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The Image of Black Color in Fashion Formed by Existentialism in the 20th Century

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Abstract

The purpose of this study is to analyse the fashion image behind the colour black formed by existentialism in the 20th century. Human beings started to ask themselves questions about their nature and existence by undergoing two world wars in the 20th century. Existentialism was born out of these philosophical thoughts and in particular, French existentialists led the public discourse of the time and expressed their philosophical thoughts and ideas through black fashion. Therefore we revealed the existentialistic meanings of black by studying the French existentialist ideology and their black fashion. The thoughts of existentialism became popularized in France by French philosophers. Sartre especially played a big role in the popularization of existentialism in France. The black fashion worn by existentialists became popularized along with the ideology that it expressed. Sartre's thoughts on existentialism are summarized in existence Precedes Essence, self-reliance, and engagement. From these, the fashion image behind the colour black formed by existentialism was analogized to resistant image, nihilistic image and self-reliance image.
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