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Inspiration is a motivational state that compels individuals to bring ideas into fruition. Creators have long argued that inspiration is important to the creative process, but until recently, scientists have not investigated this claim. In this article, we review challenges to the study of creative inspiration, as well as solutions to these challenges afforded by theoretical and empirical work on inspiration over the past decade. First, we discuss the problem of definitional ambiguity, which has been addressed through an integrative process of construct conceptualization. Second, we discuss the challenge of how to operationalize inspiration. This challenge has been overcome by the development and validation of the Inspiration Scale (IS), which may be used to assess trait or state inspiration. Third, we address ambiguity regarding how inspiration differs from related concepts (creativity, insight, positive affect) by discussing discriminant validity. Next, we discuss the preconception that inspiration is less important than "perspiration" (effort), and we review empirical evidence that inspiration and effort both play important-but different-roles in the creative process. Finally, with many challenges overcome, we argue that the foundation is now set for a new generation of research focused on neural underpinnings. We discuss potential challenges to and opportunities for the neuroscientific study of inspiration. A better understanding of the biological basis of inspiration will illuminate the process through which creative ideas "fire the soul," such that individuals are compelled to transform ideas into products and solutions that may benefit society.
published: 25 June 2014
doi: 10.3389/fnhum.2014.00436
The scientific study of inspiration in the creative process:
challenges and opportunities
Victoria C. Oleynick ,Todd M. Thrash*, Michael C. LeFew ,Emil G. Moldovan and Paul D. Kieffaber
Department of Psychology, College of William and Mary, Williamsburg, VA, USA
Edited by:
Matthijs Baas, University of
Amsterdam, Netherlands
Reviewed by:
Matthijs Baas, University of
Amsterdam, Netherlands
Marieke Roskes, Ben Gurion
University of the Negev, Israel
Todd M. Thrash, Department of
Psychology, College of William and
Mary, P.O. Box 8795, Williamsburg,
VA 23187-8795, USA
Inspiration is a motivational state that compels individuals to bring ideas into fruition.
Creators have long argued that inspiration is important to the creative process, but until
recently, scientists have not investigated this claim. In this article, we review challenges
to the study of creative inspiration, as well as solutions to these challenges afforded
by theoretical and empirical work on inspiration over the past decade. First, we discuss
the problem of definitional ambiguity, which has been addressed through an integrative
process of construct conceptualization. Second, we discuss the challenge of how to
operationalize inspiration. This challenge has been overcome by the development and
validation of the Inspiration Scale (IS), which may be used to assess trait or state
inspiration. Third, we address ambiguity regarding how inspiration differs from related
concepts (creativity, insight, positive affect) by discussing discriminant validity. Next, we
discuss the preconception that inspiration is less important than “perspiration” (effort),
and we review empirical evidence that inspiration and effort both play important—
but different—roles in the creative process. Finally, with many challenges overcome,
we argue that the foundation is now set for a new generation of research focused
on neural underpinnings. We discuss potential challenges to and opportunities for the
neuroscientific study of inspiration. A better understanding of the biological basis of
inspiration will illuminate the process through which creative ideas “fire the soul,” such that
individuals are compelled to transform ideas into products and solutions that may benefit
Keywords: inspiration, creativity, insight, effort, approach motivation
Describing his creative process, Mozart observed, “Those ideas
that please me I retain in memory, and am accustomed, as I have
been told, to hum them to myself. If I continue in this way,
he writes, “it soon occurs to me how I may turn this or that
morsel to account so as to make a good dish of it. . . All this
fires my soul” (Harding, 1948). Mozart’s depiction of inspira-
tion possesses all of the core elements of the modern scientific
inspiration construct—appreciation of new or better possibili-
ties (“ideas that please me”), passive evocation (“it. . .occurs to
me”), and motivation to bring the new possibilities into fruition
(turning a morsel into a dish; “fires my soul”). Like Mozart,
writers, artists, and other creators commonly emphasize the
importance of inspiration in the creative process (Harding, 1948).
Despite this, until recently, scientists have given little attention to
Perhaps it is not surprising that inspiration has received little
attention within the scientific community, given the numerous
challenges that the inspiration concept has presented. Among
these challenges have been (a) a lack of clarity about the meaning
of inspiration; (b) difficulty of operationalization; (c) ambiguity
about whether inspiration is distinct from related constructs;
(d) preconceptions that inspiration is unimportant relative to
“perspiration,” and (e) a variety of barriers to neuroscientific
investigation. The overarching goal of this article is to address
each of these challenges and to point to opportunities for expand-
ing upon the emerging scientific literature on inspiration. We
address the first challenge, ambiguity of definition, in the next
The term “inspiration” has been used in a variety disciplines (e.g.,
literary criticism, theology, psychology) and literatures within
psychology (e.g., social comparison, humanism, creative process;
for a review, see Thrash and Elliot, 2003). Often the term is
not defined, is used interchangeably with other constructs, or
is referenced only to be critiqued as mythical, unimportant, or
unscientific. Further complicating matters, inspiration histori-
cally has been studied in a domain-specific manner, with little
communication between researchers across domains. Recogniz-
ing the need for a unified, integrated definition of the inspiration
construct, Thrash and Elliot (2003, 2004) undertook the task of
developing a domain-general conceptualization that drew upon
the core commonalities across diverse literatures. These efforts
have yielded three complementary frameworks for conceptual-
izing inspiration that focus on different aspects of construct
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Oleynick et al. Inspiration and creativity
definition: core characteristics, component processes, and the
transmission model. In this section, we review these domain-
general conceptualizations and then show how they may be
applied specifically to the case of inspiration to create.
