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Análisis del comportamiento empresarial en la adopción de tecnología

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Abstract

A pesar de que la implantación de las nuevas tecnologías de la información (TIC) supone una atractiva oportunidad para la empresa, su tasa de adopción sigue siendo lenta. El presente artículo analiza, a través de las variables recogidas en la literatura como antecedentes de la implantación de tecnología, la intensidad de uso de los nuevos programas de gestión online, así como las posibles diferencias existentes entre aquellas organizaciones que pertenecen al sector de las telecomunicaciones y el resto de empresas dedicadas a otras actividades denominadas tradicionales.

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... Si estos últimos superan a los primeros, se toma una decisión positiva (Sieber y Valor, 2008). Así, la actitud respecto a la adopción se basa en las percepciones de utilidad, facilidad de uso, capacidad de demostración de los resultados, visibilidad y capacidad de control; la actitud posterior a la adopción se fundamenta en las creencias instrumentales de utilidad y las percepciones de las mejoras de la imagen (Hernández et al., 2006). ...
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El concepto de difusión de tecnología, comprende el proceso de comunicación del uso de una nueva tecnología a lo largo del tiempo en un sistema social, por medio de ciertos canales. También se considera como difusión al proceso que abarca desde el momento del primer conocimiento de una innovación hasta su potencial adquisición y despliegue. La manera en que las innovaciones se difunden da lugar al estudio de los canales de comunicación, que constituyen un elemento central de la teoría de la difusión, distinguiéndose entre canales interpersonales y canales cosmopolitas. A partir de 2007, la CONAFOR ha realizado una serie de actividades orientadas a la difusión de la tecnología resultado principalmente de la investigación y desarrollo tecnológico, teniendo como canales de difusión los siguientes: Foros de divulgación y transferencia de tecnología, encuentros demostrativos entre productores receptores de paquetes tecnológicos, manuales de desarrollo y transferencia de tecnología publicados, paquetes tecnológicos. Además, en la etapa de difusión se debe realizar un diagnóstico de las expectativas, competencias, capacidades y necesidades de los beneficiados a atender, así como el tipo de solución y la frecuencia e intensidad de las actividades de difusión que éstos requieren. Por lo que su adopción se da bajo una situación de aprendizaje que depende de múltiples factores, como la percepción de utilidad, compatibilidad con el proceso, facilidad de uso, capacidad de demostración de los resultados y alta visibilidad de impacto en los resultados del proceso.
... In this manner, the use of geographical quality indicators makes it easier for consumers to recognize the superiority and differentiating qualities of each product. The enhancement of the attribute or origin of a product has thus become an important marketing instrument for the commercialization of products and brands, especially if these brands belong to the agri-food sector [73]. The place of origin of a company or the origin of a product can become an important source of competitive advantage for companies that is capable of influencing consumers when valuing products or brands [74]. ...
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... El hecho de que empresas y organizaciones adopten la tecnología cloud supone un avance (Palos-Sánchez, Arenas-Márquez & Aguayo-Camacho, 2017). Es un hecho clave en la evolución de las empresas la puesta en marcha de nuevos sistemas tecnológicos relacionados con las tecnologías de la información (Hernandez et al., 2006). 1 Con el término stakeholder en el ámbito de las empresas y las organizaciones se hace referencia generalmente a aquellas personas, grupos u organizaciones que de alguna manera deben ser tomados en cuenta por los líderes, gerentes y personal de primera línea (Bryson, 2004). ...
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... Connected television and hybrid television, consequently, are being consolidated in Europe, the United States, and Japan, axes that lead the ranking in connected television (IDATE, 2012). Taking into account that between announcing implementation and the actual time taken, delays tend to be considerable ( Jiménez and Martín, 2006;Fondevila Gascón, 2007), the data does reflect the market's commitment to HbbTV. Advertising agents have observed that the services of those businesses dedicated to Internet applications and content (Over The Top or OTT) can cross-over to the small screen by monetizing its contents. ...
... One of the common obstacles to the success of the introduction of a new technology or a new standard is the slowness of its deployment. Between the announcement of the implementation and actual times there is usually a considerable delay (Jiménez, Martín and Hernández Ortega, 2006; Fondevila Gascón, 2007), which leads to the inevitable false expectations and a perverse effect for promoted technology. This situation is present in the society. ...
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