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Girls, Ghouls, and Girlhoods: Fashion and Horror at Monster High
How does a zombie doll in a popular horror franchise for tween girls serve as a productive site of contestation among overlapping visions of girlhood? In this chapter, I examine Ghoulia Yelps, a zombie character in the popular Monster High fashion doll franchise, not only as a toy in a global flow of licensed consumer goods but also as a site of identity construction and digital media production where facile notions of girlhoods are both enacted and reimagined (Forman-Brunell, 2012). Monster High is reconceptualized here as the site of converging cultural imaginaries (Medina & Wohlwend, 2014) in which children play in and out of gendered futures around fashion, adolescence, diversity, and schooling. Critical analysis of tween girls’ digital play with a zombie doll on social media reveals the resonances, slippages, and paradoxes among identity texts produced about, for, and by girls. Wohlwend, K. E. (2016). Girls, ghouls, and girlhoods: Fashion and horror at Monster High. In V. Carrington, J. Rowsell, E. Priyadharshini & R. Westrup (Eds.), Schooling zombies: Engaging with youth, popular culture and new pedagogies in a landscape of crisis (pp. 115-129). New York: Springer.