In this study we use depth interviews and interpretive analysis to examine the experience of divorce from a consumer behavior perspective, and in so doing, we extend recent consumer research on role transitions and add a new and formerly neglected dimension to extant scholarship on divorce. We begin with a discussion of prior research on divorce and its likely implications for consumer behaviors. Following a discussion of the research method, we present findings suggesting that acts of disposition, acquisition, and consumption are not only altered by divorce, but that they also play key roles in the complex interplay of human emotions and relationships.