Article

0 The Early Days of Survey Research in Latin America

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  • Universidad Panamericana Sede México, Mexico City, Mexico
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Abstract

The first surveys in Latin America and the "Office of Inter-American Affairs" Systematic empirical survey research emerged in Latin America as a result of the objectives of the "Office of Inter-American Affairs" (OIAA), an agency created in August 1940 by the U.S. government and chaired by Nelson A. Rockefeller. Aimed at increasing and strengthening hem-ispheric solidarity and combatting Axis propaganda, the Coordinator realized that his program required an in-depth knowledge of the field conditions in Latin America as well as reliable research methodologies (Rowland, 1947: 1–7). Even compared to the activities undertaken by the Committee on Public Information from April 1917 to the end of World War I (Creel, 1972), the OIAA was the most ambitious project ever attempted in the western hemisphere in the fields of international and intercultural com-munication, propaganda, cultural diplomacy, public relations and mass communication research (Rowland, 1947; Aikman, 1942: 551–553).

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