The tripartite conceptualization (Thrash and Elliot, 2003) specifies
the three core characteristics of the state of inspiration: evocation,
transcendence, and approach motivation. Evocation refers to the
fact that inspiration is evoked rather than initiated volitionally
by the individual. In other words, one does not feel directly
responsible for becoming inspired; rather, a stimulus object, such
as a person, an idea, or a work of art, evokes and sustains the
inspiration episode. During an episode of inspiration, the indi-
vidual gains awareness of new possibilities that transcend ordinary
or mundane concerns. The new awareness is vivid and concrete,
and it surpasses the ordinary constraints of willfully generated
ideas. Once inspired, the individual experiences a compelling
approach motivation to transmit, actualize, or express the new
vision. This set of three characteristics is intended to be mini-
mally sufficient to distinguish the state of inspiration from other
Inspiration may be conceptualized not only in terms of the
characteristics of the inspired state, but also in terms of the
temporally and functionally distinct processes that compose an
episode of inspiration. Thrash and Elliot (2004) argued that
inspiration involves two distinct processes—a relatively passive
process that they called being inspired by, and a relatively active
process that they called being inspired to. The process of being
inspired by involves appreciation of the perceived intrinsic value
of a stimulus object, whereas the process of being inspired to
involves motivation to actualize or extend the valued qualities to a
new object. For example, one might be inspired by a breathtaking
sunrise, or by the elegance of a new idea that arrives during an
insight or “aha” moment. Thereafter one might be inspired to
paint or undertake a new research project. The individual can, at
any time, look to (or recall) the evoking stimulus for motivational
sustenance. Thrash and Elliot (2004) further proposed that the
process of being inspired by gives rise to the core character-
istics of evocation and transcendence, whereas the process of
being inspired to gives rise to the core characteristic of approach
These component processes are posited to be present across
diverse manifestations of inspiration. Thrash and Elliot (2004)
asked participants to produce narratives recalling either a time
when they were inspired or a baseline experience (control condi-
tion). The inspiration narratives spanned topics such as becoming
animated by a scientific or artistic insight, discovering one’s
calling, being influenced by a role model to succeed or live
virtuously, and realizing that greatness is possible in response to
an unexpected success. Despite superficial differences in narrative
content, the inspiration narratives shared the underlying themes
of having one’s eyes opened during an encounter with a person,
object, event, or idea (i.e., being inspired “by”), and wishing to
express or actualize one’s new vision (i.e., being inspired “to”).
From a less descriptive and more theoretical standpoint, inspira-
tion may be conceptualized in terms of its purpose or function
(Thrash and Elliot, 2004; Thrash et al., 2010b). Whereas simpler
forms of approach motivation serve the function of movement
toward and attainment of desired goal objects (e.g., food or
affiliation), inspiration is posited to serve a unique approach
function: it motivates the transmission or expression of the newly
appreciated qualities of the evoking object (Thrash and Elliot,
2004; Thrash et al., 2010b). Inspiration thus serves the role of a
mediator in a statistical sense. For instance, certain virtues that
one observes in another person may lead to inspiration, which,
in turn, leads the inspired individual to pursue these same virtues
in a future self. Similarly, a creative seminal idea may inspire the
individual, compelling him or her to bring the idea into fruition
in the form of a creative invention, poem, or other tangible
The general inspiration construct as conceptualized above may
be applied straightforwardly to the specific domain of creative
activity. From the perspective of the tripartite conceptualization,
the general characteristic of transcendence takes the form of
creativity—the new or better possibilities are appreciated specifi-
cally for their creative potential. Regarding the component process
conceptualization, the process of being inspired by is prompted
by the emergence of creative ideas in consciousness, often during
a moment of insight. Under optimal conditions (e.g., if the
idea is actionable, and the person has the capacity for approach
motivation), the process of being inspired by gives way to the
process of being inspired to, which motivates action. Regarding
the transmission model, creative inspiration often takes a specific
form of transmission called actualization (Thrash et al., 2010b),
in which one is inspired to bring a creative idea into fruition (i.e.,
the desirable features of the elicitor are transmitted from a seminal
idea to a completed product).
We emphasize that, according to our conceptualization, inspi-
ration is not posited to be the source of creative ideas. Instead,
inspiration is a motivational response to creative ideas. Thus
inspiration explains the transmission, not the origin, of creativity.
This distinction is critical for at least three reasons. First, claiming
that creativity comes from inspiration would not aid scientific
understanding, much as attributing creativity to a “muse” would
be an exercise in labeling a mysterious cause, not a scientific
explanation. Second, scientists have already developed a vari-
ety of scientific constructs and theories to explain the origins
of creative ideas, which include situational, dispositional, self-
regulatory, cognitive, historical, and neurological processes (e.g.,
Koestler, 1964; Rothenberg, 1979; Martindale, 1990; Finke et al.,
1992; Sternberg and Davidson, 1995; Amabile, 1996; Feist, 1998;
Bowden and Jung-Beeman, 2003; Simonton, 2003; Baas et al.,
2013). In contrast, scientists have given relatively little attention
to the processes through which creative ideas are transformed into
creative products. The inspiration construct helps fill this gap in
the research literature. Finally, because this conceptualization of
creative inspiration is derived from a general conceptualization,
it is consistent with usage of the inspiration construct in other
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Oleynick et al. Inspiration and creativity
literatures. For instance, creative inspiration is a response to
(not the cause of) creative ideas, much as interpersonal inspi-
ration is a response to (not the cause of) virtuous qualities in
Given the personal nature and elusiveness of the experience of
inspiration, how can it possibly be measured in the laboratory?
One might be tempted to throw up one’s hands and turn instead
to something that is more amenable to direct experimental
We maintain that self-report is a straightforward and appro-
priate method for operationalizing inspiration, because the
inspiration construct is inextricably intertwined with a dis-
tinctive phenomenological experience. Numerous creators have
claimed—through conscious self-reports—that they experience
inspiration and that this experience is critical to their creative
process (Harding, 1948). Operationalizing inspiration through
self-report allows researchers to put such claims to the test.
