advertising by creating corporate websites. With the rapid increase in the number of websites, search engines had to come up with a solution of algorithms and programs to qualify the results of a search and provide the users with relevant content to their search. On the other side, developers, in pursuit of the highest rankings in the search engine result pages (SERPs), began to study and observe how search engines work and which factors contribute to higher rankings. The knowledge that has been extracted constituted the base for the creation of the profession of Search Engine Optimization (SEO). This paper consists of two parts. The first part aims to perform a literature review of the factors that affect the ranking of websites in the SERPs and to highlight the top factors that contribute to better ranking. To achieve this goal, a collection and analysis of academic papers was conducted. According to our research, 24 website characteristics came up as factors affecting any website’s ranking, with the most references mentioning quality and quantity of backlinks, social media support, keyword in title tag, website structure, website size, loading time, domain age, and keyword density. The second part consists of our research which was conducted manually using the phrases “hotel Athens”, “email marketing”, and “casual shoes”. For each one of these keywords, the first 15 Google results were examined considering the factors found in the literature review. For the measurement of the significance of each factor, the Spearman correlation was calculated and every factor was compared with the ranking of the results individually. The findings of the research showed us that the top factors that contribute to higher rankings are the existence of website SSL certificate as well as keyword in URL, the quantity of backlinks pointing to a website, the text length, and the domain age, which is not perfectly aligned with what the literature review showed us.
... This white limit technique includes original content writing with high quality keywords [17], important meta html tags, heading tags, inbound links or internal links that help search engines to recognize website structure.On page is an optimization step from the web side itself. The optimization in question is optimizing web pages with keyword and key phrases density, keyword format, keyword placement in content, anchor text, performance and document meta tags [18]. It can be said on page is a step to adjust web page content and key phrases or keywords to be searched for.Off Page is the opposite of On page SEO optimization, which is optimization that is done from outside the website. ...
... Increase inbound links (links from other sites that point to the website). The more quality the link that leads to the website, the higher the website's ranking on search engines [18]. ...
Currently, the use of Search Engine Optimization (SEO) has become a necessity to achieve better ranking results from Search Engines known as Search Engine Optimization, which is a collection of techniques for positioning a site so that it can be indexed by search engines and get a position in search engine results—result Pages (SERPs). Based on Globalstatistics data, there has been an increase in internet users in Indonesia who search for products through the search engine market, which has reached 97.38%. This study aims to increase the visibility of a website or multi-umah web page in search results to get a higher ranking on the SERPs in the search results. search results using white hat SEO by comparing on-page techniques and off-page techniques through descriptive qualitative methods, then analyzed using Google Search Console and Google Analytics tools to understand keyword performance, behavior, and customer interests on the umahmulti.biz.id website
... According to [3], SEO is a continuous process that helps the website in getting a better position on SERP. There are two types of SEO techniques on-page and off-page [4]. ...
... Backlink from another site to a page is considered as a vote by a search engine [3]. More backlinks do not necessarily mean good ranking. ...
Search Engine Optimization (SEO) plays a very vital role in the development of professional websites. There are some search engines available on the internet such as Yahoo, Ask.com, AOL.com, Baidu, and Bing. Among which Google is the most widely used search engine. Each search engine uses different SEO technique and algorithm, which not only forms the foundation of SEO but affects the position of a website in organic search results as well. As Google modify its algorithm about 500 or more times per year, the web design and internet also evolves dynamically because of changes in SEO techniques and algorithms. However, how well Malaysian universities websites are optimized for other search engines is questionable particularly the critical differences between search engine ranking techniques and algorithms. This research paper tends to answer these vital questions by proposing a comparative analysis of Bing and Google on some Malaysian universities website, analyzing their search engine optimization parameters and outcomes of using Microsoft Bing as compared to its primary competitor, Google.
... Based upon [3][4] [5], search engine optimization (SEO) can be considered as continuous process which helps web pages to be better positioned on SERP. One class of SEO techniques can be applied directly on particular web page (so it is called on-page SEO). ...
... Search engines count link to a page from another website as vote for that page [3]. More external links (or backlinks) does not automatically mean better ranking. ...
