Aloha Ahoy: Tourism and Nostalgia at Honolulu Harbor

To read the full-text of this research, you can request a copy directly from the author.


Every year over six million tourists arrive in Honolulu making the island of O'ahu the place in the world with 'the greatest number of tourists per square mile' (Wilson and Dissanayake, 1996, p.7). Out of that staggering number, 230,495, or 3.6% of the state of Hawai'i's total number of annual visitors, were out-of-state cruise ship passengers in 2003. In a move to profit from the arrival of these passengers, the harbor's $100 million, 200,000-square-foot Aloha Tower Marketplace carefully stages a 'Boat Days Again!' arrival, which emulates the spontaneous Boat Day, or Steamer Day, festivities of the 1920s, 1930s, and 1940s when cheering crowds would greet luxury liners arriving from the U.S. mainland. Today, tourism at Honolulu Harbor is structured around a nostalgic vision of Boat Day and Hawai'i's pre-statehood history in general. 1 Nostalgia works as what Kenneth Burke calls a 'terministic screen' (1968, p.50), that is, as a filter that enforces a principle of continuity between the present and the past by ignoring disruptive and ideologically ambiguous events like the overthrow of the Hawaiian monarchy in 1893, the decimation of the indigenous Hawaiian population, and the inglorious arrival of tens of thousands of indentured Chinese, Japanese, Korean, and Philippine laborers destined for Hawai'i's sugar cane and pineapple plantations. Instead, nostalgia sustains touristic myths about Hawai'i as an uncomplicated holiday destination. In the present-day Boat Day welcoming rituals, a particular aspect of this nostalgia, namely the longing for the exclusive world of the affluent travelers aboard luxury liners, is asserted as a collective desire for the upper-class tourist experience associated with the interbellum period before air travel made Hawai'i affordable for middle 1 Hawai'i became the 50 th U.S. state on August 21, 1959.

No full-text available

Request Full-text Paper PDF

To read the full-text of this research,
you can request a copy directly from the author.