Thrash and Elliot (2003) developed a trait measure of inspira-
tion called the Inspiration Scale (IS). Although the term “trait”
has a variety of connotations, trait inspiration refers to noth-
ing other than individual differences in the tendency to experi-
ence the state of inspiration. Because inspiration is a construct
that is meaningful in individuals’ lives but underappreciated by
psychologists, the measure was designed to be straightforward
and face valid. Items include statements such as, “Something I
encounter or experience inspires me” and “I am inspired to do
something.” The IS has two internally consistent 4-item subscales:
inspiration frequency and intensity. Both subscales are internally
consistent, with Cronbach’s αs equal to or greater than 0.90. The
two subscales have been demonstrated to be highly correlated
(r= 0.60 to 0.80), and therefore scores may be summed to
form an internally consistent 8-item index of overall inspira-
tion. The IS demonstrates measurement invariance across time
(2 months) and across populations (patent holders, university
alumni), indicating that the underlying latent constructs have
comparable meaning at different points in time and in different
populations. Two-month test-retest reliabilities for both subscales
are high, r= 0.77. In short, the IS has excellent psychometric
properties. Notably, the intensity subscale has been adapted for
use as a state measure (e.g., Thrash and Elliot, 2004; Thrash et al.,
Some may worry that self-reported inspiration cannot be
trusted, that it is not objective, or that it does not provide a
full explanation. We respond to each of these potential limi-
tations. First, inspiration, as assessed with the IS, tends to be
unrelated or weakly related to social desirability, and its pre-
dictive validity is robust when social desirability is controlled1
(Thrash and Elliot, 2003; Thrash et al., 2010a). Second, although
the IS provides a subjective indicator of inspiration, scores on
this measure have been linked to a variety of external criteria
1In these instances, social desirability was assessed using either the Marlowe-
Crowne Social Desirability Scale (Crowne and Marlowe, 1960) or the Paulhus
Deception Scales (Paulhus, 1998).
and objective outcomes, as reviewed in the following section.
Moreover, consciousness plays a critical role in the simulation
of future action in humans (Baumeister and Masicampo, 2010)
and may be necessary for inspired action. Accordingly, conscious
self-report is intrinsically appropriate to the construct. Finally, we
recognize that self-report measures may leave some researchers
with a hunger for lower-level explanations, such as those involv-
ing physiological or neurological processes, but we see this as
an opportunity rather than a problem—the inspiration con-
struct may see an exciting second generation of research regard-
ing neural underpinnings. In this case, self-reported inspiration
provides a “bootstrap” that may guide researchers to underly-
ing process. Although it is true that the self-report method is
limited in some ways, it offers a well-validated starting point
for neuroscientific investigations. Moreover, not investigating
inspiration on the grounds that it is measured by self-report
would lead researchers to overlook a critical predictor of creative
output, the biological underpinnings of which would remain
The field of creativity assessment is active and dynamic, and
thus a review of the literature is well beyond the scope of
this article (for a review, see Plucker and Makel, 2010). We
note, however, that the dominant research paradigms used in
the study of creativity have unwittingly precluded attention to
inspiration. Creativity is most often assessed using tests of creative
ideation (e.g., Alternate Uses) or creative insight (e.g., Remote
Associates Test). While such tests are very practical in labora-
tory contexts and allow researchers to focus on the processes
underlying the emergence of creative ideas, they do not allow
participants to transform creative ideas into creative products.
Failure to accommodate the idea actualization process—that is,
creation per se—renders inspiration speciously immaterial to the
creative process. If the function of inspiration within the context
of creativity is the actualization of creative ideas into creative
products, useful paradigms must allow for idea actualization.
Product-based assessments, such as the Consensual Assessment
Technique (CAT; Amabile, 1982) and analysis of patent data,
are the gold standard if one wishes to investigate the unique
contribution of inspiration to the creative process.2In fact, rel-
evance to inspiration aside, assessment of creative products is
considered by some to be the most appropriate and valid oper-
ationalization of creativity (Baer et al., 2004; Baer and McKool,
Ambiguity about whether inspiration is distinct from other con-
structs has been another impediment to research activity. If one
presumes that inspiration is the same thing as, for example,
creativity or insight, then one has no reason to study it. In this
section, we clarify the distinctions between inspiration and several
other constructs (creativity, insight, and positive affect).
2We note that the Consensual Assessment Technique has also been used to
assess the creativity of ideas (e.g., Faure, 2004). Here, we refer specifically to
the use of this technique in assessing the creativity of products.
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Oleynick et al. Inspiration and creativity
While there is considerable variability in the definition and usage
of the term creativity within psychology (Silvia and Kaufman,
2010), there is some degree of consensus that creativity implies
two qualities: novelty and usefulness (e.g., Feist, 1998; Plucker
et al., 2004). We find it useful to explicitly conceptualize creativity
as an appraisal of novelty and usefulness that may be applied
to any of a variety of objects, particularly ideas and resulting
products. Depending on the aims of the research, this appraisal
may be made by the creator herself, by gatekeepers within a field,
by an audience, or through various other operationalizations
available to the researcher. We note that researchers often appear
to have either ideas or products in mind as the ultimate objects of
creativity appraisals, even when the term “creative” precedes other
nouns (e.g., creative activity (Simonton, 2000), creative insights
(Csikszentmihalyi and Sawyer, 1995), creative personalities (Feist,
2010), creative states (Jamison, 1989), or creative processes (Kris,
Although the terms inspiration and creativity have occasion-
ally been used synonymously (e.g., Schuler, 1994; Chamorro-
Premuzic, 2006), our conceptualizations of inspiration and cre-
ativity involve a clear delineation. Creativity is an appraisal of
novelty and usefulness that may apply (to various degrees) to
content at any point in the creative process, from a seminal idea to
the completed product. Inspiration, in contrast, is a motivational
state. We posit that inspiration is often elicited when a creator
appraises his or her idea as creative, and it is posited to motivate
actualization of the idea in the form of a product that is likewise
appraised (by its creator and perhaps others) as creative. We
discuss empirical support for these proposals below.