Search engine optimization is a important task in professional web site design. Google dominates the search engine market but there are others, namely Bing, Yahoo, etc. How well are web sites optimized for other search engines and is it worth a trouble? What are the main differences between search engine algorithms? This research paper tend to answer these questions by comparing Google and Bing. Research includes example study of Croatian news portals, analyzing their SEO parameters and results they get on a Google and its primary contender, Microsoft Bing.
... "Ecosia" gibi sürdürülebilir arama motorları, kullanıcı davranışlarını ve niyetlerini anlamak için Birleşik Kabul ve Teknoloji Kullanımı Teorisi (UTAUT) gibi teknoloji kabul modelleri kullanılarak analiz edilmiştir (Palos-Sánchez & ark., 2018). SEO, arama performansını artırmak ve potansiyel müşterilerin görünürlüğünü artırmak için web sitesi yapılarını, içeriğini ve stratejilerini arama motoru ilkeleriyle uyumlu hale getirmeyi içermektedir (Kumar & Saini, 2011). Sürdürülebilir kalkınma bağlamında arama motorları, sosyal arama motorları gibi yenilikçi yaklaşımlar aracılığıyla sürdürülebilir su yönetimini ve küresel sürdürülebilirliği teşvik etmede rol oynamaktadır (Reyes-Menéndez & ark., 2018). ...
Sürdürülebilir Kalkınmada Dijital Dönüşüm ve Yapay Zekâ Melike AYGÜN ÇAKIROĞLU Fatma ŞENER FİDAN Emel KIZILKAYA AYDOĞAN Akıllı Şehirler ve Yapay Zeka Asuman SAVAŞCIHABEŞ Dijitalleşme- Nasıl Hazırlanıyorlar? Almanya, Japonya, Güney Kore ve Çin Ahmet Fazıl ÖZSOYLU Dijital Gelişmeler Çerçevesinde Tarım Sektörünün Analizi Emine KILAVUZ Dijital Pazarlama Leyla LEBLEBİCİ KOÇER Kumru UYAR Sinem SARGIN Enerji Sektöründe Yapay Zekâ Uygulamaları Sevde ERTÜRK ÇETİNKAYA Gamze GENÇ Kamu Sektörü ve Yapay Zekâ Devrimi Serkan AKILLI Konaklama Ve Turizm Sektöründe Bulut Ağları ve Yeni Nesil Kablosuz Teknolojiler Soner TASLAK Nitelikli Eğitimi Sağlama ve Sürdürmede Yapay Zekânın Rolü Semra DEMİR BAŞARAN Sağlık Hizmetlerinde Dijital Dönüşüm Rukiye Nur KAÇMAZ Taşımacılık ve Lojistikte Yapay Zeka Burak KÜÇÜK Yapay Zekâ Alanında Temel Düzenlemeler ve BM Sürdürülebilir Kalkınma Hedefleri Bağlamında Afrika Kıtasına Bir Bakış Tamer SOYSAL
... The keywords contained must be relevant to the information presented. Kumar and Saini [7] state that SEO is the idea of developing a methodology for search engines, so that it can be used as an organic promotional tool to find information. Many well-known practitioners who have pursued the field of SEO, such as Neil Patel, Brian Dean, Felix Tarcomnicu, Jayson Demers, and Daniel Louis [8]. ...
the current era, people's interest in using the internet is getting higher, this is because internet media has become an informative tool that can be accessed at any time. In searching for information, internet users usually use search engines. One of them is Google, the most widely used search engine. To find information in the Google search engine, we must use keywords. With SEO technique the website will be easy to find. A website optimization based on keywords, its implementation using On-page SEO and Off-page SEO mechanisms. On-page SEO is changing web pages according to the target keywords. By paying attention to important elements such as meta title, meta description, heading tags, text format, alt text, content, robot.txt, and sitemap.xml. Off-page SEO is a method that is carried out outside the website, creating relevant backlinks to the targeted website. This method can make the website as an organic promotional medium that brings traffic. In this research applying the concept of SEO both On-page and Off-page, the results obtained that there was a significant increase in traffic and based on the results of using the User Acceptance Test (UAT) with five aspects of component quality, this SEO support system can help in analyzing the website and as many as 82.3% of respondents said that the system built was very good
... SEO is a set of processes, technique, or methodology that allow search engines to crawl, index, and understand the content of a website [12]. Therefore, the number of visitors to the website will increase and the search engine performance will be enhanced [3,[13][14][15]. According to [12,16], SEO is an activity carried out to optimize web pages in order to become more visible in search engine result. ...
