International Research Journal of Finance and Economics - Issue 60 (2010) 51
In this research study, customer satisfaction has been taken into account which is a very important
element for the success of any business. Our study can practically be used by telecommunication
sectors in creating customer satisfaction.
1. We suggest that by making customers feel satisfied, by establishing good relationship with
customers through efficient customer services would lead toward brand loyalty and simply by
keeping the price fairness of services compatible a firm can establish long term profitable
relationship with customers.
2. Our findings can be practically implemented on service firms and apart from that those business
which give due importance to relational marketing. We suggest managers of such firms to have
belief in “best customer services and price fairness” for success and growth of business or in
making customer satisfied.
3. Our framework suggest the central importance of customer satisfaction in telecommunication
sector that how it should be created among customers and how to get benefits out of it. That
would practically help out telecom sector for making customer satisfied, happy and loyal by
making customer feel valued.
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Electronics and Telecommunications Research Institute, School of Business, Information and
Communications University, Yusong-gu, Hwaam-dong, Taejon 305-348, South Korea.