Conflation of inspiration with insight is common in every-
day language.3An individual might exclaim, “I had an inspi-
ration,” where “inspiration” refers to the idea itself, not to
the motivational response. In the scientific context, the term
insight has been used to describe the process by which a
problem solver suddenly moves from a state of not knowing
how to solve a problem to a state of knowing how to solve
it (Mayer, 1992). Within the creativity context, insight has
also been conceptualized as the cognitive content that enters
consciousness suddenly; the “aha!” moment (Csikszentmihalyi
and Sawyer, 1995). Regardless of its exact usage, insight can
be differentiated from inspiration in terms of its theoretical
function. Whereas insight research is an attempt to explain
the cognitive mechanisms, such as restructuring (Ohlsson,
1984), by which ideas enter awareness, inspiration research is
an attempt to explain the motivational response that often
(but not always) follows creative insight (see Thrash et al.,
If inspiration always followed from insight, then perhaps the
inspiration construct would be superfluous. However, inspira-
tion does not always follow. Thrash et al. (2010b) found that
3The language of the items and response options of the Inspiration Scale (IS)
eliminate this problem by clearly using the term “inspiration” to mean a state,
not a cognition or idea.
creative ideation tends to lead to inspiration but that this effect is
moderated by individuals’ approach temperament (i.e., sensitivity
to reward; Elliot and Thrash, 2010). Individuals with a strong
approach temperament tend to get inspired to create in response
to creative insight, whereas individuals with a weak approach
temperament report feeling a lack of inspiration in spite of
their insight. Inspiration thus has important implications for
the behavioral transmission of a creative insight into a creative
Recent work on the phenomenology of insight offers hints
about how insight may lead to inspiration. Abrupt changes in
processing fluency during insight have been found to endow
an individual with elevated levels of positive affect (PA) and
perceived truth regarding his or her solution (Topolinski and
Reber, 2010). Given that PA is involved in both the insight “aha”
experience and inspiration, it may facilitate a fluid transition from
insight to inspiration. Moreover, perceiving one’s solution as true,
a consequence of insight, may bolster inspired motivation. As
we have noted, however, insight can occur without inspiration.
Dispositional factors of the individual (e.g., low approach temper-
ament) and situational factors (e.g., contexts in which opportuni-
ties for transmission are not available) can impede inspiration.
Likewise, inspiration can occur outside of the problem-solving
context and without a discrete and sudden insight.
Activated PA, a high-arousal form of pleasant affect, is the
strongest known correlate of inspiration (Thrash and Elliot,
2003). Indeed, the term “inspired” appears on the PANAS mea-
sure of activated PA (Watson et al., 1988). Because activated PA
is often present during states of approach motivation (Watson
et al., 1999), it particularly resembles the inspired to component
Although inspiration and activated PA overlap to some degree
empirically and conceptually, considerable evidence supports
their discriminant validity. First, inspiration and activated PA
are factorially distinct (Thrash and Elliot, 2003). Second, consis-
tent with the tripartite conceptualization of inspiration, experi-
ences of inspiration involve greater levels of transcendence and
lower levels of volitional control and ascriptions of personal
responsibility (indicative of “evocation”) compared to experiences
of activated PA (Thrash and Elliot, 2004). Third, inspiration
and activated PA have different proximal and distal antecedents
(Thrash and Elliot, 2004). Activated PA is triggered proximally
by reward salience (environmental cues and perceptions that
something desired is attainable) and distally by approach tem-
perament. In contrast, inspiration is triggered proximally by
experiences of insight and distally by openness to experience.
Finally, inspiration and activated PA have different distributions
across days of the week; on Fridays, for instance, activated
PA is at its peak while inspiration is at its trough (Thrash,
Perhaps the most pernicious obstacle to research on inspiration
has been the longstanding belief that it is perspiration, and not
inspiration, that is critical for creative output. Thomas Edison,
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Oleynick et al. Inspiration and creativity
regarding his work, once remarked that, “what it boils down to is
one per cent inspiration and ninety-nine per cent perspiration”
(Edison, 1903). This comment has sometimes been offered in
support of the idea that effort is important to creativity and
that inspiration, by comparison, is unimportant (e.g., Martindale,
1989, 2001; Sawyer, 2006). Furthering this line of reasoning,
Fehrman and Petherick (1980) offered an account of why inspi-
ration nonetheless endures as a folk explanation of creativity:
when individuals are exposed to creative works, they misattribute
creators’ effort to inspiration, unaware how much effort was
required to produce the work. It appears that reasoning such as
this has precluded attention to a legitimate role of inspiration in
the creative process.
Empirical data related to inspiration, perspiration, and cre-
ativity are now available for consideration. A number of studies
indicates that inspiration is a robust predictor of creativity. At
the between-person (i.e., trait) level, inspiration and creative self-
concept are positively correlated, and inspiration predicts longitu-
dinal increases in creative self-concept (Thrash and Elliot, 2003).
Trait inspiration also predicts objective indicators of creative
output. In a sample of U.S. patent holders, inspiration frequency
was found to predict the number of patents held (Thrash and
Elliot, 2003). Inspiration also predicts creativity at the within-
person level, such that inspiration and self-reported creativity
fluctuate together across days (Thrash and Elliot, 2003).
In three studies of different types of writing (poetry, science,
and fiction), self-reported state inspiration during the writing
process uniquely predicted creativity of the final product, as
assessed by expert judges using the CAT (Thrash et al., 2010b).
These findings held when a variety of covariates (e.g., openness
to experience, effort, activated PA, awe) were controlled. Finally,
inspiration has been shown to mediate between the creativity of
seminal ideas and the creativity of final products in a manner
consistent with the posited transmission function4of inspiration
(Thrash et al., 2010b). Covariates of inspiration (effort, activated
PA, awe) failed to mediate transmission, indicating that the trans-
mission function is unique to inspiration.
Having established a relation between inspiration and creativ-
ity, we now consider the role of “perspiration” in the creative
process. Notably, Thrash et al. (2010b) documented a positive
relation, rather than a negative relation, between inspiration and
effort, indicating that these constructs are not mutually exclusive
as the Edison quote may imply. The assumption that the presence
of effort indicates low levels of inspiration is further challenged
by a positive relation between inspiration and the work-mastery
component of need for achievement (Thrash and Elliot, 2003).