Since the growing content on the internet exponentially, search engines have become the starting point for most websites. Search Engine Optimization (SEO) is a method for increasing the website ranking of the search engine results. Websites need to take SEO criteria into account in order to improve the performance of their search engines results and attract more users. This paper addresses the challenges faced by universities websites in Gaza Strip in terms of search engine results. Ten major universities in Gaza Strip included in our case study. Several SEO elements were used in qualitative and quantitative analysis. The quantitative analysis shows that the Domain Authority is low when compared with other related websites. This affected the ranking of these sites on the search engine. The Islamic University's website is ranked first by Alexa and Google Page Ranking, followed by Al Quds Open University, Al Aqsa University and the Palestinian University. The qualitative analysis showed that universities websites in Gaza face set of unique challenges for SEO. These challenges are Common
... The number and quality of external links is still recognized as SEO major ranking. With the continuous development of search engine technology, new tactics are required to improve optimization continuously and in a long-term (Kumar, 2011). ...
The implementation of cluster-based SME e-commerce systems is a stage after analysis and
design. However, although SEO could be operated and implemented, this stage cannot be regarded as perfect in
fulfilling the development of information system. It is still too risky for the continuity of cluster-based ecommerce business in the future. It is because the lack of control, maintenance and development managements
applied to e-commerce business with such cluster model. This study aims to develop and offer strategies of
control, maintenance and development of cluster-based SME e-commerce in order for the operation to
sustainably able to run and grow. These include regularly-updated contents of the website, more improved
privacy protection and cares for stakeholders, and continued increase of SEO ranking on the top level, for ease
of customers’ browsing activities. Meanwhile, the system control methods used include general control, ecommerce application control, access control to e-commerce systems, and administrative control with COSO
approach. In terms of maintenance, preventive, corrective and perfective maintenances are performed in a postimplementation model of development by means of prototyping. E-commerce Operating Standards and
Procedures are implemented so that e-commerce system can be effectively controlled and maintained to reduce
risks of its operations.
... R. Kumar and S. Saini proposed another framework gave excellent execution in checking the aptitudes of SEO of the site and gave the steady data backing to continuous streamlining on web site and making web site advertising methodology. With the issues, the paper place ahead plan Methods for website optimization and summed up the improvement methodologies for web composition [8]. ...
This chapter proposes an approach for product ranking with SEO (PR-SEO). PR-SEO is such a way with which all the product in an e-commerce site can get a rank. Search engine optimization (SEO) is now become one of the most useable technique because of the e-commerce business. With the development of technology, nowadays online shopping has become more attractive to all the users. To represent the product in front of all the user, search engine optimization (SEO) helps a lot by ranking the product. In recent few days, the search engine optimization (SEO) becomes more popular because of only the e-commerce sites. Now in this era of digital marketing, all the e-commerce sites are in a competition because of their profit for the product. For generating a new lead of organic traffic, all the e-commerce sites need to be available in the top search when a customer is willingly searching for it without this new lead of organic traffic will not be generated. This proposed product ranking with SEO (PR-SEO)mainly focuses on the SEO tactics for digital marketing as well as e-commerce sites.
... HITS divides pages into authority pages and hub pages. [17] The authors of [18] have proposed an algorithm "TrustRank" for the detection of link spam. It is based on an assumption that a good page points to a good page; they seldom point to bad pages (pages containing . ...
