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Baozou manhua (rage comics), Internet humour and everyday life

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Abstract

Wang Nima launched baozoumanhua.com in 2008 to introduce rage comics (Baozou manhua) to China after noticing its popularity in the USA. The emergence of Baozou manhua signifies a new form of expression for ordinary netizens where they move from simply being consumers of comics to producers, combining image and text in a humorous way and distributing them via a wide variety of communication tools. This paper examines how the genre of Baozou manhua enables Chinese netizens to vent about their everyday experiences and frustrations of daily life. It also explores how computer software technology and the Internet have influenced contemporary Chinese visual humour by focusing on the baozoumanhua.com Internet community. Although Baozou manhua is an Internet phenomenon emerging from the specific sociopolitical context of contemporary China, examining this form of expression not only sheds light on popular online culture in China and the issues Chinese netizens grapple with but also provides an understanding of how digital visual culture changes across time and space as North American rage faces circulate around the world and garner new meaning after being appropriated and reinterpreted in the ‘interpretative community’ of Chinese cyberspace.

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... Others disagree: this linguistic or semiotic resistance in vogue among people living under a repressive government is essentially "slacktivism" that indulges netizens in online defiance at the expense of meaningful, engaged activism in the real world, which will eventually lead them to inadvertently support both the state and the market (Morozov, 2011;Wallis, 2015). What is certain, though, is that the Internet-based subcultures have expanded room for expression, heightened the visibility of nonmainstream lifestyles and allowed Chinese Internet users to criticize the government in subtle ways (Chen, 2014;King et al., 2013;Yang 2009). Investigation into the evolution of such cultural practices, therefore, becomes key to understanding the politics of contemporary Chinese digital media culture and China"s broader political culture in the Internet age. ...
... The gender-based analysis by Wallis (2015) of three illustrative cases of gender-based production of subculture exposes the discursive collusion between the Internet subculture in China and patriarchy and misogyny, warns against the academic tendency to happily glorify any form of resistance and finally demonstrates the need to confront the flaws of online resistance within the framework of China"s post-socialist gender politics. Chen (2014) surveys the popularity of the North American rage comics among young Chinese on the Internet by mapping the ways in which the riotous humor has been able to cross cultural boundaries in China"s cyber space, and recognizes the political significance of this subculture for having created room for emotional and political catharsis despite the unlikelihood that it will ever lead to political reform. Research by Qiu (2013) on the feizhuliu culture questions how articulations of female gender and sexuality relate to broader cultural politics in contemporary China and sheds light on the tensions between the so-called Chinese modernities and the different modernities reflected in certain forms of online subcultures and the gendered identities they construct. ...
... Second, this control/resistance framework seems to confine the analysis of other nonsatirical cases of political humour to a purely cultural level, e.g. examining the roles of political humour in promoting cultural values, lubricating interpersonal conversations, constructing cultural identity, and representing changes in social mentality (see for example Chen, 2014;Guo, 2018;Szablewicz, 2014;Yang and Jiang, 2015;Yates and Hasmath, 2017). ...
Thesis
This thesis works on the digital cultures of friendly political humour on the Chinese internet, examining the potential of humour in bridging communication and negotiating the hegemonic relationship between the online public and the state. Previous research mostly emphasises the more extreme cases of digital humour in China, understanding them primarily as grassroots resistance with subversive potential in the authoritarian context. To move beyond the restricted scope of humour practiced by few and far between, my research focuses on non-contentious humour that circulates more widely among the online public. With its creative discourse strategies to repurpose political language for entertainment, non-contentious humour has much less critical or subversive implications and wider impacts on everyday life. I argue that these much-neglected cases of humour are highly relevant to understanding everyday politics in authoritarian societies. Based on ethnographic observations on Chinese social media, discourse analysis of online humour, and 40 in-depth interviews with cultural participants, I find that practices of friendly political humour can lubricate communication on sensitive and controversial topics, and open up the official rhetoric on socialist ideology in China to personalised reinterpretations and redefinitions. Furthermore, while interweaving individuals’ everyday experiences with ideological discourse, these practices of humour reconfigure the socialist hegemony in China from authoritarian coercion to be more firmly based on active cultural participation from the online public in the discourse formation process of dominant ideology. With these findings, I argue that humour plays an important role in enabling the public to negotiate the relationship between the dominant discourse of ideology and the public discourse of diversified voices orchestrated through practices of digital culture. In so doing, humour serves important functions of mediating and negotiating the hegemonic relationship between the state and the online public in China. Rather than signifying grassroots resistance to the authoritarian rule, friendly political humour can mobilise potentials of humour and digital affordances to steer political persuasion towards benign and harmonious ways of state-society interaction. This thesis on humour as negotiation brings much-needed theoretical nuance to our understanding of the power dynamic in authoritarian societies as well as valuable empirical nuance to the discussion of culture and everyday politics in the digital age.
... Self-enhancing humor is also meticulously associated to the concept of coping humor (Martin, 1996) and emotion regulation (Lefcourt et al., 1995). Chen (2014) conducted an empirical research to explore humor spread over internet and found that users are turning to producers of humor from just being consumers of comics. Author named it a new form of expression by the users of internet. ...
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... Stickers not only supplement the lack of information about online chatting between people but also act as a release of pressure [94]. Memes (as show in the Fig 1 (d)), a combination of picture and statement, have also transitioned from being made by professional designers to being made by average Internet users [14]. In China, average Internet users create memes based on their personal experiences but also acquire inspirations from popular cultural products such as television shows and video games. ...
Article
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Chapter
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Chapter
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