Both of these findings were documented at two statistically inde-
pendent levels of analysis (between-persons, within-persons).
4The authors empirically tested the transmission model, which specifies that
inspiration mediates the relation between the creativity of the seminal idea
and the creativity of the product. Two alternate theoretical models, the epiphe-
nomenon model and the self-perception model, which suggest that creativity
of the idea influences both inspiration and creativity of the product, or
that creativity of the idea influences creativity of the product which in turn
influences reports of inspiration, respectively, were also tested using structural
equation modeling. The authors found support for the transmission model of
inspiration over the epiphenomenon and self-perception models.
Certainly effort is important to the creative process, but its role
is different than that of inspiration. Whereas writers’ inspiration
predicts the creativity of the product, writers’ effort predicts
the technical merit of the product (Thrash et al., 2010b). Thus
inspiration and effort are unique predictors of different aspects
of product quality. Moreover, screen capture data indicate that
inspiration is involved in the automatic/generative aspects of the
writing process (e.g., inspired writers produce more words and
retain more of their original typing), whereas effort is related
to controlled self-regulation (e.g., writers who exert effort delete
more words and pause more to think; Thrash et al., 2010b). In
short, inspiration and “perspiration” are not mutually exclusive,
and they contribute in qualitatively different ways to the creative
process and product.
The question of whether the audience correctly infers the
presence of inspiration remains. The misattribution hypothesis
states that it is the creator’s effort that predicts the creativity of the
product but that the audience incorrectly attributes this creativity
to inspiration in the creator. An alternative to this model is the
possibility that the audience correctly infers inspiration (Bowra,
1977). Thrash et al. (2010b) tested these competing hypotheses.
Readers were found to correctly attribute creativity to writers’
inspiration; likewise, they correctly attributed technical merit to
writers’ effort. These results, in addition to providing the first
empirical evidence that readers can make veridical inferences
about writers’ motivational states, indicate that folk notions of the
importance of inspiration are borne out by empirical data.
The psychological science of inspiration, as well as its relation
to creativity, is now well-established. Inspiration has been con-
ceptualized through integration of usages in diverse literatures,
operationalized using a well-validated measure, discriminated
from related constructs, and linked to creativity in multiple pop-
ulations, contexts, and levels of analysis. Prior work provides a
solid foundation on which investigations into the neuroscience of
inspiration can rest.
In most respects, the challenges associated with studying creative
inspiration are similar regardless of whether one approaches
the topic as a neuroscientist, a psychologist, etc. Therefore,
the preceding general challenges and solutions are also relevant
specifically in the neuroscience context. However, we reiterate
the importance of attending carefully to construct definition,
because the term “inspiration” has occasionally been used in
the neuroscience literature to refer to constructs that are quite
different than the inspiration construct that we have discussed.
In their classic EEG studies of the creative process, for instance,
Martindale and Hasenfus (1978) used the terms inspiration and
elaboration to refer to the stages that precede and follow, respec-
tively, creative insight (see Kris, 1952, for a precedent for such
usage in psychoanalysis). Inspiration as we have defined it—i.e.,
as a conscious motivational state rather than as a stage—is more
likely to occur during Martindale and Hasenfus’s elaboration
stage than during the inspiration stage. We now turn to challenges
that are particularly relevant within a neuroscience context.
One obstacle in studying inspiration in the laboratory is
the impossibility of direct manipulation through exposure to
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Oleynick et al. Inspiration and creativity
exogenous elicitors. If one seeks to elicit inspiration through
use of some kind of “inspiring” stimulus, then the manipulated
elicitor is the independent variable and inspiration is a depen-
dent variable. Thus caution is needed regarding causal inference,
despite use of the experimental method (Thrash et al., 2010a).
Although inspiration cannot be directly manipulated through
exposure to exogenous stimuli, a researcher may build a case
for causality using manipulation of elicitors in combination with
statistical controls and cross-lagged analyses, as demonstrated by
Thrash et al. (2010a). We note that these problems are not unique
to the study of inspiration. Emotions, insight, and many other
constructs elude strict experimental control; at best, they may be
“elicited” rather than “manipulated”.
A related challenge is that it may be difficult to capture
authentic or intense experiences of inspiration in a laboratory
setting, given that inspiration is elusive for certain individuals or
under certain circumstances. One solution may be to, in effect,
lower the threshold for what constitutes an episode of inspiration.
Thrash and Elliot (2004), for instance, studied “daily inspiration
using experience sampling methods, and we suggest that such
tolerance for less intense manifestations of inspiration can be
extended to a laboratory study. Much as creativity is not the same
thing as genius (Bruner, 1962), inspiration is a matter of degree,
and moderate levels might be achievable even in some invasive
neuroscience paradigms.
A third challenge is the need for repeatable trials and time-
locking. Brain imaging techniques (e.g., fMRI, EEG, MEG)
require designs in which the mental event under consideration
may be (a) temporally isolated so that the recorded data and
the mental event can be time-locked to an eliciting stimulus and
(b) elicited repeatedly during a recording session in order to
improve the signal-to-noise ratio (Dickter and Kieffaber, 2013).
One possible method to address these requirements is to use
participant self-report (indicating the onset of inspiration) as
the time-locking event. Suppose, for example, participants invent
captions for each of a series of photographs (a highly-repeatable
activity) and report on levels of inspiration at the moment of
getting an idea for each caption. Bowden and Jung-Beeman
(2007) used a method similar to this in order to identify processes
that distinguish solutions involving the experience of insight from
those that do not. We caution, however, that inspiration generally
is more prolonged in time than is insight (particularly when
considerable activity is needed to actualize an idea), and therefore
methods that capture subsequent variability in inspiration across
time—not just the level of inspiration at the moment of insight—
will be particularly valuable.