... Campaigns celebrating a) social cohesion (ex. "Imamo se fajn" -"Together we are great", 1996) and b) "nostalgic" (Mollegaard, 2005) atmosphere (ex. "Dobrodošli doma" -"Welcome home" 1998; 1999; 2000) indirectly corroborate this presumption. ...
Full-text available
This article examines the development of Slovenian competitive identity over the past twenty years through marketing and political perspective. An inception and evolution of a destination brand is considered. The coincidence between the release of Slovenian new brand identities and decisive political steps Slovenia undertook between 1990 and 2007 is analysed in order to show a mutual interdependence between destination branding and political marketing. Since Slovenia started to develop a competitive identity of the country while still in the Socialist Federal Republic of Yugoslavia, it is argued that this was done in order to promote its independence from Yugoslavia. Furthermore, changing of the brand identity occurred whenever a process of the accession to the European Union would reach a decisive point. Therefore, the development of the Slovenian competitive identity after independence was closely coordinated with political aspirations of the country to integrate into the European Union. The conclusive stage of competitive identity development coincides with inclusion of Slovenia into the Schengen and Euro zones. Such a coincidence strongly corroborates a hypothesis that there has been close interdependence of touristic and political marketing during past two decades. Finally, it is suggested that the Slovenian case of destination brand management is unique in new Europe and that it should be evaluated with regard to other relevant destination branding practices in the new Europe and the world. © 2016 Institut za društvena istraživanja u Zagrebu-Institute for Social Research in Zagreb Sva prava pridržana-All rights reserved.
Full-text available
Festival marketplaces have been developed in many cities of the United States under public-private partnerships as a means to promote urban revitalization in historic downtowns, and especially on waterfronts. While some critics have welcomed the return of public life and collective narratives in these new retail landscapes, others have lamented their exclusionary nature, ideological manipulations, and formulaic aesthetics. This paper critically examines these claims and argues that festival marketplaces are profoundly ambivalent places, which in their rhetorical commitment to Utopian values of urbanism open up opportunities for urban politics that both critiques ignore. This is demonstrated through a review of four archetypes of ideal urbanness that are reproduced in these forms, namely public space, the marketplace, street theater, and the waterfront. The archetypes are articulated through powerful narratives of nostalgia, and I draw on Walter Benjamin to argue that the festival marketplace is a dream-house of contemporary consumer capitalism.
Mark Twain's humorous account of his six years in Nevada, San Francisco, and the Sandwich Islands is a patchwork of personal anecdotes and tall tales, many of them told in the "vigorous new vernacular" of the West. Selling seventy five thousand copies within a year of its publication in 1872, Roughing It was greeted as a work of "wild, preposterous invention and sublime exaggeration" whose satiric humor made "pretension and false dignity ridiculous." Meticulously restored from a variety of original sources, the text is the first to adhere to the author's wishes in thousands of details of wording, spelling, and punctuation, and includes all of the 304 first-edition illustrations. With its comprehensive and illuminating notes and supplementary materials, which include detailed maps tracing Mark Twain's western travels, this Mark Twain Library Roughing It must be considered the standard edition for readers and students of Mark Twain.
Ngugi describes this book as 'a summary of some of the issues in which I have been passionately involved for the last twenty years of my practice in fiction, theatre, criticism and in teaching of literature. North America: Heinemann; Kenya: EAEP
Om kulturens rolle i det 19. århundredes og det tidlige 20. århundredes kolonipolitik.
The Tourist Gaze, Third Edition restructures, reworks and remakes the groundbreaking previous versions making this successful book even more relevant for tourism students, researchers and designers in the new century. The tourist gaze remains an agenda setting theory, incorporating new principles and research. Packed full of fascinating insights this new edition is fresh and contemporary, intelligently broadening its theoretical and geographical scope and providing a nuanced account which responds to various critiques.The book has been significantly revised to include up-to-date empirical data, many new case studies and fresh concepts. Three new chapters have been added which explore photography and digitization, embodied performances, risks, and alternative futures.Innovative and informative, this book is essential reading for all involved in contemporary tourism, leisure, cultural policy, design, economic regeneration, heritage and the arts.
Honolulu. Crossroads of the Pacific. Columbia: University of
  • E D Beechert
Beechert, E. D., 1991. Honolulu. Crossroads of the Pacific. Columbia: University of South Carolina Press.
Hawaiiana. The Best of Hawaiian Design
  • M Blackburn
Blackburn, M., 1996. Hawaiiana. The Best of Hawaiian Design. Atglen, Pennsylvania: Schiffer Publishing Ltd.
Hawai'i at Play. Images of a Bygone Era
  • D Brown
Brown, D., 2003. Hawai'i at Play. Images of a Bygone Era. Honolulu: Watermark Publishing.
Hawai'i Dreamin''. Spirit of Aloha. The Magazine of Aloha Airlines
  • D Brown
Brown, D., 2004. 'Hawai'i Dreamin''. Spirit of Aloha. The Magazine of Aloha Airlines, July/August, pp.56-59, 64-65.
O'ahu's Price Index Up 3.3%
  • S Hao
Hao, S., 2005. 'O'ahu's Price Index Up 3.3%', 24/02/05.
Honolulu. Sketches of the Life Social, Political, and Religious in the Hawaiian Islands From 1828 to 1861
  • L F Judd
Judd, L. F., 1928. Honolulu. Sketches of the Life Social, Political, and Religious in the Hawaiian Islands From 1828 to 1861. Honolulu: The Honolulu Star-Bulletin.
Alice's Visit to the Hawaiian Islands
  • M H Krout
Krout, M. H., 1900. Alice's Visit to the Hawaiian Islands. New York: American Book Company.
Tourism in the Pacific. Issues and Cases
  • L Minerbi
Minerbi, L., 1996. 'Hawaii', in C. Hall and S. Page (eds.), Tourism in the Pacific. Issues and Cases. Boston: International Business Press, pp.190-200.
Then There Were None
  • M H Noyes
Noyes, M. H., 2003. Then There Were None. Honolulu: Bess Press.
Sukiyaki on the Kona Coast
  • M Sarton
Sarton, M., 1959. 'Sukiyaki on the Kona Coast,' in A. Grove Day and C.
The Magazine of Aloha Airlines
  • Aloha Spirit Of
Spirit of Aloha. The Magazine of Aloha Airlines. July/August, 2004.