In this paper, we firstly discuss the step by step process to build a fully functioning full stack app and the technologies used while doing so. Following that, a research on various search engine optimization techniques is done for the deployed site of the app. Upon completion of the project and research, we arrived at the algorithm which showed the best results within a given time frame. It was concluded that Google page rank algorithm works the best in this case and also yielded positive results. With that we improved the ranking of our MERN stack application. We also implemented other common techniques for the search engine optimization of a site and have shown results for the same. The factor which significantly improved the ranking of our site was found to be generating more traffic. As the site traffic increased, the cPR score of our site also went up, which was also visible from the increase in the number of clicks.
... R. Saini (2011) paid attention to the clicks' popularity and considered them an essential factor in the website ranking for the search engine. The page popularity depends on regular clicks. ...
Purpose – to study website’s work and content of the travel agency on the example of the "Laspi" travel agency, identify its technical properties and offer methods to increase the web-resource leading position in the Yandex and Google search engines by performing SEO-analysis.
Design/Method/Research approach. Internet resources SEO-analysis.
Findings.The travel product promotion directly depends on the travel market participants' advertising tools' effectiveness, mainly travel agents. It is determined that one of the new technologies that increase the advertising effectiveness, in particular via the travel agencies’ web resources, is SEO-technology. The authors Identified technical shortcomings of its operation, mainly related to search queries statistics, the subject site visits, the semantic core operation, the site improvement, the site increasing citation, and the number of persistent references in the network. It is proved that updating site development, changing its environment, analyzing user behavior, namely the Og Properties micro markup, updating HTML tags, analytical programs placing, iframe objects selection, and other activities, increase the content uniqueness. As a result, search engines scanned the site, and the search results took first place for the positions essential for the web resource.
Originality/Value. The leading positions increasing mechanism application, website operation optimization allow search engines to bring it to the TOP of the most popular travel sites.
Theoretical implications. To optimize the web resource operation, a mechanism for improving its leading position is proposed that includes three steps: the general website characteristics of marketing, SEO-analysis, recommendations provision.
Practical implications. The research is practical in improving the site’s technical operation and increasing its leading position in Yandex and Google search engines.
Research limitations/Future research. Further research aims at the site further analysis after making the proposed changes to its operation.
Paper type – empirical.
... At the point when a visitor clicks a website from SERPs, search engine will offer some certain value. Be that as it may, don't attempt to replicate clicking without anyone else website, because the clicks from a solitary IP will be checked just once [7]. ...
PageRank is the technique used by Google to decide importance of page on the web. It considers all received links to a page as votes for PageRank. But if these votes from different sources weighted equally, this will main to wrong result. Thus, votes from different sources are weighted according to PageRank of voting page and number of links that voting page contains. Internet is the term which is known by everyone in this world. It is the fastest growing sector. All of us are consumer of it either as commerce, industry & individual. Search engine optimization is a technique which is used in the internet. We can say that it is a process of finding our desired result. Google is one of the known search engine. How can any web page on Google and how to rank your page with the help of tools and show your page on any search engine on the Internet such as Google, Bing, yahoo, and ask and some search engines Also, there are some search engines that also show their page in the search results page of the website on these search engines, so we use search engine optimization? We all use it in our daily life, how it works, without this knowledge. In this paper, we study how search engine optimization awakens and which tools are used and based on which algorithm it is based on.
... At the point when a visitor clicks a website from SERPs, search engine will offer some certain value. Be that as it may, don't attempt to replicate clicking without anyone else website, because the clicks from a solitary IP will be checked just once [7]. ...
PageRank is the technique used by Google to decide importance of page on the web. It considers all received links to a page as votes for PageRank. But if these votes from different sources weighted equally, this will main to wrong result. Thus, votes from different sources are weighted according to PageRank of voting page and number of links that voting page contains. Internet is the term which is known by everyone in this world. It is the fastest growing sector. All of us are consumer of it either as commerce, industry & individual. Search engine optimization is a technique which is used in the internet. We can say that it is a process of finding our desired result. Google is one of the known search engine. How can any web page on Google and how to rank your page with the help of tools and show your page on any search engine on the Internet such as Google, Bing, yahoo, and ask and some search engines Also, there are some search engines that also show their page in the search results page of the website on these search engines, so we use search engine optimization? We all use it in our daily life, how it works, without this knowledge. In this paper, we study how search engine optimization awakens and which tools are used and based on which algorithm it is based on.