One such method for capturing variability in inspiration
across time, while simultaneously reducing the burden of elic-
iting inspiration repeatedly, is to record electrical brain activity
using a non-invasive technique (such as EEG) during the creative
process. For instance, if researchers record screen capture data
during the writing process as in Thrash et al. (2010b), they can
subsequently play back the recording to participants and collect
continuous measures of recalled inspiration during the creative
process (e.g., using a dial or slider input device). These ebbs and
flows of inspiration can then be linked to variability in neural
The difficulties associated with eliciting inspiration in order
to study it at the within-person level may also be addressed by
simply focusing on the individuals who are likely to be inspired
(i.e., those who are high in trait inspiration). Elicitation may
be circumvented altogether by examining structural brain dif-
ferences between groups known to be high versus low in trait
inspiration. One may separate groups into “more inspired” and
“less inspired” using the IS. Additionally, as individuals higher
in trait inspiration tend to exhibit greater levels of openness
and extraversion, one might expect, for example, reduced latent
inhibition and increased activity in the ventral tegmental area
dopamine projections (Ashby et al., 1999; Depue and Collins,
1999; Peterson et al., 2002) for these individuals. Thus, inspira-
tion’s nomological network can serve as an informative starting
point for between-person neurological analyses.
Next, we consider the question of where to look in the nervous
system. While at present there is no neuroscience of the inspira-
tion construct per se, literatures on related constructs can offer us
some hints.
Insight relates to inspiration within the tripartite conceptual-
ization in terms of both evocation and transcendence, and within
the component processes model as the initial event that often
leads one to become inspired by. During “Aha!” moments, one
transcends a mental set and experiences a conceptual expansion
(Abraham et al., 2012), and the experience feels automatic and
unexpected; it feels evoked (Bowden et al., 2005). Therefore,
certain neural components involved in insight experiences may
be present at the onset of an inspiration episode. However, given
that the literature on the neural correlates of insight is complex
and that neural processes are under debate (Dietrich and Kanso,
2010), we caution against relying too heavily upon any one finding
in guiding work on inspiration.
As inspiration involves not only transcendence and evocation,
but also approach motivation, we may also look to the neuro-
science literature on states of approach motivation (Elliot, 2008).
There exists a burgeoning literature on approach motivation and
appetitive affect, with attention to underlying neuronal circuitry
(e.g., Bradley et al., 2001; Aron et al., 2005; Junghöfer et al., 2010),
subcortical reward systems (e.g., Rosenkranz and Grace, 2002;
Wise, 2004; Alcaro et al., 2007), neurotransmitters (e.g., Bassareo
et al., 2002; Hoebel et al., 2008), and neurohormones (e.g., Frye
and Lacey, 2001; Frye and Seliga, 2003; Frye, 2007). Findings in
this area may offer suggestions for the neural underpinnings of
the inspired to process.
Although the neurological findings regarding certain aspects of
the inspiration construct can offer clues, the neural components
of these pieces alone are unlikely to tell the full story. After all, we
have already argued above that inspiration is not the same thing
as insight or activated PA, nor is it the sum of these parts. For
instance, an individual could be in an appetitive motivational state
at the same time that he or she gets a creative insight, but he or she
would not be inspired if the appetitive state reflects anticipation of
eating, rather than of bringing the idea into fruition. The evoking
object, in this case, the insight, does not meaningfully relate to
the motivational object. The critical question for neuroscience
is how processes related to generation of creative ideas recruit
appetitive motivational processes, such that individuals respond
Frontiers in Human Neuroscience June 2014 | Volume 8 | Article 436 |6
Oleynick et al. Inspiration and creativity
to creative ideas not with indifference, but rather with a feeling of
being compelled to act. How exactly does the prospect of turning
a morsel into a dish fire the soul, as Mozart put it (in the opening
In the initial stages of research on the neurological basis of
inspiration, it may be useful to begin with a focus on overall
inspiration instead of particular aspects or component processes.
Inspiration as a unified concept can be measured quite efficiently
using the 4-item intensity subscale of the IS (Thrash and Elliot,
2004). If necessary, inspiration could be assessed with a single
item from the IS. Such items are surprisingly effective at capturing
the full inspiration construct as we have defined it (Thrash et al.,
Writers, artists, and other creators have long argued that inspi-
ration is a key motivator of creativity. Over the past decade,
scientists have tested and found strong support for these
claims. Scientific progress has required overcoming a number of
challenges, including definitional ambiguity, difficulties of opera-
tionalization, ambiguities about discriminant validity, and skepti-
cism about the importance of inspiration relative to perspiration.
By developing an integrative conceptualization, operationalizing
inspiration with the IS, establishing discriminant validity, and
addressing skepticism with empirical evidence, these challenges
have been largely overcome. Although additional challenges face
the neuroscientist who wishes to study inspiration, similar chal-
lenges have already been overcome in relation to insight and other
constructs. We believe that the stage has been set for a rigorous
neuroscience of inspiration.
Brain-level explanations of an inspiration episode can then
be integrated with explanations at other levels of analysis to
produce a richer and more holistic understanding of inspiration.
This deeper understanding will aid in determining how and why
individuals sometimes feel (or do not feel) compelled to act on
their creative ideas. Inspiration has the power to effect change
not just for individuals, but also for societies. Technological
advancements, cures for diseases, and solutions to environmental
problems first emerge as promising ideas. It is difficult to overstate
the importance of figuring out why, how, and for whom creative
ideas to societal problems fire the soul and inspire the idea
actualization process.
This material is based on work supported by the National
Science Foundation under Grant Number SBE-0830366, Science
of Science and Innovation Policy.
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Conflict of Interest Statement: The authors declare that the research was con-
ducted in the absence of any commercial or financial relationships that could be
construed as a potential conflict of interest.
Received: 08 April 2014; accepted: 30 May 2014; published online: 25 June 2014.
Citation: Oleynick VC, Thrash TM, LeFew MC, Moldovan EG and Kieffaber PD
(2014) The scientific study of inspiration in the creative process: challenges and
opportunities. Front. Hum. Neurosci. 8:436. doi: 10.3389/fnhum.2014.00436
This article was submitted to the journal Frontiers in Human Neuroscience.
