Conference Paper

The popular face of HRD: The YouTube versus academic perspectives

June 2014

Conference: 16th International Conference on Human Resource Development Research and Practice across Europe
At: Edinburgh, Scotland, UK

Authors:

Diane D. Chapman

North Carolina State University

This paper describes an HRD media review of the social media site YouTube. The purpose of the study was twofold: (a) to examine the YouTube perspective the field of HRD, and (b) to compare this media perspective with the HRD foundational literature. This exploratory research is intended to examine the gaps between HRD in the social media and that in HRD foundational texts to continue the conversation about how to frame HRD’s public branding and about how to contribute to the media perspective of the field. As HRD continues to strive to strengthen ties between research and practice, it becomes ever more important to examine the differences through popular media.

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