The Effect of Eyeglasses, Earrings, Hair Length, and Clothing Color on Impression Formation of Woman in Her 20s - Focused on the Evaluation of Female College Students -

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The purpose of this study was to investigate the differences and interaction effects in impression formation according to eyeglasses, earrings, hair length, and clothing color worn by woman in Her 20s. A quasi-experimental method was used for this study. The experimental design was a (eyeglassesearringshair lengthclothing color) factorial design. The model of stimulus photographs was a woman with an oval shape face in her late twenties. She wore a tailored collared jacket with a white dress shirt. The subjects were 362 female college students. First, the women wearing glasses were found to be more potent but gave more negative impressions in terms of loveliness, politeness, and attractiveness than the women without glasses. Second, the women wearing earrings were perceived to have higher individuality, attractiveness, potency, loveliness, and elegance than the women without earrings. Third, the women with short hair were evaluated to have higher individuality, potency, and elegance, and to have lower loveliness, politeness, and attractiveness than the women with long hair. Fourth, the red clothes were perceived to have the higher individuality, loveliness, and attractiveness than the dark red or grey clothes. The light grey clothes were considered as the most elegant and the dark grey clothes were shown to have low attractiveness. Fifth, the women wearing the horn-rimmed glasses with short hair were evaluated to have high individuality. The women wearing glasses with short hair were evaluated lower in loveliness than those with long hair. The women with short hair, wearing glasses without earrings were evaluated very low in attractiveness.

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Thirty-two photographs of male faces, four for each combination of the presence and absence of glasses, hair, and beard, were rated by 75 judges on 23 scales, assessing the typicality for 15 occupations as well as eight personal qualities. The effects of facial attributes on ratings formed characteristic profiles for the different scales. The pattern of correlations between facial attributes and factor scores from a factor analysis of the ratings indicates that the judges associated wearing glasses with intellectualism and goodness, being bald with idealism, and wearing a beard with unconventionality and goodness. In two further experiments, judges were to identify each of three faces with one of three or four occupations; the results confirmed the operativeness of the profiles from the rating experiment.
In previous research of person perception and dress a wide array of measurement items often have been incorporated with little consideration of relationships among findings. The objective of the present qualitative meta-analysis was to find consistent themes among findings ofprevious research. The sources of data were 109 impression formation studies reported between 1943 and 1986; 869 significant findings in the studies related to dress and comprised the data. Four superordinate categories—Evaluation, Potency, Dynamism, and Quality of Thought-were tailor made to fit recurrent themes in the data and incorporated 93% of the previous findings. The parsimonious dimensions emerging from the content analysis could facilitate development of future research instruments and serve as a framework for interpretation offindings. In addition, research designs were examined for trends in inclusion of perceiver variables, context of stimulus persons, measurement approaches, and efforts at programmatic inquiry.
When illustrations of clothed figures are used as stimuli, what effect, if any, does the achromatic value of the garment (i.e., shade of gray) have on observer responses? Does the value in which the garment is shown interact with the silhouette and detail of the garment to influence preference? Drawings of women's garment styles were tinted in various combinations of three shades of gray. Responses of female university students to polar adjectives were examined by using analysis of variance. Style of garment most strongly affected responses to all word pairs, but liking as well as response to several descriptive word pairs were affected by value and value placement. The nonsystematic nature of the effects of value on responses could present problems in interpreting responses to pictorial stimuli used in experiments. Similarly, consumer preferences for fashions shown in black and white illustrations may be unpredictably influenced by value and value combinations used.
Color value (light vs. dark) of clothing and facial expression (smiling vs. serious) were varied in photographs of six female job applicants. Male and female business persons (N = 208) judged the photographs on 14 semantic differential scales. Facial expression significantly affected evaluations of Character-Sociability characteristics. Clothing color value was more important in influencing perceptions of Potency, i.e., competence and boldness, but `only for male interviewers. Results indicate that clothing color may have significant but not substantial impact on hiring decisions made by male business persons.
20 male and 20 female undergraduates rated photographs of people wearing glasses as more intelligent and less attractive than those not wearing glasses. Men were more critical in their judgments and were rated as more attractive. (PsycINFO Database Record (c) 2012 APA, all rights reserved)
Investigated the effects of garment hue, value, and style and personal coloring of a female model on 301 female undergraduates' person perceptions. Ss were shown photographs attached to questionnaires that contained 27 adjective pairs. Significant interactions were found for model, hue, and style. The model's personal coloring had the greatest effect on person perception, followed by garment value and style. (PsycINFO Database Record (c) 2012 APA, all rights reserved)
People usually associate the colour black with evil, aggression and badness. It was hypothesized that this association would influence people's perception, i.e. it was expected that offenders and suspects who wore black clothes would be seen as more aggressive than those who wore light-coloured clothes. In two experiments the colour of clothing of offenders and suspects was manipulated and the effect of this manipulation on observers' perception was investigated. The results indicated strong support for the hypothesis. The practical implications of the findings are discussed. © 1997 by John Wiley & Sons, Ltd.
This research investigated the effects of men's eyeglasses and facial hair and women's eyeglasses and hair length on the traits associated with facial schemata. One hundred and thirty-five introductory psychology students rated Photo-IdentTM composites of stimulus persons on 20 adjectival continua. A factor analysis of the scores extracted three factors: Social Value, Social Forcefulness, and Mental Competence. Eyeglasses on both the men and women were associated with attributions of diminished forcefulness and heightened competence. Men's beards were associated with lessened competence. Women's long hair was associated with decreased forcefulness. The results were interpreted in terms of the effects of the independent variables on apparent facial maturity.
Hair Style이 인상형성에 미치는 영향
  • 윤소영
  • 윤소영
Hair Style의 유형과 얼굴 형에 따른 얼굴 이미지 분석
  • 김상은 이진희
이진희, 김상은 (2006). "Hair Style의 유형과 얼굴 형에 따른 얼굴 이미지 분석." 한국디자인문화 학회지 12권 3호.
  • 최수경 정수진
  • 네크라인 귀걸이
  • 헤어스 타일의
  • 이미지에
  • 영향
정수진, 최수경 (2009). "귀걸이, 네크라인, 헤어스 타일의 코디네이션이 이미지에 미치는 영향." 한국생활과학회지 18권 2호.
의복스타일별 색채에 대한 이미지 분석
  • 류숙희 최재란
최재란, 류숙희 (2010). "의복스타일별 색채에 대한 이미지 분석." 한국의류학회지 34권 2호.