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The Metamorphosis And Bifurcation Of Guanxi In Virtual Third Spaces: The Role Of BBS In Changing Social Relationships In China

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Abstract

This research is a the second installation of a planned series of articles exploring the dynamic interaction between the forces of modernization as represented by technology, specifically virtual forms of communication, and traditional culture in China. The focus of the research of this article is the phenomenon of the ubiquity and popularity of BBS (electronic bulletin board systems) in China, long considered "old school" and eclipsed by newer forms of virtual interaction in the West. The research explores the possibility that BBS's are developing into virtual third space in which we find traditional social constructs in China being challenged and modified in important ways. Specifically the research underlying this paper proposes to explore that hypothesis that an analysis of the interaction, operations and structure within these social spaces (BBS) might lead one to consider whether or not Guanxi, the relational glue which adheres Chinese society together, as well as other related cultural values and behaviors, are not being updated and modified in critical ways within these virtual third spaces. Additionally, the research proposes that Guanxi may be bifurcating within the virtual societies of the BBS, where the shared collective experiences of "social networking" of Guanxi has split from the "utilitarian reciprocal obligation" of "houmen" or guanxi practice. The results of the research tentatively confirm this proposition and identifies how the unique structure of BBSs and rules of interaction create a new virtual third space, or public sphere, which, while maintaining some aspects of traditional Confucian social order and Guanxi, are leading to their metamorphosis within these virtual communities.

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... The People's Republic of China (China) has experienced unprecedented economic liberalization in the last several decades. From 1949 to 1978, China operated under a system of central planning that resulted in minimal interaction with the global economy (Banfe, 2011). The process of opening itself to the global economy has been a gradual approach (Economic Structure and Context, 2012;He, 2005). ...
... China's revolution to a market-based economy has been investigated on many levels. Previously, China was considered a traditional society based on Confucian ideals (Banfe, 2011;Moore, 2005;Speter, 2008;Tse et al. 1988;Venezia, Venezia, & Bao, 2012;Wheeler, Reis & Bond, 1989;Yau, 1988;Zhang & Shavitt, 2003). The framework for Chinese society and philosophy is attributed to the teachings of the scholar Confucius (Chan, 1963) and are illustrated by five relationships tightly governing an individual's actions and responsibilities (Wheeler et al. 1989;Rarick, 2009). ...
... As the younger generation in China is exposed to Western ideals, its culture will evolve away from the traditional grounding (Speter, 2008). 2.) Given that China represents an enormous market, investigating its cultural values will provide both academic and practical significance (Banfe, 2011;Rarick, 2009). 3.) Considering the rapidly changing environment in China, it is important to conduct empirical research that includes cultural values (Bohley Hubbard, Adams, & Whitten, 2008). ...
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