Content uploaded by Peter W Halligan
Author content
All content in this area was uploaded by Peter W Halligan on Jul 08, 2014
Content may be subject to copyright.
Content uploaded by Peter W Halligan
Author content
All content in this area was uploaded by Peter W Halligan on Jul 08, 2014
Content may be subject to copyright.
Hypnosis and Beyond: Exploring the Broader Domain of Suggestion
Peter W. Halligan
Cardiff University
David A. Oakley
University College London
Despite its many influence on numerous features of human behavior and conscious-
ness, suggestibility, the ubiquitous disposition to generate and modify experiences,
thoughts, and actions remains one of the least researched aspects of human
cognition. As a critical feature of hypnosis, much research on suggestion and
suggestibility has understandably focused on hypnotic suggestion with compara-
tively little exploration of the larger rich domain of suggestibility. From a research
perspective, suggestibility, can be regarded as comprising a range of bio–psycho–
social processes that facilitate or enhance the probability of a suggestion being
accepted and believed. Suggestion, on the other hand, can be seen as a form of
communicable ideation or belief, that once accepted has the capacity, (like other
strong beliefs) to exert profound changes on a person’s mood, thoughts, percep-
tions, and ultimately their behaviors. Although studies of hypnotic suggestion have
historically provided much productive research, the comparative neglect of the
broader domain of suggestion seems surprising, given its demonstrable potential as
a causal explanatory framework for many aspects of human behavior from the
placebo effect to advertising. In addition to discerning the potential adaptive
value(s) of suggestibility, it is now timely, given the growing interest from
neuroscience in hypnotic suggestion, to revisit previous attempts to elucidate
potential shared underlying psychological properties.
Keywords:
hypnosis, suggestion, suggestibility, placebo, expectation
Hypnosis has successfully harnessed the
powerful effects of attention, expectation, and
suggestion to produce, modify, and enhance a
broad range of subjectively compelling experi-
ences and behaviors (Oakley & Halligan, 2013).
It has also captivated scientific interest for as
long as there has been a scientific psychology
(Kihlstrom, 2013). Recent reviews confirm
that hypnotic suggestion has made a signifi-
cant contribution to many areas of cognitive
and social psychological research including
cognitive neuropsychology (Barabasz &
Barabasz, 2008; Halligan & Oakley, 2013;
Kihlstrom, 2013, 2014; Oakley & Halligan,
2009, 2013). Nevertheless, despite being a
common and significant feature in many
forms of human behavior, (Schumaker, 1991)
as well as a key element responsible for gen-
erating the broad range of subjective experi-
ences and behaviors produced in hypnosis
(Kihlstrom, 2008), suggestibility has received
comparatively little attention (Gheorghiu et
al., 1989; Lundh, L., 1998; Kirsch et al.,
2011; Michael, Garry, & Kirsch, 2012; Schu-
maker, 1991) and still does not feature in the
Oxford Companion to the Mind.
Accordingly “suggestion has not yet become
a truly independent domain of psychological
research”(Gheorghiu & Kruse, 1991) and most
current research comprises the “juxtaposition of
suggestion and hypnosis” (Gheorghiu, 1989,p.
4) with the result that “the manifestation and
nature of suggestion have been discussed in the
literature primarily in connection with hypnotic
events”(Gheorghiu et al., 1989, p. 4). Conse-
quently, fundamental aspects of suggestion and
suggestibility have been relatively unexplored,
and “the importance of treating suggestion as an
important domain in its own right has been
largely ignored” (Kirsch et al., 2011).
Peter W. Halligan, Cardiff University; David A. Oakley,
University College London.
Correspondence concerning this article should be ad-
dressed to Peter W. Halligan, School of Psychology, Cardiff
University, Cardiff CF10 3AT. E-mail: Halliganpw@
cardiff.ac.uk
This document is copyrighted by the American Psychological Association or one of its allied publishers.
This article is intended solely for the personal use of the individual user and is not to be disseminated broadly.
Psychology of Consciousness: Theory, Research, and Practice © 2014 American Psychological Association
2014, Vol. 1, No. 2, 105–122 2326-5523/14/$12.00 http://dx.doi.org/10.1037/cns0000019
105