... This work is perfectly adapted to design a SEO process, as the content writing is the basis of a good optimization. [20] ******* * * * Bucea [21] ******* * * * Cui [22] ******* * * * [11] ******* * * * Curran [6] ******* * * * Duk [23] ****** * ** * Dye [17] ******* * * * Hui [24] ******* * * * Kalaivani [25] ******* * * * Khan [26] ******* * * * Killoran [27] ******* * * * Knezevic [28] ******* * * * Kumar [29] ******* * * * Kumar [30] ******* * * * Malaga [18] ***** * *** * Malaga [15] ******* * * * Parikh [31] ******* * * * Saberi [32] ******* * * * Shi [33] ******* * * * Singh [34] ******* * * * Soleimanian [35] ******* * * * Spais [36] ******* * * * Swati [19] ******* * * * Vadivel [37] ******* * * * [3] ******* * * * Yunfeng [38] ******* * * * Zhao [39] ******* * * * refers to experiments. These types of papers gather data from experiments in order to expose phenomena and observations. ...
Search Engine Optimization (SEO) is the process of improving a website’s position in the Internet search engine results. Firstly, this paper, by using an engineering meta-model, analyzes a range of different approaches discussed in the literature into a meta-model. This meta-model explains the key differences, and illustrates the relationships between them. Secondly, by clarifying the links between different models, the meta-model proposes to consider the SEO as a process to be designed rather than as a “combination” of techniques. This process has to integrate different models with the aim of improving and optimizing the SEO. Thirdly, two approaches are infered from this meta-model, and have been applied in a real situation. The results show that website ranking can be variable and fluctuating during the SEO process. It has to be an adaptive process which should be assisted by intelligent models and tools integrated in a holistic approach.
The Internet has become a daily part of our lives. Today’s most of the businesses are online. Internet businesses and marketing are going to be a future in the upcoming days. Now Search Engine Optimization (SEO) makes a big impact on online companies by affecting their websites. So, being ranked in the Google search result is too important to boost the company's growth. This research paper analyzes what factors impact websites to rank in Google search results. This paper makes us maintain the contents of our website and provides a clear idea of how the contents of the website are ranked in Google search results. For the large growth in internet business, organic traffic with organic search clicks is important. Out of the entire thing, our website's design structure is too much more important than how much user familiar is with our site.
Search engine optimization popularly called SEOs, describes a strategy that will help the company to brand and give a new direction to build content development and it creates a great user experience. Minor modifications in the websites can bring incremental improvements and it will help noticeable impact on search appearance and page experience to the users with great experience and performance in organic search results. With the changing user behaviour and user navigation, patterns are shifting to use online platforms because of data availability and influence of new technologies and online practices. Technologies create a good value exchange, and social media are given an opportunity to interact among people in which they create, share, exchange knowledge, information and new ideas in virtual communities and networks through user generated contents. This study tries to identify the various techniques to improve website ranking in search engine results thereby improving the visibility of the website. It also analyses the various SEO activities performed by each Industrial website. The main objectives of this research are a) To analyze SEO parameters of different industry web site using Search Engine Optimization Techniques. b) To identify and classify various techniques that can improve website rankings in organic search engine results. c) To examine the factors that determine the relevance of a web page in connection with the search query. The research attributes are SEO strategy, Tactics Adopted, Total amount spent in independent and dependent nature variables which are ranking in primary page, return on investment (ROI) and customer or user leads. The data was crawled from the KOREA REVIEW OF INTERNATIONAL STUDIES
This research was conducted to find out how to optimize the website in aqiqah services in Nurul Hayat Surabaya. This is because, now digital marketing, and e-commerce become one of the demands of technological advancements.In this study, researchers used qualitative descriptive research methods. This method is used to research in depth the optimization activities of the website in aqiqah services in Nurul Hayat Surabaya. Researchers use data collection techniques by conducting interviews, observations, and documentation. In this study, researchers have obtained the results that is. First, Aqiqah Nurul Hayat website applies the concept of userable. Thus, the type of website used is a commercial website with a simple, lightweight, and informative design. Second, Aqiqah Nurul Hayat uses survey methods to measure and know the effectiveness of the methods used. Third, Aqiqah Nurul Hayat prioritizes the use of SEO in the process of optimizing its website.