Copyright © 2014 Oleynick, Thrash, LeFew, Moldovan and Kieffaber. This is an open-
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Frontiers in Human Neuroscience June 2014 | Volume 8 | Article 436 |8
... Inspiration, an incentive state that encourages individuals to put their ideas into practice (Oleynick et al., 2014), can inspire individuals to form positive behaviors. Bottger et al. (2017) introduced the concept of inspiration from psychology into the field of marketing and proposed the concept of customer inspiration. ...
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Rising income and the aspirations of the middle-class have resulted in the emergence of a new category of luxury brands popularly known as "masstige brands". Researchers have attempted to establish masstige branding and masstige marketing as a differentiated research domain from luxury marketing. As an attempt to this end, the current study, which is confined to women's fashion clothing brands, investigates whether various luxury consumption values are equally applicable in inspiring masstige purchase. In addition, this study investigates whether dimensions of perceived authenticity of a masstige brand moderate the association between various consumption values and masstige purchase intention. By employing an online survey, 462 useable responses were collected from middle-income female consumers in India and analysed using PLS-SEM and multi-group analysis. The findings show that functional, experiential and symbolic consumption values inspire masstige fashion purchase but the zero-moment-of-truth consumption value does not. Quality and sincerity (but not heritage) dimensions of perceived brand authenticity enhance the consumption value perceptions leading to masstige purchase. This study is the first of its kind to examine the applicability of various luxury consumption values in masstige consumption besides testing the moderating effect of perceived brand authenticity.
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The economy has shifted so quickly, since the early 80’s of the last century, from being an Industrial Economy towards an Information Economy, then more quickly by the early 90’s towards being more of a Knowledge-Based Economy. Today many scholars are talking about a Learning Economy and an Innovation-driven Economy (Lundvall, 1996). Even though many under-developed and developing world countries are still far behind in these concepts of economies; most of the developed, semi-developed and emerging economies are picking up practices that lead to the enhancement of the knowledge-based economy. This can be clearly seen in the type of turnovers of publication activities, the development from infrastructure or growth scales in the international indicators towards more innovation scales.The scale of learning and innovation even suggests that we are going to move towards a Learning Economy or an Innovation Economy soon. However, close observation teaches us that parallel to this we are having an emerging economy that would move without territory and would depend on discovering the potential of human beings' abilities. This economy can be called Inspiration Economy. The Inspiration Economy one could say is a mix of many things that lead to inspiration practices that motivate the spirit of inspiration in socio-economic development. These mixed practices can be like entrepreneur-ship, innovation, risk-taking, opportunity-seeking/creating; along with a focused and change-driven mindset. It is a type of economy that would be based on our societies and organisations’ abilities to discover the potential and the capacities of human beings and thus capitalize on it through inspiration. In this book, we will explore all the constructs of an inspiration based economy and the relevant challenges and practices.
Sharing what we know with others has an important role in facilitating people's social learning and communication across settings. To advance the understanding of when and how people share, the present study examined the role of inspiration, an emotion that contains strong motivational elements, on people's sharing tendencies in three studies. Study 1 showed a positive association between the inspiring level of a given message and its likelihood of being shared. Study 2 replicated the finding with carefully controlling for the effect of positivity of a given message. Study 3 further provided evidence that inspiration shaped how people share. The results showed that participants shared inspiring messages in a more innovative way than when they shared less inspiring messages. The present research has implications for how to promote the sharing process in different settings through the role of inspiration.
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Design inspiration comes from the continuous stimulation of external information and the continuous accumulation of knowledge. In order to obtain an ideal design inspiration from nature, researchers have proposed a large number of biological information retrieval and knowledge acquisition methods. But how to purposefully acquire valuable biological knowledge in order to effectively stimulate design inspiration and produce the novel and feasible designs idea is still an urgent problem to be solved. This paper proposes a method for acquiring valuable biological knowledge to efficiently stimulate inspiration and quickly conceive solutions in engineering design. First, keywords, such as the functional requirements and key components of design objects, are selected as the engineering terminologies. Next, biological keywords related to the engineering terminologies are searched from the biological dictionary and biology websites. Then in order to retrieve enough biological knowledge, these biological keywords are expanded manually and automatically respectively based on Thesaurus Webpage and WordNet database, and expanded keywords are filtered according to repeated words and different forms of the same words. Finally, in the biological knowledge base, biological keywords that had been filtered are used to obtain biological knowledge with Python web crawler programming. Through an example of application for ship equipment, the effectiveness of the method is verified.
The Metaverse is a 3D virtual environment already populated by our students. In the form of avatars, their unique personas happily collaborate in spaces such as Roblox and Minecraft. After two years of being fully online, remote learning became associated with fatigue from business-model video conferencing tools such as Zoom, Microsoft Teams, and Google Meet. It is time to consider the adoption of customizable Metaverse platforms where educators and their students can safely teach and learn again in the same space. This paper examines contagion theory to frame the breakdown of our classroom environment during the Covid-19 Pandemic and the transition back to a mosaic of hybrid contexts. This paper delineates the merits of the Metaverse as an alternative education space that fosters Universal Design for learning. Additionally, this paper reviews platforms that support multiple entry points for engagement, representation, action, and expression.
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Çalışma, sağlık turizmi deneyimi, turist ilham kaynağı ve bağlılığı arasındaki etkiyi ölçmek amacıyla gerçekleştirilmiştir. Araştırmanın evrenini Bingöl’de termal kaplıca tesislerinin yer aldığı Ilıcalar bölgesini ziyaret eden yerli turistler oluşturmaktadır. Araştırmada, veri toplamak amacıyla anket tekniği kullanılmıştır. Evrenin geniş bir alanı kapsaması nedeniyle araştırmada tesadüfi olmayan örneklemelerden “kolayda örneklem” yöntemi kullanılmıştır. Veriler 01 Eylül-01 Ekim 2021 tarihleri arasında çevrimiçi toplanmıştır. Toplamda 418 geçerli veri, çalışmanın analizi için tespit edilmiştir. Araştırmanın veri analizi için Smart (PLS-SEM) kullanılmıştır. Gerçekleştirilen yapısal eşitlik modeli sonuçlarına göre sağlık turizmi deneyiminin ve alt boyutlarını oluşturan eğitim, eğlence, estetik ve kaçış değişkenlerinin turist ilham kaynağı üzerinde pozitif yönden anlamlı etkisinin olduğu tespit edilmiştir. Ayrıca turist ilham kaynağının turist bağlılığı üzerinde pozitif yönden anlamlı etkisinin olduğu belirlenmiştir.
