Article

The Effect of Eyeglasses, Earrings, Hair Length, and Clothing Color on Impression Formation of Woman in Her 20s - Focused on the Evaluation of Female College Students -

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Abstract

The purpose of this study was to investigate the differences and interaction effects in impression formation according to eyeglasses, earrings, hair length, and clothing color worn by woman in Her 20s. A quasi-experimental method was used for this study. The experimental design was a (eyeglassesearringshair lengthclothing color) factorial design. The model of stimulus photographs was a woman with an oval shape face in her late twenties. She wore a tailored collared jacket with a white dress shirt. The subjects were 362 female college students. First, the women wearing glasses were found to be more potent but gave more negative impressions in terms of loveliness, politeness, and attractiveness than the women without glasses. Second, the women wearing earrings were perceived to have higher individuality, attractiveness, potency, loveliness, and elegance than the women without earrings. Third, the women with short hair were evaluated to have higher individuality, potency, and elegance, and to have lower loveliness, politeness, and attractiveness than the women with long hair. Fourth, the red clothes were perceived to have the higher individuality, loveliness, and attractiveness than the dark red or grey clothes. The light grey clothes were considered as the most elegant and the dark grey clothes were shown to have low attractiveness. Fifth, the women wearing the horn-rimmed glasses with short hair were evaluated to have high individuality. The women wearing glasses with short hair were evaluated lower in loveliness than those with long hair. The women with short hair, wearing glasses without earrings were evaluated very low in attractiveness.

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This research investigated the effects of men's eyeglasses and facial hair and women's eyeglasses and hair length on the traits associated with facial schemata. One hundred and thirty-five introductory psychology students rated Photo-IdentTM composites of stimulus persons on 20 adjectival continua. A factor analysis of the scores extracted three factors: Social Value, Social Forcefulness, and Mental Competence. Eyeglasses on both the men and women were associated with attributions of diminished forcefulness and heightened competence. Men's beards were associated with lessened competence. Women's long hair was associated with decreased forcefulness. The results were interpreted in terms of the effects of the independent variables on apparent facial maturity.
Hair Style이 인상형성에 미치는 영향
  • 윤소영
  • 윤소영
Hair Style의 유형과 얼굴 형에 따른 얼굴 이미지 분석
  • 김상은 이진희
이진희, 김상은 (2006). "Hair Style의 유형과 얼굴 형에 따른 얼굴 이미지 분석." 한국디자인문화 학회지 12권 3호.
  • 최수경 정수진
  • 네크라인 귀걸이
  • 헤어스 타일의
  • 이미지에
  • 영향
정수진, 최수경 (2009). "귀걸이, 네크라인, 헤어스 타일의 코디네이션이 이미지에 미치는 영향." 한국생활과학회지 18권 2호.
의복스타일별 색채에 대한 이미지 분석
  • 류숙희 최재란
최재란, 류숙희 (2010). "의복스타일별 색채에 대한 이미지 분석." 한국의류학회지 34권 2호.