Topological index is the molecular-graph-based structure descriptors. Computational chemistry is a discipline in which we use mathematical approaches for the computation and simulation of molecular behaviour or properties. Detour index is one of the topological index in the collected works of computational chemistry. In this article the authors have computed detour index of join of certain graphs.
In computational chemistry, numbers programming certain structural skin appearance of normal molecules with derivative as of the parallel molecular diagram are called the graph invariants otherwise topological indices. In QSAR and QSPR learn, topological indices be utilized to estimate the bioactivity of substance compound. The Sanskruti index is one among them. This index has a very excellent connection with entropy of octane isomers. In this present study we find the Sanskruti index of certain silicate structures.
A cart-pole system is a highly nonlinear as well as an unstable system, which can be utilized as a benchmark system for the testing and designing purposes of different control efforts and it is the widely used application of control system and robotics. For getting the stability of cart-pole system Linear Quadratic Gaussian optimal control problem is formulated which is based on the design of state observer. According to the principal of separation of the problem, at the beginning the control law is generated just after solving ARE using Schur Decomposition to design a controller, which is totally based on principal of state feedback and the point of time comes when all the states of the system can not be measured at the same time there is a presence of process noise as well as measurement noise, optimal state estimator (i.e. Kalman Filter) is made for cart-pole system. Robust H∞ controller has been designed using plant augmentation with weighting functions for the system to carry out the frequency domain analysis of the given system. The simulation results reveal that the controllers can stabilize the cart-pole system at the same time it eliminates noise presents in the system and makes the system robust. Numerical experimentation has been carried out to compare the different approaches.
In the study we apply multiple regression analysis to finding out the Google search engine ranking factors. We describe the essential criteria of search engine ranking. The result will be helpful for users to let their websites be shown on Google search top. We choose one set of 20 specific keywords related to one kind of product to get the websites ranking of each keyword on the first three pages of Google as our samples. The result shows URL length, backlink anchor text, keyword appearing in h1 tag, low related keywords and external links which show significant difference, as the major factors to affect the website ranking. To prove the model is applicable on other products, we choose another product to do multiple regression analysis again, and the result is the same.
In this paper we will analyze approaches and techniques to online promotion of electronic business models using different tools, including search engine marketing, online advertisements and other methods of generating visitors to a website. In this paper following factors are analyzed: online promotion techniques, search engine marketing activities, search engine optimization, search engine search engine inclusion, on-page optimization, external linking and paid search marketing.
With the rapid development of Internet, search engine has gradually become almost the chief tools for obtaining network resources. In order to make our own website searched by search engine and rank ahead of others, meanwhile trying to pass marketing information to the users as much as possible, more and more enterprises adopt the method based on search engine optimization (SEO) to implement search engine marketing (SEM). Besides, in order to help enterprises to monitor the SEO performance of website, and constantly enhance overall competitiveness of website on the Internet, we proposed a SEO monitoring strategy based on keywords & links by use of .NET technology framework and showed the monitoring results intuitively to users. Accordingly, we constructed a SEM network platform with the feature of high performance, high reliability, high accuracy, security and convenient. The development trends of SEM and the international situation in the future have been taken into full account when we designed and constructed this monitoring system. This system provided good performance in monitoring the ability of SEO of website, and provided the reliable information support for ongoing optimization on search engine and making search engine marketing strategy.
Along with the rapid growth of network information, using search engines to search information has become an integral part of one's life everyday. In recent years, there is a research focus on the search engine optimization technologies used to quickly publish business information onto the search engines by which higher rankings can be kept. The present paper analyzes the impact of receiving and recording of search engines and ranking rules to get understanding of the features of search engine algorithms commonly used and proposes the optimization tactics for the development of a website.
In order to activate the development of web2.0 site, SEO (search engine optimization) is discussed according to the problems the Web2.0 site now facing. With the problems, the paper put forward design Methods for Website optimization, and summed up the optimization strategies for Website design.
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