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Setting the Context for Understanding

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Article
When people read silently, they unconsciously translate what they read into a speech-like code that facilitates word identification and the creation of meaning. This article examines that phenomenon - known as silent speech - based upon the published research of cognitive psychologists and psycho-linguists. The author develops a phonological model of reading based upon published results of experimental investigators to determine the relationship between cognition and silent speech. The author then applies the model to technical communication. The applications include the use of punctuation, pronouns, and abbreviations, as well as introducing new words, writing to satisfy the speech instinct, cultivating a human voice, and revising technical documents.
Article
The rhetorician Longinus advises writers to “transport”; their readers by aligning the readers’ perspective with the writer's. The methods for transport are five “fountains”;: high thought, emotional appeals, figures of speech, notable language, and arrangement. This essay develops a Longinian concept and methodology for technical communication by comparing his ideas to current scholarship and then applying them to two technical texts. It shows how and why technical writers employ stylistic elements to achieve transport.
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