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Situating Ghana’s new media industry: liberalization and transnational entrepreneurship

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Jamaica and Ghana approached audiovisual liberalization in different ways. This chapter examines the commercialization of television in Ghana as it moved from public service broadcasting to commercial broadcasting in Jamaica to television-as-enterprise. The seven characteristic CCI changes were identified across cultural and creative sectors due to commercialization—commerce, creative work, convergence, conduits, content, copyright and consumption. These are the units of analysis used to explore the specific transformational factors from television as institution to audiovisual subsector of the cultural economy in Ghana between 1997 and 2017 and up to the end of the decade of the millennium. This chapter examines changes in four of those—commerce, copyright, convergence and conduits.
Chapter
With the change from public service to commercial television, Jamaican television practitioners were faced with a new concept—television as business. While the Jamaican government divested itself of its public service broadcaster, the JBC, Ghana kept the GBC intact but marketized many functions. That cushioned the jolt to the new market change could have brought. Additionally, amid the commercial changes, over time Ghana’s centuries-old cultures of cooperation and propensity for family-in-business caused the African nation to begin to approach the competitiveness of liberalization differently. This chapter continues to trace the trajectory of transition of the Ghanaian audiovisual sector. It examines the processes used, structures established, methods engaged, philosophies that inspired, structures adopted and activities undertaken by audiovisual professionals to complete their jobs of work—the creation of content for consumption. Like for Jamaica, understanding these changes in the AV subsector provided insight into the unique characteristics of the subsector itself; thematic clues that assist in addressing endemic challenges. Three of the seven characteristic changes used to describe the specific transformational factors from television institution to audiovisual subsector of the cultural economy in Jamaica and Ghana between 1997 and 2017 are examined in this chapter—creative work, content and consumption.
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In this chapter the years 1989 and 1997 are identified as milestone years for changing global economic systems. A series of developments in different places align in ways that have lasting significance; around which several changes in civilization as we know them seem to coalesce in time and space (Flew, Digital communication, the crisis of trust, and the post- global, Communication Research and Practice, https://doi.org/10.1080/22041451.2019.1561394, 2019: 1). These eras of present periods of “psychic centrality” (Hickling et al. “Psychic centrality: reflections on two psychohistoriographic cultural therapy workshops in Montreal”. Transcultural Psychiatry 47(1): 136–158, 2010) mark significant global zeitgeist shifts. These periods provide clear indicators of change through which the changes in television in Jamaica and Ghana are examined. In Jamaica and Ghana, cases were being made for the divestment of public service broadcasting. In 1997 the Jamaican government divested itself of the Jamaica Broadcasting Commission as part of a complete broadcast liberalization process. Ghana’s government retained the Ghana Broadcasting Corporation, but liberalized the broadcast sector in other ways as outlined in this chapter.
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