Thomas Young is arguably one of the greatest geniuses who ever lived, but most people have never heard of him, though he was renowned in his own era. He did important work in a large variety of scientific disciplines, but that was his downfall. Given the specialization of the present era, physicists do not appreciate how important his work in linguistics was, linguists do not appreciate the importance of his work in psychology, and so on. Despite his obscurity today, Young nicely exemplifies the traits that one finds in a genius of the first order: tendency toward analogical thinking, high intelligence, an amazing capacity for hard work, extremely wide interests, distaste for traditional dogmas, and very high self-esteem.
Explaining Creativity is an accessible introduction to the latest scientific research on creativity. In the last 50 yearss, psychologists, anthropologists, and sociologists have increasingly studied creativity, and we now know more about creativity that at any point in history. Explaining Creativity considers not only arts like painting and writing, but also science, stage performance, and business innovation. Until about a decade ago, creativity researchers tended to focus on highly valued activities like fine art painting and Nobel prize winning science. Sawyer brings this research up to date by including movies, music videos, cartoons, videogames, hypertext fiction, and computer technology. For example, this is the first book on creativity to include studies of performance and improvisation. Sawyer draws on the latest research findings to show the importance of collaboration and context in all of these creative activities. Today's science of creativity is interdisciplinary; in addition to psychological studies of creativity, Explaining Creativity includes research by anthropologists on creativity in non-Western cultures, and research by sociologists about the situations, contexts, and networks of creative activity. Explaining Creativity brings these approaches together within the sociocultural approach to creativity pioneered by Howard Becker, Mihaly Csikszentmihalyi and Howard Gardner. The sociocultural approach moves beyond the individual to consider the social and cultural contexts of creativity, emphasizing the role of collaboration and context in the creative process.
Extremes in mood, thought and behavior--including psychosis--have been linked with artistic creativity for as long as man has observed and written about those who write, paint, sculpt or compose. The history of this long and fascinating association, as well as speculations about its reasons for being, have been discussed by several modern authors and investigators, including Koestler (1975), Storr (1976), Andreasen (1978), Becker (1978), Rothenberg (1979), Richards (1981), Jamison (in press) and Prentky (in press). The association between extreme states of emotion and mind and creativity not only is fascinating but also has significant theoretical, clinical, literary and societal-ethical implications. These issues, more thoroughly reviewed elsewhere (Jamison et al. 1980; Richards 1981; Jamison, in press), include the understanding of cognitive, perceptual, mood and behavioral changes common to manic, depressive and creative states; the potential ability to lessen the stigma of mental illness; effects of psychiatric treatment (for example, lithium) on creativity; and concerns raised about genetic research on mood disorders. The current study was designed to ascertain rates of treatment for affective illness in a sample of eminent British writers and artists; to study differences in subgroups (poets, novelists, playwrights, biographers, artists); to examine seasonal patterns of moods and productivity; and to inquire into the perceived role of very intense moods in the writers' and artists' work. One of the major purposes of this investigation was to look at possible similarities and dissimilarities between periods of intense creative activity and hypomania. Hypothesized similarities were based on the overlapping nature of mood, cognitive and behavioral changes associated with both; the episodic nature of both; and possible links between the durational, frequency and seasonal patterns of both experiences.
Although many psychologists have expressed an interest in the phenomenon of creativity, psychological research on this topic did not rapidly, expand until after J. P. Guilford claimed in his 1950 APA presidential address, that this topic deserved far more attention than it was then receiving. This article reviews the progress psychologists have mane in understanding creativity, since Guilford's call to arms. Research progress has taken place on 4 fronts: the cognitive processes involved in the creative act, the distinctive characteristics of the creative person, the development non manifestation of creativity across the individual life span, and the social environments most strongly associated with creative activity. Although some important questions remain unanswered, psychologists now know more than ever before about how individuals achieve this special and significant form of optimal human functioning.
"A unique and important resource, full of critical practical knowledge and technical details made readily accessible." - Tiffany Ito, University of Colorado at Boulder "A comprehensive and engaging guide to EEG methods in social neuroscience; Dickter and Kiefabber offer practical details for conducting EEG research in a social/personality lab, with a broad perspective on how neuroscience can inform psychology. This is a unique and invaluable resource - a must-have for scientists interested in the social brain." - David M. Amodio, New York University Electroencephalography (EEG) has seen a dramatic increase in application as a research tool in the psychological sciences in recent years. This book provides an introduction to the technology and techniques of EEG in the context of social and cognitive neuroscience research that will appeal to investigators (students or researchers) wishing to broaden their research aims to include EEG, and to those already using EEG but wishing to expand their analytic repertoire. It can also serve as a textbook for a postgraduate course or upper-level undergraduate course in any area of behavioural neuroscience. The book provides an introduction to the theory, technology, and techniques of EEG data analysis along with the practical skills required to engage this popular technology. Beginning with a background in the neural origins and physical principles involved in recording EEG, readers will also find discussions of practical considerations regarding the recording of EEG in humans as well as tips for the configuration of an EEG laboratory. The analytic methods covered include event-related brain potentials (ERPs), spectral asymmetry, and time-frequency analyses. A conceptual background and review of domain-specific applications of the method is provided for each type of analysis. There's also comprehensive guided analysis for each analytic method that includes tutorial-style instruction and sample datasets. This book is perfect for advanced students and researchers in the psychological sciences and related disciplines who are using EEG in their research.